Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure Italian Business Style golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese British style Korea-Version Preppy style Parent-child Dressing Nature Organic Cotton&Linen Folk style Sustainability Middle East Style Russian Style Middle Aged and Older Haute Couture Pattern analysis Essential Y2K Cool & Sweet American Casual Post-Apocalyptic Hip-hop style New Vitgage Old-money Style clean fit Yama Style Artsy Style Gothic Style Country Style Chanel Style Resort Style Romantic Fashion Minimalist Balletcore Romantic and Sweetness Chic Modern Elegance and sexy Comfort Essential Casual Home Comfort Party style Elegant commute Socialite Style Quiet Luxury
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2022-08-17 84277
Sweatshirt -- The TOP Ranking of Menswear
According to the TOP100 downloaded men’s sweatshirts in July, smart casual is the dominating style in the market and unisex also shares a certain part. Plant, flower and letter are the main pattern elements. Color blocking is the technique that presents strong visual effects. Badges, appliques and decorative stripes give sleek details.
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2022-08-05 38989
Self Exploration -- The Analysis of Vetements The Menswear Designer Brand
Paris-based collective VETEMENTS grew out of a desire to escape the continual rebranding and reinvention of the fashion cycle. The brand presents refined alternatives to overthought design, focusing on singular, impactful pieces with immediate appeal rather than thematic seasonal collections. Nuanced touches of simplicity and flamboyance play out across pop culture–referencing streetwear, slick embroidered caps, and logo-emblazoned iPhone cases and accessories. Blending luxury and experimentation to offer a deconstructive take on couture-level streetwear, VETEMENTS reiterates its dedication to trend-transcending design.
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2022-08-02 66319
The Analysis of Timberland The Benchmark Outdoorwear Brand
Timberland creates innovative, outdoor-ready, beautiful-looking and durable products based on the principles of suitability for the outdoors and sustainability. Timberland's garments are made from high-quality organic cotton grown with natural fertilizers, so the products are close-fitting, comfortable, healthy and safe; its outdoor product line is specially designed for the needs of outdoor activities, and is manufactured with a large number of the most advanced materials and technologies, in order to provide customers with a variety of innovative and versatile apparel products.
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2022-07-28 65234
Playfulness & Street -- The Menswear Designer Brand Analysis of The Museum Visitor
Known for its gender-neutral pieces and artistic interpretations, The Museum Visitor is a Korean brand established by Park Moon-Soo in 2016. Having studied fashion and art in San Francisco and Berlin, Park Moon-Soo makes the brand a carrier of his own artwork. Crafts like hand painting, graffito and printing are widely applied in his design. The graffiti on the bags are all drawn by the designer himself. In fact, The Museum Visitor is regarded as a carrier of Park’s individual artistic design rather than just a menswear brand. Key words of the brand: Berlin, Painting, Graffito, Boy.
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2022-07-25 77338
Above Comfort -- The Analysis of Alexander Wang The Menswear and Womenswear Brand
Being awarded the CFDA/Vogue Fashion Fund for several times, Alexander Wang (Daren Wang) is the youngest and the most popular Chinese-American designer in the New York fashion industry. In 2004, Wang set up his namesake label featuring detail processing. Besides, the pursuit of free and rebellious spirits is infused into his design. His inspiration comes from the East Side of New York, where he likes the uninhibited lifestyle and arrogant, indifferent attitude of skateboarders. From Wang's menswear and womenswear, we can feel his pursuit of freedom and disdain for luxury, which has attracted the young generation. In addition, Alexander Wang also designs apparels for fashion celebrities and stars. Even the hottest idols are also his fan.
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2022-07-22 16330
Architectural Aesthetics -- The Analysis of wooyoungmi The Womenswear Designer Brand
The Korean designer Wooyoungmi launched her eponymous label in 2002. Influenced by her father who is an architect, she believes “the core of design comes from architecture” and takes in inspirations from it. Some parts of the apparel are enlarged such as neckline, pocket, shoulder and sleeve. In the 2022 SS collection, larger-proportion pockets and cuffs with slick tailoring highlight the architectural structure and aesthetics.
