Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2022-12-27 22945
Practical Luxury -- The Analysis of Hellessy The Womenswear Designer Brand
Sylvie Millstein launched Hellessy in 2012 from her Soho studio, where she has since captivated women with her signature designs. Each Hellessy collection is produced locally and ethically in NYC, with an acute mindfulness to detail. Hellessy focuses on timeless pieces that can be worn over and over again, with an inherent sense of laid back glamour.
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2022-12-08 23141
Modern City -- The Analysis of Unawares. The Menswear Designer Brand
Unawares. founded in 2014 by designer Kevin Ng. Emphasizing that design originates from everything and everything can be redefined, the designer uses clothing as the carrier to embody ideology, so as to interpret design concepts and shape Unawares. Unique brand tone, through extreme tailoring and control of details, which is convey the designer's view on modern fashion, and establish the identity of the fashion field. It will be the long-term direction of the brand.
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2022-11-21 39978
Oriental Vision -- The Analysis of FENG CHEN WANG The Menswear Designer Brand
Feng Chen Wang is a Chinese-born, London-based designer at the forefront of a new generation of fashion talent emerging from China. Feng studied MA Fashion Menswear at the prestigious Royal College of Art, London, graduating in 2015. Describing her aesthetic as “future-modern, authentic and multidimensional”, Feng fuses traditional craftsmanship with innovative technology and technical deconstruction. Her design ethos draws inspiration from her life experiences and Chinese heritage to create gender neutral clothing that is functional, conceptual and personal.
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2022-11-09 55007
Modern Fusion -- The Analysis of PRADA The Luxury Menswear Brand
Prada presents “Lake Tai”, a project by Michael Wang, with the support of Fondazione Prada. The exhibition will be displayed from November 10, 2022 to January 8, 2023 at Prada Rong Zhai, a 1918 historic residence in Shanghai restored by Prada.
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2022-11-04 37921
Remain True to Minimalism -- The Analysis of Jil Sander The Luxury Menswear Brand
Remain True to Minimalism -- The Analysis of Jil Sander The Luxury Menswear Brand
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2022-10-21 54017
Eco-friendly Era -- The Analysis of Balenciaga The Luxury Menswear Brand
In a worrying atmosphere, echoing the current geopolitical situation, Balenciaga presented its Fall/Winter 22/23 collection at the Parc des Expositions du Bourget, while reaffirming its support for Ukraine. Oversized hoodies, wide-shoulder outerwear and bodysuits were made of recyclable and alternative fabrics to meet the ideas of low-carbon environment. The trash bags also echoed the theme.
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2022-09-30 78826
Phenomenon Communication -- The Analysis of ADER error The Designer Brand
ADER was founded in 2014 and is a brand based on fashion and expresses cultural communication. What makes ADER ERROR shine is its unique and premium design and style. The distinctive brand features and style make it always stand out. The picturesque literary temperament, coupled with the new trendy and retro theme, makes it quickly occupy the trendy market. Even the shooting style of the models on the official website is also unique.
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2022-09-27 27324
Elegant Gentleman -- The Analysis of VSKONNE The Benchmark Menswear Brand
The A/W 22/23 campaign tells the story of struggling about men in their different life stages. Every fight and change in the life is an experience of growing and the approach toward a better ego.
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2022-09-22 32862
Natural Adventure -- The Analysis of Etro The Luxury Menswear Brand
For Fall/Winter 22/23 collection, the creative director Kean Etro starts an adventure for young people through saturated colors and loose cuts. The free and romantic dressing in this season exudes an easy and free spirit. Signature paisleys are combined with wolves, thorns and roses to show the growth from teenagers to adults.
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2022-09-15 21692
Rebuilt Fashion -- The Analysis of Lanvin The Luxury Menswear Brand
Lanvin A/W 22/23 womenswear collection sees the art of trompe l’oeil and weaves a modern dreamland. Lanvin opened its new boutique in Qingdao. Inspired by the luxury screens in Jeanne Lanvin’s apartment, the unique blue-tone interior space echoes the A/W 22/23 collection.
