Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Down Jacket -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women’s down jackets in July 2022, J-Korean(34%) sits on the first place; Simple Sophistication(29%) replaces the Youthful Lady; Unisex(18%) also shares the market. Straight crop with loose fit is the most popular silhouette. Besides, workwear pockets and fancy quilting are the key details.
Uniform Reconstruction -- The Analysis of Heliot Emil The Menswear Designer Brand
Copenhagen-based label Heliot Emil has presented its Fall/Winter 2022 collection, focusing on ideas of uniform across all of the pieces. Titled “Solitary Uniform,” the collection is described by the label has an attempt to redefine what uniform means, and the contradiction between the independence of being “solitary” and the unity of wearing a “uniform.”
Punk -- The Analysis of Vivienne Westwood The Menswear Designer Brand
Mother of Punk, fashion witch, heaven’s queen of rebellion, these names coverage to the British leaMother of Punk, fashion witch, heaven’s queen of rebellion, these names coverage to the British leading fashion designer as well as the brand founder-- Vivienne Westwood who has been at the epicenter of fashion industry since the ‘80s. She is not only a Punk trendsetter, but also an activist in global issues like politics, society and global warming. In her design, crowns, planets and skulls with saturated hues are always capitalized upon a series of brooch, bracelet and necklace, which makes it stand out in the fashion history. ding fashion designer as well as the brand founder-- Vivienne Westwood who has been at the epicenter of fashion industry since the ‘80s. She is not only a Punk trendsetter, but also an activist in global issues like politics, society and global warming. In her design, crowns, planets and skulls with saturated hues are always capitalized upon a series of brooch, bracelet and necklace, which makes it stand out in the fashion history.
Parisian Yuppy -- The Analysis of Koché The Womenswear Designer Brand
KOCHÉ is a fashion brand established in Paris by Christelle Kocher in 2015. KOCHÉ fights for values of openness in fashion: Diversity and Inclusivity of genders, body shapes, social and geographical origins... Moreover, KOCHÉ dna is based on elevated craft know-how. KOCHÉ shows its collections at Paris Fashion Week and has also organised shows in New York, Tokyo and Milan. In maintaining the same momentum, the brand presents its elevated Fall/Winter 2022 collection at Le Westin Paris. Christelle, the Creative Director and Founder of KOCHÉ, wanted to highlight the brand’s richness through distinct color schemes, supreme trench coats, and handmade bomber jackets with peculiar floral designs.
Nostalgic Mood -- The Analysis of Saint MXXXXXX The Menswear Designer Brand
Saint MXXXXXX, the Japanese streetwear brand, is a collaborative effort between the artist Cali Thornhill Dewitt and READYMADE designer Yuta Hosokawa. It aims to develop avant-garde apparels through graffiti and worn-out effects. A nostalgic mood is instilled into the A/W 2022 collection to evoke forgotten emotions. The two fashion designers have teamed up to create pieces with unique designs and textured processing out of their passion for vintage.
Revival -- The Analysis of Showroom Shanghai
Showroom Shanghai 2022 WINTER+ COLLECTION was hosted at No.2 Plant of Wulin Constellation Expo. Center in Hangzhou from July 15th to 18th. PLANT 2 boasts an exhibition area of 10,000 square meters, which basically equals to that of Showroom Shanghai 2021 WINTER+ COLLECTION. The number of participating fashion and accessories brands reaches more than 130, 50% more than the same period last year.
Practical Daywear -- The Analysis of Giorgio Armani The Luxury Menswear Brand
With layers of lights and shadows, the global ambassador of Giorgio Armani Hu Ge stars the Fall/Winter 22/23 campaign and reflects a space of both emotions and rationality.
EREBUS; -- The Analysis of Julius The Menswear Designer Brand
The label “Julius” was founded in Tokyo in 2001 by Tatsuro Horikawa as a means of presenting film projects, the Julius label eventually developed its clothing line in 2004. Nevertheless, the original art idea remained and is now reflected, for example, in dark colors. Using black and grey as the main components of every collection – symbols of madness and pain, respectively – the label centers around Horikawa’s love of art and architecture, which were integral to the brand’s initial formation as an art project. The oversized cuts of the clothes and accessories show a contemporary bohemian style.
