Bella leads the trend of retro dressing. Sweatshirt is a cross-seasonal and versatile staple in autumn. The nostalgic patterns meet the teenage culture. Navy blue, chestnut and green are presented in basic colorways. The classic positioning prints and Korean-style elements refresh the visual effect of varsity style.

According to the data analysis of TOP100 downloaded positioning patterns in July and August, Smart Casual and Business Leisure are still the major styles. To welcome the Chinese New Year, cartoonish rabbit has been a noteworthy element as bears are also popular in the market. The changes and combinations of letters and graphics are still the focus. The presentations of badges are under constant updating.

Autumn is the best season for the leather & fur industry in China. Products from Fall/Winter collections were displayed in market in August. Thicker items will be put into stores in September. Leather jackets, leather dresses, trench coat, overcoats and down jackets are the staples. Heavy jackets and down jackets are sharing an increasing part. Lightweight leather jacket and preppy baseball jacket are popular in pre-fall markets. Heterogeneous splicing and paneling develop more eye-catching pieces.

POP Fashion refines the TOP10 denim products from the database in August. Loose-fit casual jackets and washed wide-legged jeans are the staples. Gradient wash, worn-out wash and broken holes are the key points. Edge stitches add highlights to clothing. Classic jacket that gathers denim with fleece is an ideal choice for seasonal transition.

Condition Analysis: (1)We can see from the Amazon statistics that womenswear shares 43.27% of the market; men’s takes 22.97% of the mix and boyswear&girlswear&infantswear take 9.87%. Professional sportswear shares 7.49% of the market. (2)In August, underwear&sleepwear(24%) is the most popular category, followed by tops(15%) and dresses(13%). Data Inspiration:(1)Driven by the influence of outdoor camping and urban riding, the market of professional sportswear and kidswear has great potential. (2)Based on the need for lounge and thermal dressing, underwear&sleepwear is an increasing category.

According to the TOP10 women’s leather and fur in August, shearling and polar fleece jackets are the staples. Patchwork down jacket and light leather coat also share the market. Contrast piping and placket detail enrich the visual effect.

According to the TOP100 downloaded men’s jackets in August, smart casual is still the dominating style in the market, followed by business casual and athleisure. Cropped jacket and pull-on jacket are the main silhouettes. Embroidery and color blocking are the two noteworthy techniques. Geometric pockets, panels and labels also catch attention.

In the choice of clothing, mature women should not only highlight their intellectual and generous temperament, but also pay great attention to the comfort and durability of the style. Knitwear is the most welcoming category in the market. Natural soft yarns, fine stitch changes and high-quality details are the core points.

Founded in Shanghai in 2018, ZHIZHI is a fashion brand that is discovering the relationship between traditional oriental aesthetics and modern aesthetics. Elegant minimalism and feminine cuts display the unique temperament of oriental clothes. The knitwear design of ZHIZHI focuses on a mature and elegant style. Desaturated colors and fitting cuts better set off women’s body lines. Refined natural materials bring prominent qualities. Romantic oriental design languages are ingeniously integrated into modern silhouettes and styles.

City Boy fashion is a mash-up of Japanese leisurewear and American streetwear, with aspects such as military uniforms, tooling, and even functionalities included to create a diverse look. The overall tone of the match is characterized by mixed and stacked wear. City boy is not just a style of dressing, but also a life concept.

According to the database and analysis of Ermanno Scervino, Self-Portrait and Maison ESVE, POP Fashion figures out the following bar charts. Water-soluble embroidered lace has trended upward to be the most popular category. Blooming orchids, peonies and magnolia flowers are welcoming the most. Nylon and polyester are still sitting on the driver seat.

Welcoming the season of development, we can see plenty of youthful shirts in Korean Dongdaemun market. Brighter pink, blue, green and yellow present the vitality of youths. Classic loose fits bring a smart and casual temperament for girls. Fun patterns are also noteworthy.

The new products in Korean markets focus on the pre-fall staples. Seasonal products, such as jackets, sweatshirts, trench coats and sweaters, are sharing a larger proportion. Letters, illustrations, stripes and checks are still the important pattern elements for minimalist Korean style. Pocket details and mock-layered designs are also noteworthy.

Blouse is still a staple in Korean Dongdaemun market. Saturated colorful babydoll blouses share a big part. Classic short blouses are joined by puff sleeves, ruffles, creased lace and textured fabrics to present more highlights. The versatile colored blouse can be paired with jeans, skirts and sweatpants.

Elegant Prosper is a womenswear brand founded in 1988. Leading the fashion trends in China, the brand is sharing its modern aesthetics with consumers from allover the world, and exploring the independence and confidence of contemporary women. The mature, elegant knitwear of Elegant Prosper expresses feminine temperament through creativity, techniques and materials.

Founded by London College of Fashion alumnus Sandra Sandor, whose nickname doubles as the brand’s namesake, Nanushka’s breezy and facile approach to design is peppered with the influence of her Budapestian origins. After a decade of accumulation in Budapest, Sandra and Peter Baldaszti, the two designers, steer the womenswear brand to international success. Furthermore, they also occupy a certain place in menswear design. Adhering to sustainable development, Nanushka creates wardrobe staples with fine fabrics and professional artisanship. Nomadic spirit of Budapest is always at the crux of the label’s breakthrough collections.

Tongxiang men’s knitwear wholesale market centers on the Business Casual in Pre-Fall 2022. The application of pattern element is noteworthy. Chic logos are expressed through stitching, embroideries and rhinestones. Geometric color blocking is another key point in this season.

Subverting expectations has been Rok Hwang’s strength ever since launching his label Rokh in 2016. The Korea-born, United States-raised designer moved to London to study at the prestigious Central Saint Martins, completing a Womenswear MA under the tutelage of the legendary Louise Wilson before cutting his teeth as a ready-to-wear designer for iconic Parisian houses Céline, Louis Vuitton, and Chloé. Since setting out on his own, the LVMH-nominated designer has garnered a loyal industry following for his inventive and elegant interpretations of women’s staples. Rokh’s subverted classics represent a meeting point between opposites: fragility and boldness, functionality and luxury, masculine and feminine. Hwang’s technical expertise appears in the clever constructions and meticulous cuts of the label’s signature deconstructed trench coats.

According to the data analysis of the TOP100 downloaded women’s sweatshirts from May to July, Athleisure (55%) is the most popular style, followed by Streetwear (25%) with an upward trend; however, attention in Youthful Elegance (18%) has dropped prominently. Loose-fit and waisted silhouettes are the hottest silhouettes. As for craft, sSpicing, rRaw eEdge and cCutout are the leading elements.

Based on the data analysis of the TOP100 downloaded men’s jackets in July, leisure fashion and workwear are the leading styles. As the recommended fabric, lightweight nylon with a thin texture brings a comfortable wearing experience. Patch pocket, decorative edge and badge are the key designing points that explore diverse looks. For craft, color blocking remains to be a hot element in the market.

Miu Miu explores character and interrogates the gaze of the other with an intimate new campaign for Fall 2022. The campaign features creative direction from Lina Kutsovskaya and photography by Tyrone Lebon.