Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2023-05-30 34118
Modern Core -- The Analysis of Givenchy The Luxury Menswear Brand
The campaign for the 2023 Spring/Summer men's clothing collection, directed by creative director Matthew M. Williams, explores the diverse tension between classic dressing and urban aesthetics. The 4G Logo exudes a sense of anticipation, embodying both athletic functionality and gentlemanly style in a modern context. The sleek lines are sharp and confident, while black sunglasses epitomize a new paradigm of fashion. The wide-cut denim exudes both vitality and profound tension, with distressed details adding exquisite refinement.
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2023-05-24 9255
The Analysis of SCULPTOR The Womenswear Designer Brand
SCULPTOR is an independent designer brand from Korea with a design language that combines elements of both girliness and unisex. Their style is casual and carefree, with a sweet yet cool-girl vibe mixed with preppy aesthetics and streetwear vintage, making it versatile for everyday attire. They focus on simple and casual clothing, while incorporating retro elements such as low-rise pants, crop tops, and sexy suspenders to showcase the versatility and practicality of their designs, highlighting the beauty of the female body. The brand's 2023 Spring/Summer collection is themed "Summer Break", with a mix of speckled prints and glossy materials to create modern and trendy casual wear, and uses translucent and perspective fabrics combined with sexy camisoles to establish the brand's unique streetwear ambiance.
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2023-05-24 19584
Dirty Fit -- The Analysis of Men's Street Styles
With the growing popularity of Vintage Carhartt, the highly sought-after extreme distressed effect has become a trend known as "Dirty Fit." On various social media platforms, more and more trend followers can be seen wearing "dirty-looking" clothing. The short and wide silhouette continues to be popular as part of the Clean Fit style, with worn-out, faded details adding a finishing touch to outfits. In Unsound Rags' shopping guide, heavily distressed clothing featuring long-term wear and tear, patches, and paint marks can fetch prices that are 2-3 times higher compared to regular Vintage Carhartt garments.
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2023-05-23 17709
Rebellious Girl -- The Analysis of RUNNING HIGH The Womenswear Designer Brand
Based in Seoul, South Korea, RUNNING HIGH was established in 2015 and each quarter offers a unique and sensuous brand experience with diverse color palettes and reasonable pricing. The brand name comes from the feeling that runners experience after about 30 minutes of running - a refreshing joy and a positive change in mood. Whether running or not, one can experience a similar sensation when selecting, trying on, and purchasing clothes, which is the core essence of RUNNING HIGH. The brand's 2023 Spring/Summer Collection for women maintains its signature sweet and cool streetwear style while incorporating design elements such as simulated plant prints and workwear, exuding a rebellious street vibe.
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2023-04-06 34071
Rebuild Street Fashion -- The Analysis of Zara The Benchmark Menswear Brand
Zara was established in Spain in 1975 and is a chain retail brand covering a wide range of products including men's and women's clothing, shoes, bags, perfumes, etc. It is a subsidiary of the Inditex Group. In the 2022 financial report released by Inditex, the parent company of the fast fashion brand Zara, sales for the 12 months ending January 31 rose 17.5% year-on-year to 32.6 billion euros. In terms of brands, the core brands Zara and Zara Home saw their sales surge by 21% to 23.76 billion euros last year.
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2022-10-08 70178
Build the Boundaries -- The Comprehensive Detail Analysis of Menswear Runway
The comprehensive analysis of Spring/Summer 2023 men’s runway show will introduce you the detail designs on those key positions: collars, shoulders, plackets, hemlines, waists and leg openings. Besides, laced-up design, buckles, patchwork and pockets are also the noteworthy details.
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2022-10-06 68623
Textured Touch -- The Comprehensive Craft Analysis of Menswear Runway
POP Fashion digs into the Spring/Summer 2023 men’s runway shows and figures out the most important crafts. Embossed effect, folk braiding, fine carving, 3D flowers, bead embroidery, gorgeous matrix, textured applique and broken patterns are the key points. Fringed edges and faded surface are the recommended fabric techniques. Besides, irregular pleating, overlapping, metallic eyelets, curved cuts and romantic elements are also eye-catching.
