Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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The Return, Brave New World -- The Analysis of SHUSHU/TONG The Womenswear Designer Brand
The SHUSHU/TONG A/W 21/22 collection fuses the fantasy of the past and future based on the Brave New World, one of the Dystopia Trilogy. This return sets two variable, which takes us back to the 60s. The Space Age of that era injects futuristic feeling into this collection. Then the time travels to the future year of 2532. Fantasy is interlaced with reality. Dotted element, mesh structure, sequin, reflective material and waterproof fabric are used. And the neat tailoring well combines the girly and futuristic feeling and forms a brave new world.
Avant-garde Fashion House -- The Womenswear Catwalk Analysis of Balenciaga
Balenciaga becomes the fashion leader and keeps updating the fabrics through its exquisite tailoring and sewing technology. The shoulder design, cocoon silhouette and expanded oversize of Demna Gvasalia have already been the next clear identity recognition and symbol. Pre-fall 2021 collection used a short video called Feel Good to evoke people's desire for the world. The montage editing without other product and advertisement lets people feel the positive emotions. Photographer Patrick Welde selected white background, and global travel landmarks are added through post-production. The complete daily wardrobe of 2021 collection breaks the traditional division of leisure wear and formal wear to create a new category. 90.6% of plain printed fabrics have certified by the sustainable development. Most clothes are in unisex styles, and the loose tailoring is leisurely and convenient.
Maintained Military -- The Analysis of Sacai The Menswear Designer Brand
Sacai A/W 20/21 menswear was collaborated with KAWS in the last July. However, in this season, Sacai brings more astonishing colloaboration. Except for iconic colors, Sacai also injects military element and deconstruction design into new overcoat, sweater, knitwear, down jacket, trousers, handbags, bags and hoodie.
Chinese Aesthetic -- The Analysis of Yueqi Qi The Womenswear Designer Brand
Yueqi Qi is an eponymous designer brand founded in 2010, and it is also one of the best developing designer brands in China. A graduate of Central Saint Martins, Qi has been worked for CHANEL, DIOR, BALENCIGA and GIVENCHY. The brand is committed to inheriting Chinese traditional elements and combining Chinese handicraft with individualized designs. Emotional stories are told through dramatic expressions. Beading and weaving crafts are the brand features, which maintains the couture concept. A/W 21/22 collection Remember the Fairchild is a story of love, admiration and respect for Yueqi's husband's family and the family airline they owned. From an outsider's perspective, Yueqi relives the memories, distorted by time and second-hand information. It's an idealized memory, revisionist history, and a restoration of cultural artifacts pieced together from conversations, newspaper clippings, 8mm reels, and old photographs.
Updated Retailing -- The Analysis of Showroom Shanghai
With the development of Chinese fashion and the rise of buyer industry, Showroom has become well-known. Fashion week has the functions to display and release without providing any ordering services. And the emergence of Showroom helps designer brand to solve the ordering problem, and promotes the development of designer brands and fashion industry. A/W 21/22 Showroom is more professional and delicate than the traditional showcase, except for all the elements the traditional ones have, Showroom knows more about the requirement of buyers and the styles of goods. Professional Showroom attracts medias, bloggers and buyers through its more accurate market positioning and individualized display. Showroom also provides interaction opportunity to fashion buyers and designers. Buyers can have a close look of designs or even touch the fabric, directly feeling the tailoring and details. Showroom Shanghai includes MODE, OntimeShow, TUDDO, DFO, ALTER, Not and TUBE.
Overcoat -- The TOP Ranking of Menswear
According to the data analysis of TOP 100 downloaded men's overcoat in March, smart casual and business fashion items occupy bigger proportions. And the avant-garde designs appear more on catwalks. Oversized and straight tube are the main silhouettes, and waisted design occupies a little part. The eye-catching broad shoulder design improves the volume and strengthens the masculine power.
