Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2022-02-11 74636
Olympic Spirit -- The Analysis of 4F The Sportswear Designer Brand
Founded in 2007, 4F is a label from Kraków, southern Poland, providing sportswear, activewear, casual wear, and accessories. Being known as 4FUN at the beginning, the brand was renamed 4F Performance in 2007 and became 4F in 2010. Since 2008, 4F has launched its cooperation with Polish Olympic Committee. It also provides national Olympic uniform for six countries, including Poland, Serbia, Croatia, Latvia, Greece and Northern Macedonia. In 2016, 4F opened their first oversea store in Latvia, Slovakia, Romania, and Czech Republic. And in this 2022 Beijing Winter Olympics, 4F becomes a sponsor of 8 national teams.
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2022-01-21 77171
Glorious Ice-sports -- The Analysis of DESCENTE The Benchmark Sportswear Brand
Descente cooperated with the famous designer Kazuki Kuraishi to release a snowboarding wear collaboration on January 15. We can see the personality of designer from the new logo. The blocking of pink and dark gray is eye-catching in the ski area.
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2022-01-17 82789
The Fashion on the Golf Course -- The Analysis of SOUTHCAPE The Golf Designer Brand
SOUTHCAPE is comprehensive golf brand founded in Korea. It is a lifestyle golf & resort that not only has a world-class golf course ranked 9th in the world and 1st in Asia in the US Golf Digest, but also includes an architectural clubhouse and cultural facilities such as the music library.
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2022-01-14 74694
We Chase After Ice and Snow -- The Analysis of BOGNER The Skiwear Designer Brand
BOGNER is a famous German skiwear house founded by Willy Bogner Senior in 1932, featuring their well-known women’s stretchy pants released in 1948 and the iconic B zippers. Divided into three branches – BOGNER SPORT, BOGNER FASHION, and FIRE+ICE, the BOGNER family provides all-around ski gear, attires, footwear, and gloves.
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2022-01-04 79998
The Analysis of The North Face The Benchmark Outdoor Brand
1.The North Face Shanghai pop-up store unveiled the collab with Gucci. 2.Huge Christmas crystal ball in Wuhan. 3.The North Face held a street skiing contest. 4.The cross-country runners of The North Face won the 110km championship in Thailand By UTMB 5.The North Face 2021 IN SEARCH OF landed in Shanghai. 6.Metaverse pop-up store is opened in Shanghai.
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2021-12-11 73846
Riding the Wave -- The Analysis of Helly Hansen The Benchmark Outdoor Sportswear Brand
Helly Hensen was founded by the Norwegian sea captain Helly Juell Hensen in 1877, providing sailing gear and skiwear. Fashion design focuses on reinforcing the protective functions in outdoor activities. Based on the Scandinavian accent, the brand puts emphasis on fashionable styles, minimalist lines, slim tailoring, and the comfortable dressing experience.
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2021-11-21 72350
2021 Double 11 Sportswear Data Analysis
There came the 13th double 11(the online shopping carnival on November 11) for Chinese consumers. Sales Volume and quantity broke the history records once again. According to the data from November 1 to 11, 2021, POP-Fashion made a Top 10 list of sportswear brands: Nike remains the biggest winner, followed by ANTA and LI-NING.
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2021-10-17 72820
The Analysis of SPYDER The Sportswear Designer Brand
The ski specialty brand, SPYDER was founded in 1978, and it became the official sponsor of US ski team in 1989, providing high-performance skiing gear for 30 years. Taking technology as the core, SPYDER pursues innovative designs to meet the needs of consumers.
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2021-10-11 76039
Salomon -- The Analysis of Benchmark Outdoor Sportswear Brand
1.The French professional outdoor sportswear brand Salomon is founded at Alps in 1947 to promote the development and upgradation of skiing and cross-country race. 2. The elite female athlete of Salomon, Courtney Dauwalter won the 2021 UTMB(women) with 22:30:54. 3.The male athlete François D'haene won the 2021 UTMB by 20:45:59.
