Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
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2023-08-31 41699
Training Clothing -- The TOP Ranking of Sportswear
Based on customer search and interaction data, we have compiled the top 10 trending styles for men's sportswear and training from February to August. Among the top 10 preferred sportswear and training styles by designers, international brands such as BOGNER, Y-3, and Emporio Armani EA7 are more popular. Key focus areas for sportswear and training include mesh fabric, seamless taping, pocket design, seamless knitting, and reflective elements.
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2023-07-12 63194
Denim -- The TOP Ranking of Womenswear
According to the data analysis of the top 100 women's denim downloads by POP users in May and June, the most popular items in the new season's denim market development are loose short jackets and half-length super-long denim skirts. They account for 42% of the market share with distressed and faded wash techniques, and 23% with bright and lively colored denim. The style design is more reflected in the details, with 18% attributed to waistline details. The metal chains and rhinestone embellishments on the waistline elevate the refinement and uniqueness of the denim styles, becoming highlights in the development of detail craftsmanship for women's denim in the new season.
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2023-07-04 42512
Urbancore -- The Analysis of Womenswear Fashion Influencer
Urbancore is an aesthetic style inspired by urban and street life. This aesthetic showcases elements such as city streets, graffiti, nighttime skate parks, and picnics. Urbancore embodies a nostalgic and slightly rebellious attitude of young people. It is heavily influenced by Skater, Art Hoe, Hip-Hop, and Nostalgiacore fashion, making it a vibrant style with fashionable and comfortable clothing. In short, Urbancore fashion is a favored style among young people, emphasizing comfort, color, athleticism, and a street vibe. It doesn't require too much styling technique, with a relaxed vibe as its core characteristic. When styling, it's easy to showcase one's personality by simply adding one or two bright-colored pieces. It is a relaxed and easy-to-wear style suitable for daily work, school, travel, and leisure.
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2023-06-15 38810
The Analysis of Roa The Outdoorwear Designer Brand
ROA was founded in 2015 by the creative team of Slam Jam, the legendary figure in Italian streetwear, and shoe designer Maurizio Quaglia. The brand specializes in hiking shoes, utilizing innovative technologies from the field of outdoor technology, and enhancing functional value through the use of cutting-edge materials and performance-derived construction techniques. The brand name is derived from Forcella della Roa, a beautiful hiking spot in the Italian Dolomites, with the brand logo being a simplified image of the mountain peak, reflecting its outdoor positioning. Although not yet a household name, ROA has already made its way into the wardrobes of top fashion elites. The brand released its first clothing collection in 2022. The reasons for recommending this brand are as follows: the brand's popularity in the market is good, its trend is on the rise, and its POP download index is relatively high.
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2023-06-13 9998
Minimalist Philosophy -- The Analysis of Subtle Studios The Womenswear Designer Brand
Subtle Studio comes from Vietnam. Its name was originally Subtle Simple, but later changed to Subtle Studio. The minimalist style features a light retro texture and a French flavor in the design. Although the lines are very simple, they outline contours that are both feminine and powerful, and each design contains a strong sense of design in simplicity. The brand focuses on clean color design, and its wearability is equally excellent as its design sense. The cutting is mostly loose, and it knows how to highlight the key points in the minimalist style. The use of many asymmetrical small designs and classic elements reveals avant-garde and dramatic flair.
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2023-06-09 55396
The Analysis of An Ko Rau The Sportswear Designer Brand
An Ko Rau is an athleisure fashion brand under ZUCZUG. An Ko Rau means "constant motion" in Esperanto and implies a sense of continuity and cyclicality. The brand's logo, a "0", is inspired by a sports stopwatch. Sports originate from a state of stillness and return to zero, repeating in cycles. An Ko Rau places emphasis on the functionality of its clothing in design, with good breathability, waterproofing, wind resistance, and lightness. It mainly includes four series: urban, outdoor, fitness. The reasons to recommend this brand are as follows: On the one hand, the brand's popularity and sales performance in the market are good, and its trendiness is clearly on the rise, with high POP Fashion download and market performance. On the other hand, the brand focuses on the combination of quality, fashion, and current sports trends.
