Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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70th Anniversary, Return of the Queen -- The Catwalk Analysis of Max Mara
Founded by Archille Maramotti in 1951, the Italian fashion brand Max Mara is famous for its high-quality overcoat. The founder said that all he paid attention to was the wives of Italy's male professionals. And to celebrate the 70th anniversary of the brand, there were 42 looks released in this runway under the theme "1951". Combining with its historical background, Max Mara rebuilds the aesthetic essence in the last century.
Rebellious Winter Rose -- The Womenswear Catwalk Analysis of Simone Rocha
The homonymic designer brand Simone Rocha was founded by the Chinese Irish designer in 2010. The designer is good at using embroidery and pearls to present the romantic and gorgeous vibe. Released in the parish church of St. John's Hyde Park, the theme Winter Rose interprets the Fragile Rebel of princesses. Different from the fairy sweetness of S/S collection, this season updates the sweet and cool rebellious punk style. Complex tulle, crinkles, 3D rose, handcrafted embroidery and ruffle elements are injected into the hardcore black leather jackets to send out the cool rebellious temperament of retro schoolgirls, fully presenting the boldness and avant-garde of young designer.
Advanced Relaxation -- The Catwalk Analysis of Victoria Beckam
From Manchester to Madrid and now Miami, Victoria Beckham has always tempered her fashion reinventions to her environments. "The way they dress here is so different from anything I've seen in my entire life. It's just fantastic. It's a less-is-more approach," she said with a big smile via a video call from the Magic City, where her husband, David, is working on his soccer team, Inter Miami. Her new collection wasn't an exercise in scanty dressing, but the sparse public wardrobes of her temporary home did somehow echo her post-pandemic ethos. "It's more relaxed. The little details we used to obsess over—there's less of that. We weren't in a position to do that, to be honest with you, and I like this sense of freedom," Beckham explained.
Grunge Euphoria -- The Analysis of Stine Goya The Womenswear Designer Brand
Inspired by the Fluorescent Flower of Japanese artist Tetsumi Kudo in Louisiana Museum of Modern Art, Stine Goya designs the printed patterns this season. The A/W 2021 collection Grunge Euphoria conveys the positive attitude through bright colors and prints.
Special Practicality Report -- The Comprehensive Catwalk Analysis of Men's Knitwear
Based on the data analysis of A/W 21/22 men's knitwear catwalks, business style occupies the largest proportion(54%) and smart casual style occupies 42%. The overall trend of knitwear is younger. Pullover(56%) is the most popular items, followed by cardigan(26%). Stitching and jacquard(totally 63%) are the main crafts. Notably, the application of gold&silver hot foil craft(2%) is obviously increased this season. Knitwear styles this season pay more attention to the comfort and multi-occasional versatility. And the extreme comfortable design becomes the key factor. Therefore, skin-friendly yarn has become the key developing point of knitwear. The softness of napping plush yarn is very important. Returning back to the basic, cable, stripe, color-blocking and folk patterns are upgraded to become the design core.
Cool and Gentle -- The Analysis of Jonathan Simkhai The Womenswear Designer Brand
The homonymic brand Jonathan Simkhai was founded in 2010 in New York. One of the most eye-catching designers in the current world, Jonathan Simkhai graduated from Parsons School of Design. And the brand provides luxury ready-to-wear with feminine power and sensory tension for modern women. He refines high-quality cashmere, silk, cotton and wool. And he also inspires from the menswear to create a unique styling combining cool sports style with feminine temperament. Jonathan Simkhai perfectly interprets the cool and gentle style through semiclassical tradition.
Dream Producer -- The Analysis of MUVEIL The Womenswear Designer Brand
MUVEIL is an advanced and niche Japanese brand founded in 2007. Its brand name MUVEIL is made up of the French word mugest, which means the lilies in the valley, and the English word veil, representing the longing for happiness. The brand concept of MUVEIL is to produce the childhood dream with unique retro style and playfulness. It also uses comfortable materials and pays attention to the handicraft. Unique printing, embroidery, beads and lace element are the valuable concepts of MUVEIL, which presents both mature retro style and the individuality of lively girls.
De-gendering Mix&match Era -- The Comprehensive Analysis of Menswear Catwalk(Styling)
A/W 21/22 Milan, Paris and London menswear week has come to an end. People are having extremely intense requirements of comfortable lifestyle under this almost digitalized background. Therefore, menswear brands rebuild the affinity. They get rids of the traditional seriousness of menswear, and the monochrome unisex dressing style interprets a pure and undisturbed future to those people who want to live a relaxing and minimalist life during the quarantine. It is the dressing guide of men in this de-gendering mix&match era, which also provides women with inspiration.
