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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Smart Casual -- The Comprehensive Fabric Analysis of Benchmark Menswear Brand

    2023-08-31 52054

    Smart Casual -- The Comprehensive Fabric Analysis of Benchmark Menswear Brand

    Fashion casual style menswear is characterized by comfort and style, showcasing a relaxed and modern atmosphere. It emphasizes diversity and blends elements of casual and sportswear. The clothing is mainly loose and casual, emphasizing a sense of freedom in wearing. The fabric selection focuses on comfort and durability, integrating fashionable texture and technological functionality, which is highly sought after by consumers. This report focuses on the best-selling items of the benchmark brand in the fashion casual style menswear, analyzes key fabric information, and explores the direction of fabric development under this trend.

  • Lively Ladies -- The Comprehensive Analysis of Women's Knitwear Designer Brand

    2023-07-20 14772

    Lively Ladies -- The Comprehensive Analysis of Women's Knitwear Designer Brand

    The lively and elegant style combines vitality with grace, creating a fashionable style that is both lively and feminine. This style showcases youthful energy and feminine charm, while also emphasizing comfort and fashion. Whether for daily leisure or social activities, the lively and elegant style allows people to exude youth and confidence. The colors are usually bright and vibrant, and the visual effect is enriched by the embellishment of accessories.

  • Preppy Style -- The Comprehensive Analysis of Kidswear Benchmark Brand

    2023-07-19 50678

    Preppy Style -- The Comprehensive Analysis of Kidswear Benchmark Brand

    Preppy-style children's clothing is a type of clothing that emphasizes the theme of campus culture. With the increase in household incomes and parents' investment in children's education, the market for preppy-style kidswear is continuously expanding and brand competition is intensifying. Most brands incorporate various academic styles, such as sports academy style, American academy style, casual academy style, etc., to meet the ever-changing needs of consumers. In the future, the market will develop towards personalized customization, digital marketing, and environmental sustainability. Brands need to constantly innovate and improve product quality to meet the increasing demands of consumers. At the same time, brands should also focus on environmental protection and sustainable development concepts to win the favor of consumers.

  • H1 2023 Menswear TOP Ranking (Part One)
    Data Reports

    2023-07-18 39918

    H1 2023 Menswear TOP Ranking (Part One)

    The list is based on the interactive data of browsing, searching, and downloading on the backend of POP in the first half of 2023. It highlights the hot items in men's fashion. From the charts, it is evident that in the past six months, T-shirts ranked first, followed by jackets and then sweatshirts. The report compiled the top 10 styles for each item, providing designers with a clearer understanding of the market.

  • Urban Commuting -- The Comprehensive Analysis of Women's Knitwear Benchmark Brand

    2023-07-07 61064

    Urban Commuting -- The Comprehensive Analysis of Women's Knitwear Benchmark Brand

    Under the elegant lady style, it is suitable for urban commuting wearing women's sweaters. Classic styles and loose, comfortable pieces are often seen, with a focus on round neck or V-neck designs. The minimalist and elegant neutral tones, along with clear and concise patterns, serve as design details, showcasing a fashion-forward and tasteful working outfit style. Choosing high-quality and comfortable yarn materials enhances the touch and quality of the sweaters, expressing an overall practical and simple commuting fashion style.

  • Shirt Fabric -- The TOP Ranking List of Menswear

    2023-06-30 34488

    Shirt Fabric -- The TOP Ranking List of Menswear

    This report is a comprehensive analysis of the TOP 100 hot list of men's shirt fabrics based on the user download and interaction data from POP-Fashion in the past three months. In the TOP hot list of the past three months, the most popular brands are LOUIS VUITTON and GUCCI, both accounting for 16% of the total. Following them are Hermes and Emporio Armani, accounting for 10%. According to the analysis of the TOP hot list, basic men's shirts made of high-density cotton poplin are highly popular, with various forms of printing techniques such as flocking and twisted dyeing. Cotton-linen fabric and color-woven stripe fabric are also popular materials this season, accounting for 16% and 12% respectively.

