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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • 2023 Womenswear Fashion Report
    Data Reports

    2024-01-31 49231

    2023 Womenswear Fashion Report

    This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hottest brands for women's clothing in the year, in order to better understand industry trends and new season development.

  • The Pattern Analysis in January, 2024
    Hot

    2024-01-29 53305

    The Pattern Analysis in January, 2024

    Regarding the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of Chinese style trends, butterfly mysticism, winter roses, luxury jewelry, tribal animal patterns, as well as popular styles and drawing techniques such as Chinese old money and monochromatic art. As the Spring Festival approaches, the topic of traditional Chinese elements such as dragons continues to rise; The broadcast of flowers drives the trend of retro and old money; The butterfly and rose elements that convey freedom and beauty are highly sought after; Animal patterns and monochromatic art have received attention; Here is a specific analysis of popular patterns.

  • Golfwear -- The TOP Ranking of Sportswear
    Data Reports

    2024-01-18 42586

    Golfwear -- The TOP Ranking of Sportswear

    Based on the analysis of the top 100 golf apparel data on user downloads for POP from December 23 to January 24, we can see that in the past two months, the market has shown a high level of attention to design details such as collar design, zipper decoration, badge identification, pocket design, split design, breathable mesh, letter printing, as well as wool, hoodies, pants, knitted jackets, and other items. Next, we will conduct a detailed analysis of these styles and details.

  • Classic Retro -- The Analysis of Sergio Tacchini The Activewear Designer Brand

    2024-01-16 18133

    Classic Retro -- The Analysis of Sergio Tacchini The Activewear Designer Brand

    Sergio Tacchini is a traditional track and field sports brand that represents sincerity, craftsmanship, and style. It is also a well-known brand in international sports and leisure fashion products. The brand was founded by Italian tennis champion Sergio Tacchini in 1966. This brand mainly focuses on tennis apparel and casual sportswear. In addition to tennis apparel, Sergio Tacchini also produces and sells other sports equipment such as sports shoes, socks, bags, and accessories. The design style of the brand is characterized by simplicity, fashion, and functionality. According to the POP backend download index, the Sergio Tacchini clothing download index is relatively high, and coupled with the active design media, this brand is recommended for reference.

  • Sweet Dress -- The Comprehensive Analysis of Korean Kidswear Designer Brand
    Hot

    2024-01-11 5085

    Sweet Dress -- The Comprehensive Analysis of Korean Kidswear Designer Brand

    Sweet dresses are mainly based on sweet and Japanese Korean styles, and the princess style and pastoral style under this style are also one of the key design directions to focus on. This article will elaborate on brands with unique charm such as bebebe, bebetailor, Limitdoudoudou, Mumu Baba, etc. For details, please refer to the following text.

  • Trendy School -- The Comprehensive Analysis of Benchmark Kidswear Brand
    Hot

    2024-01-05 18423

    Trendy School -- The Comprehensive Analysis of Benchmark Kidswear Brand

    The fashion history evolution of children's clothing academy style is mainly influenced by the culture of British and American academies, emphasizing simple, elegant, and classic clothing styles. Nowadays, classic elements, the combination of youth and trendy brands, high-quality fabrics, accessories and details all constitute the characteristics of children's fashion academy style. The future style of the college will pay more attention to innovation and diversity, with new school style, informal school style, intellectual style, Gray style dressing, British style, JK uniform style and other styles representing the innovative and diversified trend of the college style.

  • The Analysis of Edition The Benchmark Womenswear Brand

    2024-01-03 54600

    The Analysis of Edition The Benchmark Womenswear Brand

    The Edition 2023 Winter Fashion Show "HOMELAND" was grandly held on October 8th at the Noldan Camp on the Sangke Grassland in Gannan Xia River. The event invited 90s international supermodels Anne Catherine Lacroix, Suzi de Givenchy, and Wang Quyou to showcase 42 designs made mainly of yak wool. In addition, numerous celebrities and well-known figures from society attended this grand event. Both inside and outside the runway, with the core spirit of returning to nature, exploring home and Eastern culture, a fashion feast rich in nomadic elements is held to deeply explore the diverse temperament and vast power of Eastern women. A group portrait of Gentlewomen is unfolded in the vast sky and earth

  • The Comprehensive Fabric Analysis of Benchmark Womenswear Brand

    2023-12-30 22703

    The Comprehensive Fabric Analysis of Benchmark Womenswear Brand

    The simple and neat cutting and exquisite fabric texture of the simple European style are highly favored by consumers and have become a key style for women's clothing. Usually, natural materials such as cotton, linen, and silk are used to show comfortable wearing and delicate textures, showcasing a low-key and introverted elegant temperament. This report focuses on the hot selling items of the 23/24 autumn and winter of the domestic benchmark brand for women's clothing in the simple European style, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in the simple European style.

