Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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Style
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2023-07-05 14157
Cleanfit -- The Analysis of Gabriel Lee The Womenswear Designer Brand
Gabriel Lee is a contemporary women's clothing brand founded in Sydney, Australia in 2012. The brand draws inspiration from movie plots and art for the design direction of each collection. With a focus on redefining silhouettes, Gabriel Lee pays attention to simple lines and bold details, leaning towards a more gender-neutral style that is loved by consumers. This season's pieces interpret urban elegance with minimalist tones and shapes. The smooth tailoring and deliberately enlarged details emphasize both masculinity and neutral beauty, while also showcasing the curves and proportions of women, creating an elegant and refined minimalist urban style. A natural, unbleached white color returns with an elegant sense of individuality compared to similar pure neutral shades. The use of light beige in Western-style tailoring explores a textured neutral shade, presenting a minimalist and high-quality texture.
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2023-07-05 27531
Comfort & Inclusivity -- The Analysis of SKIMS The Shapewear Designer Brand
SKIMS is an underwear and basic apparel brand founded by renowned American celebrity Kim Kardashian in 2019. The brand's design philosophy is to provide comfortable and confident innerwear for everyone. The product line includes bras, panties, shapewear, bodysuits, sleepwear, loungewear, and activewear, offering a variety of colors, materials, and styles to cater to different needs and preferences. Reasons for recommending this brand: Firstly, the brand has high popularity in terms of POP download and browsing indexes, making it a brand worth paying attention to. Secondly, the brand's knitted seamless craftsmanship is a trendy and popular trend, with its unique design effects meeting the fashion and comfort needs of different consumers.
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2023-06-29 16429
The Analysis of Rokh The Womenswear Designer Brand
Rokh, since its establishment in 2016, has been highly sought after for its exquisite tailoring and creative expression. Founder Rok Hwang is renowned for his deconstructive approach, using cutting and structure to convey ideas and design with a sense of avant-garde. The clothing shaped for Spring/Summer 2023 is a combination of freedom, vitality, and creativity. In Rokh's designs, the clothing is wearable yet sensual, deliberately emphasizing practical decorative elements. Playing with garment structure, using irregular cuts, hook details, and other elements, the collection depicts suits, trench coats, and skirts suitable for commuting, creating a distinct style of dressing and attracting numerous followers and admirers.
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2023-06-16 7993
The Analysis of Rosetta Getty The Womenswear Designer Brand
Rosetta Getty launched her fashion collection in 2015. The brand's concept is inspired by Rosetta's personal bicoastal lifestyle and intuition, which centers around easy dressing for work, travel and home life. Focusing on transitional pieces that seamlessly work from day to night, and reflecting an alternating attitude between East and West Coast fashion. The unique and enduring designs play an important role in a range of elegant ready-to-wear and accessories that are thoughtful, casual, and refined. The brand's 2023 Spring/Summer collection incorporates bold florals and casual houndstooth into the garments, adding a personalized atmosphere to each piece.
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2023-06-12 6472
Island Vacation -- The Analysis of Deepmoss The Womenswear Designer Brand
Chinese designer brand Deepmoss, founded by designer Liu Xiaolu in 2012, draws on contemporary culture and classicism based on her insights into beauty and daily life, injecting "soft sculpture"-like flexibility and resilience into each season's fashion collection. The diverse and authentic female images and the balance of power and beauty in clothing styling have become its brand identity. The brand's 2023 Spring/Summer collection is themed "Voyages And New Order", sailing on the boundless sea, hoisting the mast and using the power of sails to explore the endless adventure and to seek new order in infinite freedom against the wind and waves. This season continues to explore classic maritime styles with clever structural design and fresh, bright colors, bringing a bright and optimistic attitude and kicking off a romantic island vacation.
