Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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The Color Trend in Q1 2022 Market
The on-trend colors in Q1 2022 market are shifting between being natural and futuristic. The red hue of BALENCIAGA’s Dianthus feels surreal and natural. Givenchy pop-up stores bring glossy purple and a futuristic vibe to further virtualize the real world. Jacquemus uses the pure Lily White instead of saturated tones to present the most classic visual aesthetic.
Cardigan -- The TOP Ranking of Women's Knitwear
Based on the interactive data and market researches in April 2022, POP Fashion lists out the ten most noteworthy brands providing smart casual knitwear. MO&Co. is the hottest name among clients this month. Miu Miu, Burberry, MSGM and Chloé are the luxury houses to watch, while Forte_Forte, Alanui, LOEWE and GCDS shift our eyes to designer brands.
Best-selling Women's Knitwear for E-commerce Platform
We made the TOP10 list according to the data of the two biggest Chinese e-commerce platforms - Taobao and T-mall - from Feb. 12th to March 12. We can see that classic stripe is the mot popular pattern in the young market; checkerboard maintains the momentum and reveals a slight decrease; Y2K-style tight-fit crop has trended upward; square collar is also a prevalent element.
Trousers & Shorts -- The TOP Ranking of Menswear
According to the TOP100 downloaded men’s trousers and shorts in January, Business Leisure and Workwear dominate the market, followed by Smart Casual and Athleisure. The detail of lower garments focuses on waist design, patch pocket, and side decoration. Ingenuity is injected to create a sense of fashion effortlessly. For craft, splicing and deconstruction subvert the conventions and meet the individualized needs in the market.
The Analysis of Stella McCartney The Womenswear Designer Brand
Stella McCartney released her namesake luxury fashion label in 2001, and then debuted her first collection in Paris in October. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand leads the sustainable development through the innovation on materials, supply chains, and cooperation relationship.
Pants -- The TOP Ranking of Womenswear
According to the TOP100 downloaded pairs of pants among POP Fashion users in January and February, Simple Sophistication(27.3%) has trended upward clearly, followed by J-Korean(21.2%) and Unisex(9.5%); short pant is the most on-trend silhouette among consumers, while the appetite for loose wide-legged pants and slim-fit suitpants is also increasing; for crafts, drawstring, cutout, and deconstruction are the categories to watch.
Experimental Mixing -- The Analysis of GANNI The Womenswear Designer Brand
Founded in Denmark in 2009 by husband and wife team Ditte and Nicolaj Reffstrup, Ganni has become a phenomenon in the world of contemporary fashion with a philosophy based on sustainability and commitment to environmentalism. The Copenhagen-based brand encompasses the carefree spirit of Scandinavian dressing. Led by Creative Director Ditte Reffstrup, the label's collections are colorful, fun and effortlessly cool. The Resort 2022 collection mixed the girly sweetness with the sexiness of women through deep-V neckline, collars, and prints.
The Year of Tiger -- The Analysis of KENZO The Luxury Menswear Brand
In the celebration of Chinese New Year, KENZO paid homage to tigers with its new festive capsule. The inspirations from wild animals and the natural world are always at the center of KENZO’s creativity. The New Year capsule reinterpreted the patterns and endowed tigers with a fearless and brave image.
Escape from the City -- The Analysis of Giorgio Armani The Luxury Menswear Brand
The prelude in the dark night leads to the endless imagination. Elegant and charming gentlemen are waiting for an escape project which can take them out of the city. The breeze at seaside smudges the fantastic colors and exudes a casual atmosphere. Functionalism keeps out the cold air and embraces the warmth.
Chapter One: Spring -- The Comprehensive Analysis of Guangzhou Womenswear Market
Many stores in the Guangzhou wholesale markets have been closed to celebrate the coming Spring Festival in January, 2022. However, there are still several stores providing saturated spring products. Bottega Veneta green, Hermes orange, phlox pink, Chinese red, and sky blue enliven the depressive atmosphere in the market.
Feminine Mode -- The Analysis of FURFUR The Womenswear Designer Brand
FURFUR is a Japanese girlswear brand. Its latest 2022 Spring Collection focused on the feminine mode through tender colors and elegant patterns. French-style dress, skirt sets, ceramic tile patterns, patchwork printed cloths, Russian tapestry, and jacquard knit are the features. The pale and pretty palette creates unique and practical items. Besides, the accessories of FURFUR add sweet and smart qualities into the daily wardrobe.
Freedom-Oriented -- The Analysis of FENG CHEN WANG The Menswear Designer Brand
FENG CHEN WANG is a London designer brand founded by the Chinese designer Fengchen Wang in 2015. The graduate of London’s Royal College of Art was listed as the semi-finalists of the LVMH Prize 2016. Her freedom-oriented attitude and researches on menswear structures create a pioneering aesthetic. Inspired by the personal life tracks, FENG CHEN WANG presents both practicality and the sense of designing.
Leisure Vacation -- The Analysis of Nanushka The Menswear Designer Brand
The understated, mysterious Nanushka was founded by a Hungarian graduate of London College of Fashion, Sandra Sandor. His works fuse oriental cultures with western designs to attract appreciations all over the world. Beyond the modernized tailoring, designer also injects ethnical details and elements into fashion design.