  • The Popular Pattern Analysis in December 2023
    Hot

    2023-12-29 34878

    The Popular Pattern Analysis in December 2023

    In response to the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of dragon year restrictions, sailing vacations, butterfly dance lightness, capybara, plant art riddles and other pattern content, as well as drawing techniques such as surreal tours and oil painting art. As the Chinese New Year approaches, the Chinese zodiac sign of the dragon represents the endless essence of Chinese culture. Various sectors of society are creating dragon totems, which have gained a high level of discussion this month; The showcase of Hermès flagship store in Ginza, featuring hand-painted floral patterns, pays tribute to the magical beauty and vitality of plants, which has attracted attention from all walks of life this month; Here is a specific analysis of popular patterns.

  • Intellectuals Dressing -- The Comprehensive Analysis of Kidswear Designer Brand
    Hot

    2023-12-28 25318

    Intellectuals Dressing -- The Comprehensive Analysis of Kidswear Designer Brand

    The academic atmosphere is a continuously rising trend, and the Ivy League colleges, informal colleges, and American style colleges that have evolved from it are all constantly being watched. Gray style clothing, based on a fashionable gray tone, is mainly composed of gray style items, becoming a key color for intellectuals and MIU style clothing. In recent years, MIU has successfully created various trendsetters, and major social platforms have doubled their attention to MIU's topics. MIU has become an important component in the discussion of style that cannot be ignored. At the 2024 Spring/Summer Paris Fashion Week, MIU continued the previous elite college style of advanced intellectuals and combined it with the current popular sports fashion to once again create a leading intellectual sports style, becoming a sample for analysis on various platforms.

  • Nostalgic Casual -- The Comprehensive Analysis of Women's Denim Designer Brand

    2023-12-27 9377

    Nostalgic Casual -- The Comprehensive Analysis of Women's Denim Designer Brand

    The "Nostalgic Casual" style continues the interpretation of the classic retro style, integrating nostalgic elements with modern design concepts, showcasing a unique fashion attitude. The denim category, as an important part of it, has become an indispensable element in the nostalgic leisure style. Designers can create diverse retro style clothing for different occasions, and can also mix and match with other popular elements such as street style, breaking free from fixed frames, and creating unique design works. The "Nostalgic Casual" style of autumn and winter is being used by major clothing brands such as Acne Studios, Evisu, Maison Mihara Yasuhiro, etc. Nostalgic leisure will continue to have an impact on the fashion industry, becoming a fashion bridge connecting the past, present, and future.

  • The Comprehensive Analysis of Womenswear Designer Brand

    2023-12-27 7235

    The Comprehensive Analysis of Womenswear Designer Brand

    Based on the current key wholesale markets for women's clothing, such as Hangzhou Sijiqing, Guangzhou Shisanhang&UUS, Shenzhen Nanyou, and South Korea Dongmen, this article summarizes the key designer brands in e-commerce and the market, and recommends the latest collection highlights, key styles, and craftsmanship details of the following popular brands, bringing more inspiration for explosive product development.

  • Sweet Hot Girl -- The Analysis of Chuu The Womenswear E-Commerce Brand

    2023-12-27 21826

    Sweet Hot Girl -- The Analysis of Chuu The Womenswear E-Commerce Brand

    The POP market research team for this issue will cover seven modules, including the introduction of the new series of Chuu brand, the proportion of category sales and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.

  • Contradiction and Coexistence -- The Analysis of DAZZLE The Benchmark Womenswear Brand

    2023-12-26 25102

    Contradiction and Coexistence -- The Analysis of DAZZLE The Benchmark Womenswear Brand

    The POP market research team in this issue conducted a comprehensive analysis of the 2023 Winter Series of DAZZLE, covering four key modules: brand dynamics, offline new product analysis, online new product data analysis from November to December, and offline new product design details analysis. Please refer to the following text for details.