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2023-05-25 40860
The Analysis of Balenciaga The Luxury Womenswear Brand
This season, Balenciaga's key style is a genderless street-style fashion that combines elements of both men's and women's clothing to create a unisex form of apparel. Designer Demna Gvasalia incorporates loose, oversized cuts with chunky soles and retro patterns, incorporating the aesthetic features of both retro and futuristic fashion into the designs.
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2023-05-18 11242
Cozy Fit -- The Analysis of RECTO The Menswear Designer Brand
RECTO was founded in Seoul, South Korea in 2015 by designer JUNG JI YOUN. Prior to establishing the brand, JUNG JI YOUN already owned a boutique shop in Korea that primarily sold obscure fashion items with impressive designs. It was being exposed to these unique and innovative clothing designs that JUNG JI YOUN began to develop an interest in fashion design, and the desire to pursue fashion design grew stronger with time.
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2023-05-08 66699
The TOP Ranking of Boys' Outerwear
Extracted from the POP children's outerwear database with the highest download rates for the TOP10 styles from March to April 2023. Branded styles are the most popular, and there is an increasing attention to sporty and casual styles with color-blocking techniques. The main technological details include innovative use of woven labels, exquisite design details added to the collar and hood areas, and segmented design structures to inject vibrancy into the products. The proportion of denim jackets continues to rise, and a variety of techniques such as splicing and washing are applied.
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2023-05-06 83322
Dress -- The TOP Ranking of Womenswear
Based on customer search data and market research, an analysis of key styles for women's dresses was conducted. The cinched-in waist was the most popular silhouette for April dresses, accounting for 45% of the market share, with ruffle detailing as the main design, accounting for 20%. The patterns were mainly floral, and as summer approaches, the demand for floral patterns that capture the summer trend has gradually increased. Suit dresses were also a major design point, with hollow-out designs widely used in mature styles. This month, the popularity of mature, elegant, and minimalist styles has increased.
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2023-04-28 51898
Endless Outdoors -- The Analysis of ZEGNA The Luxury Menswear Brand
The ZEGNA x norda™ collaboration represents the latest evolution of the Outdoor Collection, which is set to showcase a new design partner each season. Developed with the mantra, ‘ZEGNA through the eyes of norda™’, the collaboration features pieces inspired by the trails of Oasi Zegna’s natural territory, which is now discoverable in norda™’s community-driven directory of the world’s best trail-running locations.
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2023-04-12 24866
Minimalist Chinese Fashion -- The Analysis of Ms MIN The Menswear Designer Brand
With strong emphasis placed on the importance of fabrics and intelligent fit, Ms MIN develops core classics that finds the balance point between the form and the formless. Subtle traces of delicate Chinese aesthetics join with robust production techniques to suit the pace of contemporary lifestyles. Each piece is an expertly cut manifestation of contrast. The synthesis of sportwear and sophistication, a marriage between masculine and feminine, the spirit of yin and yang.
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2023-04-11 54233
Twinsburg -- The Analysis of GUCCI The Luxury Menswear Brand
Gucci has revealed its SS23 campaign, spotlighting the Ready-to-Wear and runway-seen pieces for this season. Using twins, as the House did in the show, Gucci takes over an Italian villa to showcase how its identity — new and old — comes to life with twists to its own norms.
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2023-04-07 50703
DYSFUNCTIONAL BAUHAUS -- The Analysis of Celine The Luxury Menswear Brand
Dubbed “DYSFUNCTIONAL BAUHAUS,” the Celine SS23 collection that made its way down the runway was scored by the evocative sounds of a specially commissioned soundtrack from New York new-new wave band Gustaf. Sleek tailoring, followed by striking leather looks and effortless denim was accented by fringe, sequin and heavy hardware detailing. While pointed-heeled boots and chunky military footwear underscored the collection providing a subversive touch to the clean-cut range.
