Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2022-01-15 87404
2021 Hottest Women's Knitwear Brands(Young Market)
According to the interactive data and popularity among POP Fashion users, we list the top 20 hottest brands in the young market. LoveShackFancy and Alice + Olivia are the most noteworthy brands. A series of high-quality niche designer brands, such as Merci Madame and Cormio, also emerged in this year. Their enriched design elements attract consumers. ZI II CI IEN and BAN XIAO XUE are the Chinese designer brands to watch. Besides, keep an eye on the movements of Short Sentence.
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2022-01-07 92285
Happy New Year -- The Popular E-commerce Products of Women's Knitwear
In the celebration of Chinese New Year, online stores update the festive products rapidly and reveal an accelerating sales volume. Thousand pieces of items are sold just in 30 days. Influenced by the zodiac of the coming new year, tiger must be the dominating element in the market. Bowknots, wide collars, and neckties keep the momentum. Besides, lovers’ wear and Chinese frog buttons have trended upward in recent months.
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2022-01-04 50050
Casual Animation -- The Analysis of CLUT STUDIO The Womenswear Designer Brand
The Korean girlswear brand CLUT STUDIO is pursuing high fashion and subcultural designs at the same time, which is loved by IU, Kim Hyun A, Lisa, Jennie, and Choi Jisu. The A/W 2021 collection "I HATE HOLIDAY" brought bears, crosses, moons, and animation girls to the forefront. Bold tie-dyed elements were presented on basic items for flamboyant looks.
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2021-12-08 69552
Understated Maturity -- The Analysis of En Or The Womenswear Designer Brand
En Or is a Korean fashion label aiming at rebuilding and completing the classics by fusing retro with the temperament. A/W 21/22 collection set off creative details and retro color emotions based on unisex oversized silhouettes; the unique tailoring updated the classics by details.
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2021-11-17 52528
Elegant Preppy Style -- The Analysis of O!OiCOLLECTION The Womenswear Designer Brand
Founded by the Korean designer Jung Ye Seul in 2011, O!OiCOLLECTION has been a representative label of old-school fashion, and its minimalist looks are greatly loved by young Korean consumers. A/W 2021 collection fused French-style elegancy with casual preppy style to show differences with the normal teen preppy style. The wide use of geometric argyles creates practical pieces.
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2021-11-16 73973
Thai Sweethearts -- The Analysis of Lyn Around The Womenswear Designer Brand
The Thai girls' wear label Lyn Around continues its sweet brand genes to A/W 2021 collection. Ditsy florals, ruffles, and bowknots are shown throughout the collection, while embroidery provides more delicate details; kitten prints are also mixed with florals, while bougainvilleas are printed on denim to exude the rustic visual effect in Thailand along with French-style romance and Mori-style vitality
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2021-11-13 89009
Suit -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women's suits in October and November, Simple Sophistication has revealed a clear uptrend, while Youthful Elegancy is increasing as well. X-line dominates the silhouette market, and the casual H-line has trended upward. To crafts, splicing and deconstruction are combined to create more stylish pieces.
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2021-11-03 123516
Sweatshirt -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women's sweatshirt of POP users from September to November, 2021, J-Korea style(38%) has trended upward clearly and Athleisure also reveals an uptrend. To silhouette, cropped X-line has been the most noteworthy point, and the requirement for practical loose tailoring leads to the popularity of boxy and cocoon shapes. Bowknot is still the mainstream detail, while 3D flowers and shirring are increasing as well.
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2021-11-03 76195
Classical Manor -- The Analysis of ANN TEANO The Womenswear Designer Brand
The representative of new romanticism, ANN TEANO is an independent British designer brand founded in London in 2016 whose minimalist and romantic design style is highly brand-marked. Inspired by the novelPride and Prejudice(1813), A/W 2021 collection "Classic Manor" tells the love story about Elizabeth Bennet and renews the signature elements by new classicism. The technologies of silhouette, fabric, and craft realize further breakthroughs. And the sublimated use of bowknot, crystal, flower, and velvet fuses classical aesthetics with modernized aesthetics. At this Classic Manor, we inherit the aesthetic spirit of new classicism.
