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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Shirt Fabric -- The TOP Ranking of Menswear

    2024-01-15 25033

    Shirt Fabric -- The TOP Ranking of Menswear

    This report is based on the comprehensive analysis of the TOP 100 hot list of men's shirt fabrics based on user download and interaction data from POP Fashion in the past three months. In the TOP Hot List of the past three months, LouisVuitton is the most popular men's shirt brand, followed by BOSS and ZEGNA. According to the analysis results of the TOP Hot List, cotton textiles mainly blended with multi-component fabrics such as wool and viscose are the main fabrics for developing men's shirts, accounting for up to 39%. Fabric with rich styles decorated with patterns is popular in men's shirts, especially printed and dyed striped plaid fabrics, which account for 20% and 19% respectively. The proportion of elegant jacquard, sports synthetic fiber, and silk glossy fabrics has decreased compared to the previous hot list.

  • Nostalgic and Sexy -- The Analysis of Christian Wijnants The Womenswear Designer Brand

    2024-01-09 6275

    Nostalgic and Sexy -- The Analysis of Christian Wijnants The Womenswear Designer Brand

    Christian Wijnants is a personal brand of the same name launched by Belgian designer Christian Wijnants in 2003. Unique printing is the core of the brand's reputation, with psychedelic and retro patterns, bold color jumps, and a clever balance between business and creativity. The work expresses a strong personal style. In the latest design of the 2023/24 autumn/winter collection, common techniques such as abstract brushstroke printing, complex visual flowers, and stacked structures are used to create a strong sense of nostalgia. The cutting revolves around modern female silhouettes, emphasizing the sexy and youthful attributes, practical daily use, and ultra fashionable. This report will focus on analyzing the highlights of the new product.

  • The Comprehensive Fabric Analysis of Benchmark Womenswear Brand

    2023-12-30 26422

    The Comprehensive Fabric Analysis of Benchmark Womenswear Brand

    The simple and neat cutting and exquisite fabric texture of the simple European style are highly favored by consumers and have become a key style for women's clothing. Usually, natural materials such as cotton, linen, and silk are used to show comfortable wearing and delicate textures, showcasing a low-key and introverted elegant temperament. This report focuses on the hot selling items of the 23/24 autumn and winter of the domestic benchmark brand for women's clothing in the simple European style, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in the simple European style.

  • Elegant Commute -- The Comprehensive Analysis of Luxury Brand

    2023-12-28 53104

    Elegant Commute -- The Comprehensive Analysis of Luxury Brand

    This issue's comprehensive analysis focuses on the elegant commuting style, with a focus on individual items such as dresses, shirts, and jackets. The analysis will be conducted on clothing from the 2024 Early Spring or 24 Spring/Summer collections of relevant brands. In addition to gorgeous decorations such as feathers, gemstones, and bows, details such as collar ribbons, draped fabrics, and body wraps have become important design elements for this season's elegant commuting.

  • Quiet Luxury -- The Comprehensive Analysis of Womenswear Designer Brand

    2023-12-12 24655

    Quiet Luxury -- The Comprehensive Analysis of Womenswear Designer Brand

    Quiet luxury style women's clothing is a fashion style combining simplicity, Korean fashion and luxury elements. Emphasis is placed on simplicity and cleanliness in application, with simple lines and cuts as the main focus, incorporating some luxurious elements such as sequin decoration and luxurious fabrics. Paired with Korean popular elements such as fashion waistband design, pleats, tie ups, wrap ties, etc., each item has a youthful, fashionable, and personalized design. Accessories such as metal decorations and exquisite handbags can be chosen to enhance the overall sense of luxury. Brand recommendations: KINDERSALMON, Gabriel Lee, Source Unknown, RECTO, Rejina Pyo, Le17 September, and FACE NONE.

  • Minimalist Commuting -- The Analysis of BOSS The Luxury Menswear Brand

    2023-11-29 39160

    Minimalist Commuting -- The Analysis of BOSS The Luxury Menswear Brand

    The BOSS23/24 Autumn/Winter Masterpiece Series is newly presented, crafted with exquisite craftsmanship to create elegant quality. The elegant silhouette collides with the soft interior, perceiving warmth, emitting calm charm, and lighting up an elegant style.

