According to the data analysis of the TOP 100 children's clothing positional patterns downloaded by users in July 2023, here are the rankings of the most popular pattern elements. Forest animal elements have the highest proportion, and the popularity of animal elements remains high. Among them, patterns featuring small dogs account for 20%, while another animal element, cat patterns, account for 10%. Patterns showcasing nutritious fruits and vegetables make up 15%, and cartoon flowers account for 8%. The overall trend is towards scene-oriented patterns, with a particular emphasis on animal-themed elements.

Preppy-style children's clothing is a type of clothing that emphasizes the theme of campus culture. With the increase in household incomes and parents' investment in children's education, the market for preppy-style kidswear is continuously expanding and brand competition is intensifying. Most brands incorporate various academic styles, such as sports academy style, American academy style, casual academy style, etc., to meet the ever-changing needs of consumers. In the future, the market will develop towards personalized customization, digital marketing, and environmental sustainability. Brands need to constantly innovate and improve product quality to meet the increasing demands of consumers. At the same time, brands should also focus on environmental protection and sustainable development concepts to win the favor of consumers.

Korean designer Rejina Pyo, who studied at Central Saint Martins College of Art and Design, honed her skills at Roksanda before launching her eponymous brand in London in 2011. Her designs possess perfect proportions and inherent modern femininity, effortlessly showcasing unexpected soft and graceful styles that leave a lasting impression. The Rejina Pyo Spring/Summer 2023 collection features fresh color palettes and clean, harmonious designs.

CLANE, beloved in Japan, is run by Japanese model Keina Matsumoto. It is a clothing brand that focuses on clean lines and emphasizes proportion adjustment, allowing even petite girls to easily master it. Brand founder Keina Matsumoto injects her unique fashion vision and experience into the brand, focusing on proportion, clothing cutting, and fabric application when wearing, so that even the loose-fitting cuts can exude a simple and elegant style. CLANE is praised for having a style reminiscent of old Celine in the Japanese fashion scene, with its clean lines, comfortable materials, proportion adjustment, feminine colors, and breaking free from the constraints of traditional female frameworks.

Wilson is a famous American sports brand that has been providing professional sports equipment, sportswear, and sports accessories for over a century. Wilson's core sports products include basketball, football, rugby, baseball, volleyball, golf, footwear, and racket sports (tennis, squash, and badminton). With the philosophy of "moving for life," Wilson has also launched a series of sportswear that is professional, youthful, and trendy. The reasons for recommending this brand are as follows: Firstly, the brand has performed well in terms of visibility in the market, with the recent collaboration with the KITH brand resulting in a significant increase in fashion and popularity, with a high POP index. Secondly, the brand emphasizes the combination of quality, fashion, and current sports trends.

According to the data analysis of the top 100 women's denim downloads by POP users in May and June, the most popular items in the new season's denim market development are loose short jackets and half-length super-long denim skirts. They account for 42% of the market share with distressed and faded wash techniques, and 23% with bright and lively colored denim. The style design is more reflected in the details, with 18% attributed to waistline details. The metal chains and rhinestone embellishments on the waistline elevate the refinement and uniqueness of the denim styles, becoming highlights in the development of detail craftsmanship for women's denim in the new season.

Founded in 1986 by Dries Van Noten, hailing from Belgium, the brand is known for its focus on prints and details. Combining various techniques, materials, and patterns, Dries creates modern designs that strike a balance between simplicity and complexity, resulting in artful creations. The 2023 spring/summer collection emphasizes casual elegance and sleekness, incorporating floral prints inspired by classical aesthetics. Shirts, dresses, adorned with flowers, lotus leaf edges, and twisted structures, create a distinct and personalized brand image. The 2023 spring/summer collection has also been favored by top celebrities such as Yang Mi, Dilraba, Lu Han, and Tiffany Tang, who have been seen wearing the brand multiple times.