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2021-10-13 27075
Elegant & Delicate Ladies -- The Analysis of Ermanno Scervino The Womenswear Designer Brand
Founded in 1999 by the designer Ermanno Servino and the entrepreneur Toni Scervino, the label Ermanno Scervino is known for its high-quality fabrics, luxurious embroidered fur, exquisite tailoring and ingenious decorations. This season preciousness meets the world of sport, opens up to the pragmatism of the street, while keeping the refinement, in a commentary on the thinning of barriers and distinctions, on the mixing of occasions which characterizes fashion today. The tension of opposites, the first principle of Ermanno Scervino's stylistic dynamics, becomes a dialogue between day and night, inside and out, essential and embroidered, dense and evanescent, fluid and sturdy. Lace, fringe and embroidery are the most common elements for the brand.
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2021-09-16 61745
Extravagant Nightclub -- The Analysis of AREA The Womenswear Designer Brand
Founded by Beckett Fogg and Piotrek Pansczczyk in downtown New York in 2014, AREA is a fashion and accessories design studio specializing in quality craftsmanship, textile development, and innovative embellishment. Since its launch, AREA has garnered a cult following with their modern and timeless take on beauty and glamour. The exploration of perceptions on femininity and beauty is an ongoing reference for AREA, and it celebrates duality and togetherness. We can see designers' discussion on freedom, inclusiveness and diversity from the new collections. Fogg and Panszczyk maintained their signature nightclub style and crystal elements in A/W 21/22 collection to create a subversive lady image.
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2021-09-08 98023
Puffa Jacket -- The Top Ranking of Womenswear
According to the interaction data and download amount of POP users in August and September, youthful elegancy(33%) has been the most popular style. H-line silhouette is mainly presented in a length of 65cm. In craft, heterogeneous splicing and deconstructed splicing both present the design taste of splicing.
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2021-08-18 71799
Romantic Young Lady -- The Analysis of ROMANCHIC The Womenswear Designer Brand
Designer Choi Hye-jung graduated from the Parsons School of Design in 2004 and founded the ROMANCHIC in 2013. Taking romanticism as the theme, Choi Hye-jung thinks that different kinds of texture are used to maximize the value of differences and promote the beauty of mixtures. In the A/W 21/22 collection, designer applied the mixtures of diverse fabrics, romantic lace and extravagant ruffle to present two dressing styles: minimalism and romantic sweetness.
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2021-08-10 71473
Romantic & Retro Girl -- The Analysis of DEW E DEW E The Womenswear Designer Brand
DEW E DEW E is a label co-founded by Kim Jin-young and Lee Soo-yeon in 2014, which features using saturated and thick colors to express the emotions of women. The wide use of stringy selvedge, ruffle, flower-shaped button and bowknot in the A/W 21/22 collection fully exude the romantic and retro girlish style.
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2021-08-02 73908
Elegant Young Lady -- The Analysis of Lily Brown The Womenswear Designer Brand
The popular Japanese womenswear brand Lily Brown was founded by Mash Style Lab in 2010. The brand concept is to help all the women maximize their happiness. The comfortable and elegant looks of A/W 21/22 collection create an exclusive Lily Brown feast for young ladies.
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2021-07-31 63344
Victorian Temperament--The Analysis of RENLI SU Womenswear Designer Brand
The brand RENLI SU is founded by Fujian designer Renli Su in London in 2014. The designer once studied at Central Academy of Fine Arts China and then chose to pursue her further study at London College of Fashion in UK. Su is good at applying organic fabrics and handmade clothing technology, and her eponymous brand RENLI SU is full of strong Victorian temperament. The designer integrates the pure beauty of women’s spiritual world into contemporary clothing through the background of the Victorian period.
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2021-07-14 76889
Dream Is Destiny -- The Analysis of SARAH CHEN The Womenswear Designer Brand
Her study experience in France allow Sarah Chen to be good at draped tailoring, deconstruction, restructuring and mix & match. She also pays attention to the changes of structure and detail. A/W 21/22 Dream Is Destiny collection presents the distance of dream and time. The signature functional details, abstract bows and flowers are shown in saturated colors to demonstrate the idea that, dream is just an illusion but time is eternal.
