Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Jacquard Pattern -- Q3 2021 TOP Ranking of Men's Knitwear
According to the interactive data of POP users and researches, we made this TOP10 list about knitwear pattern in Q3 2021. We can see that letters and brand logos are still the popular elements. Geometric shapes have been more noteworthy in the third quarter. Checkerboard, round dots and distorted argyles are the core points. Notably, paisley pattern is ranked as the TOP9, which draws our attention.
Elegant & Delicate Ladies -- The Analysis of Ermanno Scervino The Womenswear Designer Brand
Founded in 1999 by the designer Ermanno Servino and the entrepreneur Toni Scervino, the label Ermanno Scervino is known for its high-quality fabrics, luxurious embroidered fur, exquisite tailoring and ingenious decorations. This season preciousness meets the world of sport, opens up to the pragmatism of the street, while keeping the refinement, in a commentary on the thinning of barriers and distinctions, on the mixing of occasions which characterizes fashion today. The tension of opposites, the first principle of Ermanno Scervino's stylistic dynamics, becomes a dialogue between day and night, inside and out, essential and embroidered, dense and evanescent, fluid and sturdy. Lace, fringe and embroidery are the most common elements for the brand.
Pragmatic Lifestyle -- The Analysis of YOUPPIE! The Womenswear Designer Brand
Founded in 2013, YOUPPIE! Is a fashion brand dedicated to cool girls. YOUPPIE! Believes the concept of "Only difference can change the world", so the design of brand is individuality, diversify, interesting and pioneering, at same time expression with the principle of pragmatism. The core target group is positioned to the people who consider clothing can express their characteristics: they emphasis on style self-centeredness and chase interesting and unique. Meanwhile, YOUPPIE! focus on the cooperation with artists, designers, illustrators, fashion idol at home and abroad. The A/W 2021 collection follows the concept of "Forever Young". Young Girl, Urban Street and Chic Fashion are the three topics to provide interesting, advanced, comfortable, convenient and good-looking dressing experiences.
Redefinition -- The Analysis of BOSS The Menswear Luxury Brand
BOSS A/W 2021 collection breaks the collocation rules and captures the next-gen spirit. Inspired by the Big Sur in California, tensive and thick colors interpret individuality and create a brand new visual effect. No matter the loose woolen jacket or the casual puffer, BOSS drawn inspiration from the classics and interpreted the modernized dressing from a creative perspective, which subverted the visual imagination and fused classics with creativity.
Salomon -- The Analysis of Benchmark Outdoor Sportswear Brand
1.The French professional outdoor sportswear brand Salomon is founded at Alps in 1947 to promote the development and upgradation of skiing and cross-country race. 2. The elite female athlete of Salomon, Courtney Dauwalter won the 2021 UTMB(women) with 22:30:54. 3.The male athlete François D'haene won the 2021 UTMB by 20:45:59.
Classic & Creativity -- The Analysis of Hermes The Luxury Menswear Brand
The collection of this season has started a new chapter about being active, bold and confident. Breaking the boundaries between indoor and outdoor, Hermes menswear brought a show with rhythms and changes. Its free attitude overcame the traditional restriction and explored a new vision. Unique and lively postures exuded the inner power from the casualness. Gentle tailoring was combined with elegant and neat styles, and the multiple design was rather distinctive.
Unstable Equilibrium -- The Analysis of Heliot Emil The Menswear Designer Brand
Founded in Copenhagen, Denmark, Heliot Emil was named after the grandfather of the brother designers. Although this kind of brand story always represents a vintage style, Heliot Emil is a brand for future. The brothers said this brand is exploring the boundaries between form and functionality by the subversive Scandi aesthetics and monochromatic styles. High practicality and customized materials are the most eye-catching features. The design of Heliot Emil is filled with the pursuit of multi-function.
