Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2023-05-15 23425
Island Holiday -- The Analysis of MSGM The Luxury Menswear Brand
The MSGM 2023 Spring/Summer collection takes us on a journey to a beautiful utopia. Inspired by the novel "The Possibility of an Island," the designer reflects on the tense relationship between technology and nature, virtuality and reality. In the ad campaign, the interweaving of reality and fantasy presents a colorful utopian world.
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2022-09-27 72104
Forever, Always, Per Sempre -- The Womenswear Runway Analysis of MSGM
Before the polls to elect a new government in Italy, Massimo Giorgetti expressed his opinions about marriage, freedom, love and unity via the Spring/Summer 2023 collection The show was inspired by films like Quentin Tarantino’s Kill Bill and François Truffaut’s The Bride Wore Black, both apparently romantic comedies that turned into disquieting action movies.
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2022-07-11 76138
The Possibility Of An Island -- The Menswear Runway Analysis of MSGM
"MSGM boys are good natured boys, with not a soupçon of dark side. Or at least, they keep it well hidden under the cheerful, über-positive designs concocted by Massimo Giorgetti, an equally sunny-side-up kind of guy. " Designer said that reading Michel Houellebecq’s dystopian and rather cynical novel The Possibility Of An Island made him think about the tension between the natural and the virtual, humanity and technology. To amplify his message, the location he choose for the show was a brand new glass and cement building located in an up-and-coming industrial area of Milan.