Fashion casual style menswear is characterized by comfort and style, showcasing a relaxed and modern atmosphere. It emphasizes diversity and blends elements of casual and sportswear. The clothing is mainly loose and casual, emphasizing a sense of freedom in wearing. The fabric selection focuses on comfort and durability, integrating fashionable texture and technological functionality, which is highly sought after by consumers. This report focuses on the best-selling items of the benchmark brand in the fashion casual style menswear, analyzes key fabric information, and explores the direction of fabric development under this trend.

2023 Spring/Summer collection ARCH combines design ideas and concepts inspired by architecture with clothing design, creating design products with a more youthful and cutting-edge approach, while maintaining its streetwear DNA. Through new ideas, it interprets the lives and ideals of the new generation of young people. This season includes practical pieces such as T-shirts, shirts, and jackets.

Our POP Market Research team conducted an analysis of SHEIN USA's 2023 Spring/Summer swimwear and beachwear collection. We focused on three modules: the top styles in each category, key elements in new arrivals, and a summary with recommendations for expansion.

Established in 1976, BEAMS was initially just a small 22-square-meter shop in Harajuku, Tokyo. It has since become an unbeatable presence in the Japanese fashion scene. Among the numerous sub-brands under BEAMS, BEAMS PLUS, founded in 1999, is a menswear collection that draws inspiration from tradition and classics. This sub-brand reflects the designer's love for the post-war American dressing style. The retro-style pieces launched are reshaped with modern elements, giving off a timeless beauty. Creative director Daisuke Nakamura, a legendary figure who has made a stunning appearance at the Pitti Uomo menswear exhibition, creates a diverse range of original and forward-thinking pieces, paying tribute to classic yet whimsical aesthetics. Based on American casual style, BEAMS PLUS also incorporates vintage design elements. Unlike blindly following fashion trends, BEAMS PLUS integrates American work-wear culture and Ivy League style into its designs, creating unique and fashionable retro products that are highly favored by fashionistas. It presents a delicate combination of Japanese and American fashion trends.

Brain Dead is a streetwear brand founded in Los Angeles by Kyle Ng and Ed Davis. Rather than being just a brand, Brain Dead is better described as a collective of artists and designers from around the world. The managers use this ironic name to express their refusal to turn street culture into a blindly imitative and thoughtless attitude. This streetwear brand combines elements from post-punk, skate culture, psychedelic art, and underground comics to create a concept-driven graphic design that can be seen as an "alien" entity formed by absorbing DNA from various sources.

The list is based on the interactive data of browsing, searching, and downloading on the backend of POP in the first half of 2023. It highlights the hot items in men's fashion. From the charts, it is evident that in the past six months, T-shirts ranked first, followed by jackets and then sweatshirts. The report compiled the top 10 styles for each item, providing designers with a clearer understanding of the market.

Korean designer Rejina Pyo, who studied at Central Saint Martins College of Art and Design, honed her skills at Roksanda before launching her eponymous brand in London in 2011. Her designs possess perfect proportions and inherent modern femininity, effortlessly showcasing unexpected soft and graceful styles that leave a lasting impression. The Rejina Pyo Spring/Summer 2023 collection features fresh color palettes and clean, harmonious designs.

Hermès is a world-famous luxury brand. It was founded in Paris, France in 1837 by Thierry Hermès. In its early years, the brand specialized in manufacturing high-end horse harnesses, and it has a history of over 170 years. Hermès is a global company that is committed to traditional craftsmanship and constant innovation. As of 2014, it has seventeen product lines including luggage, scarves, ties, clothing, and lifestyle goods. The main store of Hermès is located in Paris, France, and it has branches all over the world.

British designer Jonathan Anderson founded JW Anderson in 2008. In its early stages, the brand gained attention for its meticulously crafted accessories collection, allowing the budding brand to showcase during London Fashion Week in 2008. By consciously blending elements of menswear and womenswear, the unique design aesthetics created thought-provoking silhouettes, providing a modern interpretation for both masculine and feminine qualities. This distinct perspective attracted a fervent following, leading JW Anderson to launch a women's capsule collection in 2010. JW Anderson has since evolved into an internationally renowned and award-winning brand.

Founded in 1986 by Dries Van Noten, hailing from Belgium, the brand is known for its focus on prints and details. Combining various techniques, materials, and patterns, Dries creates modern designs that strike a balance between simplicity and complexity, resulting in artful creations. The 2023 spring/summer collection emphasizes casual elegance and sleekness, incorporating floral prints inspired by classical aesthetics. Shirts, dresses, adorned with flowers, lotus leaf edges, and twisted structures, create a distinct and personalized brand image. The 2023 spring/summer collection has also been favored by top celebrities such as Yang Mi, Dilraba, Lu Han, and Tiffany Tang, who have been seen wearing the brand multiple times.

Gabriel Lee is a contemporary women's clothing brand founded in Sydney, Australia in 2012. The brand draws inspiration from movie plots and art for the design direction of each collection. With a focus on redefining silhouettes, Gabriel Lee pays attention to simple lines and bold details, leaning towards a more gender-neutral style that is loved by consumers. This season's pieces interpret urban elegance with minimalist tones and shapes. The smooth tailoring and deliberately enlarged details emphasize both masculinity and neutral beauty, while also showcasing the curves and proportions of women, creating an elegant and refined minimalist urban style. A natural, unbleached white color returns with an elegant sense of individuality compared to similar pure neutral shades. The use of light beige in Western-style tailoring explores a textured neutral shade, presenting a minimalist and high-quality texture.