Vintage Streetwear -- The Analysis of THISISNEVERTHAT The Menswear Designer Brand
Being known as the the Supreme of Korea, the streetwear label THISISNEVERTHAT was founded by Choi Jong-Kyu, Nadan Jo and Inwook Park in 2010. These three teenagers with passion of fashion design gave birth to this label by their love. THISISNEVERTHAT was born as an individualized and unconventional brand. Although most design inspirations come from daily life and friends around, the filtration of these three managers allows classic fashion elements to present new vitality.
Freeze the Tension -- The Analysis of GUCCI The Benchmark Menswear Brand
From the campaign film of GUCCI A/W 2021 collection Aria, the secret hotel room creates a private and sexy romantic atmosphere. Mert and Marcus shot a contemporary and avant-garde film, which froze the love reform and desire tension.
Unisex Preppy Style -- The Analysis of UNALLOYED The Korean Designer Brand
Taking 'casual', 'unisex' and 'preppy style' as the keynote, the Korea-based UNALLOYED focuses on presenting the free oversized style and high-quality, comfortable daywear items. With the brand slogan of 'Wear a story.', the brand tells unique stories about imagined characters in every collection. Many Korean idol groups and famous talents wear the products of UNALLOYED on TV programme and posters. 'Celebrity's sweater' has been a brand signature. A/W 2021 collection, The Chess still took knitwear as the center. Basic versatile sweatshirt got rid of those unnecessary elements and regrouped the chessboard into fun logos to endow daywear items with individualized classic attitude.
Return to the Origin -- The Analysis of Norse Projects The Menswear Designer Brand
Norse Projects is a Copenhagen-based streetwear brand founded in 2004 which maintains the minimalist design concept of the northern Europe. Norse Projects develops seasonal menswear and womenswear, fuses street fashion and classics with high-end fashion, and also focuses on the performance and functionality. A series of technical products, including outerwear, rain coat and sportswear, are provided. Except for its minimalism, the products of Norse Projects are also known for the high quality. Hats and caps are produced in America, and other products are all made in Europe.
The New Land -- The Analysis of CHENPENG The Menswear Designer Brand
CHENPENG is a namesake fashion brand founded in London in 2015. His works can be defined as the One-sized Fashion, speaking for the minority with special body sizes. In Peng's design aesthetics, there are no boundaries between beauty and ugliness. Instead, he focuses on accentuating personal features. Peng designs pieces suitable for both over-sized and skinny masses by comparing different body shapes among various individuals. Blurring the boundaries between genders and even races, Chen Peng is also known as a designer who specializes in puffa jacket.
LI-NING -- The Analysis of Benchmark Sportswear Brand
LI-NING regrouped and recreated classic elements with brand logo to extend a series of pattern design. Diversified brand elements were fused with modernized painting to interpret of design concept, 'remodeling'. Isolated details were combined together in a random yet not casual way to form an organic whole.
Urban Techwear -- The Analysis of Eastlogue The Menswear Designer Brand
Founded in 2011, the Korean fashion brand EASTLOGUE adheres to the combination of traditional American style and modern leisure. Inspired by hunting, hiking, fishing and military, the brand uses modern technical fabrics and classic styles for reinterpretation and becomes a new force.
Dreamy Ceremony -- The Analysis of JUNONA The Designer Brand
Founded in 2000, JUNONA focuses on the equality of gender and provides elegant daywear for all the women and kids. Being sporty, elegant and stylish, the diversified and rich collections of JUNONA create its modern and dynamic image. Let's accept the challenges of daily life with smile and accentuate the individuality with joy.
Continue the Classic -- The Analysis of CULLNI The Menswear Designer Brand
Founded by Kazuhiko Ando, the young Japanese brand CULLNI is named after the word "Cull" and "Nifty". The products in every season are presented by male and female models, which is harmonious, unified, natural and fluent. Although the products are not designed for couples, they have high reference value. There is no clear boundary between menswear and womenswear. CULLNI pays more attention to a self-focus attitude. All in all, the brand provides us with exquisite daily design, comfortable materials and tailoring, and outstanding visual effects.