Gabriel Lee is a contemporary women's clothing brand founded in Sydney, Australia in 2012. The brand draws inspiration from movie plots and art for the design direction of each collection. With a focus on redefining silhouettes, Gabriel Lee pays attention to simple lines and bold details, leaning towards a more gender-neutral style that is loved by consumers. This season's pieces interpret urban elegance with minimalist tones and shapes. The smooth tailoring and deliberately enlarged details emphasize both masculinity and neutral beauty, while also showcasing the curves and proportions of women, creating an elegant and refined minimalist urban style. A natural, unbleached white color returns with an elegant sense of individuality compared to similar pure neutral shades. The use of light beige in Western-style tailoring explores a textured neutral shade, presenting a minimalist and high-quality texture.

Urbancore is an aesthetic style inspired by urban and street life. This aesthetic showcases elements such as city streets, graffiti, nighttime skate parks, and picnics. Urbancore embodies a nostalgic and slightly rebellious attitude of young people. It is heavily influenced by Skater, Art Hoe, Hip-Hop, and Nostalgiacore fashion, making it a vibrant style with fashionable and comfortable clothing. In short, Urbancore fashion is a favored style among young people, emphasizing comfort, color, athleticism, and a street vibe. It doesn't require too much styling technique, with a relaxed vibe as its core characteristic. When styling, it's easy to showcase one's personality by simply adding one or two bright-colored pieces. It is a relaxed and easy-to-wear style suitable for daily work, school, travel, and leisure.

The brand creates iconic fitted corsets and cut-out dresses with creative tailoring and structural silhouettes, which are highly favored by fashion celebrities. The designer constantly explores new elements, bringing the fashion industry a luxurious and surprising experience.

The background story of the brand Patou is as fascinating as its collections. As a socialite who traveled the world at that time, Jean Patou's works were sought after by socialites and celebrities, earning him the title of "sportswear designer" and marking a revolution in women's fashion. His creations embraced the innovative fashion imagery of the early 20th century, which included bikini swimsuits, t-shirts, jeans, and sneakers. Patou has always pursued attention to detail, continuously researching new fabrics and production processes, and winning with innovative designs and quality. Today, Patou stands as a benchmark brand in the fashion and beauty industry, continuing to lead fashion trends and stay at the forefront of the times.

In 2002, New York designers Jack McCollough and Lazaro Hernandez, who had just graduated from Parson's School of Design, founded Proenza Schouler. Their jointly designed graduation collection became an overnight sensation, and in 2007 Proenza Schouler won the CFDA Womenswear Designer of the Year award. Accessories like the PS1 messenger bag and PS2 shoulder bag have become must-have items year-round, with delicate Italian craftsmanship and a range of iconic colors that exude urban cool. Asymmetric tops, updated mini dresses, and meticulously designed shoes update classic, timeless silhouettes with laser-cut details, futuristic minimalism, and high-contrast color blocking.

Since its establishment in London in 2011, the UK designer brand Sister Jane has been rooted in the market with a design style that showcases the interests, retro, and romance of the adult world. Its design advocates classics with innovation, and elements such as bows, ruffles, puffed sleeves, and retro collars are reorganized every season for new design attempts. From color to material to comfort and practicality, Sister Jane is dedicated to creating modern romantic images that bring youthfulness to life.

Peng Tai, the eponymous designer of the brand, hails from Taiwan and holds a master's degree in menswear from the London College of Fashion. He is a rising star in the domestic fashion scene with his eponymous brand. With clever cutting techniques and unique manufacturing processes, PengTai stands out among a sea of designer brands. One of the brand's distinct features is using natural dyes made from humble tree leaves and flowers to create timeless imprints. The brand's 2023 Spring/Summer collection is themed around Taichi, infusing the ineffable beauty and force of Taichi's yin and yang into the designs and fabrics. Paying attention to the micro-experiences of daily life, the collection translates abstract and mysterious philosophical concepts into practical and digitalized shapes and images, bringing together a modern sensibility with dreamy and ethereal elements.