  • Relaxation and Minimalism -- The Analysis of RUOHAN The Womenswear Designer Brand

    2023-11-20 19986

    Relaxation and Minimalism -- The Analysis of RUOHAN The Womenswear Designer Brand

    RUOHAN is a women's clothing brand of the same name founded by Nie Ruohan, a fashion designer who graduated from Parsons School of Design, in March 2021. The design is innovative, with excellent fabrics, precise and slim cutting, and a neutral style. Every detail showcases the essence of minimalism. The theme of the RUOHAN 2023 Autumn/Winter series is "Invisible Form", using soil as a conceptual metaphor to return to the original function of clothing and explore the essence of clothing's existence. All clothing in this series starts from a square sketch and is deconstructed and cut. Visualize the intangible clothing in a regular manner. 2D to 3D, planar to three-dimensional. This season, we use a warm off white color scheme to create sculptural texture folds through the design of structural cutting and the drape properties of the fabric itself.

  • Playful Minimalism -- The Analysis of SUNNEI The Womenswear Designer Brand

    2023-11-16 6593

    Playful Minimalism -- The Analysis of SUNNEI The Womenswear Designer Brand

    Italian fashion brand SUNNEI was founded in 2014 by designers Simone Rizz and Loris Messino. SUNNEI excels in transforming the lazy Italian lifestyle into the concept of their brand, combining the craftsmanship spirit of Italian manufacturing with innovative and avant-garde creativity, and integrating it with modern art, constantly breaking people's traditional perception of fashion. The brand motto is' Everyday I wear Sunnei ', and the concept of being burden free and easy to live has always been running through the brand's design. Minimalism, playfulness, freshness, and fun are the core styles of the brand. This season's autumn and winter series tells the story of confidence, freedom, trust, adventure, and interaction. The models of the SUNNEI 2023 Autumn/Winter series runway are composed of a team of designers, assistants, and managers from the brand. The models follow the melody of rock music and walk down a petite runway, spinning at the end, jumping off the stage, surfing in the crowd, and lying down for a walk.

  • The TOP Ranking of Men's Shirt
    Data Reports

    2023-11-13 55228

    The TOP Ranking of Men's Shirt

    According to the analysis of the top 100 men's clothing shirt data downloaded by users from September to October, it can be seen that minimalist and street trendy casual are the mainstream styles of shirts in the near future; In terms of pattern design, plant flowers and street fashion patterns are the main elements,; In terms of details, pocket design, stitching decoration, and visual segmentation are currently popular concerns in shirt design.

  • Retro Carnival -- The Analysis of Casablanca The Menswear Designer Brand

    2023-11-03 6171

    Retro Carnival -- The Analysis of Casablanca The Menswear Designer Brand

    Charaf Tajer, a Moroccan French designer who founded the brand Casablanca in 2018, is also one of the founders of the Pigalle brand. Casablanca's unique and intimate aesthetic framework is inspired by Paris and Casablanca, supported by the rich industry experience of designers. Charaf injects its unique understanding of French style into the brand's products, integrating European precision cutting techniques with North African cultural elements, bringing a refreshing and high-quality casual sportswear. Casablanca, the eponymous city of Casablanca, not only brings a continuous source of joyful inspiration to the brand, but also establishes a light retro design tone, bringing exotic floral patterns to silk shirts and basic T-shirts. Casablanca has a unique attitude towards herself and a striking and arrogant temperament, bringing refreshing elements to a deep level of leisure style, while conveying romantic pleasure and the lazy atmosphere of Mediterranean life.

  • Modern Commuting -- The Analysis of PRADA The Luxury Menswear Brand

    2023-11-02 35525

    Modern Commuting -- The Analysis of PRADA The Luxury Menswear Brand

    The PRADA 23/24 autumn and winter series advertising blockbuster opens an incredible surreal dialogue between characters and flowers, unreal and real. The size of the flower transforms into a vivid protagonist here, possessing unique beauty. Advertising blockbusters use flowers as metaphors to vividly express inner emotions and awareness.

  • Modern Quiet Luxury -- The Analysis of Source Unknown The Womenswear Designer Brand

    2023-10-31 15364

    Modern Quiet Luxury -- The Analysis of Source Unknown The Womenswear Designer Brand

    Source Unknown, a designer brand from South Korea, was established in March 2020. It is a multi brand collection online store with a simple overall style and cross seasonal item combinations that combine fashion trends. Almost every week, it brings fresh and trendy items. The brand's 2023 autumn and winter series, in the trend of minimalist fashion, features warm and tactile knitted and woolen materials, detailed designs such as wrapping, pleating, off shoulder, and staggered deconstruction, combined with a large silhouette to present a series of elegant, relaxed, minimalist, and modern and elegant styling combinations, showcasing a combination of female hardness and softness.