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2022-09-14 32038
Joyful Nostalgia -- The Analysis of Paul Smith The Luxury Menswear Brand
Delving into the rich world of arthouse cinema for the Men’s AW22 collection, Paul Smith spotlights the unique aesthetic techniques of film’s greatest auteurs. Incorporating lavish textures, a cinematic palette and otherworldly photo prints, the collection culminates in a self-assured new look for the season.
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2022-09-13 47782
Nod to the Classic -- The Analysis of DIOR MEN The Luxury Menswear Brand
The new Dior Men’s Autumn-Winter 22-23 collection explores the label’s history in full detail, playing off Parisian culture with trademark ease and just a touch of opulence. Classic high fashion pieces such as the iconic Bar Jacket, the Saddle Bag and more are reinterpreted through a prism of modernity by creative director Kim Jones to weave what Dior calls an “emblematic connection between today and tomorrow”.
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2022-08-31 58552
Roam the City -- The Analysis of ZEGNA The Luxury Menswear Brand
1.ZEGNA and Real Madrid are proud to announce a unique partnership in which ZEGNA will become Real Madrid’s Official Luxury Travelwear Partner. 2. To celebrate the new chapter of ZEGNA, a new store was opened in One Central Macau, providing a modernized and pragmatistic space for gentlemen. 3. Zegna Summer 2023 collection created a light and innovative menswear wardrobe by different materials and colors, and offered infinite possibilities to this summer.
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2022-08-29 24131
Avant-garde Pioneer -- The Analysis of Maison Margiela The Menswear Designer Brand
Maison Margiela, formerly Maison Martin Margiela, is a French luxury fashion house headquartered in Paris and founded in 1988 by Belgian designer Martin Margiela. The house produces both haute couture-inspired artisanal collections and ready-to-wear collections, with the former influencing the designs of the latter. Product lines include womenswear, menswear, fine jewelry, footwear, objects, fragrance, and home goods, among others. Known for deconstructive and avant-garde designs with unconventional materials, Maison Margiela has traditionally held live shows in unusual settings, for example empty metro stations and street corners. Models' faces are often obscured by fabric or long hair to direct attention to the clothes and design. With Maison Martin Margiela going public in 2002, Margiela resigned as creative designer in 2009 and John Galliano was appointed to the role in 2014.
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2022-08-23 69257
Continue the Classic -- The Analysis of Thom Browne The Menswear Designer Brand
Thom Browne, (born 1965, Allentown, Pennsylvania, U.S.), went to New York City in 1997 to pursue a career in the fashion industry, first working with a tailor, then as a salesman for Giorgio Armani, and later as a designer for Club Monaco. Browne launched a line of made-to-measure menswear in 2001, and his signature soon became impeccably tailored suits in traditional navy wools and gray flannels skewed with shrunken proportions. His designs initially shocked the fashion world but soon came to lead the trend of slim-fitting menswear. Browne drew much of his inspiration from classic mid-20th-century American style and incorporated preppy details such as grosgrain trim and short trousers shown with exposed ankles.
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2022-08-17 51429
Gentlemanship -- The Analysis of FENDI The Luxury Menswear Brand
Fendi Fall/Winter 22/23 collection brought by Silvia Venturini Fendi carried the chic gentlemanship and the vivid elegance. Breaking the boundaries and recreating the classics, the latest collection injected timelessness into modern design. Besides, precious textures and distinct motifs were joined by traditional fabrics and exquisite embellishments to reinterpret the elegance of menswear.
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2022-08-16 50936
Body of Work -- The Analysis of PRADA The Luxury Menswear Brand
Photographer David Sims captures the Prada Fall 2022 campaign for both men's and women's collections. The luxury Italian house's Fall/Winter 2022 campaigns pair with intention a still-life of an object with each model/talent. The chosen totem has deeply personal meaning and relevance to the individual Prada protagonists in the campaign collages. The campaign is centered around "offering windows on human life, expanding their narrative." The men's campaign includes actors Damson Idris, Jeff Goldblum and Rami Malek.