TOTEME is a stylish world with a unique aesthetic. Based in Stockholm, Sweden, the brand explores the allure of modern uniforms through unique design cues, meticulous craftsmanship, and systematic repetition. Inspired by women's lifestyles and needs, TOTEME creates iconic pieces with strong personalities, defined by crisp perspectives and design DNA. Unique silhouettes, perfect cuts, and noble fabrics define precise and thoughtful appearances. Over time, each piece undergoes clever improvements and adjustments, creating a capsule wardrobe that transcends trends and suits different occasions.

Korean designer brand MOONSUN, based on the pursuit of a modern urban appearance, incorporates high-sensitivity design into daily life. Its high-quality materials and understated design are favored by many consumers. The brand's 2023 Spring/Summer collection features retro colors, combining casual silhouettes with masculine elements for an effortless high-end look. The simple structural design, loose fit, and contrasting colors create a vintage refined and sophisticated style.

The LE17 SEPTEMBRE collection features an eternal and relaxed style, with structured silhouettes and unexpected design details. The quality of the garments and exquisite craftsmanship are the core values of the clothing brand. Minimalistic casual pants, monochromatic outfits, and perspective knitted suits utilize subtle neutral tones that are versatile and refined. The pleated, knotted, and twisted designs around the waist transform the fabric and enhance the design of the garments, adding safety and dimension to the wear.

AMBUSH brand continues its designer's consistent design style in the spring and summer of 2023. The designer's deconstruction technique this season presents a unique appearance through tensioned cut-out designs imitating tearing and stretching. Destructive disassembly techniques have been applied to both intimate knitted tops and dresses to create distinctive appearances of each item. Various items showcase the unique style of this season, conveying a cold and severe technological trend while exemplifying a modern and pioneering attitude. Short-cut jackets, ultra-long suspender skirts, mesh-insert sporty baseball jackets, and pink suits reveal exclusive and trendy characteristics.

Self-Portrait Kids is a brand that specializes in children's fashion, established in 2013. They have launched a self-portrait series for the younger generation, drawing inspiration from the adult brand's Self-Portrait women's clothing elements and iconic details, including casual silhouettes and cheerful patterns. These coveted pieces, which empower modern women, have won admiration. With the launch of Self-Portrait Kids, the brand has attracted the next generation with its beautiful and playful designs. Self-Portrait Kids' clothing styles include dresses, tops, pants, jackets, and more, suitable for children aged 3 to 12. The brand pays attention to the selection and quality of fabrics, using natural materials and environmentally friendly dyes to ensure the safety and comfort of their products. Self-Portrait Kids' clothing design is simple and generous, in line with children's nature and needs, while still maintaining a sense of fashion and quality. The brand's clothing is suitable for various occasions, including daily wear, parties, weddings, and is loved by both parents and children. This series features mini versions of the brand's iconic party dresses, brimming with lace, ruffles, and plenty of polka dots.

In recent years, the popularity of Chinese style in the children's clothing field has been continuously increasing in the domestic market in China. The target audience is expanding, and more and more parents are showing interest in Chinese style children's clothing as a choice for their children's wear. At the same time, parents who value education also have a fondness for it. With the continuous development of the Chinese style children's clothing market, every brand has tried to incorporate Chinese style into their product design, which has also triggered fierce competition. Brands' marketing methods include various online and offline forms, such as exhibitions, fashion shows, social media, and celebrity endorsements. Some brands have also launched limited editions and joint styles to attract consumer interest. In order to meet the increasingly diverse and widespread consumer demands, brands need to design more diversified products, strengthen brand marketing promotion, and provide consumers with more culturally rich and high-quality Chinese style children's clothing.

Rosetta Getty launched her fashion collection in 2015. The brand's concept is inspired by Rosetta's personal bicoastal lifestyle and intuition, which centers around easy dressing for work, travel and home life. Focusing on transitional pieces that seamlessly work from day to night, and reflecting an alternating attitude between East and West Coast fashion. The unique and enduring designs play an important role in a range of elegant ready-to-wear and accessories that are thoughtful, casual, and refined. The brand's 2023 Spring/Summer collection incorporates bold florals and casual houndstooth into the garments, adding a personalized atmosphere to each piece.