Founded in 2007, 4F is a label from Kraków, southern Poland, providing sportswear, activewear, casual wear, and accessories. Being known as 4FUN at the beginning, the brand was renamed 4F Performance in 2007 and became 4F in 2010. Since 2008, 4F has launched its cooperation with Polish Olympic Committee. It also provides national Olympic uniform for six countries, including Poland, Serbia, Croatia, Latvia, Greece and Northern Macedonia. In 2016, 4F opened their first oversea store in Latvia, Slovakia, Romania, and Czech Republic. And in this 2022 Beijing Winter Olympics, 4F becomes a sponsor of 8 national teams.

FILA, founded in 1911, is a textile and knitted garment company founded by FILA brothers in Biella Town, Italy. In the 70s of last century, in order to cooperate with the diversified development, FILA turned to sportswear, and developed tennis, golf, fitness, skiing, mountaineering, basketball and other series. Adhering to the brand concept of "LIVE YOU ELEGANCE body moving and elegant heart", FILA subverts the traditional sports image and always works to convey the passion and vitality of the century with the elegant style.

A/W 21/22 Outdoor Retailer Market pays more attention to the consumer group expansion and outdoor sports requirements. And it accepts more people through designs with better inclusiveness. Since the environmental concept is more and more important, sustainable development has also been the fashion trend. Therefore, the application of natural fibers becomes the key point. Except for the functionality, comfort and versatility are also essential for design. Multi-occasional dressing with high cost efficiency is more popular among consumers.