Aria -- The Womenswear Catwalk Analysis of GUCCI
100 years after the founding of GUCCI, Alessandro Michele reflects on his personal vision of House mythology within the new collection, Aria. The whole collection is just like a big party filled with celebrities and colors. However, the long history of GUCCI can not come to an end in a single celebration. Alessandro Michele considers GUCCI as a hacking lab made of incursions and metamorphoses, a polluted alchemy factory which connects everything, a place where stealing and explosion happens and a perpetual motion machine filled with flame and unexpectable desire. In this moment, rebellious behaviour represents expressions of reverence and homage. The collection Aria salutes to the classic elements of brand history in every detail.
A Special Collection of Brands -- The Comprehensive Analysis of Shanghai Fashion Week
A/W 2021 Shanghai Fashion Week -- Bloom the Spring positively answers the call of government to establish an international consumption city, accelerate the collaboration between industries, help the development of Chinese brands, practice the green development concept and take the advantage of quality consumption. As a special invited media of Shanghai Fashion Week, POP Fashion explores brands and search for trendy fashion at the show.
Woolen Fabric(Outerwear) -- The Comprehensive Analysis of Womenswear Catwalks
Having experienced seasons of comfort-oriented design, positive keynote returns in the A/W 21/22. The excitement of regathering further improves people's longing for celebration. More dazzling colors and processed lustrous looks are added into the warmth and quality of women's woolen fabric to satisfy people's desire for dressing. This report will introduce the future A/W woolen fabric trend through crisp Melton, ecological long-pile wool, eco-Melange wool, textured loop yarn, soft warm knit, bold British houndstooth wool, urban modern tweed, bright smudged check wool and luxurious dimensional wool.
Modern Romanticism -- The Analysis of SHUTING QIU The Womenswear Designer Brand
SHUTING QIU is an eponymous fashion brand founded by the new-emerging Chinese designer Qiu Shuting in 2018. Qiu graduated from the Royal Academy of Fine Arts, and her graduate design was successful under the mentoring of Walter Van Beirendonck. She was also selected by Vogue China, and shortlisted for the LVMH Prize in 2021. Bright color-blocking, silk embroidery and printing form her iconic design through individualized tailoring and splicing. The fashion campaign of A/W 21/22, Water Ripples, released, which expresses her love and respect for the Swiss female artist Miriam Cahn. Following the sustainable development trend, 70% of fabrics are got from the stock fabric in the past seasons. This collection takes pioneering women to another stage from a brand new perspective. Bright neon colors provide a clear contrast with steady winter colors like gray and blue. Asymmetric and many experimental elements are added into silhouette tailoring. The combination of colorful jacquard silk, delicate embroidery, printed pattern and striped fabric builds a feminine image of modern romantic women -- brave, independent and tough.
The New Land -- The Analysis of CHENPENG The Women's Down Jacket Designer Brand
The London-based fashion brand CHENPENG was founded by Chen Peng in 2015. His works can be defined as the One-sized Fashion, speaking for the minority with special body sizes. In Peng's design aesthetics, there are no boundaries between beauty and ugliness. Instead, he focuses on accentuating personal features. Peng designs pieces suitable for both over-sized and skinny masses by comparing different body shapes among various individuals. The products of CHENPENG appear on many international magazines, such as Vogue UK, GQ UK and i-D. Inspired by the Trash Land on Pacific Ocean, A/W 21/22 collection The New Land aims at expressing that when people have caused irreparable damage to the earth's environment, they can only adapt to this new environment. After the plastic particles of ocean enter the human body, human genes will start a new round of biological evolution. Elements like marine microbial cells, floating oil, algae and waves are extracted to use on design. The New Land maintains the One-sized Fashion, advocating the coexistence of human and nature and demonstrating the understanding of fashion and sustainable development through design language and products.
