Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2022-01-21 77064
Glorious Ice-sports -- The Analysis of DESCENTE The Benchmark Sportswear Brand
Descente cooperated with the famous designer Kazuki Kuraishi to release a snowboarding wear collaboration on January 15. We can see the personality of designer from the new logo. The blocking of pink and dark gray is eye-catching in the ski area.
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2022-01-14 74676
We Chase After Ice and Snow -- The Analysis of BOGNER The Skiwear Designer Brand
BOGNER is a famous German skiwear house founded by Willy Bogner Senior in 1932, featuring their well-known women’s stretchy pants released in 1948 and the iconic B zippers. Divided into three branches – BOGNER SPORT, BOGNER FASHION, and FIRE+ICE, the BOGNER family provides all-around ski gear, attires, footwear, and gloves.
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2022-01-13 25012
Night Train -- The Analysis of Saint Laurent The Luxury Menswear Brand
In a special video directed by Jean-Paule Goude, dancers are seen performing to Jimmy Forrest's Night Train. The makeup of the song is reminiscent of a marching band soundtrack. The dancers begin the video dancing in line before individually breaking off to show off their moves and their fits. The dancing ensemble adds a dramatic flair to the presentation that further emphasizes the 1980s inspiration for the collection.
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2022-01-12 58216
Japanese Street Fashion -- The Analysis of AAPE BY A BATHING APE The Menswear Designer Brand
AAPE BY A BATHING APE® is a diffusion line of the cult streetwear label A BATHING APE®. With an eye to the young menswear market, AAPE creates a fashionable wardrobe for a new generation. Staying true to the mainline’s aesthetics, the brand revives its signature moon-face logo across a selection of everyday clothing.
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2022-01-10 79564
2021 Annual Ranking of Denim Brands
According to the data analysis and popularity of denim brands in 2021, this report refines the noteworthy crafts and details for designers, and introduces the hottest brands.
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2022-01-05 21491
Urban Leisure -- The Brand Analysis of TIME HOMME The Menswear Designer Brand
TIME HOMME is a menswear line released by Korean HANDSOME Group in 2000. Focusing on the consumers from 25 to 35-year-old, its delicate silhouette in tailored suits and mixture of soft luxury material in modern casual style interpret the futuristic modernity.
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2022-01-04 75682
Define the Irregularity -- The Analysis of Salty Pebble The Womenswear Designer Brand
Salty Pebble is an emerging niche Korean brand which is popular in its home market and social medias. The casual, girlish styles of Salty Pebble subvert the stereotype to satisfy contemporary youths. Versatile pieces follow the fashion trend and build a unique brand identity.
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2022-01-04 32931
Disorderly Aesthetics -- The Analysis of Y/Project The Menswear Designer Brand
Y/Project was founded by the French designer Yohan Serfaty and his business partner Gilles Elalouf in 2010. Because of the death of Serfaty in 2013, the Belgian designer Glenn Martens, the first assistant of Serfaty, was invited to be the creative director of the brand. Y/Project accentuates personality and independence through street fashion. Uncoordinated dichotomy is combined with utility unisex styles to interpret the temperament of women and men. Focus on the layering, deconstruction, and asymmetric design of Y/Project.
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2021-12-31 40576
Fun Factors -- The Analysis of J.W.Anderson The Menswear Designer Brand
Northern Irish designer Jonathan Anderson established JW Anderson in 2008. At first an elaborate collection of accessories quickly attracted attention, enabling the fledgling label to show on-schedule during 2008's London Fashion Week.Its unique design aesthetic offers a modern interpretation of masculinity and femininity by creating thought-provoking silhouettes through a conscious cross-pollination between menswear and womenswear elements. This idiosyncratic perspective, which earned the label a cult following, prompted JW Anderson to present a women's capsule collection in 2010.
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2021-12-29 68084
Playful Streetwear -- The Analysis of SOULGOODS The Menswear Designer Brand
SOULGOODS is an emerging Chinese streetwear brand founded in Beijing in 2016. Inspired by 90’s street culture, the signature tiger head is also classic. The brand has also become a bridge between traditional Chinese dressing and western street culture.
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2021-12-28 31437
Casual Korean Fashion -- The Analysis of Typing Mistake The Menswear Designer Brand
Typing Mistake is a fashion label founded by the Korean designer Tae Hyung Lee in 2020. Coming from a simple mistake in our daily life, Typing Mistake considers that a good garment requires higher technologies and functionality than HD photos, especially in details. Keep an eye on the detail design and fabric splicing of this brand.
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2021-12-23 47358
Modern Styling -- The Analysis of Alexander Wang The Menswear Designer Brand
Alexander Wang is a namesake designer brand founded in 2005. Sharp contrasts and seamless fusion forms the distinct brand style. Breaking the traditional mindsets, Alexander Wang releases personality and creates a relaxing modern lifestyle. We can see designer’s unique understanding of fashion from all the details. The East Side of New York City has been the inspiration source of the designer, as well as the free spirit of youthful skateboarders. We can feel his disdain for luxe life and the insistence on what he likes from fashion design.