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2022-08-11 14439
Wild Spirit -- The Analysis of Roberto Cavalli The Luxury Menswear Brand
After the establishment of his namesake brand in 1970, Roberto Cavalli stole the spotlight with his first runway show at Palazzao Pitti, where he unveiled an avant-garde collection expressing his joyful, opulent aesthetic. The creative director Fausto Puglisi centered into the house in 2001 with his signature animal patterns. For Fall/Winter 22/23 collection, Fausto Puglisi presented luxurious animal patterns through minimalist cuts to reach a balance between sexual appeal and extravagance.
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2022-08-03 24172
Punk -- The Analysis of Vivienne Westwood The Menswear Designer Brand
Mother of Punk, fashion witch, heaven’s queen of rebellion, these names coverage to the British leaMother of Punk, fashion witch, heaven’s queen of rebellion, these names coverage to the British leading fashion designer as well as the brand founder-- Vivienne Westwood who has been at the epicenter of fashion industry since the ‘80s. She is not only a Punk trendsetter, but also an activist in global issues like politics, society and global warming. In her design, crowns, planets and skulls with saturated hues are always capitalized upon a series of brooch, bracelet and necklace, which makes it stand out in the fashion history. ding fashion designer as well as the brand founder-- Vivienne Westwood who has been at the epicenter of fashion industry since the ‘80s. She is not only a Punk trendsetter, but also an activist in global issues like politics, society and global warming. In her design, crowns, planets and skulls with saturated hues are always capitalized upon a series of brooch, bracelet and necklace, which makes it stand out in the fashion history.
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2022-04-12 67252
Diverse Layers -- The Womenswear Runway Analysis of 3D Embellished Fabric
3D embellished fabrics occupy a larger proportion on A/W 22/23 runway shows. Valentino’s 3D fringes, flowers and sequined embroideries lead the fashion trend. In the boom of technology, futuristic embellishments are also noteworthy. This report focuses on the trend of shiny sequins, virtual technology, feather fringes and extravagant embellishments.
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2022-03-14 91026
The Rhythm of Color -- The Runway Analysis of Emporio Armani
Emporio Armani released the fall 2022 collection at Milano Fashion Week. Themed ‘The Rhythm of Color’, Grayish menswear and bright womenswear formed contrasts. Sheer, silk, and velvet developed cocktail dresses in bright colors. Lustrous, matted backless minidress also displayed charm. On the other stage, menswear played a symphony about grays and showed smart modernized overcoats and jackets.
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2022-03-03 97948
Code Sharing -- The Runway Analysis of OFF-WHITE
Virgil Abloh was fashion’s most frequent flyer, a multi-hyphenate creative director, DJ, architect, serial collaborator, and amplifier for the voices of the Black community. The man was not earthbound. So it makes a sort of sense that since his sudden passing last November we’ve been visited by a drone kite and runway angels. A ride on “Spaceship Earth,” as it was called. Among the passengers: Rihanna and A$AP Rocky, Idris and Sabrina Elba, Pharrell Williams and his family, the CEOs of Louis Vuitton and New Guards Group, and a who’s who of designers including Jonathan Anderson, Olivier Rousteing, Matthew Williams, Guram Gvasalia, and Jerry Lorenzo.
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2022-02-24 91164
Going Back to the Past -- The Womenswear Runway Analysis of Fendi
Fendi released its latest A/W 2022 womenswear collection on February 23, 2022. Kim Jones drew inspirations from seeing Delfina Delettrez in the Rome office wearing a blouse of Silvia Venturini’s from a 1986 Fendi collection by Karl Lagerfeld. He combined those references with a callback to another Lagerfeld-designed Fendi collection for spring 2000, one with a delicacy in direct opposition to the blousy proportions of the ’86 show. The graceful, rebellious, and light designs broke the classic conventions. Slip dresses, ruffled gauze tops and dresses exuded a feminine temperament and offered a lithe experience in S/S.
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2022-01-22 77180
Louis Dreamhouse -- The Menswear Runway Analysis of Louis Vuitton
Louis Vuitton A/W 22/23 men's collection was the final collection of the late artistic director Virgil Abloh. Titled 'Louis Dreamhouse', the runway at Paris LeCarreau du Temple created an amazing visual feast and paid homage to Abloh's eight shows. Therefore, the collection was called 'The ∞th field'.