Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2022-08-11 52744
The Analysis of Wynn Hamlyn The Women's Knitwear Designer Brand
Auckland Designer Wynn Hamlyn established his eponymous label in 2014. Wynn Hamlyn strikes a balance of playful palettes and relaxed textiles, coupled with feminine elegance. Showing an intimate attention to shape and silhouette, Wynn creates harmony between the classic and the eccentric. From Wynn Hamlyn's signature knitwear through to feminine dresses and tailored blazers, the collection established a parallel between bold and soft color selections, bridging the gap between moods and occasions.
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2022-08-05 65040
The Analysis of Andersson Bell The Women's Knitwear Designer Brand
Launched in Seoul the year of 2014, the brand “Andersson Bell” began from a Creative Director, who got an inspiration from contrasting two different cultures of Korea and Scandinavian. Andersson Bell was launched by reinterpreting Scandinavian vibes to create new objects from a point of Korean’s view. We can always see dazzling colors, geometric patchwork and cutouts on Andersson Bell’s knitwear. Besides, irregular hemlines and buttons also expand the fashion experience.
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2022-08-04 55018
The Analysis of III VIVINIKO The Benchmark Women's Knitwear Brand
Founded in Shanghai in 2006, III VIVINIKO celebrates the attitude of ‘My City My Holiday’ and encourages urban women to start a new lifestyle. The knitwear design of III VIVINIKO centers on the style of smart casual. All-over jacquard is the signature of the brand. S/S 2022 collection presents rejuvenation and vitality through crocheting and stripes.
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2022-07-29 33081
The Analysis of Frederick Anderson The Benchmark Women's Knitwear Brand
Frederick Anderson is a fashion brand born in Britain in 2008. Classic crocheting and heavy-gauged stitching create an elegant and romantic style. The knitwear of Frederick Anderson pays attention to the use of stitches. Crocheted effect and openwork are noteworthy to show the beauty of curves.
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2022-07-29 74783
Dress -- The TOP Ranking of Women's Knitwear
Based on the interactive data and market researches, POP Fashion comprehensively sorts out the TOP10 list of women’s knitted dress in July. We can see from the list that elegant sophistication is the main style. The slim fits underline women’s elegant charm. X-line dress and long ceremonial dress are the notable silhouettes. Chanel-inspired styles are also updated by the silhouettes. Besides, the design of youthful dress is also noteworthy. Coarse cables and neat H-line silhouettes exude a casual and vibrant atmosphere. Embroidered flowers and rhinestone letters elevate the detail.
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2022-07-23 33807
Tough Girls -- The Analysis of GOEN.J The Womenswear Designer Brand
GOEN.J is a namesake label founded by the designer Goen Jone in 2012. Designer hopes women can keep the romance and sincerity of girls as they growing. Feminine ruffles and crinkles are conflicted with tough architectural silhouettes to show a unique aesthetic. For S/S 2022, ruffles and crinkles are still the key points.
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2022-07-22 22322
The Analysis of Derek Lam 10 Crosby The Women's Knitwear Designer Brand
Derek Lam brand was founded in 2003 and Derek Lam 10 Crosby collection was launched in 2011. Derek is from San Francisco, California and attended Parsons School of Design. "My idea for this collection is to reach a woman who desires clothing that will carry her through every aspect of her life, from the more formal, go to work occasions and also for the more informal aspects of her life. It really reflects the style and sensibilities which I see all around me, whether it be right out my window, on Crosby street, in Los Angeles or Dallas. This collection is created with an accessible appeal while maintaining my core design principles: Clothing of value and integrity of design."
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2022-07-22 47889
The Analysis of BRUSNIKA The Benchmark Women's Knitwear Brand
BRUSNIKA is a native Russian brand that creates and designs unique products for the Russian market. The knitwear development of BRUSNIKA centers on the minimalist casual style and the quality of yarn. Coarse stitching and all-over ethnic jacquard are the signatures.
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2022-07-09 68307
An Ode to the Nature -- The Comprehensive Analysis of Cotton-linen Style Womenswear
Among the cotton-linen styles in Chinese market, EXCEPTION, EIN, JNBY and AUM are the most important names for reference. Besides, Broadcast, Initial, Donoratico and PURETEA are also welcoming.
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2022-07-01 66453
Cool Summer -- The Comprehensive Analysis of Guangzhou Kidswear Market
According to the market researches of POP Fashion, the kidswear markets in Guangzhou are dominated by girls’ dresses with bows and boys’ sets and shirt jackets. With the prevalence of neo chinoiserie, we can see more Chinese elements on garments. Besides, the preppy style takes the center stage. Avocado green is mixed with all kinds of saturated colors to enliven the market.
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2022-06-30 92518
Dress -- Top Ranking of Womenswear
According to the data analysis of the TOP100 downloaded women’s dresses from April to June, Simple Sophistication (32.3%) and Youthful Elegancy (28.6%) are the hottest styles while there is a slight decline in J-Korean (10.2%) market. Waisted and loose, midi dress has been the most popular silhouette so far. For craft, splicing, drawstring and crease are still noteworthy. Metallic accessory is well-received as well.
