Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2023-09-29 31684
Japanese Street Fashion -- The Analysis of Undercover The Menswear Designer Brand
Undercover originated from Japan and was founded by Jun Takahashi in 1994. The brand takes inspiration from Harajuku, incorporating a lot of artistic elements into its street-style menswear. The description of beautiful, eerie, surreal, and ever-changing aesthetics are seldom used by other designers in Harajuku, but they are the traits of Undercover. Jun Takahashi openly admits that his design is heavily influenced by the fashion art master Rei Kawakubo, who excels in playing with materials and structures. He is passionate about imbuing clothing with various themes, forms, and cultural significance to create fashion with an artistic quality.
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2023-09-01 7790
Minimalist Daily -- The Analysis of KAPTAIN SUNSHINE The Menswear Designer Brand
Rito Kojima, a veteran editor in the Japanese fashion print media, decided to establish his personal brand, KAPTAIN SUNSHINE, in 2013 after working in the industry for several years. As one of the representative brands of Japanese basic clothing, KAPTAIN SUNSHINE consistently interprets a luxurious sense of daily comfort through its loose silhouette and high-quality materials. In recent seasons, the brand has also been experimenting with the possibilities of bright colors in everyday styling, combining them with elements drawn from classic vintage clothing to make KAPTAIN SUNSHINE the perfect choice for transitioning from casual to sophisticated attire.
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2023-07-21 6594
The Analysis of BEAMS PLUS The Menswear Designer Brand
Established in 1976, BEAMS was initially just a small 22-square-meter shop in Harajuku, Tokyo. It has since become an unbeatable presence in the Japanese fashion scene. Among the numerous sub-brands under BEAMS, BEAMS PLUS, founded in 1999, is a menswear collection that draws inspiration from tradition and classics. This sub-brand reflects the designer's love for the post-war American dressing style. The retro-style pieces launched are reshaped with modern elements, giving off a timeless beauty. Creative director Daisuke Nakamura, a legendary figure who has made a stunning appearance at the Pitti Uomo menswear exhibition, creates a diverse range of original and forward-thinking pieces, paying tribute to classic yet whimsical aesthetics. Based on American casual style, BEAMS PLUS also incorporates vintage design elements. Unlike blindly following fashion trends, BEAMS PLUS integrates American work-wear culture and Ivy League style into its designs, creating unique and fashionable retro products that are highly favored by fashionistas. It presents a delicate combination of Japanese and American fashion trends.
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2023-07-04 24148
Urban Leisure -- The Analysis of J.D.V. The Benchmark Menswear Brand
J.D.V, the full name of which is J-Different View, is a fashion-forward menswear brand under the Shanghai J.D.V Fashion Group. With a focus on a clearer young consumer group, J.D.V aims to capture the national market with its gorgeous designs and distinctive combinations. With tranquil and retro spaces, thoughtful and attentive services, and overall visual creations, J.D.V aspires to be a leader in the menswear industry, bringing fast-paced fashion elements to trendsetters. J.D.V is determined to shape itself into a fashion brand that embodies classicism, art, and individuality, bringing profound spiritual inspiration to this era through visual creations that explore aesthetics.
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2023-07-04 39886
Urban Aesthetics -- The Analysis of Duvetica The Italian Fashion Brand
Duvetica is an Italian outdoor clothing brand founded in 2002. The brand is known for its high-quality down jackets and fashionable designs. Duvetica's design style is minimalist and modern, focusing on details and tailoring, while maintaining functionality and practicality without sacrificing style. Its product line includes down jackets, coats, sweaters, pants, and accessories. The brand is committed to using high-quality fabrics and craftsmanship to ensure product durability and comfort. Its down jackets and coats provide outstanding warmth, making them suitable for outdoor activities and urban life in cold climates. Whether it's for skiing vacations or everyday wear, Duvetica offers consumers a stylish, comfortable, and functional choice.
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2023-07-04 41033
Urbancore -- The Analysis of Womenswear Fashion Influencer
Urbancore is an aesthetic style inspired by urban and street life. This aesthetic showcases elements such as city streets, graffiti, nighttime skate parks, and picnics. Urbancore embodies a nostalgic and slightly rebellious attitude of young people. It is heavily influenced by Skater, Art Hoe, Hip-Hop, and Nostalgiacore fashion, making it a vibrant style with fashionable and comfortable clothing. In short, Urbancore fashion is a favored style among young people, emphasizing comfort, color, athleticism, and a street vibe. It doesn't require too much styling technique, with a relaxed vibe as its core characteristic. When styling, it's easy to showcase one's personality by simply adding one or two bright-colored pieces. It is a relaxed and easy-to-wear style suitable for daily work, school, travel, and leisure.