Britpop -- The Womenswear Catwalk Analysis of R13
R13 debuted in 2009 in the fashion world, and its creative director Chris Leba was the former vice president of Ralph Lauren. This brand is famous for its distressed retro rock T-shirt, leather pants and 90s plaid shirt with rough and punk rock individuality. The recently released A/W 2021 collection injects British plaids and animal prints into the rock style. Extravagant graffiti butterflies and rabbits are applied on the daily clothing to fully reveal the rebellious core of R13. Highlight items are collocated with oversized outerwear to underline the playful street temperament.
Common Life Art -- The Analysis of EENK The Womenswear Designer Brand
The brand EENK was founded by the designer Lee Hyemee. And she expresses her fearless and passionate attitude toward fashion, art and life style through designs. EENK has launched The Letter Project which presents unique design items with keywords designated for each alphabet letter from A to Z. The Letter Project will continue until it hits Z, and then will come back to A to present a total collection of EENK - A for All, A for Archive. The theme this season explores the essence of EENK. And designer wants to return to the brand itself and search for the deeper core through this collection. Therefore, the brand design will be extended and developed in a purer and more scientific way.
Classic and Recreation -- The Comprehensive Analysis of Menswear Catwalks (Pattern)
The A/W 21/22 menswear week has been over for a while. Influenced by the epidemic, this season still applied online releasing and a few real catwalks. Except for the canceling of New York Fashion Week and the combined catwalk of womenswear and menswear in London, many brands have made full use of creativity and launched their products in unreal digital forms. Paris and Milan are the two biggest areas of patterns this season, which presents practical and surprising patterns.
Knitted Fabric -- The Comprehensive Analysis of Menswear Catwalks
With the arriving post-epidemic era, people are more advocating and longing for a comfortable and relaxed way of life. Throughout the A/W 21/22 menswear catwalks, knitted fabric plays an important role among all the fabrics. Basic and practical cotton Lycra, cotton pile loop and napping sweatshirt fabric are still popular. The artistic stripe and check fabric with new colors has more delicate texture. The tie-dyed pile loop is also reinterpreted in this season, and its color is more gentle and comfortable. Plush knitted fabric on loose silhouette creates the unique thermal feeling in this season.
Healing and Classic -- The Comprehensive Analysis of Menswear Catwalks (Color)
Healing colors like Pristine, soft pink and neutral colors are the main color tones for A/W 21/22 menswear. And the gentle Yellow Iris provides an optimistic life style. The winter vibe brought by Chocolate Truffle, Ginger Bread and Military Olive presents luxurious, practical and retro tonality in the menswear catwalks.
The Balance Between Street and Formal -- The Menswear Catwalk Analysis of Louis Vuitton
The Louis Vuitton A/W 21/22 collection inspires from Stranger in the Village written by James Baldwin in 1953 and brings us charming designs under the theme Art of Travel. Taking the abstract marble as the setting of catwalks, the unique design brings both street and futuristic feeling, and also the hip-hop vibe. The abstract broad silhouette, marble color application, bright check patterns and metallic colors provide inspiration to men's dressing collocation this season. The gender-free pleated dress is more like Virgil Abloh's new attempt to get Louis Vuitton out of the old conventions.
The Combination of Painting and Fashion -- The Menswear Catwalk Analysis of DIOR MEN
The men's artistic director Kim Jones invited 61-year-old Scottish artist Peter Doig this season. This show stage takes blue sky as the background, which designed by Peter Doig himself. A/W 21/22 men's collection aims to make every day a celebration. Kim Jones draws inspiration from the masculine extravagance of ceremonial garb – a living link with the past, still dynamic and alive today.
Possible Feelings -- The Catwalk Analysis of Prada Menswear
A/W 21/22 Prada menswear collection has been the first menswear collection since Raf Simons joined Prada and worked with Miuccia Prada. Under the theme Possible Feeling, designers explore human's body, simplified clothes structures and set body free. The layout of this Prada catwalk is just like an art exhibition, four rooms with colorful spaces. Designed by Rem Koolhaas and AMO, refined marble, resin, plaster and artificial fur are selected to be the materials. Its hardness and softness, warmth and coldness perfectly demonstrate the word Freedom. And these materials can be recycled and reused on special product installations and pop-ups around the world.
