This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for annual home service styles, in order to better understand industry trends and new season development.

It is crucial to choose warm and comfortable fabrics for the development of the foundation series for autumn and winter children's clothing. Cashmere, modal, viscose, cotton, and fabric blends are common choices for insulation fabrics. The lining fabric is usually made of skin friendly materials. Cashmere and acrylic have the best insulation effect, followed by polyester fiber, cotton, and modal. The application of 5A antibacterial technology helps to improve health standards and provide a better wearing experience. This season's material focus is on double-sided warm velvet hot leather, with added insulation patches on the elbows and knees to provide children with double-layer warmth. Anti static treatment makes children safer during exercise activities.

According to the analysis of the top 100 women's clothing and homewear data in POP in December, home leisure style accounted for 44% of this month, followed by the attention to minimalism and mature elegant styles, which increased compared to last month, accounting for 29% and 14% respectively. The attention to sports and leisure style remained basically the same as last month, accounting for 13%. Compared to last month, this month's styles are mainly light and thin woolen fabrics and cotton prints, with a focus on home leisure. The majority are set styles, while the proportion of knitted camisoles/skirts has decreased.

Ubras was founded in 2016, advocating for an unrestricted wearing experience, meeting women's basic demand for comfortable and easy to wear underwear, and reflecting women's true physical beauty. Therefore, "no size" is the biggest feature of the brand's products. The brand is committed to becoming an invisible companion for women's growth process, providing personalized clothing solutions for different scene needs. Bras are the main product of ubras stores, with a price range of 150-250 yuan. The consumer group is 10-45 years old, covering children, girls, youth, and middle age, meeting the needs of consumers of different age groups.

Chinese Wabi-sabi combines the implicit Eastern aesthetics of traditional Chinese culture with the simplicity and imperfection of Silence Philosophy. In this style, designers will choose to use natural materials and handicrafts such as cotton, linen, and silk to make clothing, emphasizing the ancient and natural texture and details of the clothes. In terms of line design, it tends to be loose and casual, while colors often use calm and introverted earth tones and dark tones such as dark green, burgundy, deep blue, etc. However, it will maintain restraint in the overall design to avoid being too strong or dazzling. In terms of patterns, plant tie dyeing is often used to form mottled prints, and natural shadows of plants can be presented on clothing through extension dyeing or printing, full of Zen and ancient charm. This article will analyze representative Chinese brands such as Uma Wang, Pujian Ji, U520103, Elywood, Peng Tai, etc.

The mysterious and diverse Eastern culture, with its unique aesthetic and symbolic language, has become the design inspiration and creative source for many international and Chinese designer brands. Integrating Chinese elements into underwear, such as traditional Chinese color schemes, embroidery, lace patterns, etc., as well as silk fabrics that are essential for the Silk Country, cleverly blends traditional Chinese elements with modern design to create a unique Eastern charm.

The ALMOND ROCKS brand was founded in 2010 by street artist and graffiti artist SKA while studying in the UK. It is a unique brand with socks as its core category. Through an average of 300 monthly trendy buyer live broadcasts on Xiaohongshu, it has brought its unremarkable "socks" into the fashion circle and gradually expanded into the warm series, home clothing and underwear market, and sun protection categories. The brand's styles are rich in color and not monotonous, adept at using visual illusion art to give the styles unique fashionable and sexy qualities. Reasons for recommending this brand: On the one hand, the brand has a high POP download index and browsing index, making it a key focus brand. On the other hand, the brand's socks, insulation series, home clothing, and underwear have a unique, fashionable, and artistic design style. Compared with common styles on the market, ALMOND ROCKS has a more diverse use of colors and patterns, and is good at using visual illusion design to make the style more unique, Catering to the preferences of consumers who pay attention to life details and do not blindly follow the trend.

