Fashion casual style menswear is characterized by comfort and style, showcasing a relaxed and modern atmosphere. It emphasizes diversity and blends elements of casual and sportswear. The clothing is mainly loose and casual, emphasizing a sense of freedom in wearing. The fabric selection focuses on comfort and durability, integrating fashionable texture and technological functionality, which is highly sought after by consumers. This report focuses on the best-selling items of the benchmark brand in the fashion casual style menswear, analyzes key fabric information, and explores the direction of fabric development under this trend.

2023 Spring/Summer collection ARCH combines design ideas and concepts inspired by architecture with clothing design, creating design products with a more youthful and cutting-edge approach, while maintaining its streetwear DNA. Through new ideas, it interprets the lives and ideals of the new generation of young people. This season includes practical pieces such as T-shirts, shirts, and jackets.

Established in 1976, BEAMS was initially just a small 22-square-meter shop in Harajuku, Tokyo. It has since become an unbeatable presence in the Japanese fashion scene. Among the numerous sub-brands under BEAMS, BEAMS PLUS, founded in 1999, is a menswear collection that draws inspiration from tradition and classics. This sub-brand reflects the designer's love for the post-war American dressing style. The retro-style pieces launched are reshaped with modern elements, giving off a timeless beauty. Creative director Daisuke Nakamura, a legendary figure who has made a stunning appearance at the Pitti Uomo menswear exhibition, creates a diverse range of original and forward-thinking pieces, paying tribute to classic yet whimsical aesthetics. Based on American casual style, BEAMS PLUS also incorporates vintage design elements. Unlike blindly following fashion trends, BEAMS PLUS integrates American work-wear culture and Ivy League style into its designs, creating unique and fashionable retro products that are highly favored by fashionistas. It presents a delicate combination of Japanese and American fashion trends.

The Turkish streetwear brand Les Benjamins was founded by designer Bunyamin Aydin in 2011, with its headquarters based in Istanbul. Its core essence lies in the collection of prints, patterns, and creativity from various Eastern and Western cultures. The brand name "Les Benjamins" has rich meaning, as Benjamin and its related derivative names exist in every language, religion, and ethnic culture worldwide. Symbolizing the brand's diversity and global vision, founder and creative director Bunyamin Aydin believes that the differences between the East and the West do not actually exist. We live in a globalized world, and it is only the borders that separate us. He is creating a new way of introducing us to this world by blending them together.

Brain Dead is a streetwear brand founded in Los Angeles by Kyle Ng and Ed Davis. Rather than being just a brand, Brain Dead is better described as a collective of artists and designers from around the world. The managers use this ironic name to express their refusal to turn street culture into a blindly imitative and thoughtless attitude. This streetwear brand combines elements from post-punk, skate culture, psychedelic art, and underground comics to create a concept-driven graphic design that can be seen as an "alien" entity formed by absorbing DNA from various sources.

The list is based on the interactive data of browsing, searching, and downloading on the backend of POP in the first half of 2023. It highlights the hot items in men's fashion. From the charts, it is evident that in the past six months, T-shirts ranked first, followed by jackets and then sweatshirts. The report compiled the top 10 styles for each item, providing designers with a clearer understanding of the market.

Namesake was born during the pandemic and was founded by the three Xie brothers, Richard, Michael, and Steve, along with their father. The three brothers are closely bonded by blood and influenced by Chinese traditional culture. Their father instilled in them the importance of family from an early age. The brand name, Namesake, translates directly to "a person with the same name" and refers to the three brothers, symbolizing their father's expectations. The three brothers share a common love for basketball, with Allen Iverson as their idol. The logo of Namesake is derived from Iverson's jersey number 3, representing the three brothers. Namesake also includes some iconic items related to basketball. Prior to Namesake, the three brothers operated a concept store called NE.SENSE, where they had always hoped to create their own brand and tell their story through it. Namesake has a strong narrative quality, resembling a novel written through clothing. Their life experiences are transformed into the essential elements of their designs, present in every season. The fragmented stories of their family are narrated through each season's unique concepts.

According to the data analysis of the top 100 women's denim downloads by POP users in May and June, the most popular items in the new season's denim market development are loose short jackets and half-length super-long denim skirts. They account for 42% of the market share with distressed and faded wash techniques, and 23% with bright and lively colored denim. The style design is more reflected in the details, with 18% attributed to waistline details. The metal chains and rhinestone embellishments on the waistline elevate the refinement and uniqueness of the denim styles, becoming highlights in the development of detail craftsmanship for women's denim in the new season.

British designer Jonathan Anderson founded JW Anderson in 2008. In its early stages, the brand gained attention for its meticulously crafted accessories collection, allowing the budding brand to showcase during London Fashion Week in 2008. By consciously blending elements of menswear and womenswear, the unique design aesthetics created thought-provoking silhouettes, providing a modern interpretation for both masculine and feminine qualities. This distinct perspective attracted a fervent following, leading JW Anderson to launch a women's capsule collection in 2010. JW Anderson has since evolved into an internationally renowned and award-winning brand.

Established in 2011, Eastlogue is a South Korean fashion brand that focuses on blending traditional American style with modern casual wear. Drawing inspiration from outdoor activities such as hunting, hiking, and fishing, as well as military equipment, the brand combines modern technical fabrics with classic designs, offering a fresh interpretation. It is quickly becoming a rising star in numerous excellent concept stores worldwide.

