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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Avant-garde Street Fashion -- The Analysis of ARCH The Menswear Designer Brand

    2023-08-25 11605

    Avant-garde Street Fashion -- The Analysis of ARCH The Menswear Designer Brand

    2023 Spring/Summer collection ARCH combines design ideas and concepts inspired by architecture with clothing design, creating design products with a more youthful and cutting-edge approach, while maintaining its streetwear DNA. Through new ideas, it interprets the lives and ideals of the new generation of young people. This season includes practical pieces such as T-shirts, shirts, and jackets.

  • The Analysis of Namesake The Menswear Designer Brand

    2023-07-12 10443

    The Analysis of Namesake The Menswear Designer Brand

    Namesake was born during the pandemic and was founded by the three Xie brothers, Richard, Michael, and Steve, along with their father. The three brothers are closely bonded by blood and influenced by Chinese traditional culture. Their father instilled in them the importance of family from an early age. The brand name, Namesake, translates directly to "a person with the same name" and refers to the three brothers, symbolizing their father's expectations. The three brothers share a common love for basketball, with Allen Iverson as their idol. The logo of Namesake is derived from Iverson's jersey number 3, representing the three brothers. Namesake also includes some iconic items related to basketball. Prior to Namesake, the three brothers operated a concept store called NE.SENSE, where they had always hoped to create their own brand and tell their story through it. Namesake has a strong narrative quality, resembling a novel written through clothing. Their life experiences are transformed into the essential elements of their designs, present in every season. The fragmented stories of their family are narrated through each season's unique concepts.

  • Natural Fusion --The Analysis of Peng Tai The Womenswear Designer Brand

    2023-06-22 19171

    Natural Fusion --The Analysis of Peng Tai The Womenswear Designer Brand

    Peng Tai, the eponymous designer of the brand, hails from Taiwan and holds a master's degree in menswear from the London College of Fashion. He is a rising star in the domestic fashion scene with his eponymous brand. With clever cutting techniques and unique manufacturing processes, PengTai stands out among a sea of designer brands. One of the brand's distinct features is using natural dyes made from humble tree leaves and flowers to create timeless imprints. The brand's 2023 Spring/Summer collection is themed around Taichi, infusing the ineffable beauty and force of Taichi's yin and yang into the designs and fabrics. Paying attention to the micro-experiences of daily life, the collection translates abstract and mysterious philosophical concepts into practical and digitalized shapes and images, bringing together a modern sensibility with dreamy and ethereal elements.

  • Off Duty -- The Analysis of ROARINGWILD The Menswear Designer Brand

    2023-06-20 20629

    Off Duty -- The Analysis of ROARINGWILD The Menswear Designer Brand

    ROARINGWILD was founded in 2010 by six college students in Shenzhen, and it is a local original brand. At the beginning of its establishment, the founder hoped to face life with a roaring attitude, especially hoping that contemporary college students could actively pursue their ideals, pay attention to art, music, and other spiritual culture, rather than just living for the sake of making a living. ROARINGWILD is committed to promoting original brand culture through different product designs, allowing more people to pay attention to China's local original culture, and also wants more young people to dare to pursue their dreams instead of just living for material pursuit.

  • The Analysis of YIRANTIAN The Womenswear Designer Brand

    2023-06-14 6881

    The Analysis of YIRANTIAN The Womenswear Designer Brand

    YIRANTIAN GUO graduated from London College of Fashion, University of the Arts London with a specialty in womenswear design. After graduating in 2014, she returned to China to establish her eponymous brand, YIRANTIAN. Starting from the pursuit of quality life by urban women, the designer creates and produces high-end ready-to-wear with exquisite pattern making and sharp cutting, presenting a complete description of the charming woman of YIRANTIAN. The YIRANTIAN 2023 spring/summer collection is themed "BACK TO THE TIME", aiming to depict a female image of authenticity and sexiness. The collection magnifies the brilliance of women under the spotlight of the 50s and 60s, who lead their own sexual awakening, break free from constraints, and pursue self-expression by embellishing sexiness with sharpness and sculpting power with sensuality.

  • Island Vacation -- The Analysis of Deepmoss The Womenswear Designer Brand

    2023-06-12 6472

    Island Vacation -- The Analysis of Deepmoss The Womenswear Designer Brand

    Chinese designer brand Deepmoss, founded by designer Liu Xiaolu in 2012, draws on contemporary culture and classicism based on her insights into beauty and daily life, injecting "soft sculpture"-like flexibility and resilience into each season's fashion collection. The diverse and authentic female images and the balance of power and beauty in clothing styling have become its brand identity. The brand's 2023 Spring/Summer collection is themed "Voyages And New Order", sailing on the boundless sea, hoisting the mast and using the power of sails to explore the endless adventure and to seek new order in infinite freedom against the wind and waves. This season continues to explore classic maritime styles with clever structural design and fresh, bright colors, bringing a bright and optimistic attitude and kicking off a romantic island vacation.