  • The Analysis of Ami Alexandre Mattiussi The Menswear Designer Brand

    2023-10-24 5932

    The Analysis of Ami Alexandre Mattiussi The Menswear Designer Brand

    The Ami Alexandre Mattiussi 23/24 Autumn/Winter collection returns to the essence of the brand's style, simple, practical, and dynamic. This pragmatic aesthetics does not pursue flashiness and gimmicks, but focuses on the feelings of the wearer. Proportional adjustments and loose silhouettes make wearing more comfortable and refined.

  • The Analysis of ROMANCHIC The Womenswear Designer Brand

    2023-10-23 17054

    The Analysis of ROMANCHIC The Womenswear Designer Brand

    ROMANCHIC designer Choi Hyejong graduated from the Fashion Design Department at Parsons School of Design in New York in 2004 and returned to South Korea to start her own brand ROMANCHIC in 2015. The creative concept of the brand is to use various types of fabrics and technologies to find a balance between female femininity and modernity, and to find authentic roles for contemporary women. Romanticism is the main spirit emphasized by the brand, committed to presenting a simple, exquisite, and elegant contemporary female image. In the 2023 Autumn/Winter collection, ROMANCHIC is inspired by Queen Elizabeth of Austria. The entire autumn and winter series not only showcases a gorgeous exterior, but also expresses another kind of loneliness within the queen. The silhouette details of lace, ruffles, and ribbons accentuated the beauty and elegance of women of that era.

  • Desert Wasteland -- The Analysis of IMMI The Womenswear Designer Brand

    2023-10-23 8067

    Desert Wasteland -- The Analysis of IMMI The Womenswear Designer Brand

    IMMI is a clothing brand founded by XIAO JUN and XIAO MIN, named after the concept of 'you and me in the mirror, symmetrical aesthetics'. IMMI adheres to the use of environmentally friendly fabrics, precise patterns, and ultra-high level of craftsmanship requirements. Focusing on neutral cutting and color tones, showcasing a new personality based on classic style, rational and emotional, showcasing a balance of uniqueness and constraint, giving it a refined silhouette evolution every season, achieving diverse outfits. Stories of the Sahara "is the brand's theme for this season, paired with this year's hot autumn and winter Maillard color scheme, creating a desert feel and bringing an apocalyptic wasteland atmosphere.

  • The Analysis of LILANZ The Benchmark Menswear Brand
    Data Reports

    2023-10-19 34165

    The Analysis of LILANZ The Benchmark Menswear Brand

    LILANZ was founded in 1987 and is a foreign-funded enterprise solely established by Hong Kong Lilang Clothing Co., Ltd. The company is located in Jinjiang City, the famous hometown of overseas Chinese in the hinterland of the Golden Triangle in southern Fujian. In 2000, LILANZ was the first to propose the concept of "business casual men's clothing" in China, establishing its unique style positioning and becoming a pioneering brand for business men's clothing. LILANZ adheres to the brand philosophy of "simplicity rather than simplicity" and always adheres to the business philosophy of "treating people with sincerity and winning the market". The "LILANZ" products are divided into two categories: orthodox and casual. They have their own products throughout the year, accompanied by matching products such as neckties, belts, and socks. They are exquisite in craftsmanship, novel in style, and of high quality, suitable for the taste of Chinese consumers.

  • The Analysis of YCH The Womenswear Designer Brand

    2023-10-13 20115

    The Analysis of YCH The Womenswear Designer Brand

    The designer brand YCH was founded by designer Choon Ho Yoon in Seoul in 2016. It is a popular and representative first tier brand in South Korea and is highly loved by celebrity bloggers. YCH's design is imbued with a cool and elegant atmosphere, with simple lines and strong contrast, once blending women's confidence and strength into their creations. The latest 23/24 Autumn/Winter collection revolves around independent women, interpreting the fashionable charm of women's power. With improved tailoring and local irregular structures, it embellishes daily items with the popular Maillard color scheme, blending and matching the natural beauty of modern women's masculine and feminine style. This report will analyze the highlights of the new product.

  • Military Industry -- The Analysis of Maharishi The Menswear Designer Brand

    2023-10-11 15261

    Military Industry -- The Analysis of Maharishi The Menswear Designer Brand

    The Maharishi brand was founded by Hardy Blechman in London, UK in 1995, under the brand name Sanskrit, meaning 'Great Dreamer'. The brand is based on Hardy Blechman's love for environmental protection and camouflage, and incorporates the functionality, durability, and toughness of military uniforms into clothing design. The brand is known for its use of linen fabrics, natural fibers, organic cotton, and recyclable military clothing. After 2000, Maharishi began to transform, with strong Asian elements such as Chinese dragon totems, Japanese geisha, and language replacing the original focus on camouflage military details. At the same time, the brand's proud embroidery and high-end fabrics have also attracted rare joint branding opportunities such as G-SHOCK and Undefeated.