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2022-09-27 74555
'90s Utilitarianism -- The Runway Analysis of Sunnei
Sunnei Spring/Summer 2023 collection found inspirations from 1990s and provided a utilitarian daily wardrobe. Tartans, vests, low-rise pants and leather jackets drove the Y2K aesthetic to be mature and practical. Activewear shared the stage with evening designs, including a charming halter-neck dress with sequins peeking from a slit, and sparkly and roomy overalls.
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2022-09-05 56280
Trompe L'oeil -- The Menswear Runway Analysis of Y/Project
It was in the lush garden of a bourgeois high school that Glenn Martens unveiled Y/Project‘s collection, which features the brand’s signature elements, from asymmetrical tops cleverly structured by pressure plays to tank tops (and draped dresses) suspended from invisible nylon threads, to extremely large creations with sculptural and ironic shapes, between drapes, undulations and strange blisters. There are also trompe-l’oeil prints, initiated during Glenn Martens’ successful collaboration with Jean-Paul Gaultier.
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2022-09-02 58193
Musical Festival -- The Menwear Runway Analysis of Bluemarble
LVMH Prize semi-finalist and upcoming Pierre Bergé prize nominee, Anthony Alvarez, has been making strong headway within the international menswear space. For Spring/Summer 2023 his Bluemarble label presented sophisticated leisure that put soft fabrications and rich colorways at the forefront. Alvarez’s collection included matching sets of half-zip short-sleeved sweaters and shorts, fitted jackets, exterior pocket trousers and relaxed denim.
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2022-08-24 66079
Back to Paris -- The Menswear Runway Analysis of Amiri
To evoke a world of endless possibilities and childlike wonder, Mike Amiri chose the beautiful Jardin des Plantes in Paris to unveil his Spring/Summer 2023 collection that once again demonstrates his sense of showmanship and affection for handcrafting. Always a cross between West Coast casual and European chic – his collection is now made between the U.S. and Italy – his suits look so light, helped by the weight and grace of jersey, while the blazers are deconstructed and cut casually – their seams removed to free up traditional shapes and create flouncy volumes inspired as much by sportswear as by stagewear.
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2022-08-10 45507
New Classicism -- The Menswear Runway Analysis of Versace
Presented in the cobblestone courtyard of the historic Via Gesù home of the fashion house’s founder, Gianni Versace, in Milan, the Versace Spring/Summer 2023 collection was full of color and verve. Donatella Versace dug into the archives and pulled out prints her brother Gianni created for La Scala productions in the 90s, a logo from the early 2000s or the frozen-in-lava death masks of Pompeii, all of these revisited archival motifs splashed across t-shirts, silk shirts and pants, alongside stripes, diamond-shaped cut from leather made in eco-sustainable latex and powerfully colorful python prints. The latter, now replacing exotic skins, with fluorescent accents appeared on trench coats or pants. These new eco-friendly fabrics definitely marked the brand’s entry into the era of sustainability.
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2022-08-09 50103
Surfing Culture -- The Menswear Runway Analysis of Dsquared2
Taking to Milan, the Caten duo Dean and Dan have showcased DSQUARED2’s vibrant Spring/Summer 2023 Menswear collection. Paying homage to the Bob Marley Foundation, the collection features everything from 70s-inspired outerwear to the symbolic use of colours in the Jamaican flag (yellow, black and green). In an additional collaboration with Honda motorcycles, Dsquared2 combine their Marley inspiration with two starkly contrasting personas; the relaxed surfer and the rambunctious biker. And while a junction between the musical legend and the motorcycle company may seem a little odd at first, there’s actually a deep-rooted vein that joins the two together in perfect harmony – the designers aimed to symbolise both the vibe and rebellion of Marley’s time, surf culture, and 1970s Jamaica.
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2022-07-05 76801
Men's Paris Fashion Week: Recommended Brands(Part One)
Spring/Summer 2023 Paris Fashion Week(June 21 to 26) included 84 exhibitors and 76 physical shows. Famous designers returned to the show and enlivened the Paris Fashion Week. Notably, the former designer of Dior Men and Saint Laurent - Hedi Slimane - took his new collection back with Celine to close the fashion show.
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2022-07-01 68460
Avant-garde Movement -- The Menswear Runway Analysis of 1017 ALYX 9SM
Matthew M. Williams invited guests to a disused swimming pool in the outskirts of Milan to present his Spring/Summer 2023 collection for 1017 ALYX 9SM. Titled “MOTION,” the runway presentation debuted a range of unisex garments in addition to buzzy footwear styles and a Nike collaboration.