Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2022-01-21 77064
Glorious Ice-sports -- The Analysis of DESCENTE The Benchmark Sportswear Brand
Descente cooperated with the famous designer Kazuki Kuraishi to release a snowboarding wear collaboration on January 15. We can see the personality of designer from the new logo. The blocking of pink and dark gray is eye-catching in the ski area.
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2022-01-04 79884
The Analysis of The North Face The Benchmark Outdoor Brand
1.The North Face Shanghai pop-up store unveiled the collab with Gucci. 2.Huge Christmas crystal ball in Wuhan. 3.The North Face held a street skiing contest. 4.The cross-country runners of The North Face won the 110km championship in Thailand By UTMB 5.The North Face 2021 IN SEARCH OF landed in Shanghai. 6.Metaverse pop-up store is opened in Shanghai.
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2021-11-23 88186
Diverse Perspectives -- The Analysis of Moncler The Luxury Menswear Brand
From unexpected quilted patterns and black looks, scientific reflected puffa jacket to enriched mixed-and-matched styles, this collection of Moncler reveals the unique temperament of Japanese modern metropolis; the smart use of nylon, hi-tech organza, cotton, and ribbed knits presents an extremely natural form.
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2021-11-17 15201
Aggressive Elegance -- The Analysis of 1017 ALYX 9SM The Womenswear Designer Brand
The casual streetwear label 1017 ALYX 9SM was founded by the American designer Matthew Williams in 2015. Focusing on performance designs and luxurious details, hardcore metallic buckle is signature element for the brand. Matthew, who consider "Aggressive Elegance" is the brand keynote, draws inspiration from urban elements and fuses the cool California accent with the culture in New York City to create a collisional harmony.
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2021-11-15 66269
Apocalyptic Fantasy -- The Analysis of DEMOBAZA The Menswear Designer Brand
The Bulgarian wasteland label founded in 2007 by Demo and Toro, DEMOBAZA draws inspiration from AVG culture, wasteland, and post-apocalyptic culture. Their futuristic, deconstructed uniforms make every lookbook to be like the scenes in sci-fi films.
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2021-10-22 54767
Mountain Areas -- The Analysis of And Wander The Menswear Designer Brand
And Wander was launched in 2011 by two designers, Keita Ikeuchi and Mihoko Mori, who worked together as designers at ISSEY MIYAKE. This brand was born of a strong passion of the two founders: for making "fashion in the nature/mountains just as enjoyable as the everyday fashion". They have been pursuing to offer sophisticated items with the blend of high-fashion style that stimulates the consumers' sensibilities within the functionality and practicality of outdoor clothing.
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2021-10-15 40548
Virtual Universe -- The Analysis of HAMCUS The Menswear Designer Brand
Founded by the Chinese designer Tuff Leung in 2013, HAMCUS, a former premium apparel manufacturer, features wasteland and functional styles. Thick anti-utopian aesthetics are integrated to present a unique collection system. Through military uniform and sci-fi battle suit, HAMCUS has raised an unprecedentedly creative and bold way of design.
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2021-09-17 30546
Urban Techwear -- The Analysis of Eastlogue The Menswear Designer Brand
Founded in 2011, the Korean fashion brand EASTLOGUE adheres to the combination of traditional American style and modern leisure. Inspired by hunting, hiking, fishing and military, the brand uses modern technical fabrics and classic styles for reinterpretation and becomes a new force.
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2021-08-30 77342
Jacket -- The TOP Ranking of Boys' Wear
Based on the interactive data of POP users from June to August, smart casual and J-Korea are the main styles. Letter, animal and cartoon are used as the popular elements for pattern design. In craft, positioning print occupies the larges proportion, followed by color blocking.
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2021-08-01 74095
The Alpha Wolf of Techwear Brand -- The Analysis of C.P.Company
1.Massimo Osti founded the Chester Perry brand in 1971. 2.Massimo Osti is regarded as the father of urban sportwear. 3.Goggle Jacket, the signature design of Massimo Osti 4.Stone Island is the sub-brand fabric lab of C.P.Company. And its experimental clothing style did not fit the sportswear of C.P.Company, which made Stone Island operate independently. 5.Garment dyeing is the name given to a process pioneered by Massimo Osti and his collaborators for C.P. Company in the early 1970s. This process produces a chromatic depth and intensity impossible to achieve with pre-dyed fabric, as well as enhancing the material characteristics of the fabric. Nowadays, 70% products of C.P.Company are still produced through garment dyeing.
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2021-07-31 81666
Down Jacket Fabric -- The TOP Ranking of Womenswear
Based on the download data of POP users in the recent three months, lightweight fabric(86%) and glossy bright surface fabric(74%) have drawn the most attention, followed by exquisite quilted fabric, functional protective fabric and velvet fabric. The data analysis of popular down jacket fabric shows that glossy bright surface fabric is under a steadily increasing trend. The requirement for softness and comfort allows lightweight fabric to become the mainstream. Besides, black & white still dominates the color selection while candy color tone is downloaded the most.
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2021-06-02 40520
Deconstructed Expression -- The Analysis of Juun.J The Menswear Designer Brand
JUUN.J is a Korean menswear brand founded by Jung Wook Jun in 1999. Its unconventional deconstructed tailoring has drawn attention. New modern street aesthetics is integrated to enliven the classic. Oversized tailoring, geometric silhouette and military elements are used frequently in the collection of JUUN.J. The combination with different fabrics creates a distinctive style.
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2021-03-25 76528
A Journey to The Sky -- The Womenswear Catwalk Analysis of Balmain
Balmain A/W 21/22 collection gets inspiration from the journey of the brand founder Pierre Balmain 75 years ago. And this journey is above and beyond the atmosphere. The vintage futuristic silhouette of Space Age in 1960s is combined with shiny jumpsuit, which integrates the current futurism into the past and brings the fantastic imagination. Besides, designer Oliver Rousteing also applies 70s PB Monogram to inject vintage sense into the coolness.
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2020-09-27 108098
Sports & Technology -- The Analysis of Fabrics in Online Première Vision
High-performance functional fabrics gradually penetrate city wear. Designers pursue functionality in sports items such as fitness leggings, knitted bras, functional jogging suits and jackets. This digital A/W 21/22 Première Vision displays a discreet, exquisite, meticulous and technical side. Natural textures, and new water-proof and reflective functional fabrics deliver a futuristic technical feeling, which indicates more high-performance functional fabrics will enter citywear.