  • Business Leisure -- The Comprehensive Analysis of Luxury Men's Knitwear Brand

    2023-06-20 29596

    Business Leisure -- The Comprehensive Analysis of Luxury Men's Knitwear Brand

    Business Leisure is one of the key styles for men's knitwear, focusing on comfortable and natural materials such as high-quality wool and cotton linen. The overall color scheme is clean and concise, using earthy tones and emphasizing the coordination of details and the overall look. This article will focus on knitwear items from Emporio Armani, BOSS, and Loro Piana to illustrate this style.

  • The Comprehensive Brand Analysis of Kids' Hanfu

    2023-06-19 22521

    The Comprehensive Brand Analysis of Kids' Hanfu

    In recent years, the popularity of Chinese style in the children's clothing field has been continuously increasing in the domestic market in China. The target audience is expanding, and more and more parents are showing interest in Chinese style children's clothing as a choice for their children's wear. At the same time, parents who value education also have a fondness for it. With the continuous development of the Chinese style children's clothing market, every brand has tried to incorporate Chinese style into their product design, which has also triggered fierce competition. Brands' marketing methods include various online and offline forms, such as exhibitions, fashion shows, social media, and celebrity endorsements. Some brands have also launched limited editions and joint styles to attract consumer interest. In order to meet the increasingly diverse and widespread consumer demands, brands need to design more diversified products, strengthen brand marketing promotion, and provide consumers with more culturally rich and high-quality Chinese style children's clothing.

  • Street Hip-hop -- The Comprehensive Analysis of E-Commerce Menswear Brand

    2023-06-19 33327

    Street Hip-hop -- The Comprehensive Analysis of E-Commerce Menswear Brand

    The main cultural background of hip-hop fashion is hip-hop culture, which originated in New York City in the 1970s. It tightly combines music, dance, graffiti, and clothing styles to become the most dominant youth style in the 1990s. In 2017, with the popularity of the "Rap of China" program, hip-hop fashion became prevalent in China. Its clothing style features "oversized" clothing, which creates a rebellious and nonchalant fashion style.

  • The TOP Fabric Ranking of Kids' Sun-protective Clothing

    2023-06-16 37080

    The TOP Fabric Ranking of Kids' Sun-protective Clothing

    This report presents conclusions related to fabrics used in children's sun protection clothing, based on a comprehensive analysis of Taobao e-commerce data from the past three months and the TOP hot list of interactive data downloads by POP-Fashion users. Currently, there are three main types of sun protection clothing in the market: original yarn, coating, and dyeing agent types. Among them, original yarn sun protection clothing is favored by consumers for its long-lasting sun protection and comfortable breathability. According to data from electronic commerce brands represented by Jiao Xia, sun protection clothing fabrics combined with cooling and antibacterial properties are trending upward, with nylon spandex knitted fabrics as the main material and styles mainly characterized by lightweight breathability, micro texture, and printing and jacquard technology.

  • Mature Elegance -- The Comprehensive Analysis of Women's Knitwear

    2023-06-08 62336

    Mature Elegance -- The Comprehensive Analysis of Women's Knitwear

    Mature elegance is a style of women's fashion that combines sophistication with gentle restraint. This style often features high-quality fabrics such as silk, cashmere, and wool, with attention paid to the coordination of texture and color. Floral and textured patterns are also commonly used to convey a refined and gentle femininity. Attention is given to details, with emphasis on creating soft curves and delicate lines to enhance a woman's natural beauty.

  • Smart Casual -- The SS 2023 Comprehensive Analysis of Men's Knitwear Brands

    2023-06-07 9573

    Smart Casual -- The SS 2023 Comprehensive Analysis of Men's Knitwear Brands

    Representative brands with a fashionable and casual style include Jacquemus, GCDS, Charles Jeffrey LOVERBOY, etc. They have distinct, contemporary, street-style, and trendy concepts, pursuing a free and easy lifestyle. Fashionable and casual style is highly favored in clothing choices.

