Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
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2022-01-28 27398
High-class Minimalism -- The Analysis of Wooyoungmi The Menswear Designer Brand
Wooyoungmi is a namesake fashion brand founded by the famous Korean designer in 2002. The brand creates men’s wardrobes from a feminine perspective. The crisp lines of menswear reflect the impressive qualities of Korean brands. Without intense visual impacts, feminine gentleness is fused with masculine fits to blur the boundaries of genders. Keep an eye on Wooyoungmi’s clean silhouettes and detail designs.
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2022-01-21 77171
Glorious Ice-sports -- The Analysis of DESCENTE The Benchmark Sportswear Brand
Descente cooperated with the famous designer Kazuki Kuraishi to release a snowboarding wear collaboration on January 15. We can see the personality of designer from the new logo. The blocking of pink and dark gray is eye-catching in the ski area.
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2022-01-18 62990
Daily Good Mood -- The Analysis of 310MOOD The Womenswear Designer Brand
310MOOD was born in Chicago on 2016. Started from making the fun easy everyday wear, which reflects in the free yet harmonious combination of colors. Each product is carefully crafted to become the perfect addition to elevate any wardrobe which can transition through the seasons. 310MOOD only produces small sustainable runs of collections, acting against fast fashion. 310MOOD is committed to creating quality garments, which last and can be worn season after season.
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2022-01-17 82789
The Fashion on the Golf Course -- The Analysis of SOUTHCAPE The Golf Designer Brand
SOUTHCAPE is comprehensive golf brand founded in Korea. It is a lifestyle golf & resort that not only has a world-class golf course ranked 9th in the world and 1st in Asia in the US Golf Digest, but also includes an architectural clubhouse and cultural facilities such as the music library.
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2022-01-14 74694
We Chase After Ice and Snow -- The Analysis of BOGNER The Skiwear Designer Brand
BOGNER is a famous German skiwear house founded by Willy Bogner Senior in 1932, featuring their well-known women’s stretchy pants released in 1948 and the iconic B zippers. Divided into three branches – BOGNER SPORT, BOGNER FASHION, and FIRE+ICE, the BOGNER family provides all-around ski gear, attires, footwear, and gloves.
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2022-01-12 58216
Japanese Street Fashion -- The Analysis of AAPE BY A BATHING APE The Menswear Designer Brand
AAPE BY A BATHING APE® is a diffusion line of the cult streetwear label A BATHING APE®. With an eye to the young menswear market, AAPE creates a fashionable wardrobe for a new generation. Staying true to the mainline’s aesthetics, the brand revives its signature moon-face logo across a selection of everyday clothing.
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2022-01-06 17812
Visual Recreation -- The Analysis of SXVSU The Menswear Designer Brand
The deconstructionism of SXVSU presents avant-garde and wild garments. The brand is good at regrouping the structures of clothing to form a brand-new visual image. Its use of patterns strengthens brand features and identity.
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2022-01-05 21491
Urban Leisure -- The Brand Analysis of TIME HOMME The Menswear Designer Brand
TIME HOMME is a menswear line released by Korean HANDSOME Group in 2000. Focusing on the consumers from 25 to 35-year-old, its delicate silhouette in tailored suits and mixture of soft luxury material in modern casual style interpret the futuristic modernity.
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2022-01-04 32931
Disorderly Aesthetics -- The Analysis of Y/Project The Menswear Designer Brand
Y/Project was founded by the French designer Yohan Serfaty and his business partner Gilles Elalouf in 2010. Because of the death of Serfaty in 2013, the Belgian designer Glenn Martens, the first assistant of Serfaty, was invited to be the creative director of the brand. Y/Project accentuates personality and independence through street fashion. Uncoordinated dichotomy is combined with utility unisex styles to interpret the temperament of women and men. Focus on the layering, deconstruction, and asymmetric design of Y/Project.
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2021-12-29 93662
Down Jacket -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women’s down jackets of POP Fashion users in November and December, Minimalist Sophistication(45%) is the most popular style, followed by Youthful Elegancy(32%) and the rising Smart Casual(19%); beyond casual short silhouette, loose-fit comfy short ones are also noteworthy; quilting and splicing remain to be the hottest craft details, especially the splicing with woolen, coating, and textured fabrics. Lapelled design is presented both on youthful and sophisticated womenswear. 3D floral and bear dolls are still popular.
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2021-12-27 52033
Continue the Minimalism -- The Analysis of Jil Sander The Menswear Designer Brand
Jil Sander is a namesake fashion brand founded by a German designer in 1968. Taking minimalism as an artist research, this Milan-based brand is known for its minimalist aesthetics and neat lines. Although there is no extra decorations, we can feel Jil Sander’s strict attitude to details from fabrics to tailoring.