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2021-09-08 49652
Enjoy the Journey -- The Analysis of White Mountaineering The Menswear Designer Brand
Founded by the designer Yosuke Aizawa in 2006, the Japanese brand White Mountaineering combines outdoor designs with functional elements. As a brand between streetwear and fashion, White Mountaineering pays more attention on patterns and colorways to express designer's emotion and understanding of life. What the "White" stands for is not winter, but the color of city. The brand tries to create outdoor clothing which is related to our urban life. Design, utility and technology are perfectly fused together through imagination. Since its birth in 2006, White Mountaineering has combined utilitarianism with retro aesthetics and taken fabric refinement, silhouette & structure and technical performance as the core of design.
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2021-08-01 74095
The Alpha Wolf of Techwear Brand -- The Analysis of C.P.Company
1.Massimo Osti founded the Chester Perry brand in 1971. 2.Massimo Osti is regarded as the father of urban sportwear. 3.Goggle Jacket, the signature design of Massimo Osti 4.Stone Island is the sub-brand fabric lab of C.P.Company. And its experimental clothing style did not fit the sportswear of C.P.Company, which made Stone Island operate independently. 5.Garment dyeing is the name given to a process pioneered by Massimo Osti and his collaborators for C.P. Company in the early 1970s. This process produces a chromatic depth and intensity impossible to achieve with pre-dyed fabric, as well as enhancing the material characteristics of the fabric. Nowadays, 70% products of C.P.Company are still produced through garment dyeing.
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2021-06-26 89757
Jacket -- The TOP Ranking of Outdoor Sports
According to the professional semi-annual market research and interactive data, popular outdoor jacket pays attention to color blocking(12%), functional pocket(16%) and additional accessory(22%) to present both functionality and decorations. Diversified elements are combined as one.
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2021-04-08 74911
Trousers Fabric -- The Comprehensive Analysis of Womenswear Catwalks
Under the severe global epidemic condition, fashion world is trying to make breakthrough and change. In the latest A/W 21/22 Big Four fashion weeks, the collections of many brands not only put emphasis on practicality and comfort, but also freshness and joy. So people are having rising demands for fresh and healing fabrics in the post-epidemic era. This report will analyse the future fabric trend for women's trousers through the introduction of warm cotton fabric, comfortable spandex, quality worsted fabric, durable coarse fabric, liquid glossy fabric, flexible leather, fancy corduroy and light chemical fiber.
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2021-03-07 84425
Sustainable Environmental Protection and Fashion -- The Analysis of Paris Playtime E-show
The Playtime E-show this year was held online during February 10 to February 12. Based on the sustainable environmental design concept, this Playtime show demonstrated every environmental fashion brands through the recommendations of magazine, blogger and fashionista. And diverse eco-friendly design styles were presented by streaming.
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2021-03-05 68273
A/W 21/22 Outdoor Retailer Market
A/W 21/22 Outdoor Retailer Market pays more attention to the consumer group expansion and outdoor sports requirements. And it accepts more people through designs with better inclusiveness. Since the environmental concept is more and more important, sustainable development has also been the fashion trend. Therefore, the application of natural fibers becomes the key point. Except for the functionality, comfort and versatility are also essential for design. Multi-occasional dressing with high cost efficiency is more popular among consumers.
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2020-09-27 108173
Sports & Technology -- The Analysis of Fabrics in Online Première Vision
High-performance functional fabrics gradually penetrate city wear. Designers pursue functionality in sports items such as fitness leggings, knitted bras, functional jogging suits and jackets. This digital A/W 21/22 Première Vision displays a discreet, exquisite, meticulous and technical side. Natural textures, and new water-proof and reflective functional fabrics deliver a futuristic technical feeling, which indicates more high-performance functional fabrics will enter citywear.