Extravagant Nightclub -- The Analysis of AREA The Womenswear Designer Brand
Founded by Beckett Fogg and Piotrek Pansczczyk in downtown New York in 2014, AREA is a fashion and accessories design studio specializing in quality craftsmanship, textile development, and innovative embellishment. Since its launch, AREA has garnered a cult following with their modern and timeless take on beauty and glamour. The exploration of perceptions on femininity and beauty is an ongoing reference for AREA, and it celebrates duality and togetherness. We can see designers' discussion on freedom, inclusiveness and diversity from the new collections. Fogg and Panszczyk maintained their signature nightclub style and crystal elements in A/W 21/22 collection to create a subversive lady image.
The Simplicity That Surpasses Complexity -- The Analysis of Bottega Veneta The Luxury Menswear Brand
In the latest A/W 21/22 collection if Bottega Veneta, 'Salon 02', the creative director Daniel Lee created a crazy and free wardrobe for the public. Fusing cold sexual appeal with bloated lines, the complexity built simple pictures. Inspired by the private display in the golden age of haute couture, photographer Tyrone Lebon was teamed up with Freja Beha Erichsen, Fernando Cabral and Yoonmi to present a cool and straight shooting style. Ostrich feathers, bright glass and leather were all used to interpret the graceful attitude of youth.
Military City Boy -- The Analysis of WTAPS The Menswear Designer Brand
WTAPS is a Japanese fashion label founded by Tetsu Nishiyama in 1996, whose core spirit is "Placing things where they should be". As a lover of skateboard, motorcycle and other street cultures, Tetsu Nishiyama also takes military uniform as the main line. We can see the perfect fusion of oriental Daoism and American military culture.
The Vision in Spring and Autumn -- The Analysis of Korean Kidswear Retail Market
The retail markets in Korea kept updating in the early September. According to the researches of Korean Hyundai, Shinsegae, Lotte and DOOTA, this report will analyze the current condition of Korean retail market from different aspects like color, item, detail and craft of toddlers.
Sweet & Romantic -- AIRFISH The Korean Kidswear Designer Brand
Founded by Jennifer Park and Chloe Park, AIRFISH is based in Gyeonggi Province, Korea. Showing the love for fairy dress, AIRFISH is committed to integrating popular artistic colors into avant-garde designs and celebrating the childhood through high-quality kidswear. Haute couture is transferred into practical and fun appearances to attract mothers on a global scale. AIRFISH also focuses on creating comfortable clothes by artist colors, patterns and silhouettes.
Scandi 2.0 -- GANNI The Womenswear Designer Brand
GANNI is a niche cashmere brand that was founded by a Copenhagen art gallery in 2000. After Nikolaj and Ditte Reffstrup took over the brand in 2009, the traditional image has been totally subverted. Being no more depressive and monotonous as other Scandinavian brands, the "Scandi 2.0" brought by GANNI presents fresh colors and sharp contrasts. Based on the fashion attitude of being free, comfortable yet cool, GANNI integrates girlish elements(puff sleeve, doll collar, dress) with those tough elements(leather, denim, animal print) to bring fun. Different from the traditional runway in the past, GANNI F/W 2021 collection provided a unique digital experience with music that we have never seen before.
An Art Painting Show -- The Analysis of HACULLA The Menswear Designer Brand
Haculla, a designer streetwear collection, is designed by Tykoon Brand Holding's owner and creative director Jon Koon, and inspired by the iconic Harif Guzman's 15 years of provocative street art. Its unique inspiration from pop culture is deeply loved by fashionistas, and the brand also represents the free combination of street art and black culture. Its bold painted characters have become the biggest feature.
Cardigan & Pullover -- The E-commerce TOP Ranking of Girls' Knitwear
According to the interactive data and sales volume of Tmall and Taobao, pattern is the most important factor, and flower patterns(32%) occupy the most proportion, followed by animals. Cable and pointelle knitting are the major crafts. And in details, sweet and retro ruffles and puff sleeves enrich the highlight of girls' cardigan and pullover.