Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2023-08-31 41470
Training Clothing -- The TOP Ranking of Sportswear
Based on customer search and interaction data, we have compiled the top 10 trending styles for men's sportswear and training from February to August. Among the top 10 preferred sportswear and training styles by designers, international brands such as BOGNER, Y-3, and Emporio Armani EA7 are more popular. Key focus areas for sportswear and training include mesh fabric, seamless taping, pocket design, seamless knitting, and reflective elements.
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2023-06-15 38810
The Analysis of Roa The Outdoorwear Designer Brand
ROA was founded in 2015 by the creative team of Slam Jam, the legendary figure in Italian streetwear, and shoe designer Maurizio Quaglia. The brand specializes in hiking shoes, utilizing innovative technologies from the field of outdoor technology, and enhancing functional value through the use of cutting-edge materials and performance-derived construction techniques. The brand name is derived from Forcella della Roa, a beautiful hiking spot in the Italian Dolomites, with the brand logo being a simplified image of the mountain peak, reflecting its outdoor positioning. Although not yet a household name, ROA has already made its way into the wardrobes of top fashion elites. The brand released its first clothing collection in 2022. The reasons for recommending this brand are as follows: the brand's popularity in the market is good, its trend is on the rise, and its POP download index is relatively high.
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2023-06-09 55396
The Analysis of An Ko Rau The Sportswear Designer Brand
An Ko Rau is an athleisure fashion brand under ZUCZUG. An Ko Rau means "constant motion" in Esperanto and implies a sense of continuity and cyclicality. The brand's logo, a "0", is inspired by a sports stopwatch. Sports originate from a state of stillness and return to zero, repeating in cycles. An Ko Rau places emphasis on the functionality of its clothing in design, with good breathability, waterproofing, wind resistance, and lightness. It mainly includes four series: urban, outdoor, fitness. The reasons to recommend this brand are as follows: On the one hand, the brand's popularity and sales performance in the market are good, and its trendiness is clearly on the rise, with high POP Fashion download and market performance. On the other hand, the brand focuses on the combination of quality, fashion, and current sports trends.
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2023-06-07 32727
The Analysis of GATELESS The Denim Designer Brand
GATELESS is a Korean designer brand with a niche focus on hot girl styles. It is cool and edgy with a hint of sexiness, and has strong design sensibilities with innovative cuts. It is also a popular brand among Korean girl groups, and has become the first choice for many daily personal clothing styles.
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2023-05-30 34118
Modern Core -- The Analysis of Givenchy The Luxury Menswear Brand
The campaign for the 2023 Spring/Summer men's clothing collection, directed by creative director Matthew M. Williams, explores the diverse tension between classic dressing and urban aesthetics. The 4G Logo exudes a sense of anticipation, embodying both athletic functionality and gentlemanly style in a modern context. The sleek lines are sharp and confident, while black sunglasses epitomize a new paradigm of fashion. The wide-cut denim exudes both vitality and profound tension, with distressed details adding exquisite refinement.
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2023-05-26 10420
Urban Casual -- The Analysis of NOHANT The Womenswear Designer Brand
Nohant is a fashion brand based in Seoul that embraces a genderless approach and features a blend of classic and modern styles. The brand aims to create clothing that is suitable for both men and women, with loose-fitting silhouettes that accommodate a wide range of body types. The name "Nohant" comes from the French pronunciation of the designer's name, Noah Nam. Inspired by contemporary art, architecture, and human emotions, designer Noah Nam translates these influences into expressions of fashion culture.
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2023-05-24 34651
The Analysis of Maje The Luxury Womenswear Brand
Maje was founded in 1995 by founder and design director Judith Milgrom, committed to creating everyday wear that showcases individuality and pleases free, independent, fashionable women. Milgrom was born in a passionate Moroccan coastal town and grew up in the romantic city of Paris, which has inspired Maje's design style of adding vivid colors and religious elements on top of romantic and soft beauty. Maje is a popular French light luxury brand in recent years. In 2016, Shandong Ruyi Group acquired Maje from the French SMCP Group, hoping to promote Maje's development in the Asian market. However, due to Shandong Ruyi's debt issues, Maje's operating rights have returned to the French SMCP Group.
