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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Minimalist Daily -- The Analysis of KAPTAIN SUNSHINE The Menswear Designer Brand

    2023-09-01 7790

    Minimalist Daily -- The Analysis of KAPTAIN SUNSHINE The Menswear Designer Brand

    Rito Kojima, a veteran editor in the Japanese fashion print media, decided to establish his personal brand, KAPTAIN SUNSHINE, in 2013 after working in the industry for several years. As one of the representative brands of Japanese basic clothing, KAPTAIN SUNSHINE consistently interprets a luxurious sense of daily comfort through its loose silhouette and high-quality materials. In recent seasons, the brand has also been experimenting with the possibilities of bright colors in everyday styling, combining them with elements drawn from classic vintage clothing to make KAPTAIN SUNSHINE the perfect choice for transitioning from casual to sophisticated attire.

  • Diverse Summer -- The Benchmark Brand Analysis of MLB KIDS

    2023-08-02 32078

    Diverse Summer -- The Benchmark Brand Analysis of MLB KIDS

    MLB KIDS brand grandly introduces the 2023 spring/summer collection, bringing new surprises. The watercolor vintage floral series, leading the fashion trend, incorporates dynamic water ripple designs, presenting a colorful and cool summer atmosphere. The cashew flower series interprets the fashionable aesthetics with beautiful colors found on the beach, creating a new trend of fashion luxury. Whether enjoying a beach vacation, attending a pool party, watching tennis matches, or going out daily, this summer collection of individual pieces and sets can be perfectly matched. Let the children immerse themselves in this sweet and dopamine-filled summer.

  • Lively Ladies -- The Comprehensive Analysis of Women's Knitwear Designer Brand

    2023-07-20 14772

    Lively Ladies -- The Comprehensive Analysis of Women's Knitwear Designer Brand

    The lively and elegant style combines vitality with grace, creating a fashionable style that is both lively and feminine. This style showcases youthful energy and feminine charm, while also emphasizing comfort and fashion. Whether for daily leisure or social activities, the lively and elegant style allows people to exude youth and confidence. The colors are usually bright and vibrant, and the visual effect is enriched by the embellishment of accessories.

  • The Analysis of CLANE The Womenswear Designer Brand

    2023-07-13 14615

    The Analysis of CLANE The Womenswear Designer Brand

    CLANE, beloved in Japan, is run by Japanese model Keina Matsumoto. It is a clothing brand that focuses on clean lines and emphasizes proportion adjustment, allowing even petite girls to easily master it. Brand founder Keina Matsumoto injects her unique fashion vision and experience into the brand, focusing on proportion, clothing cutting, and fabric application when wearing, so that even the loose-fitting cuts can exude a simple and elegant style. CLANE is praised for having a style reminiscent of old Celine in the Japanese fashion scene, with its clean lines, comfortable materials, proportion adjustment, feminine colors, and breaking free from the constraints of traditional female frameworks.

  • Comfort & Inclusivity -- The Analysis of SKIMS The Shapewear Designer Brand

    2023-07-05 25986

    Comfort & Inclusivity -- The Analysis of SKIMS The Shapewear Designer Brand

    SKIMS is an underwear and basic apparel brand founded by renowned American celebrity Kim Kardashian in 2019. The brand's design philosophy is to provide comfortable and confident innerwear for everyone. The product line includes bras, panties, shapewear, bodysuits, sleepwear, loungewear, and activewear, offering a variety of colors, materials, and styles to cater to different needs and preferences. Reasons for recommending this brand: Firstly, the brand has high popularity in terms of POP download and browsing indexes, making it a brand worth paying attention to. Secondly, the brand's knitted seamless craftsmanship is a trendy and popular trend, with its unique design effects meeting the fashion and comfort needs of different consumers.

