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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • The Analysis of Roa The Outdoorwear Designer Brand

    2023-06-15 38810

    The Analysis of Roa The Outdoorwear Designer Brand

    ROA was founded in 2015 by the creative team of Slam Jam, the legendary figure in Italian streetwear, and shoe designer Maurizio Quaglia. The brand specializes in hiking shoes, utilizing innovative technologies from the field of outdoor technology, and enhancing functional value through the use of cutting-edge materials and performance-derived construction techniques. The brand name is derived from Forcella della Roa, a beautiful hiking spot in the Italian Dolomites, with the brand logo being a simplified image of the mountain peak, reflecting its outdoor positioning. Although not yet a household name, ROA has already made its way into the wardrobes of top fashion elites. The brand released its first clothing collection in 2022. The reasons for recommending this brand are as follows: the brand's popularity in the market is good, its trend is on the rise, and its POP download index is relatively high.

  • The Analysis of An Ko Rau The Sportswear Designer Brand

    2023-06-09 55046

    The Analysis of An Ko Rau The Sportswear Designer Brand

    An Ko Rau is an athleisure fashion brand under ZUCZUG. An Ko Rau means "constant motion" in Esperanto and implies a sense of continuity and cyclicality. The brand's logo, a "0", is inspired by a sports stopwatch. Sports originate from a state of stillness and return to zero, repeating in cycles. An Ko Rau places emphasis on the functionality of its clothing in design, with good breathability, waterproofing, wind resistance, and lightness. It mainly includes four series: urban, outdoor, fitness. The reasons to recommend this brand are as follows: On the one hand, the brand's popularity and sales performance in the market are good, and its trendiness is clearly on the rise, with high POP Fashion download and market performance. On the other hand, the brand focuses on the combination of quality, fashion, and current sports trends.

  • Modern Desert -- The Womenswear Runway Analysis of Hermès

    2022-10-10 81307

    Modern Desert -- The Womenswear Runway Analysis of Hermès

    “We’ve been so confined that I really wanted to celebrate going back outside, feeling the wind, the heat, the sweat on your skin,” said Hermès’s Nadège Vanhee-Cybulski, who erected a sand dune in the Tennis Club de Paris to show her latest performance-wear focused collection.

  • Surfing Culture -- The Menswear Runway Analysis of Dsquared2

    2022-08-09 50103

    Surfing Culture -- The Menswear Runway Analysis of Dsquared2

    Taking to Milan, the Caten duo Dean and Dan have showcased DSQUARED2’s vibrant Spring/Summer 2023 Menswear collection. Paying homage to the Bob Marley Foundation, the collection features everything from 70s-inspired outerwear to the symbolic use of colours in the Jamaican flag (yellow, black and green). In an additional collaboration with Honda motorcycles, Dsquared2 combine their Marley inspiration with two starkly contrasting personas; the relaxed surfer and the rambunctious biker. And while a junction between the musical legend and the motorcycle company may seem a little odd at first, there’s actually a deep-rooted vein that joins the two together in perfect harmony – the designers aimed to symbolise both the vibe and rebellion of Marley’s time, surf culture, and 1970s Jamaica.

  • Movement & Expression -- The Runway Analysis of Rains

    2022-07-05 86077

    Movement & Expression -- The Runway Analysis of Rains

    Rains a Scandinavian label founded in 2012. Its collections blend a conceptual-meets-functional design approach, a strong urban inspiration, and a signature fabric identity. Rains brings its neo-Scandinavian aesthetic, unisex collections, and consistently surprising curation to consumers across four continents. Spring/Summer 2023 collection ‘Connect’ explores underground connection and the power in being seen and heard. Subcultural synthesis fueled by the universal conduit of music - the most powerful connector. The pulse that drives a composition of color and form - movement and expression.

2023SS Outdoor Sports Fashion Clothing Trend Analysis | POP Fashion

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