Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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2022-06-07 64077
Avant-garde Deconstruction -- The Analysis of Y/Project The Womenswear Designer Brand
French fashion house Y/Project enters on avant-garde deconstructionism. The productions in every season try to create an alternative yet not extravagant style through neat silhouettes, pioneering cuts and comfortable materials. The latest collection pays attention to asymmetric tailoring, structural transfer and kinked details to develop high-end daily pieces.
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2021-07-29 51861
Advant-garde Design -- The Analysis of Y/Project Womenswear Designer Brand
Belgian designer Glenn Martens once worked for Jean Paul Gaultier and then founded his own namesake brand. Later, he took the helm of the Parisian unisex brand Y/Project in 2013 and launched its womenswear collection in 2014. As a source of subculture, Martens brought his radical experimental vision to the ready-to-wear clothing of his brand, pushing design norms to the extreme through unconventional tailoring and unisex silhouette. The iconic deconstructed denim of the brand takes the forms of tailored jeans and over-sized denim jackets. Workwear such as bomber jackets, T-shirts and overalls have been redesigned with oversized silhouettes, while classic tailored items, including suit jackets and masculine style shirts, have an infinitely transformable structure. The Y/Project S/S 2020 collection, which is also rooted in the context of the sub-culture, infiltrates the structural lines of formal suit. Through highly recognizable aesthetic symbols such as double-stacked trousers, double-shouldered shirts, oversized dropped shoulders matched with waisted geometric lines, the core of “deconstruction&construction” is fully presented, which further gives the brand a unique conceptual language. Meanwhile, the extensive use of organza and velvety soft fibers is also an almost perfect embodiment of the ambiguous gender and eclectic humorous concept.