  • The Analysis of Proenza Schouler The Womenswear Designer Brand

    2023-06-26 5179

    The Analysis of Proenza Schouler The Womenswear Designer Brand

    In 2002, New York designers Jack McCollough and Lazaro Hernandez, who had just graduated from Parson's School of Design, founded Proenza Schouler. Their jointly designed graduation collection became an overnight sensation, and in 2007 Proenza Schouler won the CFDA Womenswear Designer of the Year award. Accessories like the PS1 messenger bag and PS2 shoulder bag have become must-have items year-round, with delicate Italian craftsmanship and a range of iconic colors that exude urban cool. Asymmetric tops, updated mini dresses, and meticulously designed shoes update classic, timeless silhouettes with laser-cut details, futuristic minimalism, and high-contrast color blocking.

  • The Analysis of MOONSUN The Womenswear Designer Brand

    2023-06-20 13109

    The Analysis of MOONSUN The Womenswear Designer Brand

    Korean designer brand MOONSUN, based on the pursuit of a modern urban appearance, incorporates high-sensitivity design into daily life. Its high-quality materials and understated design are favored by many consumers. The brand's 2023 Spring/Summer collection features retro colors, combining casual silhouettes with masculine elements for an effortless high-end look. The simple structural design, loose fit, and contrasting colors create a vintage refined and sophisticated style.

  • Island Vacation -- The Analysis of Deepmoss The Womenswear Designer Brand

    2023-06-12 6472

    Island Vacation -- The Analysis of Deepmoss The Womenswear Designer Brand

    Chinese designer brand Deepmoss, founded by designer Liu Xiaolu in 2012, draws on contemporary culture and classicism based on her insights into beauty and daily life, injecting "soft sculpture"-like flexibility and resilience into each season's fashion collection. The diverse and authentic female images and the balance of power and beauty in clothing styling have become its brand identity. The brand's 2023 Spring/Summer collection is themed "Voyages And New Order", sailing on the boundless sea, hoisting the mast and using the power of sails to explore the endless adventure and to seek new order in infinite freedom against the wind and waves. This season continues to explore classic maritime styles with clever structural design and fresh, bright colors, bringing a bright and optimistic attitude and kicking off a romantic island vacation.

  • Retro Fashion -- The Analysis of Gucci The Luxury Kidswear Brand

    2023-06-09 39383

    Retro Fashion -- The Analysis of Gucci The Luxury Kidswear Brand

    Gucci adultswear collaborated with Adidas to create a classic retro style in the 2023 spring-summer collection, mainly featuring khaki and grass green colors, combined with stripe and plaid pattern elements to showcase a sporty fashion style. In the 2023 autumn season, the new Gucci collection will team up with MLB to create a disruptive and trendy style, using highly saturated orange, red, and deep navy blue colors with bold color combinations and rich craftsmanship details. Large-scale use of printing and embroidery splicing techniques bring a strong visual impact.

  • The Analysis of LOOKAST The Womenswear Designer Brand

    2023-06-09 10795

    The Analysis of LOOKAST The Womenswear Designer Brand

    LOOKAST is a designer brand of Korean light luxury and simple and elegant style. The brand advocates creating long-lasting style, focusing on sweet and cute, casual daily wear, and elegant dresses. Its iconic suits and knitwear are the core explosive categories. The LOOKAST 2023 spring/summer series focuses on a gentle and elegant atmosphere, bringing the unique LOOKAST atmosphere into the daily life of exquisite women. The colors and silhouettes are soft and natural, and comfort and chic.

  • The Analysis of EN:PAPER The Korean Designer Brand

    2023-06-01 25354

    The Analysis of EN:PAPER The Korean Designer Brand

    EN:PAPER was founded in 2019 in South Korea, with vibrant colors and unique illustrations as its core design. With a retro street style, the brand features rich and colorful prints, showcasing a higher saturation of the Korean style in terms of color. EN:PAPER is dedicated to showcasing brand confidence through the use of high-quality materials and sewing techniques.

