Wilson is a famous American sports brand that has been providing professional sports equipment, sportswear, and sports accessories for over a century. Wilson's core sports products include basketball, football, rugby, baseball, volleyball, golf, footwear, and racket sports (tennis, squash, and badminton). With the philosophy of "moving for life," Wilson has also launched a series of sportswear that is professional, youthful, and trendy. The reasons for recommending this brand are as follows: Firstly, the brand has performed well in terms of visibility in the market, with the recent collaboration with the KITH brand resulting in a significant increase in fashion and popularity, with a high POP index. Secondly, the brand emphasizes the combination of quality, fashion, and current sports trends.

Gabriel Lee is a contemporary women's clothing brand founded in Sydney, Australia in 2012. The brand draws inspiration from movie plots and art for the design direction of each collection. With a focus on redefining silhouettes, Gabriel Lee pays attention to simple lines and bold details, leaning towards a more gender-neutral style that is loved by consumers. This season's pieces interpret urban elegance with minimalist tones and shapes. The smooth tailoring and deliberately enlarged details emphasize both masculinity and neutral beauty, while also showcasing the curves and proportions of women, creating an elegant and refined minimalist urban style. A natural, unbleached white color returns with an elegant sense of individuality compared to similar pure neutral shades. The use of light beige in Western-style tailoring explores a textured neutral shade, presenting a minimalist and high-quality texture.

Since its establishment in London in 2011, the UK designer brand Sister Jane has been rooted in the market with a design style that showcases the interests, retro, and romance of the adult world. Its design advocates classics with innovation, and elements such as bows, ruffles, puffed sleeves, and retro collars are reorganized every season for new design attempts. From color to material to comfort and practicality, Sister Jane is dedicated to creating modern romantic images that bring youthfulness to life.

Self-Portrait Kids is a brand that specializes in children's fashion, established in 2013. They have launched a self-portrait series for the younger generation, drawing inspiration from the adult brand's Self-Portrait women's clothing elements and iconic details, including casual silhouettes and cheerful patterns. These coveted pieces, which empower modern women, have won admiration. With the launch of Self-Portrait Kids, the brand has attracted the next generation with its beautiful and playful designs. Self-Portrait Kids' clothing styles include dresses, tops, pants, jackets, and more, suitable for children aged 3 to 12. The brand pays attention to the selection and quality of fabrics, using natural materials and environmentally friendly dyes to ensure the safety and comfort of their products. Self-Portrait Kids' clothing design is simple and generous, in line with children's nature and needs, while still maintaining a sense of fashion and quality. The brand's clothing is suitable for various occasions, including daily wear, parties, weddings, and is loved by both parents and children. This series features mini versions of the brand's iconic party dresses, brimming with lace, ruffles, and plenty of polka dots.

Rosetta Getty launched her fashion collection in 2015. The brand's concept is inspired by Rosetta's personal bicoastal lifestyle and intuition, which centers around easy dressing for work, travel and home life. Focusing on transitional pieces that seamlessly work from day to night, and reflecting an alternating attitude between East and West Coast fashion. The unique and enduring designs play an important role in a range of elegant ready-to-wear and accessories that are thoughtful, casual, and refined. The brand's 2023 Spring/Summer collection incorporates bold florals and casual houndstooth into the garments, adding a personalized atmosphere to each piece.

Chinese designer brand Deepmoss, founded by designer Liu Xiaolu in 2012, draws on contemporary culture and classicism based on her insights into beauty and daily life, injecting "soft sculpture"-like flexibility and resilience into each season's fashion collection. The diverse and authentic female images and the balance of power and beauty in clothing styling have become its brand identity. The brand's 2023 Spring/Summer collection is themed "Voyages And New Order", sailing on the boundless sea, hoisting the mast and using the power of sails to explore the endless adventure and to seek new order in infinite freedom against the wind and waves. This season continues to explore classic maritime styles with clever structural design and fresh, bright colors, bringing a bright and optimistic attitude and kicking off a romantic island vacation.

LOOKAST is a designer brand of Korean light luxury and simple and elegant style. The brand advocates creating long-lasting style, focusing on sweet and cute, casual daily wear, and elegant dresses. Its iconic suits and knitwear are the core explosive categories. The LOOKAST 2023 spring/summer series focuses on a gentle and elegant atmosphere, bringing the unique LOOKAST atmosphere into the daily life of exquisite women. The colors and silhouettes are soft and natural, and comfort and chic.

Burberry's new brand identity, introduced in February 2023, includes a vintage serif font and a charging knight logo dating back to 1901. This season, the brand has extensively utilized the equestrian knight emblem, which can be seen in numerous product categories. The equestrian knight emblem showcases Burberry's rich heritage and traditional elements while infusing a modern sense of fashion.