Mature Life -- The Comprehensive Analysis of Womenswear Designer Brand
Maturity is a life with reality, respect, confidence, appreciation, simple mind, and modesty. Living resiliently and wisely is the mission of women who are responsible, durable, independent, and honest. Dressing is also a carrier for them to express the value of life. Neat, aesthetic outlines reflect the eternal elegancy. Steady neutrals, exquisite fabrics, and perfect tailoring present a mature and elevated taste.
Sweatshirt -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women’s sweatshirts in December 2021, J-Korean(41%) is the most popular style, followed by declined athleisure(12%) and streetwear(15%); letters and animals are the main pattern elements, especially tigers; for crafts, embroidery and splicing are the major categories, and the combination of flocking and embroidery will be a noteworthy trend in the coming season.
Winter Armor -- The Analysis of Moncler The Luxury Womenswear Brand
The Moncler brand was created in 1952 in Monestier-de-Clermont, a small village in the mountains near Grenoble, aiming at creating padded sleeping bags and tents for the mountain. A few years later, in response to the needs of its employees working at high altitudes, the Company produced the first down jacket for extreme climates. This vocation to protect from the cold has evolved over the years becoming a global phenomenon and a sporting luxury icon.
Whimsical Girl -- The Analysis of Pushbutton The Womenswear Designer Brand
Founded by the designer Park Seung-Gun in 2003, Pushbutton is the most popular label in South Korea. The designer Park, a former K-Pop star, regards Madonna as his inspiration muse, and the brand is named after the lyrics in her hit song Hollywood – “Push the button, don’t push the button.” Focusing on conceptual designs, Pushbutton combines contrasting elements to create eye-catching and naughty streetwear. The fusion of sexual appeal and sportif, femininity and masculinity, and classic and future presents a unique aesthetic.
Selling Points in Early Spring -- The Comprehensive Analysis of Korean Dongdaemun Market
Cute elements as bears, animals, and Disney cartoon characters are presented by printing, embroidery, and rhinestones this season to show liveliness. The placement decorations on the front chest of sweatshirt are vital and youthful.
Party Girls -- The Analysis of Miu Miu The Luxury Womenswear Brand
Inspired by the language of evening dressing, a vocabulary of scintillation. Joyous and optimistic, the Miu Miu Nuit collection features embroidered and embellished clothes, accessories and shoes reminders of parties. The photos of actresses Ever Anderson, Ciara Bravo, and KiKi Layne represent the images of independent women and the records of Miu Miu community.
Best-selling Products in the Market -- The Comprehensive Womenswear Market Analysis of Dongdaemun
Korean Dongdaemun market was founded in July, 1905. To manage this market with efficiency, Kwangjang Co., Ltd is established in November, 1905. Nowadays, Dongdaemon has become the biggest retailing market in Korean and a shopping paradise for young consumers. Even a unique consumption culture has formed. After being designated as the clothes retailing street, Dongdaemun is developing in an astonishing pace. More than 20 large shopping malls were built around this circle.
Lively & Abstinent -- Thom Browne The Womenswear Designer Brand
The New York-based Thom Browne was founded as a suit custom shop in 2001, and the brand launched its womenswear branch in 2011. Grey color conveys the uniform aesthetic of Thom Browne, and the designer always wear in his signature Thom Grey as well. Besides, the tri-color logo of Thom Browne has become a unique signal. Breaking the convention of suit design, narrowed body, must-have ankle length and shorts are the remarkable features of Thom Grey. We can see air-plane, kite, cloud and other elements in the air on the formal suit in this season. Its free yet graceful attitude keeps the brand tonality. The seemingly childish animal bag is unexpectedly harmonious with the whole collocation.
Elegant & Unisex --The Analysis of WOS Womenswear Designer Brand
Since its establishment in 2011, WOS has created a clothing brand with a playful and young aesthetic, with a modern, concise and elegant style. In the S/S 2022 Collection, Andrey Artyomov incorporates many unisex elements, aiming to redefine the classic and iconic brand DNA. The collection revolves around exquisite and causal styles, focusing on the mix and match of items. For instance, T-shirt is matched with sequined hip skirt and stockings in bright colors; the suit is incorporated with casual details, and the shirt is matched with knee-length suit pants, which presents a refreshing, elegant, unisex and causal outfit.
Womenswear Fabric -- The Comprehensive Analysis of Cruise 2022 Runways
Cruise 2022 womenswear runways presented dazzling colors and rich fabrics. As the color trend of this season, acid bright colors allowed joyous design to sweep the market. Lime green, wax pink, lilac purple and sunset blue encourage the emotion. According to the analysis of international Cruise 2022 womenswear runways and the catwalk data of POP Fashion, delicate and premium tweed and colorful suit fabric are the main fabrics. Soft-touch and smooth 3D lace embroidery shows a high proportion. Smooth silk with bright and draped appearances and the futuristic shiny leather are noteworthy as well. Natural cotton-linen leisure fabric and impactive 3D decorations will also become the mainstream in the future.
Korean Fashion -- The Analysis of Youser The Womenswear Designer Brand
Youser is a fashion brand that founded by the designer Mooyeol Lee during the 2015 Seoul Fashion Week. "You" and "User" are combined to group the brand name, which shows the strong relationship between designer and consumers. The brand is likely to use deconstruction to present its signature Korean street fashion. The Resort 2022 collection, especially, takes the deconstructed details of inlaid splicing, creative cutout and deconstruction to the extreme. Inspired by the Korean casual streetwear, the rebellious tonality of Resort 2022 collection is fully interpreted.