Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2023-08-24 42845
The Analysis of Maia Active The Benchmark Yogawear Brand
The main focus of this report is to analyze the MAIA ACTIVE brand in four aspects: brand dynamics, analysis of new retail products, analysis of new online products, and conclusions with recommendations for further development.
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2023-08-11 42487
SHEIN -- July 2023 Data Analysis of Women's Swimwear E-commerce
Our POP Market Research team conducted an analysis of SHEIN USA's 2023 Spring/Summer swimwear and beachwear collection. We focused on three modules: the top styles in each category, key elements in new arrivals, and a summary with recommendations for expansion.
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2023-08-09 52630
Yoga Fitness -- The TOP Ranking of Womenswear
Based on customer search and interaction data, here are the top 10 trending styles of women's yoga and fitness apparel from May to August. Among theTOP10 most loved yoga and fitness apparel by designers, foreign designer brands are more popular. Key focuses include letter bands, patch decorations, stitching details, breathable mesh, heterogeneous splicing, asymmetrical designs, and pocket designs.
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2023-07-05 25986
Comfort & Inclusivity -- The Analysis of SKIMS The Shapewear Designer Brand
SKIMS is an underwear and basic apparel brand founded by renowned American celebrity Kim Kardashian in 2019. The brand's design philosophy is to provide comfortable and confident innerwear for everyone. The product line includes bras, panties, shapewear, bodysuits, sleepwear, loungewear, and activewear, offering a variety of colors, materials, and styles to cater to different needs and preferences. Reasons for recommending this brand: Firstly, the brand has high popularity in terms of POP download and browsing indexes, making it a brand worth paying attention to. Secondly, the brand's knitted seamless craftsmanship is a trendy and popular trend, with its unique design effects meeting the fashion and comfort needs of different consumers.
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2023-06-14 50640
Premium Texture -- The Analysis of LIVY The Women's Underwear & Homewear Designer Brand
Livy is a French fashion lingerie brand founded in 2012. The brand's mission is to "assist women in achieving their perfect figure", dedicated to providing modern women with fashionable and high-end lingerie. The design style combines French elegance with the self-confidence and sexiness of modern independent women, using high-quality fabrics and exquisite cutting techniques. Not only is it comfortable and beautiful, it also has basic support and shaping functions.
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2023-05-30 47325
Seamless Underwear -- May 2023 TOP Ranking of Womenswear
Based on user browsing, search, and interactive data in May, as well as professional market research analysis, a comprehensive selection of the top trending shapewear products has been made. Seamless underwear, in particular, has broken away from traditional designs, allowing for a better fit to the body. It also incorporates seamless technology to minimize visible lines when worn. The emergence of these trends reflects women's dual desires for comfort, a focus on health, and sensuality. These trends should also be considered as directions for the development of the lingerie industry.
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2023-05-05 42171
Clean Fit -- The Analysis of Men's Street Styles
On Xiaohongshu, the views on Clean Fit have reached 80 million, with over 50 million discussions. Each fashion enthusiast has contributed their own interpretation of the style that balances clean comfort and fashion. In the future, we prefer things that feel more healing, comfortable and healthy. Based on this, the more natural and eco-friendly materials the better, which will become a new trend. "Clean Fit" is a stylish version of the "Athflow" style in the post-pandemic era. It has the relaxed feeling of athleisure, but does not overemphasize homewear, instead tends towards creating a relaxed and comfortable feeling with classic fashion items.
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2023-02-02 94669
Positioning Pattern -- The TOP Ranking of Womenswear
Based on interactive data and market researches, POP Fashion figures out the most popular pattern elements for womenswear in January: Digital Art(27%), Heart(24%), Bunny(20%), Smiley(17%) and Words(12%).
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2022-08-16 68126
The Exhibition Analysis of Curve New York 2022
Curve New York 2022 was held by the EUROVET from July 31 to August 2, 2022 at Spring Studios in New York. It is estimated that the exhibition area will reach 25,000 square meters, the number of visitors will reach 16,471, and the number of exhibitors and exhibiting brands will reach 400. This professional exhibition becomes a channel for Chinese swimwear & underwear brands to expand their market in North America.
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2022-08-01 73360
Tropical Accent -- The Comprehensive Analysis of Miami Swim Week
POP Fashion digs into the runway data of S/S 2023 Miami Swim Week - a globe-leading event that offers the latest trends of swimwear. Ripples and stripes take the place of floral elements and animal prints. The combination of sporty style and swimwear becomes a noteworthy direction.
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2021-12-08 75749
Recreate -- The Analysis of Mare di Moda Swimsuit Fabric Exhibition
The 19th Mare di Moda exhibition was held off-line, inspiring designers all over the world and exploring new beach products. With the larger scale of the exhibition, more exhibitors and visitors were included. Trend forums about S/S 2023 beachwear and underwear and in-depth seminars on sustainability were also set in the exhibition.