  • Elegant Gentlemen -- The Analysis of Paul Smith The Luxury Menswear Brand

    2023-10-09 6134

    Elegant Gentlemen -- The Analysis of Paul Smith The Luxury Menswear Brand

    The Paul Smith 23/24 Autumn/Winter collection features a textured formal outfit that outlines a modern silhouette, with a focus on timeless texture tailoring. It cleverly adapts to diverse occasions and creates an ideal urban gentleman style, vividly interpreting Sir Paul's iconic classic and highlighted philosophy.

  • Sweet Cool Girl -- The Comprehensive Analysis of Womenswear E-commerce Brand

    2023-10-09 24062

    Sweet Cool Girl -- The Comprehensive Analysis of Womenswear E-commerce Brand

    Sweet and cool young ladies blend sweet and trendy elements, showcasing the delicate, romantic, cool, hot and diverse images of young girls. Sweet and cool girls like to wear short skirts, dresses, and sweet style tops, paired with handsome denim jackets or leather jackets, showcasing the perfect balance between sweetness and coolness. At the same time, they also pay attention to details and like to use sweet elements such as lace, sequins, feathers and other decorations to showcase the cuteness and romance of girls; Or use leather or metal materials to show a tough and unrestrained side.

  • Oppenheimer -- The Comprehensive Analysis of Womenswear Designer Brand

    2023-09-26 16836

    Oppenheimer -- The Comprehensive Analysis of Womenswear Designer Brand

    The dressing style of intellectuals in the 1940s is characterized by wearing suits, ties, and porkpie hats. In the movie city scene, the designer selected a blue shirt and a gray suit for the protagonist. When he arrived in New Mexico, he wore more gray and khaki colors to match the land. The successful release of the film has once again fueled the trend of fall and winter fashion. The fusion of "quiet luxury," "intellectualism," and "academia" creates an atmosphere that highlights the characters' individual traits. The three codes of preppy style are tweed, wool vests, and oversize clothing. During that era, wide ties and well-fitted pants were popular. The favorite coats were brown and gray herringbone. Sometimes, a dark brown or navy blue overcoat and trench coat were worn as well.

  • Relaxing & Minimalist -- The Comprehensive Analysis of Womenswear Designer Brand

    2023-09-22 46892

    Relaxing & Minimalist -- The Comprehensive Analysis of Womenswear Designer Brand

    Relaxed minimalism is a clothing style that emphasizes comfort and simplicity, striving to maintain a relaxed and easy-going state at all times. It focuses on clothing layers and flexibility, presenting a subdued and calm atmosphere without deliberate exuberance, emphasizing effortless comfort. In practical design, it often considers the fusion of low saturation aesthetics and literary temperament with Scandinavia, using high-end materials such as cashmere and silk. The clean tailoring and high-quality fabrics of the clothes showcase the relaxed and harmonious beauty between people and their garments in both movement and stillness! Recommended brands: Viktoria Chan, House of Dagmar, Toteme, Studio Nicholson, CLANE, as well as online brands INSIS and Unspoken.

  • Cutting-edge Classic -- The Analysis of LOW CLASSIC The Womenswear Designer Brand

    2023-09-21 10807

    Cutting-edge Classic -- The Analysis of LOW CLASSIC The Womenswear Designer Brand

    LOW CLASSIC is a brand founded by three designers in South Korea in 2009. Minimalism serves as the foundation of the brand, while practicality is its core. The brand's product designs combine avant-garde and practical elements and emphasize exquisite tailoring. They incorporate a blend of French elegance and American simplicity, creating a sporty and casual style. The latest 23/24 autumn/winter collection offers versatile pieces that allow urban professionals to freely mix and match according to their diverse lifestyles, creating a modern and minimalist new look. In this collection, the designers draw inspiration from the brand's classic elements and focus on avant-garde, sexy, modern, and sleek visual expressions. Sharp-cut suits and coats exude modern fashion charm, while shirts, trousers, and other items emphasize a fashionable concept for daily life. This report will analyze the highlights of the new collection.

  • French Style -- The Comprehensive Analysis of Luxury Brand

    2023-09-19 59683

    French Style -- The Comprehensive Analysis of Luxury Brand

    French style draws on the gentle romanticism of traditional French aesthetics and incorporates the casual and elegant elements of minimalism, while retaining the texture and details of the vintage atmosphere. It blends classic and modern elements, showcasing a carefree attitude towards life.

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23/24AW Shirt Fashion Clothing Trend Analysis | POP Fashion

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