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2022-07-20 55705
Street Boom -- The Comprehensive Analysis of Guangzhou Menswear Wholesale Market
POP Fashion took photos in Guangzhou U:US wholesale market, mainly the original menswear stores on fifth to eighth floors. In the high summer of Guangzhou, T-shirt still shares the biggest part in the market. This report pays more attention to details and techniques: woven labels are used more frequently; heterogeneous splicing and patchwork refresh the appearance; metallic accessories strengthen the sense of street fashion; 3D ornaments and 3D terry embroideries enrich the visual layers. Notably, we can also see more pre-fall products on the hangers. Shirt jackets and sweatpants are the staples for transitional seasons.
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2022-07-08 44537
The Rebirth of Tribe -- The Analysis of Marcelo Burlon County of Milan The Menswear Designer Brand
The Milan-based Argentinian Marcelo Burlon is a DJ, a model, a fashion creditor and a designer. Inspired by ‘90s club cultures and the heritage of his hometown Patagonia, Marcelo Burlon founded the personal fashion brand in 2012. Different cultures are combined with his own DNA to create diversified styles.
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2022-07-06 69861
Hedonism -- The Analysis of LOEWE The Luxury Menswear Brand
Inspired by the early club culture, creative director Jonathan Anderson released his Spring 2022 menswear collection that highlighted the spirit of hedonism and broke through the gender boundary. Bold fluorescent colors and neat silhouettes were gathered with the conflicts between materials and colors to present the rebellious attitude of boys. Jonathan Anderson called this collection “a message of electrifying hope and optimism”.
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2022-06-23 16167
Rebellious Punk Aesthetic -- The Analysis of Misbhv The Menswear Designer Brand
At age nineteen, Warsaw-based designer Natalia Maczek began customizing t-shirts and sweatshirts for her friends under the moniker MISBHV. Now a fully-fledged ready-to-wear label lead by Maczek and creative director Thomas Wirski, MISBHV exudes the youthful energy and DIY sensibilities of Maczek’s original designs, bringing together disparate elements of pop and subcultures to form a uniquely and distinctively post-Soviet aesthetic.
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2022-06-21 63893
Vibrant Teenager -- The Analysis of Covernat The Menswear Designer Brand
Founded in 2008 - Covernat is South Korean based label that focuses on simple, classic attire inspired by the legacy of Americana and Japanese clothing. The label has since become a staple in the Korean market, often catching attention thanks to new progressive collections and an array of collaborations each season. Well known for their sleek silhouettes and wearable designs, Covernat is also known for specialising in denim inspired by just before and after the industrial revolution.
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2022-06-15 70497
Surfing Culture -- The Analysis of STUSSY The Menswear Designer Brand
Stüssy is an American privately held fashion house founded in the early 1980s by Shawn Stussy. It benefited from the surfwear trend originating in Orange County, California, but has since been adopted by the skateboard and hip hop scenes. The artistic hand-written letters come from the artistic signature of Shawn Stussy.
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2022-06-11 59884
Urban Vibe -- The Analysis of Emporio Armani The International Womenswear Brand
To celebrate the 40th anniversary, Emporio Armani released its logo capsule, including short-sleeved dresses, T-shirts, shirts, jackets, trousers and skirts. Signature logos and chic sequins are elegant. Free manifestos are presented through eye-catching graffiti to enliven the urban wear.
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2022-06-07 80516
Sweatshirt -- The TOP Ranking of Menswear
According to the data analysis of TOP100 men’s sweatshirts in May, Streetwear(34%), Smart Casual(23%) and Unisex(20%) are the main styles; Athleisure(6%) and Avant-garde(6%) are also noteworthy. In this month, the design of sweatshirt focuses on letter patterns, patchwork, appliques and stitched details. Besides, mock-layered design is also welcoming in the market.
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2022-06-06 14370
The Great Escape -- The Analysis of Ami Alexandre Mattiussi The Menswear Designer Brand
Born in 1980, Alexandre Mattiussi studied at Duperré fashion design school in Paris. After formative experiences in several fashion houses - travelling between Paris, Milan and New York - the designer decided in 2011 to launch his own brand: AMI. Created in Paris and inspired by this city ever since, AMI offers stylish and comprehensive wardrobes for men and women, blurring the boundaries between casual and chic. The name AMI, the French word for friend, plays with the initials of Alexandre Mattiussi. AMI captures a particular type of the French capital's nonchalance, one that is relaxed, authentic and friendly.