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2022-10-10 81333
Modern Desert -- The Womenswear Runway Analysis of Hermès
“We’ve been so confined that I really wanted to celebrate going back outside, feeling the wind, the heat, the sweat on your skin,” said Hermès’s Nadège Vanhee-Cybulski, who erected a sand dune in the Tennis Club de Paris to show her latest performance-wear focused collection.
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2022-10-08 70178
Build the Boundaries -- The Comprehensive Detail Analysis of Menswear Runway
The comprehensive analysis of Spring/Summer 2023 men’s runway show will introduce you the detail designs on those key positions: collars, shoulders, plackets, hemlines, waists and leg openings. Besides, laced-up design, buckles, patchwork and pockets are also the noteworthy details.
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2022-10-06 68623
Textured Touch -- The Comprehensive Craft Analysis of Menswear Runway
POP Fashion digs into the Spring/Summer 2023 men’s runway shows and figures out the most important crafts. Embossed effect, folk braiding, fine carving, 3D flowers, bead embroidery, gorgeous matrix, textured applique and broken patterns are the key points. Fringed edges and faded surface are the recommended fabric techniques. Besides, irregular pleating, overlapping, metallic eyelets, curved cuts and romantic elements are also eye-catching.
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2022-09-08 66894
Visual Focus -- The Comprehensive Analysis of Menswear Trunk Show
Spring/Summer 2023 menswear trunk shows center on creative patterns and details. Stripes, animals, letters, photos and camouflage have been the mainstream elements. Multiple techniques improve the tension of clothing. Collars and pockets enrich the layers through contrast colors and materials. Driven by the casual vibe, streetwear, cutting-edge clothes and workwear show unique personality.
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2022-09-05 56280
Trompe L'oeil -- The Menswear Runway Analysis of Y/Project
It was in the lush garden of a bourgeois high school that Glenn Martens unveiled Y/Project‘s collection, which features the brand’s signature elements, from asymmetrical tops cleverly structured by pressure plays to tank tops (and draped dresses) suspended from invisible nylon threads, to extremely large creations with sculptural and ironic shapes, between drapes, undulations and strange blisters. There are also trompe-l’oeil prints, initiated during Glenn Martens’ successful collaboration with Jean-Paul Gaultier.
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2022-09-02 58193
Musical Festival -- The Menwear Runway Analysis of Bluemarble
LVMH Prize semi-finalist and upcoming Pierre Bergé prize nominee, Anthony Alvarez, has been making strong headway within the international menswear space. For Spring/Summer 2023 his Bluemarble label presented sophisticated leisure that put soft fabrications and rich colorways at the forefront. Alvarez’s collection included matching sets of half-zip short-sleeved sweaters and shorts, fitted jackets, exterior pocket trousers and relaxed denim.
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2022-08-24 66079
Back to Paris -- The Menswear Runway Analysis of Amiri
To evoke a world of endless possibilities and childlike wonder, Mike Amiri chose the beautiful Jardin des Plantes in Paris to unveil his Spring/Summer 2023 collection that once again demonstrates his sense of showmanship and affection for handcrafting. Always a cross between West Coast casual and European chic – his collection is now made between the U.S. and Italy – his suits look so light, helped by the weight and grace of jersey, while the blazers are deconstructed and cut casually – their seams removed to free up traditional shapes and create flouncy volumes inspired as much by sportswear as by stagewear.
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2022-08-23 38144
Urban Oasis -- The Menswear Runway Analysis of Neil Barrett
The utilitarian sophistication of ’90s minimalism has always resonated for Barrett, who has a background in sharp military tailoring. For Spring 2023 he riffed on the consistency of his wardrobe’s strongholds, referencing an urban uniform look and clean-cut, smart sportswear. Inspired by military attire made for extreme weather conditions, garments were structured and engineered to let the body breathe.
