Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2022-04-30 74119
Cardigan -- The TOP Ranking of Women's Knitwear
Based on the interactive data and market researches in April 2022, POP Fashion lists out the ten most noteworthy brands providing smart casual knitwear. MO&Co. is the hottest name among clients this month. Miu Miu, Burberry, MSGM and Chloé are the luxury houses to watch, while Forte_Forte, Alanui, LOEWE and GCDS shift our eyes to designer brands.
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2022-02-23 78886
Trousers & Shorts -- The TOP Ranking of Menswear
According to the TOP100 downloaded men’s trousers and shorts in January, Business Leisure and Workwear dominate the market, followed by Smart Casual and Athleisure. The detail of lower garments focuses on waist design, patch pocket, and side decoration. Ingenuity is injected to create a sense of fashion effortlessly. For craft, splicing and deconstruction subvert the conventions and meet the individualized needs in the market.
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2022-02-17 87942
Pants -- The TOP Ranking of Womenswear
According to the TOP100 downloaded pairs of pants among POP Fashion users in January and February, Simple Sophistication(27.3%) has trended upward clearly, followed by J-Korean(21.2%) and Unisex(9.5%); short pant is the most on-trend silhouette among consumers, while the appetite for loose wide-legged pants and slim-fit suitpants is also increasing; for crafts, drawstring, cutout, and deconstruction are the categories to watch.
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2021-07-29 39626
French Nostalgia -- The Analysis of Nanushka The Womenswear Designer Brand
Nanushka was founded by Sandra Sandor, a designer from Hungary. Its main marketing format is to release the latest items on INS by fashion bloggers, and gradually it becomes a brand favored by the public. The 2022CR collection is mainly based by a mixture of vintage nostalgia atmosphere and French languid style. Especially, the whole set of style is finalized through the matching of the vintage wallpaper pattern and stretch fabrics, which fully demonstrates the French nostalgia of Nanushka.
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2021-07-24 25406
Flashy Sexual Appeal -- The Analysis of DAVID KOMA The Womenswear Designer Brand
David Koma Resort 2022 collection built the sexy and nostalgic prosperousness which better fits the spotlighted night of 70's disco ball. After a year of evolution, Koma has been flashy once again. Tied crystal mini-skirt, low-waist ultralong dress and lace shirtdress are the customized items for hot girls. The sunset outfits in orange and pale purple present exquisite tailoring. Comfortable sporty shirt and sweater are also integrated ingeniously into the collection. Signature rhinestone, sequin and cutout elements are combined with tied-up details and sculptural tailoring to stress the sexy curves. A swimsuit collection was also released. Rhinestone flowers and jewelry printing are decorated on bikini and dress to take Koma girls from disco ball to the swimming pool.
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2021-07-21 76228
Breaking the Boundaries -- The Womenswear Runway Analysis of Burberry
"It has always," the designer Riccardo Tisci said, "been important to me to encourage freedom of expression and to blur the line between traditional notions of masculinity and femininity." The polished punk and "trophy tops" he pioneered at Givenchy fully presented such concept. Tisci also combined white top-stitching, swan print and punk items to show the free aesthetic of breaking the boundaries.
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2021-07-19 66295
Resilient Femininity -- The Womenswear Runway Analysis of 3.1 Phillip Lim
Phillip Lim is continuously breaking through the border of modern fashion as an industry pioneer. Presented his resort in his Great Jones Street store, "hope" and "resilient femininity" have been the mood of this collection. Comfortable items were created during the pandemic. Widely-used drawstring and elastic details emphasize the functionality; easy-wearing knits show bold proportions. Suit jacket with a built-in bralette shows off the midriff. When unbuttoned, the bralette folds neatly away at the sides, revealing a more traditional shawl-collared jacket. A zip-front scuba dress was designed with similar ingenuity; its shrug-like knit sleeves also unbutton and can be worn wrapped around the neck. Meanwhile, duchesse silk separates implanted with three-dimensional rosettes and crystal embellishments were a reinterpretation of a key dress from Lim's first-ever runway show for spring 2007.
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2021-07-14 90778
Athenian Sport -- The Womenswear Runway Analysis of Christian Dior
Released in the Panathenaic Stadium, Athens, Greece, the Dior Cruise 2022 collection showed deep connection with sports. The creative director Maria Grazia Chiuri found inspiration from her researches of Greek mythology and historical site and her communication with local artists and craftsmen. Younger fashion trend was injected into brand gene. Among all the 91 looks in this Cruise show, classic Dior items were deconstructed and restructured to fuse sportswear with haute couture.