Daughter of the Dragon -- The Analysis of ANGEL CHEN The Womenswear Designer Brand
Angel Chen is a Chinese designer whose colourful approach to fashion coupled with the brand's core-concept of fusion of Eastern and Western aesthetics, has made her one of the country's brightest young talents. A graduate from Central Saint Martins, Chen was chosen by i-D as one of five designers-to-watch, and launched her eponymous label the following year. As a part of the 2017 International Designer Exchange Program, Mercedes-Benz invited Chen to present her Autumn/Winter 2017 collection at Milan Fashion Week. Previously, she showed at London Fashion Week with Fashion Scout, before basing herself in Shanghai. Her last Spring-Summer 2019 Collection showed at New York Fashion Week. Making the 2016 Forbes Asia "30 Under 30" and 2017&2018 BoF 500 shortlist, the Designer has been shortlisted among this year's finalists for the International Woolmark Prize. A/W 21/22 collection Daughter of the Dragon salutes to the first Chinese female Hollywood star. The fusion of Eastern and Western aesthetics puts old-time film images on the runways. This edgy visual collision interprets the unique charm of Oriental women. Eastern bamboo forest is combined with the rhythm of dancers, which presents a mysterious temperament.
New Romantic Art of Scandi Spirit -- The Womenswear Catwalk Analysis of Cecilie Bahnsen
Unique fabrics are hand-designed each season by founder and LVMH Prize finalist Cecilie Bahnsen, a Copenhagen native who returned to her home town to found her eponymous label in 2015 after studying at the Royal College of Art in London and working with Christian Dior, Erdem and John Galliano in Paris. Romantic and multidimensional tailoring is the brand feature. Babydoll dress and puff sleeve are the must-have elements in every season. Their extravagant puffy cuff and dress hem are fantastic and romantic. The A/W 21/22 collection The City is inspired by the open lockdown city of Denmark, combining romanticism, femininity and typical Scandi style. Handmade fabric, puff sleeve, quilting, ruffle and back ribbon are the spirit elements. Bahnsen likes to apply black and white as main tone with fairy lemon yellow, injecting eye-catching highlights into the romantic vibe. Soft knit is fused with organza and silk. This lightweight and skin-friendly style sends out the familiar Scandi vibe. Puff sleeve dress, delicate bowknot decoration, elegant wrapped tailoring and floral embroidery all present Bahnsen's ability to handle fabric and tailoring.
Fairy Dress -- The Analysis of MARCHEN The Womenswear Designer Brand
MARCHEN is a local Chinese designer brand founded by Chen Cihang, who graduated from Central Saint Martins, in 2016. Märchen stands for 'fairy tale' in German, and it is also the combination of the designer's name and his birth month. Being known as the expert of fairy dress, MARCHEN stands forward from the designer brands for its clear romantic girly style and iconic items. Imaginative fabric and poetic aesthetic create the daily haute couture. Inspired by the clothing and sculpture in 17th century, MARCHEN released its A/W 21/22 collection, which rebuilds the classic dress with natural charm. Water drop element, bowknot and lace construct a fantastic girl image in autumn. The MARCHEN girls in this collection return to the reality and feel the warm clothing through cold sky-touch.
Screen Life -- The Analysis of YES BY YESIR The Womenswear Designer Brand
The YES BY YESIR A/W 21/22 collection Screen Life is inspired by the modern people who feel the world and interact each other through screens. Virtuality collides reality. The screen boards on the runways are dazzling and colorful, and it interprets the fact through clothing language that modern people are searching for dopamine from screens. Chatting boxes and emoji elements are combined with vivid color and creative tailoring to show playfulness. Designer further upgrades the everydayness, versatility and artistic sense of clothing through elegant yet rebellious dress, creative button decoration and interesting hand-drawn details. Besides, Chinese most fashionable brand, Electric Cherry, composed a song for YES BY YESIR, Say Yes to Future, which conveys the diversified brand spirit from the perspective of music.
The Dawn in The Darkness -- The Comprehensive Analysis of Womenswear Catwalks (Color)
Influenced by the epidemic, A/W 21/22 womenswear fashion week catwalks were presented in an irreversible digitalization trend. Most brands decided to release their latest collections online. According to the color data of A/W 21/22 catwalks, colorless(66.79%) still occupies the biggest proportion. Black becomes the most popular color; the application of white and gray colors decreases rapidly. Compared with A/W 20/21 and A/W 19/20, the proportions of black, khaki, red and yellow colors rise clearly this season; while the proportions of white, blue and orange colors reduce. Under the global background, black is the annual color of 2021. Except for colorless tone, khaki, red, yellow and blue colors become the most frequently used color tones in A/W 21/22.