  • The Analysis of An Ko Rau The Sportswear Designer Brand

    2023-06-09 54097

    The Analysis of An Ko Rau The Sportswear Designer Brand

    An Ko Rau is an athleisure fashion brand under ZUCZUG. An Ko Rau means "constant motion" in Esperanto and implies a sense of continuity and cyclicality. The brand's logo, a "0", is inspired by a sports stopwatch. Sports originate from a state of stillness and return to zero, repeating in cycles. An Ko Rau places emphasis on the functionality of its clothing in design, with good breathability, waterproofing, wind resistance, and lightness. It mainly includes four series: urban, outdoor, fitness. The reasons to recommend this brand are as follows: On the one hand, the brand's popularity and sales performance in the market are good, and its trendiness is clearly on the rise, with high POP Fashion download and market performance. On the other hand, the brand focuses on the combination of quality, fashion, and current sports trends.

  • Mountain Style in City -- The Analysis of NOTHOMME The Menswear Designer Brand

    2023-06-08 33595

    Mountain Style in City -- The Analysis of NOTHOMME The Menswear Designer Brand

    NOTHOMME is a Harajuku-style men's clothing brand founded in 2015, and is one of the earliest brands in China that specializes in Japanese-style fashion. The brand firmly believes in the spirit of craftsmanship and carefully manages each piece of clothing. The inspiration behind NOTHOMME's designs comes from Harajuku style, insisting on being true to the original intention of being a trendy brand, and fusing styles into a simple and delicate Japanese style, straddling the new trend of fashion. The brand is adept at using prints, embroidery and stitching different materials to highlight its unrestrained design concept. After several years of accumulation and development, the brand has now broken away from a single Japanese-style workwear style, and has developed multiple product lines such as retro, street, academy, and mountain, which are also deeply loved by fans.

  • Sweet Ladies -- The Comprehensive Analysis of Chinese Women's Knitwear Deisgner Brands

    2023-06-07 34721

    Sweet Ladies -- The Comprehensive Analysis of Chinese Women's Knitwear Deisgner Brands

    Sweet lady style is a type of dressing style that emphasizes on showcasing feminine qualities and highlighting a ladylike elegance and cuteness. It emphasizes on simple and fresh design styles, as well as pale and warm color combinations, incorporating fancy decorations and yarn embellishments to create a sweet and cute atmosphere. If you are fond of the girly look, you can try this style of dressing to show off your elegance, intelligence, and confidence.

  • The Analysis of Yoeyyou The Womenswear Designer Brand

    2023-05-30 13113

    The Analysis of Yoeyyou The Womenswear Designer Brand

    YOEYYOU is a fashion brand founded by designer You Yue in 2015. The brand aims to convey the concept of being a women's fashion brand and seeks to portray an inner state of tranquility. YOEYYOU pursues a harmonious blend of strength and beauty, expressing a vision of mature independence, beauty, and confidence. The fashion integrates seamlessly into everyday life, shaping the urban woman's balanced and refined temperament. As a Chinese designer, the brand combines an understanding of Chinese culture with modern aesthetics, resulting in a fresh and elegant new concept rooted in Chinese artistic aesthetics. Through the language of clothing, YOEYYOU captures the ever-changing interplay of light and shadow and the contours that trace the graceful movements of women in their lives.

  • The Analysis of Uma Wang The Womenswear Designer Brand

    2023-05-08 39320

    The Analysis of Uma Wang The Womenswear Designer Brand

    Uma Wang is a fashion brand founded by Wang Zhi in 2003, with a distinctive knitwear collection as its main focus, emphasizing the perfect fusion of material, detail, and silhouette. The brand is known for its expertise in combining gothic style with decorative arts, reshaping practical wear with an urban touch suitable for different occasions. Uma Wang is renowned for its high-quality, low-saturation knitwear in various styles, characterized by sleek lines, unique weaving methods, and independent fabrics.

  • Minimalist Chinese Fashion -- The Analysis of Ms MIN The Menswear Designer Brand

    2023-04-12 24176

    Minimalist Chinese Fashion -- The Analysis of Ms MIN The Menswear Designer Brand

    With strong emphasis placed on the importance of fabrics and intelligent fit, Ms MIN develops core classics that finds the balance point between the form and the formless. Subtle traces of delicate Chinese aesthetics join with robust production techniques to suit the pace of contemporary lifestyles. Each piece is an expertly cut manifestation of contrast. The synthesis of sportwear and sophistication, a marriage between masculine and feminine, the spirit of yin and yang.

2023SS China Fashion Clothing Trend Analysis | POP Fashion

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