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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • The Comprehensive Analysis of Sports Retail Market in January

    2024-01-26 10778

    The Comprehensive Analysis of Sports Retail Market in January

    The main filming locations this month are Shanghai and Beijing. The retail market focuses on sports and leisure, yoga and fitness, and outdoor sports styles in autumn and winter; According to market analysis, the clothing market showcases a hot fashion and sports style everywhere.

  • A/W 23/24 Women's Down Jacket Market Verification

    2024-01-22 5311

    A/W 23/24 Women's Down Jacket Market Verification

    Through market research on the 23/24 autumn/winter women's cotton down jackets, the key styles, colors, silhouettes, and process details of this season's down jacket design can be identified. This article will compare the prediction of the design trend of POP23/24 autumn/winter women's down jackets and verify the trend of cotton down jacket design for this year by combining it with the popular styles in the market.

  • 2023 Annual TOP Tanking of Menswear
    Data Reports

    2024-01-15 27471

    2023 Annual TOP Tanking of Menswear

    This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, select the top 10 men's clothing brand hot search list for the year, in order to better understand industry trends and new season development.

  • Street Fashion -- The Comprehensive Analysis of Men's Knitwear Designer Brand
    Hot

    2024-01-11 6188

    Street Fashion -- The Comprehensive Analysis of Men's Knitwear Designer Brand

    Fashion streets are mainly characterized by fashionable and casual styles, as well as street fashion brands. Sweaters under this style are also one of the key design directions to focus on. This article will elaborate on the three distinctive and charming brands of Off White, ADER error, and Palm Angels, as detailed in the following text.

  • Street Fashion -- The Comprehensive Analysis of Korean Kidswear Designer Brand
    Hot

    2024-01-08 7550

    Street Fashion -- The Comprehensive Analysis of Korean Kidswear Designer Brand

    Street fashion mainly focuses on streetwear brands and Japanese and Korean leisure styles. Skateboarding culture and American retro under this style are also one of the key design directions to focus on. This article will elaborate on six distinctive and charming brands, HIRO, via September, icebiscuit, Blablakia, THEDOUGHNUTCLUB, and LITTLE DEPT. Please refer to the following text for details.

  • 2023 Fashion Data of Down Jacket
    Hot

    2023-12-30 31579

    2023 Fashion Data of Down Jacket

    Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.

  • Positioning Pattern -- The TOP Ranking of Men's Pattern
    Data Reports

    2023-12-29 63622

    Positioning Pattern -- The TOP Ranking of Men's Pattern

    According to the analysis of the top 100 men's clothing positioning patterns downloaded by users from November to December, the popularity of trendy patterns in the art street is still high, and American retro patterns can be given special attention; Outdoor sports patterns are still popular among consumers. Business pattern design is mainly based on the combination of text and geometry design techniques.

  • Dynamic Streetwear -- The Comprehensive Analysis of Luxury Boys' Sweatshirt
    Hot

    2023-12-29 6414

    Dynamic Streetwear -- The Comprehensive Analysis of Luxury Boys' Sweatshirt

    The luxury brand hoodies for boys have won the favor of consumers with their unique design, high-quality materials, and exquisite craftsmanship. With the increasing attention of society to diversification and environmental protection, it leads the trend of the children's clothing industry.

  • T-Shirt/Sweatshirt -- The TOP Ranking of Menswear
    Data Reports

    2023-12-28 69901

    T-Shirt/Sweatshirt -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's T-shirts/sweatshirts downloaded by users from November to December, lightweight machinery and micro-trend sports are the key styles in the recent T-shirt/sweatshirt market. The focus of patterns remains on textual variations. In terms of details, personalized patchwork, innovative pockets, and logo designs have received more attention. As for craftsmanship, distressed finishes are a popular direction. Additionally, ribbon as a decorative accessory is also a noteworthy design element.

  • Nostalgic Casual -- The Comprehensive Analysis of Women's Denim Designer Brand

    2023-12-27 9377

    Nostalgic Casual -- The Comprehensive Analysis of Women's Denim Designer Brand

    The "Nostalgic Casual" style continues the interpretation of the classic retro style, integrating nostalgic elements with modern design concepts, showcasing a unique fashion attitude. The denim category, as an important part of it, has become an indispensable element in the nostalgic leisure style. Designers can create diverse retro style clothing for different occasions, and can also mix and match with other popular elements such as street style, breaking free from fixed frames, and creating unique design works. The "Nostalgic Casual" style of autumn and winter is being used by major clothing brands such as Acne Studios, Evisu, Maison Mihara Yasuhiro, etc. Nostalgic leisure will continue to have an impact on the fashion industry, becoming a fashion bridge connecting the past, present, and future.