Christmas often uses high saturation red and green to highlight the festive and lively atmosphere of the festival. The detailed design can incorporate ribbons modeled after gift boxes and white velvet edges of Santa Claus clothing, transforming the form and decorating it on underwear and home clothing. Classic patterns such as Christmas trees, gingerbread figures, and plaid patterns are also essential elements for Christmas development. In addition, to showcase the festive atmosphere and characteristics, one can also try using pattern elements such as hearts and bows.Recommend the following brands: Victoria's Secret, Gelato Pique, Intimissimi, SKIMS, Undiz, Peter Alexander, Pretty Little Thing, Tezenis as representatives to interpret the main design elements of Christmas lingerie and home wear.

According to the analysis of the top 100 women's home clothing styles in user download rate on POP 11, Japanese and Korean styles accounted for more than half of the market share this month, with a very significant increase in attention compared to last month, accounting for 51%. Next was the simple European and elegant style, accounting for 25%. The attention to mature and elegant styles remained the same as last month, accounting for 11%. However, the proportion of related plants, flowers, and silk fabrics increased, and the attention to sports and leisure styles remained basically the same as last month, Accounting for 13%. Compared to last month, this month's styles are mainly in the light and thin knitted category, with a simple style. The design has entered the spring and summer quarter of development, and the attention to plush home clothing has significantly decreased. The proportion of knitted camisoles/skirts has increased.

UNIQLO is a multi category fashion brand headquartered in Japan, positioned as fast fashion clothing. Uniqlo loves to collaborate with other designer brands and ensures that the fashion styles and concepts pursued by both parties can be integrated into the collaborative products, creating fun and fashionable items together to bring consumers a unique shopping experience. Recently, we collaborated with British fashion designer ANYA HINDMARCH to reinterpret Uniqlo's knitted items, incorporating their unique iconic big eye elements into our collaborative products, bringing a range of fun and stylish knit products.

The boudoir is usually designed as an elegant, warm, dreamy, and personalized space to meet women's pursuit of beauty and comfort. In the design of lingerie and home clothing in the style of boudoir, exquisite lace, tulle, satin, feathers and other elements often appear, with a beautiful feminine temperament, emphasizing the femininity and sexiness of women, aiming to create a beautiful, dreamy, lazy and noble dressing experience.

Analysis of the Market Demand Trend of Homewear on the Double Eleven Day in 2023: From the chart, it can be seen that November 11th is the peak demand period for home furnishings throughout the entire Double Eleven period. Unlike underwear, home furnishings did not receive much attention during the first wave of warm-up activities, and only experienced slight fluctuations on October 30th. Analysis shows that home furnishings, as a product closely related to comfort and season, are closely related to weather changes, but compared to consumers' general preference for electronic products The behavior of hoarding and purchasing daily necessities, such as household clothing, is not easy to consume. Consumers are more inclined to make purchases based on actual needs, so they only receive enthusiastic demand on the day of Double Eleven.

According to the POP Top 100 list of user downloads in October 2023, the warm and interesting cartoon animal patterns in girls' home clothing have attracted much attention. These graphic themes include cute rabbit diaries, warm bears, mischievous dogs, sweet dreams, and lazy kittens. In the development of autumn and winter girls' home wear, the soft and cute rabbit pattern element gained increasing attention in October, with warm cartoon animal elements particularly favored. Cute animal images such as cats, bears, and dogs became the main characters in the pattern design, adding a warm and childlike atmosphere to the home wear. This trend indicates that warm and interesting cartoon animal patterns have a wide influence and popularity in the field of girls' home wear.

Analysis of the demand trend of the Double Eleven underwear market in 2023:-From the chart, it can be seen that October 30th and November 11th are peak demand periods, with October 30th being the last installment of the first wave of pre-sales. During this period, the demand peak analysis is due to consumers' desire to snap up their desired products in advance to avoid the competitive pressure of buying on the day of Double 11th. At this time, the demand for underwear market may be high. November 11th is the warm-up time for the second wave of products on Double Eleven, as well as the last wave of major discounts. Many consumers will take advantage of this opportunity to check for deficiencies and purchase underwear products they did not originally purchase.