J.D.V, the full name of which is J-Different View, is a fashion-forward menswear brand under the Shanghai J.D.V Fashion Group. With a focus on a clearer young consumer group, J.D.V aims to capture the national market with its gorgeous designs and distinctive combinations. With tranquil and retro spaces, thoughtful and attentive services, and overall visual creations, J.D.V aspires to be a leader in the menswear industry, bringing fast-paced fashion elements to trendsetters. J.D.V is determined to shape itself into a fashion brand that embodies classicism, art, and individuality, bringing profound spiritual inspiration to this era through visual creations that explore aesthetics.

Duvetica is an Italian outdoor clothing brand founded in 2002. The brand is known for its high-quality down jackets and fashionable designs. Duvetica's design style is minimalist and modern, focusing on details and tailoring, while maintaining functionality and practicality without sacrificing style. Its product line includes down jackets, coats, sweaters, pants, and accessories. The brand is committed to using high-quality fabrics and craftsmanship to ensure product durability and comfort. Its down jackets and coats provide outstanding warmth, making them suitable for outdoor activities and urban life in cold climates. Whether it's for skiing vacations or everyday wear, Duvetica offers consumers a stylish, comfortable, and functional choice.

Extract the top 10 styles based on download count from the POP Men's Leather and Fur items for June. The overall styles are mainly business casual jackets, with an emphasis on single leather and fur jackets. The details involve laser micro-perforation designs with graphic elements. It is important to highlight practical jackets, while pocket details remain the most focused detail in business casual attire.

This report is a comprehensive analysis of the TOP 100 hot list of men's shirt fabrics based on the user download and interaction data from POP-Fashion in the past three months. In the TOP hot list of the past three months, the most popular brands are LOUIS VUITTON and GUCCI, both accounting for 16% of the total. Following them are Hermes and Emporio Armani, accounting for 10%. According to the analysis of the TOP hot list, basic men's shirts made of high-density cotton poplin are highly popular, with various forms of printing techniques such as flocking and twisted dyeing. Cotton-linen fabric and color-woven stripe fabric are also popular materials this season, accounting for 16% and 12% respectively.

ROARINGWILD was founded in 2010 by six college students in Shenzhen, and it is a local original brand. At the beginning of its establishment, the founder hoped to face life with a roaring attitude, especially hoping that contemporary college students could actively pursue their ideals, pay attention to art, music, and other spiritual culture, rather than just living for the sake of making a living. ROARINGWILD is committed to promoting original brand culture through different product designs, allowing more people to pay attention to China's local original culture, and also wants more young people to dare to pursue their dreams instead of just living for material pursuit.

KITH is a sports fashion retailer from New York, USA, founded in 2011. Its website sells its eponymous brand KITH clothing as well as products from several well-known leisure brands. KITH, led by Ronnie Fied, originally excelled in creating comfortable and stylish shoes. However, in the spring and summer of 2016, they began experimenting with clothing design and launched the "Read Label Project" series, which received a good response. In the spring and summer of 2017, they once again tried to enter the field of women's and children's clothing and launched the "White Label" series. This series aimed to blur gender boundaries and created a series of matching men's, women's, and children's clothing using KITH's expertise in handcrafting.

Based on the data analysis of the TOP 100 women's sweatshirt downloaded by POP users in the past month, this month's women's sweatshirts are mainly focused on the smart casual style. The details emphasize structural design, hooded half-high neck, and drawstring hem, which are both personalized and practical.

Based on the analysis of the top 100 men's jacket downloads in May, the focus of the pants market in the past month has been on sporty and minimalist workwear styles, which meet modern men's demands for both fashion and comfort. In terms of design details, there is a lot of attention on deconstructions, symmetrical splicing, and pocket designs. Monograms have become a key focus in pattern design. As for key items, lightweight hooded jackets and street-style baseball jackets have received consumer attention.

Gucci adultswear collaborated with Adidas to create a classic retro style in the 2023 spring-summer collection, mainly featuring khaki and grass green colors, combined with stripe and plaid pattern elements to showcase a sporty fashion style. In the 2023 autumn season, the new Gucci collection will team up with MLB to create a disruptive and trendy style, using highly saturated orange, red, and deep navy blue colors with bold color combinations and rich craftsmanship details. Large-scale use of printing and embroidery splicing techniques bring a strong visual impact.

Japanese fashion designer Yasuhiro Mihara is one of the fastest rising designers in recent years, having gained widespread popularity in Japan through his collaboration with Puma. Mihara established his eponymous brand in 1997, designing a wide range of clothing, shoes, bags, and accessories with a highly eclectic and surreal style. He is a master of balancing various fashion trends and elements, creating intricate and playful designs that are full of surprises. Through techniques such as deconstruction, patchwork, and twisting, Mihara develops irregular and strange designs from the mundane details of everyday life.

AFTER PRAY is a contemporary fashion brand established in 2018, offering modern hybrid apparel design based on exquisite tailoring and military advantages. The series, refined by the brand's own ready-to-wear through delicate methods and a futuristic sensibility, highlights the value and inspiration of clothing, freedom from oppression, and the joy and preciousness of imagining a long vacation. Street scenes or illustrations are decorated by prints, and minimal and breathable fabrics bring comfortable wear.