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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Urban Aesthetics -- The Analysis of Duvetica The Italian Fashion Brand

    2023-07-04 39811

    Urban Aesthetics -- The Analysis of Duvetica The Italian Fashion Brand

    Duvetica is an Italian outdoor clothing brand founded in 2002. The brand is known for its high-quality down jackets and fashionable designs. Duvetica's design style is minimalist and modern, focusing on details and tailoring, while maintaining functionality and practicality without sacrificing style. Its product line includes down jackets, coats, sweaters, pants, and accessories. The brand is committed to using high-quality fabrics and craftsmanship to ensure product durability and comfort. Its down jackets and coats provide outstanding warmth, making them suitable for outdoor activities and urban life in cold climates. Whether it's for skiing vacations or everyday wear, Duvetica offers consumers a stylish, comfortable, and functional choice.

  • The Analysis of Roa The Outdoorwear Designer Brand

    2023-06-15 38597

    The Analysis of Roa The Outdoorwear Designer Brand

    ROA was founded in 2015 by the creative team of Slam Jam, the legendary figure in Italian streetwear, and shoe designer Maurizio Quaglia. The brand specializes in hiking shoes, utilizing innovative technologies from the field of outdoor technology, and enhancing functional value through the use of cutting-edge materials and performance-derived construction techniques. The brand name is derived from Forcella della Roa, a beautiful hiking spot in the Italian Dolomites, with the brand logo being a simplified image of the mountain peak, reflecting its outdoor positioning. Although not yet a household name, ROA has already made its way into the wardrobes of top fashion elites. The brand released its first clothing collection in 2022. The reasons for recommending this brand are as follows: the brand's popularity in the market is good, its trend is on the rise, and its POP download index is relatively high.

  • The Analysis of An Ko Rau The Sportswear Designer Brand

    2023-06-09 54097

    The Analysis of An Ko Rau The Sportswear Designer Brand

    An Ko Rau is an athleisure fashion brand under ZUCZUG. An Ko Rau means "constant motion" in Esperanto and implies a sense of continuity and cyclicality. The brand's logo, a "0", is inspired by a sports stopwatch. Sports originate from a state of stillness and return to zero, repeating in cycles. An Ko Rau places emphasis on the functionality of its clothing in design, with good breathability, waterproofing, wind resistance, and lightness. It mainly includes four series: urban, outdoor, fitness. The reasons to recommend this brand are as follows: On the one hand, the brand's popularity and sales performance in the market are good, and its trendiness is clearly on the rise, with high POP Fashion download and market performance. On the other hand, the brand focuses on the combination of quality, fashion, and current sports trends.

  • The Analysis of ISPO Beijing 2023

    2023-02-27 35812

    The Analysis of ISPO Beijing 2023

    Strong, stronger, China! The message of ISPO Beijing is clear: trade fairs are back - and the sports industry is booming worldwide! 368 leading brands and 223 exhibitors attracted 37,623 trade visitors and sports enthusiasts to Beijing. The fair, which took place from February 10 to 12 in China, is celebrating its greatest success: an incredible 50% increase in visitors compared to last year! The manufacturers, distributors and brands at ISPO Beijing are divided into the following segments: Snowsport, Outdoor, Health & Fitness, Manufacturing & Suppliers.

  • Modern Desert -- The Womenswear Runway Analysis of Hermès

    2022-10-10 81215

    Modern Desert -- The Womenswear Runway Analysis of Hermès

    “We’ve been so confined that I really wanted to celebrate going back outside, feeling the wind, the heat, the sweat on your skin,” said Hermès’s Nadège Vanhee-Cybulski, who erected a sand dune in the Tennis Club de Paris to show her latest performance-wear focused collection.

  • A Journey to Africa -- The Analysis of Engineered Garments The Menswear Designer Brand

    2022-08-17 4828

    A Journey to Africa -- The Analysis of Engineered Garments The Menswear Designer Brand

    Engineered Garments was founded by Daiki Suzuki in New York in 1999, after taking inspiration from his years buying for the Nepenthes stores in their early stages, and combining it with his own vision. As a brand, the aim is to make garments that become more personal through the experiences you have with them. They value unique garment construction with attention to detail, with meaning and hidden qualities behind each design. They venture into conflicting themes, straying from “perfect design”.

  • Technical Sport Fabric -- The Comprehensive Runway Analysis of Menswear

    2022-08-09 79593

    Technical Sport Fabric -- The Comprehensive Runway Analysis of Menswear

    Technical sport fabrics are presented frequently on S/S 2023 runway shows. Classic Smooth, Lustrous Nylon, Performance Filming and Textured Surface are the four fabric styles. The application of technical sport fabric is mainly focusing on jackets, down jackets and trousers.

  • Surfing Culture -- The Menswear Runway Analysis of Dsquared2

    2022-08-09 50103

    Surfing Culture -- The Menswear Runway Analysis of Dsquared2

    Taking to Milan, the Caten duo Dean and Dan have showcased DSQUARED2’s vibrant Spring/Summer 2023 Menswear collection. Paying homage to the Bob Marley Foundation, the collection features everything from 70s-inspired outerwear to the symbolic use of colours in the Jamaican flag (yellow, black and green). In an additional collaboration with Honda motorcycles, Dsquared2 combine their Marley inspiration with two starkly contrasting personas; the relaxed surfer and the rambunctious biker. And while a junction between the musical legend and the motorcycle company may seem a little odd at first, there’s actually a deep-rooted vein that joins the two together in perfect harmony – the designers aimed to symbolise both the vibe and rebellion of Marley’s time, surf culture, and 1970s Jamaica.

  • Movement & Expression -- The Runway Analysis of Rains

    2022-07-05 85739

    Movement & Expression -- The Runway Analysis of Rains

    Rains a Scandinavian label founded in 2012. Its collections blend a conceptual-meets-functional design approach, a strong urban inspiration, and a signature fabric identity. Rains brings its neo-Scandinavian aesthetic, unisex collections, and consistently surprising curation to consumers across four continents. Spring/Summer 2023 collection ‘Connect’ explores underground connection and the power in being seen and heard. Subcultural synthesis fueled by the universal conduit of music - the most powerful connector. The pulse that drives a composition of color and form - movement and expression.

2023SS Outdoor Sports Fashion Clothing Trend Analysis | POP Fashion

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