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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Rebellious Preppy -- The Analysis of Rokh The Womenswear Designer Brand

    2022-08-03 62881

    Rebellious Preppy -- The Analysis of Rokh The Womenswear Designer Brand

    Subverting expectations has been Rok Hwang’s strength ever since launching his label Rokh in 2016. The Korea-born, United States-raised designer moved to London to study at the prestigious Central Saint Martins, completing a Womenswear MA under the tutelage of the legendary Louise Wilson before cutting his teeth as a ready-to-wear designer for iconic Parisian houses Céline, Louis Vuitton, and Chloé. Since setting out on his own, the LVMH-nominated designer has garnered a loyal industry following for his inventive and elegant interpretations of women’s staples. Rokh’s subverted classics represent a meeting point between opposites: fragility and boldness, functionality and luxury, masculine and feminine. Hwang’s technical expertise appears in the clever constructions and meticulous cuts of the label’s signature deconstructed trench coats.

2022PF Fashion Clothing Trend Analysis | POP Fashion

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