Romantic Ocean -- The Analysis of Sudi Etuz The Womenswear Designer Brand
Sudi Etuz is a new-gen designer brand based in Istanbul. With its debut in 2016, various prêt-a-couture collections has presented with numerous successful performances focused on conceptual fashion design. Fall/Winter 22/23 collection draws inspirations from oceans. Marine creatures such as starfish, sea grass, crabs and corals are all presented on garments through textured fabrics and embroideries.
Gothic Romance -- The Analysis of PAMEO POSE The Womenswear Designer Brand
Founded in 2014, the Japanese designer brand PAMEO POSE features romanticism, girlish style, avant-garde and genderless design. The concept each season is based on novel perspectives and fashion attitudes, which receives much attention and preference. It focuses on strong personality and high practicality and targets high-end niche markets aged between 20 and 40. The theme of the PAMEO POSE 2022 A / W collection is "META LADY". Inspired by a strong and noble lady, it develops a gothic and romantic view of the world. Updated with bold classical elements and reconstructed silhouettes, this collection reveals a thick retro vibe. Generally, it has become a world-famous label where you can enjoy fashion as an individual that transcends all boundaries here.
The Tempo of Color -- The Analysis of Emporio Armani The Luxury Menswear Brand
Shot by Gregory Harris, the Fall/Winter 22/23 campaign of Emporio Armani starred Ayesha Sesay, Mathilda Gvarliani, Lisa Han, Jie Zheng, Kit Clarke, Stanley Taylor and William Franklyn Miller. The brand sent a love letter to man’s best friend, increasingly part of our lives and there to share every moment.
Unisex High Street -- The Analysis of Acne Studios The Womenswear Designer Brand
The Stockholm-based designer brand Acne Studios is welcoming throughout the world. With the pursuit of comfort, unisex, modern minimalism and high-street fashion, the brand combines neat cuts, smart fits and high-quality fabrics with trendy details to develop highly recognizable avant-garde pieces.
Manipulation & Amorphousness -- The Womenswear Runway Analysis of Viktor & Rolf
The avant-garde fashion house Viktor & Rolf released its A/W 22/23 Haute Couture collection inspired by the cult 1922 vampire movie “Nosferatu: A Symphony of Horror”. This season, the designers Rolf Snoeren and Viktor Horsting divided the show into halves: The first half of their show featured the same structured, high collars with looks that appeared to be levitating above the wearer’s shoulders; the second half showed them collapsed, draping the models in swathes of ruffles.
Classic Reconstruction -- The Analysis of KENZO The Menswear Luxury Brand
In the lately released collection 2.0, Nigo, the new artistic director, draws inspiration from Kenzo Takada and Japanese traditions. He endows wearable workwear with eye-catching visual elements and luxurious craftsmanship. Besides, pieces with FUJIMURA prints and Kenzo’s original sketches left people a deep impression on the fashion show.
Retro Outdoors -- The Analysis of DAIWA PIER39 The Menswear Designer Brand
Japanese fishing label Daiwa introduced DAIWA PIER39 in 2020 as its more fashion-forward branch under the direction of Shinsuke Nakada, who cut his teeth at BEAMS. Within two years, it's become on of Japan's hottest young brands. This lineup is crafted upon the concept of "building a bridge between the great outdoors and the city." With DAIWA PIER39 originally being a fishing brand, they have slowly made their way into the culture with their urban tactical wear. Designed for people who love the urban lifestyle.
Practical Deconstruction -- The Analysis of Youser The Womenswear Designer Brand
Youser is a high-end fashion label founded by Lee Mooyeol in 2011. With the design languages of deconstructionism, designer puts the elements from Asian cultures and contemporary arts onto clothes. Youser fuses pragmatism with avant-garde designs to regroup the garments. In A/W 22/23, designer continues the deconstruction to create a practical, statement-making collection.