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2023-06-07 32819
The Analysis of GATELESS The Denim Designer Brand
GATELESS is a Korean designer brand with a niche focus on hot girl styles. It is cool and edgy with a hint of sexiness, and has strong design sensibilities with innovative cuts. It is also a popular brand among Korean girl groups, and has become the first choice for many daily personal clothing styles.
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2023-05-30 34215
Modern Core -- The Analysis of Givenchy The Luxury Menswear Brand
The campaign for the 2023 Spring/Summer men's clothing collection, directed by creative director Matthew M. Williams, explores the diverse tension between classic dressing and urban aesthetics. The 4G Logo exudes a sense of anticipation, embodying both athletic functionality and gentlemanly style in a modern context. The sleek lines are sharp and confident, while black sunglasses epitomize a new paradigm of fashion. The wide-cut denim exudes both vitality and profound tension, with distressed details adding exquisite refinement.
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2023-05-29 52745
The TOP Ranking of Kids' Pants
The TOP Ranking of Kids' Pants
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2023-05-26 10420
Urban Casual -- The Analysis of NOHANT The Womenswear Designer Brand
Nohant is a fashion brand based in Seoul that embraces a genderless approach and features a blend of classic and modern styles. The brand aims to create clothing that is suitable for both men and women, with loose-fitting silhouettes that accommodate a wide range of body types. The name "Nohant" comes from the French pronunciation of the designer's name, Noah Nam. Inspired by contemporary art, architecture, and human emotions, designer Noah Nam translates these influences into expressions of fashion culture.
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2023-05-24 34651
The Analysis of Maje The Luxury Womenswear Brand
Maje was founded in 1995 by founder and design director Judith Milgrom, committed to creating everyday wear that showcases individuality and pleases free, independent, fashionable women. Milgrom was born in a passionate Moroccan coastal town and grew up in the romantic city of Paris, which has inspired Maje's design style of adding vivid colors and religious elements on top of romantic and soft beauty. Maje is a popular French light luxury brand in recent years. In 2016, Shandong Ruyi Group acquired Maje from the French SMCP Group, hoping to promote Maje's development in the Asian market. However, due to Shandong Ruyi's debt issues, Maje's operating rights have returned to the French SMCP Group.
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2023-05-24 9255
The Analysis of SCULPTOR The Womenswear Designer Brand
SCULPTOR is an independent designer brand from Korea with a design language that combines elements of both girliness and unisex. Their style is casual and carefree, with a sweet yet cool-girl vibe mixed with preppy aesthetics and streetwear vintage, making it versatile for everyday attire. They focus on simple and casual clothing, while incorporating retro elements such as low-rise pants, crop tops, and sexy suspenders to showcase the versatility and practicality of their designs, highlighting the beauty of the female body. The brand's 2023 Spring/Summer collection is themed "Summer Break", with a mix of speckled prints and glossy materials to create modern and trendy casual wear, and uses translucent and perspective fabrics combined with sexy camisoles to establish the brand's unique streetwear ambiance.
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2023-05-24 19584
Dirty Fit -- The Analysis of Men's Street Styles
With the growing popularity of Vintage Carhartt, the highly sought-after extreme distressed effect has become a trend known as "Dirty Fit." On various social media platforms, more and more trend followers can be seen wearing "dirty-looking" clothing. The short and wide silhouette continues to be popular as part of the Clean Fit style, with worn-out, faded details adding a finishing touch to outfits. In Unsound Rags' shopping guide, heavily distressed clothing featuring long-term wear and tear, patches, and paint marks can fetch prices that are 2-3 times higher compared to regular Vintage Carhartt garments.
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2023-05-23 17709
Rebellious Girl -- The Analysis of RUNNING HIGH The Womenswear Designer Brand
Based in Seoul, South Korea, RUNNING HIGH was established in 2015 and each quarter offers a unique and sensuous brand experience with diverse color palettes and reasonable pricing. The brand name comes from the feeling that runners experience after about 30 minutes of running - a refreshing joy and a positive change in mood. Whether running or not, one can experience a similar sensation when selecting, trying on, and purchasing clothes, which is the core essence of RUNNING HIGH. The brand's 2023 Spring/Summer Collection for women maintains its signature sweet and cool streetwear style while incorporating design elements such as simulated plant prints and workwear, exuding a rebellious street vibe.