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2021-12-23 28738
Punk Aesthetics -- The Analysis of MISBHV The Menswear Designer Brand
The Poland-based MISBHV is a streetwear brand founded by Natalia and Kate in 2014. The brand is good at using graffiti and slogans to release the anger and indifference in the post-punk era. Elements of street culture and subcultures are integrated to create a one-of-a-kind punk aesthetic. Keep an eye on its application of tailoring, dark patterns, and classic monogram.
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2021-12-22 75779
Dream House -- The Analysis of MINI PEACE The Benchmark Kidswear Brand
Mini Peace Spring 2022 campaign was unveiled in December to pay homage to the nature and present the infinite creativity of Chinese children. On November 6, Mini Peace 10th anniversary fashion show was held in Ningbo. A limited pop-up Dream House opened during November 3-14 to celebrate the 10th anniversary.
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2021-12-22 51846
Multiple Identities -- The Analysis of J.D.V The Benchmark Menswear Brand
J.D.V A/W 21/22 collection tried to figure out the multiple identities of modern people. DANDY and PREPPY are the two collections separately meet the needs of urban wear and outdoor wear. The exploration of personality and potential presents a better fusion of living, working, and hobbies. A series of classic suits, down jackets, jackets, and shirts are released to present looks that suit multiple occasions.
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2021-12-21 15033
The Collision of Tradition and Modern -- The Analysis of Nicholas Daley The Menswear Designer Brand
Nicholas Daley is a namesake brand founded by a British designer in 2015. The graduate of Central Saint Martins came from a multicultural family. His parents ran a reggae club in the last 70s and 80s, which inspired Nicholas that fashion could be a tool to express his creativity. The brand reflects the past and present scenes of British musics by fashion design. Fashion is taken as the mirror to reflect the evolution of society and culture. Besides, Nicholas is also good at connecting contemporary culture and traditional artisanship. Keep an eye on his application of traditional crafts and subculture elements.
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2021-12-16 35821
Relaxed & Casual -- The Analysis of Lanvin The Luxe Menswear Brand
The creative director Bruno Sialelli got inspirations from the past and rebuilt the present to release the Lanvin A/W 21/22 collection. The designs of womenswear and menswear revealed a contrasting yet harmonious relationship this season, just like the conversation between the two genders.
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2021-12-10 65192
The Analysis of Crying Center The Menswear Designer Brand
Crying Center was co-founded by several designers in 2017. To emphasize the personality of each designer, they take turns as the manager in every season. With an accent of minimalist Japanese style, the brand presents high-scale versatile products by simple fabrics and details.
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2021-12-09 35374
Infinite Imagination -- The Analysis of S'YTE The Womenswear Designer Brand
S'YTE is named after reading backward "et Y's", which means "with Y's" in French. Launched in September 2011, S'YTE is a web-only brand with the positioning as an entry brand to Yohji Yamamoto. Its products represent simple and casual style, and are "made-in-Japan" high quality.
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2021-12-09 20421
Surreal Minimalism -- The Analysis of Nanushka The Menswear Designer Brand
Designer Sandra Sandor graduated from the London College of Fashion in 2005. Soon after that, in 2006 she launched her own label Nanushka. Based on functionality and practicality, the brand creates collections with confident ease and subtle femininity. Sustainable development is the spirit of Nanushaka, and the man-made vegan leather is the main reason of its popularity.
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2021-12-08 14109
Personalized Street Fashion -- The Analysis of Mostly Heard Rarely Seen The Menswear Designer Brand
Mostly Heard Rarely Seen was a streetwear label founded by Thomas Tomakira Li who considers his designs as artworks that embrace the street culture. Based on personal preference, the designer also observes the dressing on the streets of Harajuku and Causeway Bay to foresee the fashion trend.
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2021-12-08 64000
Rebuild the Fashion -- The Analysis of EVISU The Benchmark Menswear Brand
EVISU released a luxurious A/W collection with products in changeable styles. Creative mindset was penetrated into every detail to break the boundaries and show a mysterious, artistic touch. Exclusive A/W fabrics and colors brought thermal performance.
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2021-12-07 9291
Sub-culture Pioneer -- The Analysis of ARIES The Menswear Designer Brand
Founded by Fergus Purcell and Sofia Prantera in 2012, ARIES is committed to producing unisex clothing. Influenced by sub cultures, couture elements are mixed with Punk and skateboarding. Deconstructionism, distressed denim, weird graphics, hand-made tie-dyeing, blurred transfer printing, and special symbols are all the trademarks of ARIES.
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2021-12-06 14133
Skyscraper -- The Analysis of Yuki Hashimoto The Menswear Designer Brand
Yuki Hashimoto is a namesake brand founded by a Japanese designer. The collision between black backgrounds and impactive clothing takes people into the art exhibition of Susan Hiller. The minimalist designs and artistic expressions of Yuki Hashimoto let us feel his personal aesthetics.