  • Office Lady -- The Popular Style of Womenswear E-Commerce Brands

    2023-12-26 25891

    Office Lady -- The Popular Style of Womenswear E-Commerce Brands

    In the recently popular Hong Kong drama "Queen of News", Sheh Shih man's role as "Man Sister" has brought a revolutionary change to the dressing style of the leading female in the workplace. This style is based on a simple and luxurious style, with minimalist items reflecting high-end texture through silhouettes and materials. In terms of color matching, the neutral black, white, and brown tones are removed, and the gray tone of the Gray style items becomes more prominent when worn. It can be used for key items such as coats, suits, pants, and skirts. Hardware accessories such as buttons, waistbands, shirt clips, and shoulder straps enhance the texture of the design, adding a touch of uniqueness to the clothing. This article focuses on analyzing the development details of key items in the style of workplace female leads by combining relevant popular e-commerce brands The M, CHICJOC, Jacques Wei, OPENROLES, LYNEE, and Yearly Plan.

  • Elegant and Luxury -- The Analysis of Zara The Benchmark Womenswear Brand

    2023-12-26 27892

    Elegant and Luxury -- The Analysis of Zara The Benchmark Womenswear Brand

    Spanish fashion giant Zara's live broadcast revolution on the Tiktok platform has attracted wide attention. This live broadcast adopts the form of high-end catwalk, featuring "show style", hosted by supermodel You Tianyi, and attracted 1.22 million people to watch, becoming Zara's best performance on the Tiktok platform. This live broadcast adopts advanced forms, such as carefully designed live scenes and professional camera equipment, bringing consumers a refreshing experience. Although the sales of this live broadcast were slightly inferior to those of offline physical stores, it received a positive response from the audience, bringing a new interpretation to this previously underestimated live broadcast and thus ushering in the 3.0 era of live streaming.

  • The Xiaohongshu Data Analysis of Womenswear in December

    2023-12-22 63730

    The Xiaohongshu Data Analysis of Womenswear in December

    Xiaohongshu official operations, based on the platform dynamics every month, insights into fashion trends, and launches popular topics in various fields for creative inspiration collisions. Some topics are combined with activity forms for effective fashion promotion. In December, in the fashion field, the following topics are launched: #AutumnWinterFashion-Gray Style, #AmbientFeel-Christmas Style, #KoreanFashion-Korean High School Girl, #WorkplaceCommuteFashion, #Sportswear-Blokette Sporty Girl Style. These 5 topics are sorted and presented according to their popularity.

  • Chinese Wabi-sabi -- The Comprehensive Analysis of Womenswear Designer Brand

    2023-12-21 52366

    Chinese Wabi-sabi -- The Comprehensive Analysis of Womenswear Designer Brand

    Chinese Wabi-sabi combines the implicit Eastern aesthetics of traditional Chinese culture with the simplicity and imperfection of Silence Philosophy. In this style, designers will choose to use natural materials and handicrafts such as cotton, linen, and silk to make clothing, emphasizing the ancient and natural texture and details of the clothes. In terms of line design, it tends to be loose and casual, while colors often use calm and introverted earth tones and dark tones such as dark green, burgundy, deep blue, etc. However, it will maintain restraint in the overall design to avoid being too strong or dazzling. In terms of patterns, plant tie dyeing is often used to form mottled prints, and natural shadows of plants can be presented on clothing through extension dyeing or printing, full of Zen and ancient charm. This article will analyze representative Chinese brands such as Uma Wang, Pujian Ji, U520103, Elywood, Peng Tai, etc.