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2022-06-17 67943
The Analysis of Brunello Cucinelli The Benchmark Women's Knitwear Brand
The world-class Italian luxury brand Brunello Cucinelli is known as the cashmere king and “the real luxury of the clothing industry”. Traditional Italian craftsmanship and the selection of top-class fabrics provide high-quality fashion items.
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2022-06-13 67034
Innocence & Faith -- The Analysis of SOONSU The Womenswear Designer Brand
Soonsu Kwon was born and grew up in an artistic household, in the beautiful countryside of South Korea. Natually falling in love with art, she realised she would be a fashion designer at the age of 9. After fashion design studies at Central Saint Martins in London, she came back to Korea and launched her own label in 2015. For her, fashion is a gift given by God. Singing God's goodness with the gift, reflecting those joyful songs into fashion is her aim of design.
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2022-06-10 64654
The Analysis of Bora Aksu The Women's Knitwear Brand
Bora Aksu is a Turkey-born namesake designer brand founded in 2002 whose imaginative pieces have brought great impact to to fashion world. The knitwear of Bora Aksu is developed for youthful ladies. Sweet ruffles and bowknot details are the key elements; Chanel-inspired dresses and suits are also noteworthy; for stitching, cables and fine-gauged knitting bring rich and exquisite changes.
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2022-06-10 50888
The Analysis of Alberta Ferretti The Women's Knitwear Brand
Founded in 1974, the Milan-based Alberta Ferretti represents taste, elegancy, sensibility and charm. Many international stars and celebrities have worn their master pieces on grant events and red carpets. Focusing on the mature romance, Alberta Ferretti puts emphasis on pretty curves and the quality of yarns. Fine-gauged openwork is a key point.
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2022-06-07 46643
Fantastic Marching Band -- TRNKA The Japanese Kidswear Designer Brand
Japanese designer brand TRNKA wants “to improve the daily lives of parents and children a little bit.” Occasion wear designer PIERLOT packs clothes with devices to make every day even more exciting. “Light weight, made for movement, and easy to care for.” Smart looks and functional designs will give kids a stressfree day.
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2022-05-25 83873
The E-commerce Analysis of Bestselling Kidswear(May 2022)
Based on the data analysis and marking researches on Tiktok and Taobao, POP Fashion figures out the bestselling kidswear products in the recent month. We can see from the TOP10 products on Taobao that T-shirts, mid-length pants and sets are noteworthy the most. Trendy fashion IPs and asymmetric designs have been taken as the highlights.
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2022-05-18 53431
The Analysis of Louis Vuitton The Luxury Womenswear Brand
1.Louis Vuitton unveiled ‘200 Trunks, 200 Visionaries: The Exhibition’ in April in Marina Bay Sands Event Plaza, Singapore to celebrate the 200th anniversary. 2.The Foundation Louis Vuitton unveiled “Coming of Age” on 8 April in Paris, France. The exhibition is in loving memory and honour of the late Virgil Abloh, and an extension of the original global “Coming of Age”. 3.Louis Vuitton’s Objets Nomades in Taiwan 4.Eileen Gu walked her first runway show for Louis Vuitton Cruise 2023 collection.
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2022-04-29 83957
The Comprehensive Fabric Analysis of Fast Fashion Womenswear Brand
With the popularity of cross-border e-commerce in China, the share of fast fashion womenswear brand is also increasing. We can see from the data of offline and online stores that ZARA and MANGO are the most welcoming brands while SHEIN is the top cross-border e-commerce. There shows a well balance between fabric appearance and practicality. This report will focus on the TOP10 fabrics in S/S 2022 and the hottest fabric of each clothing category to inspire the development in fast fashion market.
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2022-04-22 64147
&Other Stories -- The Benchmark Women's Knitwear Brand
&Other Stories is a label founded by H&M Group in 2012, providing a high-quality and comfortable living attitude to women consumers. Beyond these casual and minimalist staples, we can all see sweet girlswear and youthful commutewear. Notably, the design style and production line of the brand are divided by cities, such as the scandi Stockholm, romantic Paris and modern L.A..
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2022-04-11 39465
The Analysis of 2022 LVMH Prize for Young Fashion Designers
The Analysis of 2022 LVMH Prize for Young Fashion Designers
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2022-04-10 87001
Hot Y2K Girl -- The Womenswear Runway Analysis of Sultry Virgin
Sultry Virgin is an independent Chinese designer brand founded by Xu Yan in 2020. Driven by the prevalent Y2K era, S/S 2022 collection came from a perfect holiday in the dream. Sunbath, Latin drums and cocktail constituted a seaside utopia for women. Terry fabrics, glossy ripples, braided fabrics and sexy translucent materials were mixed peacefully in the collection.
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2022-03-31 46643
Rebuilt Personality -- The Analysis of Valentino The Luxury Womenswear Brand
Valentino S/S 2022 collection broke the stereotype and boundaries to launch a new beginning. Upscale materials were combined with creative layers and bright colors for the new haute couture. With the active interpretation of Zendaya, Valentino rebuilt the fashion vision of post-digital age.