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2021-12-23 90301
Best Brands in 2021
The leaders and promoters of the fashion world presented exceptional performance on designing, marketing, and community nurturing in the past year, which set a high-level standard for other brands in the future. POP Fashion selected the best womenswear brand, the best menswear brand, and the best collaboration to commend these prominent brands and designers.(Analysis based on the data of HYPEBEAST)
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2021-12-23 28971
Punk Aesthetics -- The Analysis of MISBHV The Menswear Designer Brand
The Poland-based MISBHV is a streetwear brand founded by Natalia and Kate in 2014. The brand is good at using graffiti and slogans to release the anger and indifference in the post-punk era. Elements of street culture and subcultures are integrated to create a one-of-a-kind punk aesthetic. Keep an eye on its application of tailoring, dark patterns, and classic monogram.
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2021-12-22 75820
Dream House -- The Analysis of MINI PEACE The Benchmark Kidswear Brand
Mini Peace Spring 2022 campaign was unveiled in December to pay homage to the nature and present the infinite creativity of Chinese children. On November 6, Mini Peace 10th anniversary fashion show was held in Ningbo. A limited pop-up Dream House opened during November 3-14 to celebrate the 10th anniversary.
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2021-12-22 51846
Multiple Identities -- The Analysis of J.D.V The Benchmark Menswear Brand
J.D.V A/W 21/22 collection tried to figure out the multiple identities of modern people. DANDY and PREPPY are the two collections separately meet the needs of urban wear and outdoor wear. The exploration of personality and potential presents a better fusion of living, working, and hobbies. A series of classic suits, down jackets, jackets, and shirts are released to present looks that suit multiple occasions.
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2021-12-22 23513
Urban Minimalism -- The Analysis of 3.1 Phillip Lim The Menswear Designer Brand
3.1 Phillip Lim was founded by the Chinese American designer Phillip Lim and his partner Wen Zhou in 2005. Neat tailoring and smart details carry the brand concept of being simple and practical. Called “the new Chloé” by Vogue, 3.1 Phillip Lim continues the minimalist aesthetics on both men’s and women’s ready-to-wear. Keep an eye on the cutting and detail designs.
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2021-12-13 55445
Street Idol -- The Analysis of SJYP The Womenswear Designer Brand
The Korean SJYP brand was founded in 2014 by a fashion designer couple Steve Jung and Yoni Pai.The project, which began as a follow-up to its first popular collection of blue denim dresses, is popular with Korean pop stars and fashion bloggers. SJYP is known for its avant-garde jeans design and witty '90s retro style. Their cowboy series has always been very popular, and the design of cowboy splicing is quite good.
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2021-12-10 80803
Animation World -- The Analysis of 13 De Marzo The Womenswear Designer Brand
Founded in 2018, 13 De Marzo was soon popular in the market and social medias for its highly recognizable fun designs. 3D bear doll is a brand signature that establishes a dreamy relationship between the animation world and the reality. For A/W 21/22 collection, 13 De Marzo revealed a brand new fashion perspective. Butterflies, bears, bunnies, bowknots, and luxurious jewelries were added to present elegant, naughty, functional, and dark styles.
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2021-12-10 65192
The Analysis of Crying Center The Menswear Designer Brand
Crying Center was co-founded by several designers in 2017. To emphasize the personality of each designer, they take turns as the manager in every season. With an accent of minimalist Japanese style, the brand presents high-scale versatile products by simple fabrics and details.
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2021-12-09 35374
Infinite Imagination -- The Analysis of S'YTE The Womenswear Designer Brand
S'YTE is named after reading backward "et Y's", which means "with Y's" in French. Launched in September 2011, S'YTE is a web-only brand with the positioning as an entry brand to Yohji Yamamoto. Its products represent simple and casual style, and are "made-in-Japan" high quality.
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2021-12-08 14109
Personalized Street Fashion -- The Analysis of Mostly Heard Rarely Seen The Menswear Designer Brand
Mostly Heard Rarely Seen was a streetwear label founded by Thomas Tomakira Li who considers his designs as artworks that embrace the street culture. Based on personal preference, the designer also observes the dressing on the streets of Harajuku and Causeway Bay to foresee the fashion trend.
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2021-12-08 64000
Rebuild the Fashion -- The Analysis of EVISU The Benchmark Menswear Brand
EVISU released a luxurious A/W collection with products in changeable styles. Creative mindset was penetrated into every detail to break the boundaries and show a mysterious, artistic touch. Exclusive A/W fabrics and colors brought thermal performance.
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2021-12-07 82297
Down Jacket -- The TOP Ranking for Girls
According to the TOP100 downloaded girls' down jackets of POP Fashion users in November, 2021, Smart Casual occupies the biggest part, followed by J-Korea; minimalist silhouettes, such as straight crop, are popular; quilting remains to be the most noteworthy craft, which presents richer patterns this season.
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2021-12-03 64126
Winter Expression -- The Comprehensive Analysis of Korean Menswear Market
The wholesale markets in South Korea are still dominated by neat styles in winter. Preppy styles also take a certain proportion. Quilting process is prevalent in the recent seasons, which strengthens the plasticity of down jackets. Patterns, crafts, and details are added to thermal fuzzy fabrics for a stronger sense of fashion and personality. Striped knitwear and outerwear with changes on color and formation provide intense visual effects.