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2023-05-10 28260
Gentlemanship -- The Analysis of Giorgio Armani The Luxury Menswear Brand
Giorgio Armani's 2023 Spring-Summer men's fashion collection perfectly blends exquisite elegance with smooth, slim silhouettes. In order to echo the elegant atmosphere of the season, neutral colors dominate this attractive collection, while silver accents and iconic geometric patterns add more business charm and achieve a harmonious balance between subtlety and delicacy.
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2023-04-12 66775
Pants -- The TOP Ranking of Womenswear
Based on the analysis of the TOP 100 women's pants downloads by POP Fashion users in February to April, this month's women's pants are mainly focused on the smart casual styles, with many using high-waisted designs for both fashion and practicality. Functional pockets add a workwear touch to the casual style, while pleating, waist accessories, and leg decorations are more statement-making.
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2023-04-06 34276
Rebuild Street Fashion -- The Analysis of Zara The Benchmark Menswear Brand
Zara was established in Spain in 1975 and is a chain retail brand covering a wide range of products including men's and women's clothing, shoes, bags, perfumes, etc. It is a subsidiary of the Inditex Group. In the 2022 financial report released by Inditex, the parent company of the fast fashion brand Zara, sales for the 12 months ending January 31 rose 17.5% year-on-year to 32.6 billion euros. In terms of brands, the core brands Zara and Zara Home saw their sales surge by 21% to 23.76 billion euros last year.
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2022-11-18 82982
Key Detail -- The Comprehensive Runway Analysis of Womenswear
This report digs deeply into the detail elements on womenswear runway shows. The comparison between S/S 2022 and S/S 2023 discovers the direction of fashion development. For S/S 2023, sexy elements are dominating; the balance between nightwear and daywear has also been the core. The YoY growth of ultrafine shoulder straps is the highest.
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2022-10-10 80521
Large-scale Futurism -- The Womenswear Runway Analysis of Louis Vuitton
Staged once again in the majestic surroundings of the Louvre in Paris, Louis Vuitton’s Spring-Summer 2023 Collection is unveiled in the museum’s Cour Carrée. For the first time, Nicolas Ghesquière has invited leading French contemporary artist Philippe Parreno and production designer James Chinlund to conceptualize the event’s spectacular set design. With metal grills, mirrors, and a myriad of lightbulbs that evoke a fairground attraction, the set is centered upon a vividly red “monster flower” with golden stamen that rise up dramatically into the Parisian sky.
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2022-10-10 81362
Modern Desert -- The Womenswear Runway Analysis of Hermès
“We’ve been so confined that I really wanted to celebrate going back outside, feeling the wind, the heat, the sweat on your skin,” said Hermès’s Nadège Vanhee-Cybulski, who erected a sand dune in the Tennis Club de Paris to show her latest performance-wear focused collection.
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2022-10-08 70370
Build the Boundaries -- The Comprehensive Detail Analysis of Menswear Runway
The comprehensive analysis of Spring/Summer 2023 men’s runway show will introduce you the detail designs on those key positions: collars, shoulders, plackets, hemlines, waists and leg openings. Besides, laced-up design, buckles, patchwork and pockets are also the noteworthy details.
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2022-10-06 68623
Textured Touch -- The Comprehensive Craft Analysis of Menswear Runway
POP Fashion digs into the Spring/Summer 2023 men’s runway shows and figures out the most important crafts. Embossed effect, folk braiding, fine carving, 3D flowers, bead embroidery, gorgeous matrix, textured applique and broken patterns are the key points. Fringed edges and faded surface are the recommended fabric techniques. Besides, irregular pleating, overlapping, metallic eyelets, curved cuts and romantic elements are also eye-catching.
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2022-09-27 74555
'90s Utilitarianism -- The Runway Analysis of Sunnei
Sunnei Spring/Summer 2023 collection found inspirations from 1990s and provided a utilitarian daily wardrobe. Tartans, vests, low-rise pants and leather jackets drove the Y2K aesthetic to be mature and practical. Activewear shared the stage with evening designs, including a charming halter-neck dress with sequins peeking from a slit, and sparkly and roomy overalls.