AMBUSH brand continues its designer's consistent design style in the spring and summer of 2023. The designer's deconstruction technique this season presents a unique appearance through tensioned cut-out designs imitating tearing and stretching. Destructive disassembly techniques have been applied to both intimate knitted tops and dresses to create distinctive appearances of each item. Various items showcase the unique style of this season, conveying a cold and severe technological trend while exemplifying a modern and pioneering attitude. Short-cut jackets, ultra-long suspender skirts, mesh-insert sporty baseball jackets, and pink suits reveal exclusive and trendy characteristics.

AMBUSH® began as an experimental jewellery line – innovative pop art-inspired designs capturing a distinct Tokyo aesthetic. The iconic trademarked POW!® motif in particular received media coverage around the world. With apparel created as a canvas to complete the story, AMBUSH® evolved into designing unisex collections. The brand made its Paris debut in 2015 with VERBAL & YOON being listed as two of Business of Fashion’s Top 500 people influencing the global fashion industry for 5 consecutive years from 2015, and HYPEBEAST 100 list for 8 consecutive years.