Fantastic Paradise -- The Catwalk Analysis of Fendi Menswear
All the brands are searching for hope in the epidemic. Fendi decided to release its short film online. The Italian artist Nico Vascellari was invited to direct this fashion film called What Is Normal Today? and present a colorful feast. The A/W 21/22 collection was started after the phone call of the creative director Silvia Venturini Fendi, models were coming out of the mirror tunnels and changing neon frames.
Ecological Fur -- Molliolli The Womenswear Designer Brand
Fashion brand Molliolli has surpassed the beauty of consciousness, philosophy and practice. Having been cooperated with luxury brands for 40 years, creative and innovative substitutes fur was invented. Designers don't consider this substitutes fur as material but as a philosophic living style. And this is why they produce Molliolli.
Simple Life Style -- The Comprehensive Analysis of The Benchmark Brand of Women's Minimalist Knitwear
Comfortable and wear resistant design attracts more consumers. And the concept that Less Is More becomes an attitude. Minimalist style gets rid of redundant decorations and pays attention to quality and details. Simple and natural silhouette with low-saturation colors creates comfortable advanced knitwear styles. There are three minimalist styles, the 3D architecture silhouette which underlines powerful lines, the versatile simple style and the high-quality yarn texture. This report selects three brands of simple life style, Jil Sander, 3.1 Philip Lim and ADEAM to introduce and analysis the brand designs.
Merry Christmas -- The Festival Design Capsule for Men's and Women's Knitwear
With the coming Christmas, many brands launch the Christmas knitwear. The British fashion magazine, Simply Knitting, releases the Christmas theme in its ISSUE 205. This report mainly analyzes e-commerce knitwear of young lady style and fashion leisure style, and the two styles account for 58%. This year JK style knitwear grows, quite noteworthy. Fair Island jacquard remains the key craft for Christmas knitwear. Influenced by 13 De Marzo (an independent designer brand), 3D toy decorations are more frequently used on Christmas knitwear, holding 15%. In addition to classic Christmas tree, ginger bread and snowflake, argyle patterns in Christmas colorways are second only to Christmas tree, holding 18%. Christmas cartoon images are more popular with consumers, becoming a key design element.
Pullovers -- The TOP List of Men's Knitwear
The top list of men's pullovers is ranked according to interactive data analysis in November. Business style takes up a large percentage of 71%, while fashion leisure style declines and holds only 23%. Business leisure pullovers take on a young and funky trend, so pattern changes attract much attention. Letters show obvious growth in pullovers. They decorate placements or work with other patterns to present lavish visual effects. As for crafts, jacquard, as the main form of pattern, is the most widely used technique. This report starts from jacquard patterns to analyze design changes of men's pullovers.
Western Culture -- Palm Angels The Womenswear Designer Brand
Palm Angels is a fashion brand created by Francesco Ragazzi, a renowned Italian photographer and former artistic director of MONCLER. The designer creates this brand to tell a story about skateboarding teenagers and their street culture. In September 2014, Francesco Ragazzi launched his personal photography collection, PalmAngels. He captured skateboarding teenagers to fully display the connection between fashion and extreme sports in an art form. Sportswear inspired by the 1970s, jeans with California patterns and jerseys are warmly welcomed. Each series of Ragazzi fully interprets his unique vision inspired by skateboarding culture, showing novelty and trend insight.
The Analysis of 2020 Tmall Double 11 Underwear and Loungewear
In the post epidemic era, China's economy has entered a positive growth track. Compared with previous years, the "double 11" shopping carnival seems to have a different feeling. Big data of Baidu search shows that in 2020, the overall search heat of "double 11" rose 263% compared with the same period of the previous year, ushering in explosive growth. In this platform war, the endless sale tips have led to a more specific calculation of "data" seized by each platform. What are the "Double Eleven strategies" and "Double Eleven tips" etc. And there are also other topics on the top5 of popular netizens search.
The Analysis of Fabrics in A/W 21/22 Intertextile
Recently, A/W 21/22 Intertextile (China International Trade Fair for Appeal Fabrics and Accessories) just ends. It becomes more valuable in this pandemic. This three-day fair divides eleven exhibition areas and holds nearly 70 activities. There are four themes for fabrics, including Feel Good, Impact, Preservation and Lyric.