  • The Analysis of SINOON The Womenswear Designer Brand

    2023-05-26 9882

    The Analysis of SINOON The Womenswear Designer Brand

    SINOON was founded in 2017 in Seoul, South Korea. The main designer, who has a background in painting, infuses the brand's designs with a strong artistic atmosphere. The brand focuses on pursuing surrealistic patterns and stories, with each garment carrying the designer's own narrative. SINOON is dedicated to creating a natural and romantic style that evokes a sense of comfort and inspiration in everyday life. The 2023 Spring/Summer collection of SINOON, themed "Sunday Noon Films," incorporates French romanticism and vintage designs. It effortlessly interprets a sweet and romantic ambiance while incorporating fairy-tale-like colors such as pink, baby blue, and pale green, creating a healing world for young women.

  • The Analysis of Maje The Luxury Womenswear Brand

    2023-05-24 34299

    The Analysis of Maje The Luxury Womenswear Brand

    Maje was founded in 1995 by founder and design director Judith Milgrom, committed to creating everyday wear that showcases individuality and pleases free, independent, fashionable women. Milgrom was born in a passionate Moroccan coastal town and grew up in the romantic city of Paris, which has inspired Maje's design style of adding vivid colors and religious elements on top of romantic and soft beauty. Maje is a popular French light luxury brand in recent years. In 2016, Shandong Ruyi Group acquired Maje from the French SMCP Group, hoping to promote Maje's development in the Asian market. However, due to Shandong Ruyi's debt issues, Maje's operating rights have returned to the French SMCP Group.

  • Leisure Ladies -- The Analysis of ROCKET X LUNCH The Korean Designer Brand

    2023-05-16 14482

    Leisure Ladies -- The Analysis of ROCKET X LUNCH The Korean Designer Brand

    This is a niche Korean women's clothing brand known for its unconventional designs that mix and recombine various elements. Many idols also love this brand. Their designs combine basic silhouettes with trendy elements and colors, creating classic and versatile clothes that are simple yet unique. This is a fashion brand full of innovative thinking, founded by two former popular musicians who are often called the "playful group" of the Korean fashion industry. They combine music and fashion to create playful and lively clothing. Their 2023 spring/summer women's collection continues their signature minimalistic style, conveying the brand's fashion concept.

  • Jeju Romance -- The Analysis of NancyBoo The Korean Designer Brand

    2023-05-16 5309

    Jeju Romance -- The Analysis of NancyBoo The Korean Designer Brand

    NancyBoo is a brand that combines various styles, including quirky, cool, retro, and chic. The brand strives for differentiation, passion, and creativity, and enjoys distorted and challenging creative designs. Fun colors are incorporated into clothing, creating a lively and playful girl-like image. The 2023 Spring/Summer Women's Wear "Jeju" Collection showcases unconventional vacation fun through a quirky and cute dressing perspective, with stylish and surprising conflicts.

  • Sunset Palette -- The Analysis of Marni The Luxury Womenswear Brand

    2023-05-13 41429

    Sunset Palette -- The Analysis of Marni The Luxury Womenswear Brand

    Marni is a fashion and accessory brand founded by designer Consuelo Castiglioni in 1994, dedicated to creating a style of pure luxury. Like an artist wielding colors, Marni presents the best color combinations on clothing. Marni graced the New York Fashion Week runway with the SS23 Vol.2 collection, painted by Flaminia Veronesi. Presented in poetry, the collection captures how every sunset is sunrise for somebody else. The collection explores and understands other perspectives and connects with different people in deeper ways. And these learnings certainly contaminate the creation processes, resulting in more exciting and pure collections.

  • Elegant Lady -- The Analysis of EYEYE The Korean Designer Brand

    2023-05-12 13245

    Elegant Lady -- The Analysis of EYEYE The Korean Designer Brand

    EYEYE is a sub-brand of KYE, founded in 2011 by designer Kathleen Kve who obtained her undergraduate and postgraduate degrees in fashion at Central Saint Martins in London. As the younger line of the brand, EYEYE focuses on whimsical and humorous designs with simple silhouettes and interesting details, using gorgeous and textured patterns and simple shapes to recreate a youthful and energetic image. The 2023 Spring/Summer collection expresses a tomboyish style with the use of neutral seasonal colors, conveying a practical and youthful clothing style for young girls.