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2022-05-18 59786
Rational Casualness -- The Analysis of Balenciaga The International Womenswear Brand
Balenciaga S/S 2022 campaign continued the theme of Red Carpet and launched a VR journey. With the idea of Parisian artist Claudia Mate, virtual characters’ classic carpet moments were captured into the snapshots of online game. Practical fashion clothes defined the concept of modern elegance.
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2022-05-13 67457
American Street Fashion -- The Analysis of LMC The Menswear Designer Brand
LMC S/S 2022 collection continues the classic American street fashion. Enriched palettes and prints interpret the casualness of summer through childlike graffiti and paintings. The collection offers T-shirts, shirts, vests, windproof jackets, translucent cover ups, trousers, shorts and active suits. We can all see bucket hats, beanies, rare denim products and eco-friendly pieces in this season.
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2022-05-12 65548
Street Exploration -- The Analysis of Raf Simons The Menswear Designer Brand
For S/S 2022 collection, Raf Simons interpreted the street fashion through its signature Resiliencer, Transonizer and Echoboomer prints. Raf Simons, who is challenging our relationship with the traditional dressing, is always rebellious. With tailoring and colorway, the perfect fusion of youthful sub-cultures was presented by crossover arts or in a post-modern way.
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2022-05-10 86639
Sweatshirt -- The TOP Ranking of Boys Wear
According to the interactive data analysis of boys’ sweatshirts from February to April, Avant-garde, Smart Casual and J-Korean are the major styles; letters and checks are the main pattern elements; 3D ornaments and splicing are the noteworthy crafts.
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2022-05-10 16803
Primary Color -- The Analysis of Yohji Yamamoto The Menswear Designer Brand
Japanese designer Yohji Yamamoto is famed for putting an androgynous, directional spin on traditionally feminine avant-garde designs, and pioneering the fashion-meets-sportswear aesthetic. This is how Yamamoto’s signature dark designs and draped tailoring have impacted how we dress today. Yamamoto’s signature aesthetic, which hinged on all-black, body-engulfing designs, put a new spin on tailoring and stood out among the cinched waists, shoulder pads and bold block colours that ruled the 1980s fashion scene. In an era of rainbow brights, a dark colour palette had the shock factor.
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2022-04-21 71965
The Comprehensive Analysis of Guangzhou Menswear Wholesale Market
This report takes us to the Guangzhou wholesale market, U:US. Influenced by the epidemic situation, some stores have opened their purchasing channels online. Japanese-style workwear and chic casualwear are the mainstream in S/S. As the staple in market, T-shirts in greenlake cool down the hot summer. Rhinestones and 3D letters enrich fabric textures. 3D embellishments add playfulness into fashion design. Mock-layered design forms a visual effect of layering. Besides, accessories like pockets and drawstrings can offer more details.
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2022-04-19 65620
Industrial Mountain Wear -- The Analysis of White Mountaineering The Menswear Designer Brand
White Mountaineering was founded by designer Yosuke Aizawa in Japan in 2006, which is known for its outdoor mountain wear and industrial elements. Providing products between streetwear and fashionable clothing, White Mountaineering brings pragmatism and retro aesthetic to the forefront and focuses on refined fabrics, structures and technical performance.
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2022-04-14 77121
Streetwear Language -- Supreme The Menswear Designer Brand
Supreme keeps exploring diverse fields and brings new products. American street fashion is remained the key style. Basic pieces as fur coats, jackets and classic denim sets reflect the essence of Supreme.
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2022-04-14 61521
Chic Workwear -- The Analysis of thisisneverthat The Menswear Designer Brand
A series of streetwear in the collection brought back the ‘90s fashion. Classic casual silhouettes and monochromatic designs were combined with stripes and flowers. Brand logo also appeared on casual jackets, T-shirts, sweatshirts and trousers.