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2022-11-17 69604
Y2K Club -- The Analysis of AMUSH The Fashion Designer Brand
AMBUSH® began as an experimental jewellery line – innovative pop art-inspired designs capturing a distinct Tokyo aesthetic. The iconic trademarked POW!® motif in particular received media coverage around the world. With apparel created as a canvas to complete the story, AMBUSH® evolved into designing unisex collections. The brand made its Paris debut in 2015 with VERBAL & YOON being listed as two of Business of Fashion’s Top 500 people influencing the global fashion industry for 5 consecutive years from 2015, and HYPEBEAST 100 list for 8 consecutive years.
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2022-11-08 92464
S/S 2023 Key Colors -- The Comprehensive Womenswear Runway Analysis(Part I)
According to the comparison between S/S 2022 and 2023, Khaki, Lime, Yellow, Orange, Red, Purple and Blue are the growing tones, as Black, White and Gray reveal a clear drop. We can see from the data analysis in the recent three years that dopamine colors are constantly climbing.
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2022-10-12 79632
The Renaissance -- The Womenswear Runway Analysis of Balmain
Balmain held its show/festival at Jean-Bouin Stadium in Paris. “We all saw climate change this summer. We all saw fires around the world. And coming back with a show in September, thinking about whether our pants are going to be high-waisted or low-waisted—it seems a bit futile to me.” So said Olivier Rousteing before the show.
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2022-10-09 72963
Unboxing Valentino -- The Runway Analysis of Valentino
Themed ‘Unboxing Valentino’, creative director Pierpaolo Piccioli ditches PP pink and returns to essence of clothing. The cutting is inspired by the sliced paintings of Lucio Fontana. Dreamy feathers, eye-catching sequins and soft sheer bring fun to the pure fashion design.
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2022-10-09 87553
In Translation -- The Runway Analysis of Miu Miu
The collection is shown on a cast of all genders, a challenge to convention and an embracing of our new reality. And in a collaboration with the artist Shuang Li, the hypostyle of the Palais d’Iena is fashioned by AMO into an unknown facet of reality. “Every message is a translation, but nothing has ever been translated.” So reads the top of the notes left on every seat at the Miu Miu Spring/Summer 2023 show.
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2022-09-27 72104
Forever, Always, Per Sempre -- The Womenswear Runway Analysis of MSGM
Before the polls to elect a new government in Italy, Massimo Giorgetti expressed his opinions about marriage, freedom, love and unity via the Spring/Summer 2023 collection The show was inspired by films like Quentin Tarantino’s Kill Bill and François Truffaut’s The Bride Wore Black, both apparently romantic comedies that turned into disquieting action movies.
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2022-09-17 80063
Time -- The Runway Analysis of Peter Do
As a comment on the pace and rush of fashion, Do titled his collection Time. “I was thinking about how we always seem to be running out of time in this industry. As a designer and brand, we are always living in the future and never in the present. This collection marks a period where, for the first time in a while, I feel present; where I’ve slowed down to savour those important moments in life.” His reflections manifested in what he called the “fundamentals” of his brand: The deconstruction of garments, a focus on the convertible wardrobe and transparency. Do played with androgynous codes in the exaggerated fits and volumes of suits, magnified classic shirts and exploded them into buoyant coats.
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2022-09-07 66476
Detached Gentlemen -- The Comprehensive Runway Analysis of Menswear
POP Fashion digs into the Spring/Summer 2023 runway shows and the releases of international brands to introduce a business casual-based theme: Detached Gentlemen. The theme is further divided into four styles: Urban Function, Minimalism, Morning Awakening and Italian Classic.
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2022-09-02 58193
Musical Festival -- The Menwear Runway Analysis of Bluemarble
LVMH Prize semi-finalist and upcoming Pierre Bergé prize nominee, Anthony Alvarez, has been making strong headway within the international menswear space. For Spring/Summer 2023 his Bluemarble label presented sophisticated leisure that put soft fabrications and rich colorways at the forefront. Alvarez’s collection included matching sets of half-zip short-sleeved sweaters and shorts, fitted jackets, exterior pocket trousers and relaxed denim.