Chantelle is a renowned French lingerie brand headquartered in an international creative studio in Paris, founded in 1876. This brand is renowned for its exquisite design, high-quality fabrics, and excellent craftsmanship. Chantelle emphasizes women's comfort and confidence, focusing on providing high-quality, elegant, and fashionable underwear for women. Chantelle X is a new series launched by the Chantelle brand last year. With an innovative spirit and a vision for the future, Chantelle X breaks traditional norms and puts women at the center of their own temptations with a new proposition for high-end lingerie. The reason for recommending this brand: On the one hand, Chantelle underwear is praised for its exquisite design. Their designer team constantly studies fashion trends and creates unique styles and cuts to meet the needs and styles of different women. On the other hand, in the current stage of focusing on seamless and comfortable underwear, sexy underwear is not performing well. However, the Chantelle X series underwear, which is famous for its modern and innovative design, can provide some new ideas for sexy underwear design.

Compared to domestic brands, fast fashion brands are more popular in the Americas, including North and South America, with a large consumer population and huge potential. Statistical data shows that 88% of young consumers in the United States tend to choose fast fashion clothing, far higher than 46% in Europe and 21% in China. The characteristics of fast fashion brands are their quick capture of fashion, diverse styles and products, meeting the shopping needs of the vast majority of consumers, as well as their pursuit of fashion, and their prices are relatively affordable.

Under the trend of natural healing, people pay more attention to the construction of their inner world and seek natural energy for self healing. Enrich children's understanding in nature, immerse themselves in the mountains, observe the shapes and colors of wind, dust, rain, and dew, resonate with the mountains, dance with wild animals, and increase fun and warmth in life. Balancing sports, leisure, and environmental attributes in outdoor activities.

In October, we entered the autumn and winter season, marking an explosive period for the renewal of home series items. Choosing warm and soft fabrics is crucial for the development of home items for autumn and winter children's clothing. Arctic velvet, coral fleece, half fleece, double-sided fleece, flannel, and other common home fabric choices. Pursuing a dense outer layer to block the cold, while the inner layer stores fibers to release more warmth and warmth. At the same time, IP co branded home clothing has long been a key trend of attention for children's clothing, and the concept of fluffy, soft, warm and warm locking provides children with a better wearing experience.

Current situation analysis: In September, the underwear and pajamas category continued to rank first, accounting for 27.29%, and the number of sports products ranked second, accounting for 17.70%; The top, T-shirt, and shirt categories ranked third, accounting for 10.15%, a significant decrease compared to last month; Among the various subcategories of underwear, bras account for the highest proportion, reaching 39%; Among the subcategories of pajamas, pajamas and pajamas account for the highest proportion, reaching 28%.Data inspiration: In Amazon's clothing category, the market share of women's clothing accounts for about 40.53% of the total market, which is one of the most important parts. This reflects the high demand for clothing by female consumers on Amazon, while the underwear and pajamas category accounts for the largest proportion in women's clothing. The analysis is due to the fact that underwear and pajamas are essential clothing for women's daily lives, and some products on the website are cheaper than offline purchases.

DEFACTO is one of the clothing brands in Turkey, established in 2003. The brand is positioned as a pioneer in Turkish Mediterranean fashion and is one of the leading brands in the clothing and fashion industry in Turkey. In 2023, the DEFACTO brand has experienced rapid growth and currently provides products to fashion enthusiasts in 93 countries across five continents through 500 stores and e-commerce channels.

Savage x Fenty is a designer brand founded by American singer Rihanna. The design style is fashionable and avant-garde, providing a variety of underwear and home clothing, aiming to empower women with confidence and strength. Reasons for recommending this brand: On the one hand, the brand focuses on the younger generation, especially the young women market, promoting through social media and celebrity power, aligning with the shopping habits and aesthetics of young people, in order to attract their attention and loyalty. On the other hand, the design of Savage x Fenty's new home clothing this season incorporates more sports elements, such as football. This design trend reflects the brand's keen perception of fashion trends and can cater to young people's pursuit of fashion and sports style. These new products are presented in the form of comfortable jerseys and sports bras, which can meet the demand of young consumers for fashionable home wear.