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2023-06-25 9748
Artistic French Style -- The Analysis of IMMI The Womenswear Designer Brand
IMMI strives for high standards in fabric and cutting, with a focus on neutral tones and classic styles made from high quality natural materials. This expresses a new creative outlook. Balancing uniqueness with limited rare abilities will help evolve silhouettes over time and may lead to successful blends. This season, the emphasis is on stripe elements, utility pockets, pastel prints, and padded shoulder shapes.
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2023-06-14 62678
The TOP Ranking of Men's Jacket
Based on the analysis of the top 100 men's jacket downloads in May, the focus of the pants market in the past month has been on sporty and minimalist workwear styles, which meet modern men's demands for both fashion and comfort. In terms of design details, there is a lot of attention on deconstructions, symmetrical splicing, and pocket designs. Monograms have become a key focus in pattern design. As for key items, lightweight hooded jackets and street-style baseball jackets have received consumer attention.
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2023-06-08 33595
Mountain Style in City -- The Analysis of NOTHOMME The Menswear Designer Brand
NOTHOMME is a Harajuku-style men's clothing brand founded in 2015, and is one of the earliest brands in China that specializes in Japanese-style fashion. The brand firmly believes in the spirit of craftsmanship and carefully manages each piece of clothing. The inspiration behind NOTHOMME's designs comes from Harajuku style, insisting on being true to the original intention of being a trendy brand, and fusing styles into a simple and delicate Japanese style, straddling the new trend of fashion. The brand is adept at using prints, embroidery and stitching different materials to highlight its unrestrained design concept. After several years of accumulation and development, the brand has now broken away from a single Japanese-style workwear style, and has developed multiple product lines such as retro, street, academy, and mountain, which are also deeply loved by fans.
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2023-05-30 33914
Modern Core -- The Analysis of Givenchy The Luxury Menswear Brand
The campaign for the 2023 Spring/Summer men's clothing collection, directed by creative director Matthew M. Williams, explores the diverse tension between classic dressing and urban aesthetics. The 4G Logo exudes a sense of anticipation, embodying both athletic functionality and gentlemanly style in a modern context. The sleek lines are sharp and confident, while black sunglasses epitomize a new paradigm of fashion. The wide-cut denim exudes both vitality and profound tension, with distressed details adding exquisite refinement.
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2023-05-29 50531
The TOP Ranking of Kids' Pants
The TOP Ranking of Kids' Pants
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2023-05-23 17427
Rebellious Girl -- The Analysis of RUNNING HIGH The Womenswear Designer Brand
Based in Seoul, South Korea, RUNNING HIGH was established in 2015 and each quarter offers a unique and sensuous brand experience with diverse color palettes and reasonable pricing. The brand name comes from the feeling that runners experience after about 30 minutes of running - a refreshing joy and a positive change in mood. Whether running or not, one can experience a similar sensation when selecting, trying on, and purchasing clothes, which is the core essence of RUNNING HIGH. The brand's 2023 Spring/Summer Collection for women maintains its signature sweet and cool streetwear style while incorporating design elements such as simulated plant prints and workwear, exuding a rebellious street vibe.
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2023-05-19 20341
French Y2K -- The Analysis of Isabel Marant The Luxury Womenswear Brand
Isabel Marant's 2023 Spring-Summer collection continues her iconic bohemian romantic style. Since the brand's founding in the mid-1990s, Isabel Marant has consistently recreated classic designs, presenting an intellectual French female image that captivates the romantic essence of time. This season's ready-to-wear collection features flowing chiffon fabrics combined with metallic embroidery, bohemian-style dresses with added low-waisted pants, loose work pants, and other contemporary fashion elements, bringing a modern and carefree feel and a retro touch of the 90s. The moderate attention to detail and carefree design strikes a balance between Isabel Marant's signature French style.
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2023-05-08 66462
The TOP Ranking of Boys' Outerwear
Extracted from the POP children's outerwear database with the highest download rates for the TOP10 styles from March to April 2023. Branded styles are the most popular, and there is an increasing attention to sporty and casual styles with color-blocking techniques. The main technological details include innovative use of woven labels, exquisite design details added to the collar and hood areas, and segmented design structures to inject vibrancy into the products. The proportion of denim jackets continues to rise, and a variety of techniques such as splicing and washing are applied.