  • Flowers & Teens -- The Analysis of Female Celebrities' Outfits

    2023-12-20 24316

    Flowers & Teens -- The Analysis of Female Celebrities' Outfits

    The Flowers and the Youth: Silk Road Season" invites 7 guests of different ages to visit the countries involved in the "Belt and Road" initiative on the occasion of its tenth anniversary. They explore the fruitful results of ten years of cooperation and exchange, unlocking the ordinary yet vibrant pioneering stories of the "Silk Road Ambassadors". Through this, they gain insights into the positive impact of win-win cooperation on the world, unlocking their own new life perspectives. Since the start of the variety show, the fashion choices of the sibling group have received widespread attention. The eldest sister, Qin Hailu, exudes intellectual elegance. The second sister, Qin Lan, and the third sister, Xing Zhilei, both go for a casual vacation style. Dilraba from the Uighur ethnic group incorporates national elements throughout the journey, while the youngest sister, Zhao Zhaoyi, showcases a series of sweet and cool daily outfits. This article will review the high-quality clothing choices from this season's travels and provide analysis on style, trends, and wearing scenes.

  • The Comprehensive Analysis of Hangzhou Kidswear Market in December
    Hot

    2023-12-20 6158

    The Comprehensive Analysis of Hangzhou Kidswear Market in December

    In December, the children's clothing market conducted research on two concentrated areas: Hangzhou Sijiqing and Kunlong children's clothing wholesale markets. This month, the Hangzhou children's clothing wholesale market mainly focuses on winter style replenishment, with a focus on Korean retro, mountain outdoor, casual and trendy, and Chinese style styles; We focus on creating fashionable style items through color, pattern, and detail design. Among them, New Year's clothing, anoraks, puff down, etc. are all worth our attention, which enhances the overall visual effect of the items. This article will elaborate on four aspects: key styles, individual items, details, and market attention styles.

  • Cozy Fit -- The Popular Style of Womenswear E-Commerce

    2023-12-19 9234

    Cozy Fit -- The Popular Style of Womenswear E-Commerce

    Compared to Clean Fit, Cozy Fit places more emphasis on comfortable and lazy "lifestyle outfits" based on simple and neat styles, and the selection of items is also more designed. It abandons fixed pairing formulas and emphasizes pragmatism, with a particular emphasis on basic layering and multiple outfits. Its core concept is to create a simple, relaxed, and fashionable look through the combination of basic color tones and a loose and comfortable large contour.

  • Oriental Rhyme -- The Comprehensive Analysis of Women's Knitwear Brand
    Hot

    2023-12-19 15030

    Oriental Rhyme -- The Comprehensive Analysis of Women's Knitwear Brand

    Oriental Rhyme is mainly based on Chinese style and new Chinese style, and the design direction of sweaters under this style is also one of the key focuses. This article will elaborate on the three brands with unique charm, ZHUCHONGYUN, MaxRieNY, and Yunsimu Xiang. For details, please refer to the following text.

  • Fashion Fairy -- Comprehensive Analysis of Girlswear E-commerce Brands
    Hot

    2023-12-15 16231

    Fashion Fairy -- Comprehensive Analysis of Girlswear E-commerce Brands

    "Fashion Fairy" has become a hot topic in the development of single item products for girls' e-commerce, with popular styles such as the daughter Madeline, intellectual style, new Chinese style, and Christmas battle clothes emerging. This article summarizes and recommends the following popular brands, brand trends, best-selling items, and popular outfits based on the current popular children's clothing and girl style e-commerce brands. Bring more inspiration to the development of popular autumn and winter e-commerce clothing for girls and children.

  • Hardware Girl -- The Popular Style of Women's E-Commerce Brands

    2023-12-15 11981

    Hardware Girl -- The Popular Style of Women's E-Commerce Brands

    Translated into English, ignoring semantic accuracy: Douyin e-commerce and VOGUE jointly released the Hardware Girls as the new generation under the international diversified perspective. In terms of fashion style, they don't follow the ever-changing trends, but are passionate about showcasing their own personalities and interpreting their own fashion trends through creative ways of layering metallic items. Hardware Girls pay attention to the use of all "shiny elements" materials in their daily outfits, igniting the winter metallic aesthetics. They choose details such as rhinestones, pearls, sequins, and other stud embellishments or metal decorations. They like high-gloss fabrics such as highlight velvet, silk satin, and metallic coatings, often combined with other matte fabrics to form a high contrast in material textures. In addition, fabric transformations such as gold stamping and silver brushing, as well as the combination of hot drilling and bright colors, are also design directions worth paying attention to for Hardware Girls.

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23/24AW Dress/Skirt Fashion Clothing Trend Analysis | POP Fashion

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