J.D.V, the full name of which is J-Different View, is a fashion-forward menswear brand under the Shanghai J.D.V Fashion Group. With a focus on a clearer young consumer group, J.D.V aims to capture the national market with its gorgeous designs and distinctive combinations. With tranquil and retro spaces, thoughtful and attentive services, and overall visual creations, J.D.V aspires to be a leader in the menswear industry, bringing fast-paced fashion elements to trendsetters. J.D.V is determined to shape itself into a fashion brand that embodies classicism, art, and individuality, bringing profound spiritual inspiration to this era through visual creations that explore aesthetics.

This report is a comprehensive analysis of the TOP 100 hot list of men's shirt fabrics based on the user download and interaction data from POP-Fashion in the past three months. In the TOP hot list of the past three months, the most popular brands are LOUIS VUITTON and GUCCI, both accounting for 16% of the total. Following them are Hermes and Emporio Armani, accounting for 10%. According to the analysis of the TOP hot list, basic men's shirts made of high-density cotton poplin are highly popular, with various forms of printing techniques such as flocking and twisted dyeing. Cotton-linen fabric and color-woven stripe fabric are also popular materials this season, accounting for 16% and 12% respectively.

Rokh, since its establishment in 2016, has been highly sought after for its exquisite tailoring and creative expression. Founder Rok Hwang is renowned for his deconstructive approach, using cutting and structure to convey ideas and design with a sense of avant-garde. The clothing shaped for Spring/Summer 2023 is a combination of freedom, vitality, and creativity. In Rokh's designs, the clothing is wearable yet sensual, deliberately emphasizing practical decorative elements. Playing with garment structure, using irregular cuts, hook details, and other elements, the collection depicts suits, trench coats, and skirts suitable for commuting, creating a distinct style of dressing and attracting numerous followers and admirers.

Korean designer brand MOONSUN, based on the pursuit of a modern urban appearance, incorporates high-sensitivity design into daily life. Its high-quality materials and understated design are favored by many consumers. The brand's 2023 Spring/Summer collection features retro colors, combining casual silhouettes with masculine elements for an effortless high-end look. The simple structural design, loose fit, and contrasting colors create a vintage refined and sophisticated style.

Business Leisure is one of the key styles for men's knitwear, focusing on comfortable and natural materials such as high-quality wool and cotton linen. The overall color scheme is clean and concise, using earthy tones and emphasizing the coordination of details and the overall look. This article will focus on knitwear items from Emporio Armani, BOSS, and Loro Piana to illustrate this style.

ROARINGWILD was founded in 2010 by six college students in Shenzhen, and it is a local original brand. At the beginning of its establishment, the founder hoped to face life with a roaring attitude, especially hoping that contemporary college students could actively pursue their ideals, pay attention to art, music, and other spiritual culture, rather than just living for the sake of making a living. ROARINGWILD is committed to promoting original brand culture through different product designs, allowing more people to pay attention to China's local original culture, and also wants more young people to dare to pursue their dreams instead of just living for material pursuit.

KITH is a sports fashion retailer from New York, USA, founded in 2011. Its website sells its eponymous brand KITH clothing as well as products from several well-known leisure brands. KITH, led by Ronnie Fied, originally excelled in creating comfortable and stylish shoes. However, in the spring and summer of 2016, they began experimenting with clothing design and launched the "Read Label Project" series, which received a good response. In the spring and summer of 2017, they once again tried to enter the field of women's and children's clothing and launched the "White Label" series. This series aimed to blur gender boundaries and created a series of matching men's, women's, and children's clothing using KITH's expertise in handcrafting.

The main cultural background of hip-hop fashion is hip-hop culture, which originated in New York City in the 1970s. It tightly combines music, dance, graffiti, and clothing styles to become the most dominant youth style in the 1990s. In 2017, with the popularity of the "Rap of China" program, hip-hop fashion became prevalent in China. Its clothing style features "oversized" clothing, which creates a rebellious and nonchalant fashion style.

This report is based on the analysis of the TOP 100 hot list of women's base layer fabrics, which was evaluated using the interactive data downloaded by POP-Fashion users in the past three months. In the TOP hot list, the brand share gap is relatively small, with Balmain being the most popular brand, accounting for 15% of the share. According to the analysis of the TOP hot list, the most popular style of women's basic layer fabric is comfortable stretch, accounting for 24%, followed by printed style which accounts for 21%, and the proportion of three-dimensional decorative fabric is the lowest at only 5%. Lightweight tulle, jacquard knits, and comfortable stretch are the trending fabrics of the season and have corresponding investment value.

YIRANTIAN GUO graduated from London College of Fashion, University of the Arts London with a specialty in womenswear design. After graduating in 2014, she returned to China to establish her eponymous brand, YIRANTIAN. Starting from the pursuit of quality life by urban women, the designer creates and produces high-end ready-to-wear with exquisite pattern making and sharp cutting, presenting a complete description of the charming woman of YIRANTIAN. The YIRANTIAN 2023 spring/summer collection is themed "BACK TO THE TIME", aiming to depict a female image of authenticity and sexiness. The collection magnifies the brilliance of women under the spotlight of the 50s and 60s, who lead their own sexual awakening, break free from constraints, and pursue self-expression by embellishing sexiness with sharpness and sculpting power with sensuality.