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2021-07-02 106736
Suit -- The TOP Ranking of Womenswear
According to the data analysis of TOP100 downloaded women's suits of POP users in June and July, simple sophistication is the dominating style; loose H-line and waisted X-line are the main silhouettes. Splicing and edge design are the outstanding detail elements. Besides, pearl decoration on suit item is noteworthy.
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2021-06-19 70554
American Yuppie -- The Analysis of Moonsward The Womenswear Designer Brand
Although Moonsward is a new-emerged Korean designer brand(just over a year), the designer SUNGHO-MOON has already won the Korea Fashion Design Awards(2018) and took responsibility of the fashion design of popular idols. The well-known SM TOWN once cooperated with him. Inspired by the 60's American style, suit becomes the most classic item of this season. The looser silhouette will not be limited by conditions and present a Yuppie feel.
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2021-05-27 95267
Modern and Romantic Chinese Style -- The Analysis of XUNRUO The Womenswear Designer Brand
The independent designer brand XUNRUO was founded in China in 2011 by the twin designers Chen Dan and Chen Ying, who have been released their works on the fashion weeks in New York, Milan, Shanghai, and Dubai. Its retro romantic design style has attracted many first-class celebrities, fashion magazines, and medias. A/W 21/22 collection The Day When I Became A Butterfly is inspired by the Butterfly Lovers(a Chinese legend). Butterfly element is used widely to continue the retro and romantic style of XUNRUO. Colors of traditional pastel porcelain start a conversation between modern skills and traditional aesthetics. Retro elements like handmade embroidery, bishop sleeve and ruffle are combined with modern minimalist tailoring to interpret the retro and romantic style.
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2021-04-16 88936
A Special Collection of Brands -- The Comprehensive Analysis of Shanghai Fashion Week
A/W 2021 Shanghai Fashion Week -- Bloom the Spring positively answers the call of government to establish an international consumption city, accelerate the collaboration between industries, help the development of Chinese brands, practice the green development concept and take the advantage of quality consumption. As a special invited media of Shanghai Fashion Week, POP Fashion explores brands and search for trendy fashion at the show.
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2021-04-09 105708
The Dawn in The Darkness -- The Comprehensive Analysis of Womenswear Catwalks (Color)
Influenced by the epidemic, A/W 21/22 womenswear fashion week catwalks were presented in an irreversible digitalization trend. Most brands decided to release their latest collections online. According to the color data of A/W 21/22 catwalks, colorless(66.79%) still occupies the biggest proportion. Black becomes the most popular color; the application of white and gray colors decreases rapidly. Compared with A/W 20/21 and A/W 19/20, the proportions of black, khaki, red and yellow colors rise clearly this season; while the proportions of white, blue and orange colors reduce. Under the global background, black is the annual color of 2021. Except for colorless tone, khaki, red, yellow and blue colors become the most frequently used color tones in A/W 21/22.
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2021-03-30 100071
Overcoat -- The TOP Ranking of Womenswear
According to the TOP100 women's overcoat download data of POP users in February to March, simple sophistication is still the major style. And compared with the data analysis two months ago, the proportion of youthful elegancy is under a rising trend. Casual overcoat remains the 22%. Loose silhouette occupies the biggest proportion among silhouettes for its practicality and comfort. The proportion of A-line silhouette rises stably. Tonal colored collar is the key detail. Wasited styling and distorted collar are both rapidly improving.
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2021-03-15 97890
Brave Hearts -- The Womenswear Catwalk Analysis of Miu Miu
Miu Miu A/W 2021 collection leads us to the skiing resort in the northern Italy, which is 9000 feet above the sea. Under the theme Brave Hearts, Miu Miu girls begin their journey across the mountains. They are exploring the scenery and walking toward the unknown, presenting their extreme bravery. Clothes are combined with various purposes, dreams and reality to create distinct characters.