Trousers Fabric -- The Comprehensive Analysis of Womenswear Catwalks
Under the severe global epidemic condition, fashion world is trying to make breakthrough and change. In the latest A/W 21/22 Big Four fashion weeks, the collections of many brands not only put emphasis on practicality and comfort, but also freshness and joy. So people are having rising demands for fresh and healing fabrics in the post-epidemic era. This report will analyse the future fabric trend for women's trousers through the introduction of warm cotton fabric, comfortable spandex, quality worsted fabric, durable coarse fabric, liquid glossy fabric, flexible leather, fancy corduroy and light chemical fiber.
Tech Knit -- The Analysis of CFCL The Womenswear Designer Brand
CFCL is a new fashion brand founded by the Japanese designer Yusuke Takahashi on February 18, 2020, and it's first collection Vol.1 was released in S/S 2021. The former menswear designer of ISSEY MIYAKE, Yusuke Takahashi, launched his own brand with the ending of ISSEY MIYAKE MEN. CFCL represents contemporary daily clothing, and its products are mainly produced by 3D developed textiles. These textiles apply certified sustainable polyester yarns and latest techniques to provide practicality and functionality. Designer also maintains the iconic neutral color tone of ISSEY MIYAKE. A/W 21/22 collection Vol.2 aims at exploring the connection of hi-tech and knit and challenging elegant items of both genders. Deeply inspired by architectural structures, fine rippled line craft fully presents the curved design language. The combination with gentle hue and colorful geometric inlaid injects minimalism. Umbrella dress hem echoes the perfect rippled lines.
Practicality and Creativity -- The Comprehensive Analysis of Menswear Trade Fair
In the post-epidemic era, A/W 21/22 trade fair presents both practicality and creativity, including personalized pattern, craft expression and thermal textures and items. The blurred pattern design will be a noteworthy developing direction of individualized menswear. Tiny decorations also attract more consumers, which combine exquisite craft with minimalist design.
Improvisation -- The Analysis of Bodysong The Womenswear Designer Brand
The Japanese brand Bodysong was founded by designer Shunsuke Aoki in 2010, which takes 'Improvisation' as the keyword. The brand uses original fabric, special material and original flat patterns to take people's understanding of clothes to another level. Besides, Bodysong has won Tokyo Fashion Award multiple times.
Beautiful Outerwear -- The Analysis of HANKIM The Womenswear Designer Brand
The homonymic Korean modern womenswear brand HANKIM was founded by the designer, who graduated from Central Saint Martins, in 2018. The brand aims at providing women with beautiful outerwear. HANKIM inspires the new feminine beauty through technology and innovation. This brand applies wearable technique to help women to find out their most suitable colors in different ways.
Classic Against the Trend -- The Analysis of Gia Studios The Womenswear Designer Brand
The Vietnam designer brand Gia Studios is founded by Gia Khang, who grew up in the atmosphere of tailoring tools and fabric. The brand keeps maintaining his minimalist design concept. Clothes are presented in minimalist and modern lines. Beige, black and white are used to create classic and timeless clothes. Khang won the third prize of Vietnam Project Runway in 2013. Then he went further study in London College for Design and Fashion in 2014, and founded the homonymic brand Lam Gia Khang.
Extraordinary Texture -- The Analysis of Hellessy The Womenswear Designer Brand
Hellessy was a finalist for the US International Woolmark prize in 2016 and joined the CFDA in 2019.Hellessy was founded by the Japanese and French designer Sylvie Millstein in 2012. Born and raised in France, she worked in Japan and is now living in New York. She have been worked as a senior merchant in Givenchy, Harrods and Chanel. Hellessy focuses on timeless pieces that can be worn over and over again, with an inherent sense of laid back glamour. Hellessy is recognized by international fashion and lifestyle publications such as US Vogue, Elle and Harpers Bazaar, and counts Emily Ratajkowski, Priyanka Chopra, Cara Delevingne, Kristen Stewart and Rihanna among the brand's followers. Hellessy was a finalist for the US International Woolmark prize in 2016 and joined the CFDA in 2019. The A/W 21/22 collection maintains the luxury tonality and focuses on quality and details.