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2023-04-28 50956
Endless Outdoors -- The Analysis of ZEGNA The Luxury Menswear Brand
The ZEGNA x norda™ collaboration represents the latest evolution of the Outdoor Collection, which is set to showcase a new design partner each season. Developed with the mantra, ‘ZEGNA through the eyes of norda™’, the collaboration features pieces inspired by the trails of Oasi Zegna’s natural territory, which is now discoverable in norda™’s community-driven directory of the world’s best trail-running locations.
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2023-04-25 36580
Colorful Summer -- The Analysis of Lyn Around The Thai Kidswear Designer Brand
Lyn Around is a revolutionary brand of clothing and accessories, launched in January 2011, customized to fulfill young girl’ niche desire for playful and unique fashion. Lyn Around philosophy captures a delicate splendor of French flair and Japanese Pop culture quirkiness.
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2023-04-13 16370
Urban Performance -- The Analysis of Stone Island The Menswear Designer Brand
A culture of research, experimentation and usability are the matrixes that have always defined Stone Island; the brand, established in 1982, destined to become a symbol of extreme research on fibres and textiles applied to innovative design. Each Stone Island piece is born from the perfect synthesis between experimentation and usability, between the study of fabrics and rationality. The study of uniforms and of workwear, its evolution according to new functions of use, becomes Stone Island’s observatory for defining a project where the clothing’s purpose is never just purely aesthetic.
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2023-04-12 66524
Pants -- The TOP Ranking of Womenswear
Based on the analysis of the TOP 100 women's pants downloads by POP Fashion users in February to April, this month's women's pants are mainly focused on the smart casual styles, with many using high-waisted designs for both fashion and practicality. Functional pockets add a workwear touch to the casual style, while pleating, waist accessories, and leg decorations are more statement-making.
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2023-04-07 66911
Sweatpants -- The TOP Ranking of Womenswear
Sweatpants -- The TOP Ranking of Womenswear
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2022-11-18 82982
Key Detail -- The Comprehensive Runway Analysis of Womenswear
This report digs deeply into the detail elements on womenswear runway shows. The comparison between S/S 2022 and S/S 2023 discovers the direction of fashion development. For S/S 2023, sexy elements are dominating; the balance between nightwear and daywear has also been the core. The YoY growth of ultrafine shoulder straps is the highest.
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2022-10-14 99597
The Mud Show -- The Runway Analysis of Balenciaga
For S/S 2023, Balenciaga launched 'The Mud Show' with a lost wallet as invitation. Opening with Kanye wearing a full security rig, models (including Bella Hadid) followed with full force and a desire to power on, splashing through the thick mud and water with determination. Elsewhere, babies were strapped to chests in Balenciaga harnesses, tops were glittery and others were made in latex displaying a 404 Error code. Demna’s viral bag of Lays chips was turned into a pochette, while teddy bears became handheld accessories and another bag was turned into a wearable in the form of a glove.
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2022-10-10 80436
Large-scale Futurism -- The Womenswear Runway Analysis of Louis Vuitton
Staged once again in the majestic surroundings of the Louvre in Paris, Louis Vuitton’s Spring-Summer 2023 Collection is unveiled in the museum’s Cour Carrée. For the first time, Nicolas Ghesquière has invited leading French contemporary artist Philippe Parreno and production designer James Chinlund to conceptualize the event’s spectacular set design. With metal grills, mirrors, and a myriad of lightbulbs that evoke a fairground attraction, the set is centered upon a vividly red “monster flower” with golden stamen that rise up dramatically into the Parisian sky.
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2022-10-09 67027
Natural Minimalism -- The Womenswear Runway Analysis of Stella McCartney
Presented at the Centre Pompidou piazza during Paris Fashion Week, the Stella McCartney Spring Summer 2023 runway show is a democratic demonstration outdoors; a brand first. Models walk coloured paths, paying homage to the French cultural hub’s iconic façade. Blending fashion and art, the collection features the work of legendary Japanese artist Yoshitomo Nara – inspired by his slogan “CHANGE THE HISTORY”.
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2022-10-09 87493
In Translation -- The Runway Analysis of Miu Miu
The collection is shown on a cast of all genders, a challenge to convention and an embracing of our new reality. And in a collaboration with the artist Shuang Li, the hypostyle of the Palais d’Iena is fashioned by AMO into an unknown facet of reality. “Every message is a translation, but nothing has ever been translated.” So reads the top of the notes left on every seat at the Miu Miu Spring/Summer 2023 show.