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2022-08-10 45507
New Classicism -- The Menswear Runway Analysis of Versace
Presented in the cobblestone courtyard of the historic Via Gesù home of the fashion house’s founder, Gianni Versace, in Milan, the Versace Spring/Summer 2023 collection was full of color and verve. Donatella Versace dug into the archives and pulled out prints her brother Gianni created for La Scala productions in the 90s, a logo from the early 2000s or the frozen-in-lava death masks of Pompeii, all of these revisited archival motifs splashed across t-shirts, silk shirts and pants, alongside stripes, diamond-shaped cut from leather made in eco-sustainable latex and powerfully colorful python prints. The latter, now replacing exotic skins, with fluorescent accents appeared on trench coats or pants. These new eco-friendly fabrics definitely marked the brand’s entry into the era of sustainability.
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2022-08-09 50103
Surfing Culture -- The Menswear Runway Analysis of Dsquared2
Taking to Milan, the Caten duo Dean and Dan have showcased DSQUARED2’s vibrant Spring/Summer 2023 Menswear collection. Paying homage to the Bob Marley Foundation, the collection features everything from 70s-inspired outerwear to the symbolic use of colours in the Jamaican flag (yellow, black and green). In an additional collaboration with Honda motorcycles, Dsquared2 combine their Marley inspiration with two starkly contrasting personas; the relaxed surfer and the rambunctious biker. And while a junction between the musical legend and the motorcycle company may seem a little odd at first, there’s actually a deep-rooted vein that joins the two together in perfect harmony – the designers aimed to symbolise both the vibe and rebellion of Marley’s time, surf culture, and 1970s Jamaica.
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2022-07-05 86077
Movement & Expression -- The Runway Analysis of Rains
Rains a Scandinavian label founded in 2012. Its collections blend a conceptual-meets-functional design approach, a strong urban inspiration, and a signature fabric identity. Rains brings its neo-Scandinavian aesthetic, unisex collections, and consistently surprising curation to consumers across four continents. Spring/Summer 2023 collection ‘Connect’ explores underground connection and the power in being seen and heard. Subcultural synthesis fueled by the universal conduit of music - the most powerful connector. The pulse that drives a composition of color and form - movement and expression.
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2022-07-05 76801
Men's Paris Fashion Week: Recommended Brands(Part One)
Spring/Summer 2023 Paris Fashion Week(June 21 to 26) included 84 exhibitors and 76 physical shows. Famous designers returned to the show and enlivened the Paris Fashion Week. Notably, the former designer of Dior Men and Saint Laurent - Hedi Slimane - took his new collection back with Celine to close the fashion show.
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2022-07-01 68460
Avant-garde Movement -- The Menswear Runway Analysis of 1017 ALYX 9SM
Matthew M. Williams invited guests to a disused swimming pool in the outskirts of Milan to present his Spring/Summer 2023 collection for 1017 ALYX 9SM. Titled “MOTION,” the runway presentation debuted a range of unisex garments in addition to buzzy footwear styles and a Nike collaboration.
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2022-06-20 58816
Men's London Fashion Week -- Recommended Brands
Taking place from Saturday 11th to Monday 13th June 2022 as a digital-physical hybrid, showcasing both womenswear and menswear brands. London Fashion Week displayed the vitality and creativity of this city and offered a platform to present designers’ stories and avant-garde techniques.
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2022-05-04 89419
Delicate Accessory -- The Fabric Analysis of Première Vision Exhibition
Accessory has been a more important element. With the updating and development of natural elements and materials, creative buttons show artistic concepts and changing textures; zippers, zip heads, and zipper tapes are presented in bold colors in S/S 2023; psychedelic ribbons present diversified materials and hues; the innovative design of tag is worth learning; decorative chains in summer palette are fashionable; sporty accessories have been renewed; recyclable material remains the focus.