This season, Balenciaga's key style is a genderless street-style fashion that combines elements of both men's and women's clothing to create a unisex form of apparel. Designer Demna Gvasalia incorporates loose, oversized cuts with chunky soles and retro patterns, incorporating the aesthetic features of both retro and futuristic fashion into the designs.

Established in 2003, Pushbutton has made a name for itself in the fashion industry with its unique, quirky, crazy, and fun designs which embody the brand's style and attitude. The brand's founder and creative director, Park Seung Gun, drew inspiration from a lyric in Madonna's "Hollywood" - "push the button" - which led him to create the brand.

Maje was founded in 1995 by founder and design director Judith Milgrom, committed to creating everyday wear that showcases individuality and pleases free, independent, fashionable women. Milgrom was born in a passionate Moroccan coastal town and grew up in the romantic city of Paris, which has inspired Maje's design style of adding vivid colors and religious elements on top of romantic and soft beauty. Maje is a popular French light luxury brand in recent years. In 2016, Shandong Ruyi Group acquired Maje from the French SMCP Group, hoping to promote Maje's development in the Asian market. However, due to Shandong Ruyi's debt issues, Maje's operating rights have returned to the French SMCP Group.

As part of the market research team for POP, we have analyzed the 2023 Spring/Summer collection by SHEIN on their US website. Our analysis is based on four main areas: Brand trends and recent developments; Key styles and trends for this season; Top-ranking styles in each clothing category; Key design elements in each category. Using this approach, we aim to provide a comprehensive analysis of SHEIN's latest collection for our readers.

AGNONA is a women's ready-to-wear brand founded by Francesco llorini Mo in 1953 in Italy and became part of the Zegna group in 2000. It is one of the representatives of Italian minimalism; nature, authenticity, and purity are the inspirations for AGNONA; the warm earthy color palette, quality fabrics, and intricate tailoring result in inevitable elegance, making each investment piece a ten-year wardrobe staple. Each masterpiece by AGNONA is based on the exploration and celebration of the beauty of nature, a passion and commitment to traditional craftsmanship, and the pursuit and innovation of technology.

Uma Wang is a fashion brand founded by Wang Zhi in 2003, with a distinctive knitwear collection as its main focus, emphasizing the perfect fusion of material, detail, and silhouette. The brand is known for its expertise in combining gothic style with decorative arts, reshaping practical wear with an urban touch suitable for different occasions. Uma Wang is renowned for its high-quality, low-saturation knitwear in various styles, characterized by sleek lines, unique weaving methods, and independent fabrics.

The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.

Matthieu Blazy presented the Bottega Veneta 2023 spring-summer fashion show. In contrast to his reserved and quiet style, Blazy planned a more grandiose event aimed at celebrating the Bottega Veneta wardrobe, a world that is self-determined, unconstrained, and not limited by time or trends. Bottega Veneta adheres to freedom and the pursuit of excellence in both everyday and grand occasions.

Givenchy explores the synthesis of Parisian elegance and American cool at the heart of creative director Matthew M. Williams’ work for the house with a new Spring 2023 campaign by photographer Heji Shin.

Silvia Venturini Fendi designed Fendi kids clothes and launched the first kids collection in 2011. For S/S 2023, FENDI drew inspiration from the virtual and gaming worlds to create colorful and patterned holographic clothing, featuring the classic double-F logo. This colorful collection includes ivory, Hollywood pink, green jade, cyber blue, and center green. Athleisure styles create a playful and fantastical color world.

This report analyzes the key color palettes and colors from street styles during Paris Fashion Week, as well as a summary of color application. The brands featured during Paris Fashion Week mainly consisted of established luxury brands, while the fashionistas in street style were invited by the brands and wore outfits that highlighted the brand's characteristics, often featuring key colors from the previous season. The key color palettes this season focused on shades of purple, green, blue, and orange. Please refer to the following report for more details.

The Palais-Royal is a former royal palace located in the 1st arrondissement of Paris, France. The screened entrance court faces the Place du Palais-Royal, opposite the Louvre. The Korean fashion brand Palais Royal draws inspiration from the architecture, and expresses the elegance of nobility and the sensitiveness of cute girls.

Bebebebe was a kidswear brand founded by the Korean couple Katie and Ryan in 2010. The retro palettes with high thickness create an imaginative fairy tale world. These cute and interesting cartoon graphics are inspired by the colorful everyday life of kids. Spring 2023 collection continues the bold color conflicts and mash-up looks. Fruits, vegetables, flowers and animals build a vibrant spring paradise.