Founded in 2013, Jelly Mellow always takes the warmth and imagination of children as the theme of its design. In every season, it creates unique illustrations and develops differentiated fabrics to offer the most comfortable and approachable kidswear. The latest S/S 2022 collection, dubbed ‘Growing Together’, combines downy and rich colors with fun patterns.

Based on the interactive data of POP Fashion users from January to June, we figure out a TOP30 list of underwear brands and put emphasis on the TOP6 to introduce you the important design elements and industrial keywords.

DUNDROP is a compound word of ‘Done’ and ‘Drop’. The niche Korean designer brand completes the women’s style by proposing new items suitable for a specific season. Focusing on female consumers in their 20s and 30s, DUNDROP hopes to offer rational prices and the best quality.

Born in La Coruna in the northern Spain, The Campamento hopes to protect the environment and create a timeless label to encourage kids to explore and create. S/S 2022 collection, dubbed ‘Calor’, displayed the energy that passes from one body to another when they are at different temperatures. Earthy tones and pastels finished the palette of this collection. The use of chic prints was extremely relaxing and poetic.

To welcome the high summer, the market is revealing a higher demand for performance sunscreen clothes. Lightweight sunscreen layer can protect human skin from ultra violet and cold wind. The looser fits of trench coat, shirt and blazer can be paired with different styles of clothing.

With the rise of outdoor sports as mountaineering, camping and hiking, POP Fashion lists out the most popular mid/high-end sportswear labels in the first half of 2022. The North Face presents the highest sales volume and profits, followed by Arc’teryx. Besides, we can also see the increasing of Chinese brands, especially TOREAD and KAILAS.

COTTIA was founded by June and Lucas Zhan in 2015. It is dedicated to create casual and sophisticated personal image for the new era of independent women, with the aim of conveying women’s attitude of ‘love my love, live my life.’ In 2018, YEPEZ YIP become the brand’s current creative director. He leads the team members from different backgrounds and professional fields such as design and painting.

Founded in 2015, Mint Siren is a brand focuses on the development of knitwear. Its fine quality and good services have attracted many consumers. Ranging from boat-neck sweater, openwork sweater, slim-fit short-sleeves, short-sleeved turtleneck, tight-fit sweater and half-sleeve knitwear to OL knitwear and knitted cardis, the products of Mint Siren feature fine stitch craftsmanship.

Youthful lady style takes the center stage of women’s knitwear retail markets in Shanghai in S/S 2022. The bright and fresh colorways meet the summer atmosphere. Based on flower images, 3D ribbons and embroideries provide more highlights. Color block detail is an essential point for wholesale markets. The stylish trims at neckline, placket and hem can better improve the general visual effect.

The independent New York-based designer brand BLancore centers on ‘incorporating geometric cut and subtle color palettes to restore the pureness and authenticity of fashion design’. The brand founder Yalan Li was born in a family of fabrics and clothes, and she watched the fashion kingdom being created by her father. The whole design team consists of professional designers from Polimoda Fashion Institute, Istituto Marangoni, Parsons School of Design and other fashion colleges globally.

At age nineteen, Warsaw-based designer Natalia Maczek began customizing t-shirts and sweatshirts for her friends under the moniker MISBHV. Now a fully-fledged ready-to-wear label lead by Maczek and creative director Thomas Wirski, MISBHV exudes the youthful energy and DIY sensibilities of Maczek’s original designs, bringing together disparate elements of pop and subcultures to form a uniquely and distinctively post-Soviet aesthetic.

The independent Korean designer brand Chuu NO ONE ELSE fuses the welcoming streetwear aesthetic among youths with ‘90s and millennial fashions to create a gender-fluid concept. S/S 2022 collection used bright colorways and nostalgic digital prints to bring back the fashion trend of 90s.

Martine Rose established her eponymous label in London in 2007. It has since evolved from a tightly edited shirting collection to an internationally renowned and critically acclaimed brand. Martine Rose is inspired by her Jamaican-British heritage and her deep interest and personal involvement in the music and high / low melting-pot cultures of London. Martine Rose's unique aesthetic is informed by an investigation of proportion and silhouette, surprising textures and fabrications and fluent referencing of subcultural contexts. There is always a tension between attraction and resistance to the accepted codes of menswear. Her exploration of masculinity, the sexual edge of the collections and sensitivity to character and mood define her work.

Trendy elements are integrated into preppy style to show mash-up layers. Nature-sourced bright colors inject vitality into garments. The practical details are highly inclusive and playful.

1.SHEIN is selected as one of the most 100 influential companies of 2022 in the world by the news magazine Time. 2.SHEIN became the first official partner of Stagecoach, and released the SHEIN X STAGECOACH collection. 3.SHEIN took over Coachella with Zeuphoria. 4.SHEIN launched its eco-friendly line evoluSHEIN. 5.SHEIN has pledged to donate $15 million to The Or Foundation, a charity working at Kantamanoto in Accra. 6.SHEIN became the most downloaded APP in all America after earning its $15 billion valuation. 7.SHEIN runs the website of its underwear branch Luvlette.

Founded in 2008 - Covernat is South Korean based label that focuses on simple, classic attire inspired by the legacy of Americana and Japanese clothing. The label has since become a staple in the Korean market, often catching attention thanks to new progressive collections and an array of collaborations each season. Well known for their sleek silhouettes and wearable designs, Covernat is also known for specialising in denim inspired by just before and after the industrial revolution.

Zegna is a luxury fashion house founded in 1910 by Ermenegildo Zegna in Trivero, Northern Italy. And it is still one of the most famous Italian enterprises today. Beyond producing menswear for luxury brands, Zegna is also the biggest fabric manufacture in the world, which produces 2.3 million meters of fabrics every year and promotes wooden products. The knitwear of Ermenegildo Zegna presents high-quality fabrics. High-count fine cashmere is their most important material, which has soft handle and silky gloss. Minimalist details and supreme crafts create mature pullovers and polo shirts for consumers.

The world-class Italian luxury brand Brunello Cucinelli is known as the cashmere king and “the real luxury of the clothing industry”. Traditional Italian craftsmanship and the selection of top-class fabrics provide high-quality fashion items.

Inspired by the summer atmosphere, the free and agile formations restructure the connection between bodies and the environment. At the COS Summer 2022 release show, timeless and practical fashion concept was updated by contemporary styles for breakthroughs and creativity.

Blossom H Company is a Seoul based brand that offers timeless pieces that go beyond seasonal trends. Classic silhouettes are met with a modern touch, presenting a collection that is specially crafted with new inspiration and contemporary senses. Think minimalistic silhouettes on a natural color palette, that are well balanced to suit any wardrobe. Spring 2022 collection continues the strict color selection. Desaturated blue, green and pink bring vitality to the neutral palette.

Initial S/S 2022 collection presents a blended aesthetic that is unconventional, retro yet also avant-garde. The light business wardrobe offers males with understated high-quality Spring/Summer clothes. Designer selects refined fabrics from Japan and Europe to show unique textures.