  • Sweet Ladies -- The Comprehensive Analysis of Chinese Women's Knitwear Deisgner Brands

    2023-06-07 34721

    Sweet Ladies -- The Comprehensive Analysis of Chinese Women's Knitwear Deisgner Brands

    Sweet lady style is a type of dressing style that emphasizes on showcasing feminine qualities and highlighting a ladylike elegance and cuteness. It emphasizes on simple and fresh design styles, as well as pale and warm color combinations, incorporating fancy decorations and yarn embellishments to create a sweet and cute atmosphere. If you are fond of the girly look, you can try this style of dressing to show off your elegance, intelligence, and confidence.

  • Shirting -- The TOP Ranking of Womenswear

    2023-06-02 47943

    Shirting -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of the TOP 100 List for women's shirt fabrics, which is derived from the user download and interaction data from POP-Fashion over the past three months. Among the TOP List in the past three months, the most popular brand is Zimmermann, accounting for 14% of the share, followed by GUCCI with a share of 13%. According to the analysis of the TOP Hot List, the most favored category of women's shirt fabrics is smooth cotton, accounting for 48% of the share, followed by flowing chiffon with a share of 14%, and casual lace fabric with the lowest share of only 5%. Smooth cotton, lightweight linen-cotton blends, and flowing chiffon fabrics are the trending fabrics of the season and have corresponding investment value.

  • Seamless Underwear -- May 2023 TOP Ranking of Womenswear

    2023-05-30 47325

    Seamless Underwear -- May 2023 TOP Ranking of Womenswear

    Based on user browsing, search, and interactive data in May, as well as professional market research analysis, a comprehensive selection of the top trending shapewear products has been made. Seamless underwear, in particular, has broken away from traditional designs, allowing for a better fit to the body. It also incorporates seamless technology to minimize visible lines when worn. The emergence of these trends reflects women's dual desires for comfort, a focus on health, and sensuality. These trends should also be considered as directions for the development of the lingerie industry.

  • The Street Style Analysis of Women's Knitwear

    2023-05-30 10902

    The Street Style Analysis of Women's Knitwear

    Street fashion photography captures street style, allowing people to understand the fashion trends in different places, countries, demographics, and age groups. It stimulates people's fashion awareness and interest by showcasing the diversity and evolution of fashion culture. Street fashion photography not only highlights the variety and fluidity of fashion, but also influences people's fashion consumption beliefs and behaviors, exerting a significant impact on the fashion industry as a whole. Among them, women's sweaters as individual pieces and their styling techniques are particularly worth our attention.

  • Dirty Fit -- The Analysis of Men's Street Styles

    2023-05-24 19485

    Dirty Fit -- The Analysis of Men's Street Styles

    With the growing popularity of Vintage Carhartt, the highly sought-after extreme distressed effect has become a trend known as "Dirty Fit." On various social media platforms, more and more trend followers can be seen wearing "dirty-looking" clothing. The short and wide silhouette continues to be popular as part of the Clean Fit style, with worn-out, faded details adding a finishing touch to outfits. In Unsound Rags' shopping guide, heavily distressed clothing featuring long-term wear and tear, patches, and paint marks can fetch prices that are 2-3 times higher compared to regular Vintage Carhartt garments.

  • The Comprehensive Brand Analysis of Active Kidswear

    2023-05-18 55912

    The Comprehensive Brand Analysis of Active Kidswear

    The active kidswear market is a rapidly growing segment market favored by consumers, especially after the epidemic, when people pay more attention to children's health and sports. Sports children's wear brands face fierce competition and need to continuously innovate and improve product quality, design, functionality, and comfort to meet diverse consumer needs. They need to pay attention to external factors such as market supply and demand, price changes, and adjustments in national laws and regulations, as well as internal factors such as consumer rationality, consumption concepts, and consumption behaviors to adapt to market changes. The sports children's wear market has huge potential and space and is expected to maintain rapid growth in the next few years. Brands should focus on personalized, customized, digital, and social needs of consumers, use technology and creativity to enhance product experiences and service quality, and create a differentiated and interactive brand image.