The Touch of Autumn -- The Analysis of LOEWE The Luxury Menswear Brand
“Weave, Restore, Renew”. LOEWE marks its sixth appearance at Salone del Mobile Milan with TIMEWEAVES which celebrates woven craft, ancient techniques and the inventive ways in which craftspeople breathe new life into found objects or surplus materials. Young Soon Lee, a LOEWE Craft Prize Finalist in 2019, has collaborated with LOEWE on a series of bucket bags inspired by the Korean technique jitseung in which strips of hanji, a handmade paper, are corded and woven.
Sleek Skiing -- The Analysis of Dimito The Skiwear Designer Brand
Founded in 2009, Dimito is a leading skiwear label in South Korea that guides the fashion trend and design. Vertex Nextlevel, Standard Condition and Overlap are the three production lines.
Puffy Jacket -- The Top Ranking of Womenswear
The data analysis of the Top100 downloaded women's puffy jackets reveals that J-Korea Style (35%) still tops the list. Unisex (32%) ranks the second place, showing an upward trend followed by Youthful Lady (20%). Straight Short and comfortable and thermal Padded Coat are the trending silhouettes. For details, functional drawstring is the key point.
Chaotic Neutral -- The Womenswear Runway Analysis of We11Done
We11done’s FW22 collection is a “chaotic neutral” space where nothing is off limits, and opportunities are endless. The South Korean label’s newest show is inspired by a dichotomy between 17th century renaissance details and futuristic minimalism - two aesthetics that could be polarizing in theory, but somehow appear synchronous.
Winter Garden -- The Analysis of Patou Womenswear Designer Brand
Patou is a French designer brand established in 1914, pushing for changes in women fashion. As an esthetician and fashion forerunner, Jean Patou designs minimal and fashionable evening dresses. His first sportswear product stood out as well. In 2018, LVMH announced the acquisition of Patou and appointed Guillaume Henry as Patou's current creative director. Henry retained the practical and lively style of the brand, which greatly shows the "French temperament". The F/W 22/23 collection, inspired by many "Patou Girls" who live in the Patou's fantasy world, develops a modern design. French fashion generates vitality in the sexy items that clearly depicts models' bodies.
Le Papier -- The Runway Analysis of Jacquemus
Jacquemus headed to the salt marshes of Aigues-Mortes in the south of France for its Fall 2022 “Le Papier” runway show. Matching the salt hills, the collection was largely dipped in shades of white and beige with subtle inserts of rust, olive green and brown. Menswear pieces took form in relaxed suiting, knitwear, technical yet minimal coats and cargo pants. Relaxed constructions have always been a hallmark of Jacquemus menswear, but this collection loosened the silhouettes a bit more. Tailoring served as a collection highlight via reconstructed blazers, asymmetrical hems and layered styling via draped skirts and puffer vests.
Unconventional Deconstruction -- The Analysis of OTTOLINGER The Womenswear Designer Brand
Avant-garde darling Ottolinger is the brainchild of Swiss-born designers Christa Bösch and Cosima Gadient. Now based in Berlin, Ottolinger is renowned for its boundary-pushing designs that juxtapose couture-level tailoring with radical deconstruction. Across the collection, immaculately finished products are calculatedly slashed, burned, and manipulated into unconventional forms. Military-inspired trousers and outerwear are scorched into near-oblivion, exposed seams trace ragged trails through shredded skirts, and raw-edged cut-outs imbue casual jersey separates with disorderly seductiveness. Grounded in the interplay between creativity and destruction, Ottolinger’s unorthodox approach presents a bold challenge to luxury fashion’s status quo.
Pay Homage to the True Self -- The Analysis of Versace The Luxury Menswear Brand
Versace cooperated with the Italian Luxury Living Group and contemporary architects Roberto Palomba and Ludovica Serafini to create an immersive experience space in Palezzo della Permanente.