  • Fairy Lady -- The Analysis of Moon Lee The Korean Designer Brand

    2023-05-11 8954

    Fairy Lady -- The Analysis of Moon Lee The Korean Designer Brand

    The MOON LEE brand was born in London, UK in 2015. The designer's mother is a Hanbok designer, and her father is a sculptor. The brand combines the mother's design style with the father's aesthetics. The designer uses the brand as a medium to express her emotions and reactions to current events. She uses fabric as canvas, integrates modern pattern cutting techniques, and inherits traditional Korean textiles. Due to its bold colors and designs, the brand quickly gained popularity and praise from the fashion media.

  • Gentlemanship -- The Analysis of Giorgio Armani The Luxury Menswear Brand

    2023-05-10 27710

    Gentlemanship -- The Analysis of Giorgio Armani The Luxury Menswear Brand

    Giorgio Armani's 2023 Spring-Summer men's fashion collection perfectly blends exquisite elegance with smooth, slim silhouettes. In order to echo the elegant atmosphere of the season, neutral colors dominate this attractive collection, while silver accents and iconic geometric patterns add more business charm and achieve a harmonious balance between subtlety and delicacy.

  • The Analysis of BADEE The Korean Designer Brand

    2023-05-06 22489

    The Analysis of BADEE The Korean Designer Brand

    BADEE is a niche brand from South Korea, founded in 2019. Its millennial hot girl style has quickly gained popularity on social media among many celebrities and bloggers. BADEE, derived from "Bad Day," draws inspiration from 1990s subcultures and focuses on sexy aesthetics. "SAME SHIT, DIFFERENT BADEE" is the brand's spirit, and its series designs are bold and daring. The 2023 Spring/Summer women's collection continues to exude the Y2K hot girl vibe with highly saturated bright colors, showcasing the cool and trendy feel of the era.

  • Interesting Hottie -- The Analysis of GCDS The Luxury Womenswear Brand

    2023-05-01 19319

    Interesting Hottie -- The Analysis of GCDS The Luxury Womenswear Brand

    The GCDS Spring/Summer 2023 collection features a surreal disco club concept, celebrating a dreamy summer exclusive to aliens and creating alien-inspired clothing to express a spirit of joy and fun-loving attitude. Individualistic elements such as SpongeBob SquarePants and aliens are creatively interspersed with clothing items, and the vivid colors provide a strong visual impact, allowing everyone's individual personality to shine.

  • The Comprehensive Runway Analysis of Haute Couture

    2023-04-29 63771

    The Comprehensive Runway Analysis of Haute Couture

    Bright and vibrant colors such as pink, orange, light blue, and lavender were key trends in the 2023 Spring/Summer haute couture fashion week for women's clothing, emphasizing a sense of fashion and confidence. Modern elements such as cut-out designs, artful tailoring, and intricate details conveyed a feeling of innovation and style. Drawing on years of experience, designers transformed the base skirts into various layered or non-layered shapes, ranging from loose to fitted, perfectly showcasing the curves of modern women.

  • Womenswear Color Trend Verification in Q1 2023

    2023-04-24 78145

    Womenswear Color Trend Verification in Q1 2023

    In Quarter 1 2023, romantic Rose Shadow, fresh Summer Green, elegant Violet Tulip, Azure Blue and passionate Yellow Plum are the welcoming tones in the womenswear market. These colors display the freedom and confidence of us, and inject more spirits and inspirations into our lives.

  • Childlike Art -- The Analysis of Wauw Capow The Kidswear Designer Brand

    2023-04-04 11176

    Childlike Art -- The Analysis of Wauw Capow The Kidswear Designer Brand

    Wauw Capow is a kidswear brand that focuses on designing fun, playful, and colorful clothes for children. The brand was founded in 2008 and is based in Denmark. Wauw Capow's designs are inspired by modern art, urban street style, and paper art, and typically feature quirky prints, bold colors, and unique details like pom-poms and ruffles. The brand's clothes are designed to be comfortable and durable, suitable for active children, and come in a range of sizes from newborn to 12 years old.

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2023SS Fashion Clothing Trend Analysis | POP Fashion

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