  • The Analysis of Ami Alexandre Mattiussi The Menswear Designer Brand

    2023-05-16 6280

    The Analysis of Ami Alexandre Mattiussi The Menswear Designer Brand

    Ami Alexandre Mattiussi is a fashion brand founded by designer Alexandre Mattiussi in Paris, France in 2011. From the beginning, the brand has constantly drawn inspiration from the city and aims to break the boundaries between fashion and casual wear while providing a comprehensive wardrobe selection for both men and women. The brand name "Ami" means "friend" in French, and it is also the abbreviation of Alexandre Mattiussi's name. Ami represents a minimalist style rooted in Paris, France, conveying a relaxed, authentic, and friendly fashion attitude.

  • Tropical Vacation -- The Cross-border E-commerce Brand Analysis of SHEIN

    2023-05-11 24147

    Tropical Vacation -- The Cross-border E-commerce Brand Analysis of SHEIN

    As part of the market research team for POP, we have analyzed the 2023 Spring/Summer collection by SHEIN on their US website. Our analysis is based on four main areas: Brand trends and recent developments; Key styles and trends for this season; Top-ranking styles in each clothing category; Key design elements in each category. Using this approach, we aim to provide a comprehensive analysis of SHEIN's latest collection for our readers.

  • Infantswear -- The Comprehensive Analysis of Luxury Brand

    2023-05-09 24444

    Infantswear -- The Comprehensive Analysis of Luxury Brand

    This article compiles and recommends popular luxury brands for infants and young children, along with craft details and key patterns, to bring more inspiration to the development of high-end luxury children's clothing.

  • Urbancore -- The Comprehensive Analysis of E-Commerce Brands

    2023-05-08 68562

    Urbancore -- The Comprehensive Analysis of E-Commerce Brands

    Compared to Gorpcore, Urbancore is a style that combines outdoor trends with urban lifestyles, with the city as its background. It brings outdoor style into the city and integrates sportswear into OOTD, breaking the boundaries of dressing and emphasizing practicality, functionality, and comfort. With the trend of removing masks and an increase in holiday travel, sports clothing is no longer limited to the gym or outdoors, but more and more integrated into urban dressing as a daily wear item.

  • Korean Minimalism -- The Comprehensive Analysis of Menswear Designer Brand

    2023-05-06 32207

    Korean Minimalism -- The Comprehensive Analysis of Menswear Designer Brand

    In recent years, the trend has been to emphasize flashy styles, or perhaps people have finally become tired of large logos. After experiencing the global pandemic era, people have chosen the "Less is More", giving more importance to comfort and cleanliness and returning to the basics of Korean casual fashion. Korean-style clothing emphasizes natural casualness and is very suitable for daily work and commuting, as well as for people of all body types. Like the outfits worn by male characters in Korean dramas, it not only showcases a clean, fresh, and artistic sense of Korean style but also gives a warm and comfortable feeling through color combinations.

  • Clean Fit -- The Analysis of Men's Street Styles

    2023-05-05 42063

    Clean Fit -- The Analysis of Men's Street Styles

    On Xiaohongshu, the views on Clean Fit have reached 80 million, with over 50 million discussions. Each fashion enthusiast has contributed their own interpretation of the style that balances clean comfort and fashion. In the future, we prefer things that feel more healing, comfortable and healthy. Based on this, the more natural and eco-friendly materials the better, which will become a new trend. "Clean Fit" is a stylish version of the "Athflow" style in the post-pandemic era. It has the relaxed feeling of athleisure, but does not overemphasize homewear, instead tends towards creating a relaxed and comfortable feeling with classic fashion items.

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2023SS Fashion Clothing Trend Analysis | POP Fashion

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