  • The Comprehensive Analysis of Boyswear E-Commerce Brand
    Hot

    2023-12-27 4501

    The Comprehensive Analysis of Boyswear E-Commerce Brand

    In December, there is a sales boom for children's clothing and youth autumn and winter styles. As a rapidly developing sub field in the fashion industry, youth clothing is full of vitality and innovation in its future development trend. Currently, with the increasing consumption power of the younger generation and the continuous rise of personalized demand, the youth clothing market is showing characteristics of diversification, personalization, and sustainable development. Teenagers' e-commerce brand development direction mainly focuses on mountain outdoor style, college style, leisure sports style, fashion brand style and China-Chic.

  • Cold Endorphins -- The Comprehensive Analysis of Menswear E-Commerce Brand
    Hot

    2023-12-25 11540

    Cold Endorphins -- The Comprehensive Analysis of Menswear E-Commerce Brand

    In addition to dopamine in summer, the Maillard style of early autumn is also very popular, and another trend with full personality is gradually emerging, which is the dark endorphin style. If dopamine is the color of joy, then endorphins are the silent black. Through personalized dressing, expressing inner emotions and attitudes through clothing, showcasing an independent and pursuit of unique attitudes, just like the feeling that endorphins bring to people, calm and full of power, it is a mysterious, cold and exquisite atmosphere.

  • The TOP Ranking of Down Jacket

    2023-12-25 63593

    The TOP Ranking of Down Jacket

    According to the analysis of the top 100 downloads of cotton down for men's and women's clothing from November to December in POP, the fashion and leisure style for men's clothing is more prominent, followed by the fashion and functional style, and the middle style is mainly used for women's clothing. It is worth noting that some new Chinese style down jackets have still received a lot of attention from users this month. In terms of silhouette, the loose and straight fit version is the main one, followed by the A-line version, including straight bread jacket, lightweight down jacket, down vest, motorcycle jacket, etc; In terms of craftsmanship details, protective hoods, contrasting color splicing, modular deconstruction, and stitching are given special attention; On the fabric side, fabrics with special textures, such as corduroy and fleece, are highly valued.

  • The Comprehensive Analysis of Menswear Wholesale Market in Guangzhou from November to December

    2023-12-22 10441

    The Comprehensive Analysis of Menswear Wholesale Market in Guangzhou from November to December

    From November to December, the wholesale market for men's clothing in Guangzhou mainly focuses on winter and spring items, with styles such as sports and leisure, casual fashion, urban outdoor, and retro nostalgia. In terms of color, neutral tones such as blue-green, electronic khaki, etc. are the main choices, while styles should be based on actual wear. The pattern can focus on texture, brushstrokes, distressed and mottled patterns, and scattered text in a slightly trendy direction. Details such as a half open collar, pocket design, and stitching, as well as functional buttons and cold metal accessories, should be the key design elements to pay attention to. This article will elaborate on six aspects: key styles, colors, patterns, details, accessories, and popular market styles.

  • Streetwear Fashion -- The Comprehensive Analysis of Chinese Men's Knitwear Designer Brand
    Hot

    2023-12-22 5768

    Streetwear Fashion -- The Comprehensive Analysis of Chinese Men's Knitwear Designer Brand

    Streetwear mainly focuses on street fashion brands and fashionable casual styles, and sweaters under this style are also one of the key design directions to focus on. This article will elaborate on the three distinctive and charming brands of TiwillTang, LIMPIDOCULUS, and ArguE CultureE, as detailed in the following text.

  • Trendy Pattern -- The TOP Ranking of Boyswear
    Hot

    2023-12-20 15381

    Trendy Pattern -- The TOP Ranking of Boyswear

    According to the POP 2023 Top 100 Downloads of Boy Patterns by Users, American retro and street trendy signs are the key styles of boy patterns this month. The American retro style of teenagers still has high attention this month, and in addition, under the influence of the metallic style, Gothic Y2K style patterns are gradually gaining widespread attention from designers. The image pattern uses black and white contrast to highlight the visual effect of animal contours. This month, the proportion of street elements in the boy pattern gradually increases, such as graffiti elements, letter stickers, Gaussian blur techniques, and so on.

  • Athleisure -- The TOP Ranking of Sportswear
    Data Reports

    2023-12-18 64184

    Athleisure -- The TOP Ranking of Sportswear

    According to the analysis of the top 100 downloads of men's and women's sportswear and leisure clothing by users from November to December, market attention is more focused on well-known foreign sports brands. In terms of style, the main popular ones are the fashionable and casual style with strong practicality, as well as the trendy fashion style. In terms of details, modular segmentation, ribbon decoration, badge identification, rope decoration, side seam decoration, thread decoration, heterogeneous splicing, etc. are more concerned. Light and thin quilted cotton clothes, short cotton down jackets, fitted small leg guard pants, loose straight leg guard pants, etc. have received more attention in terms of silhouette.

  • Nostalgic and Sexy -- The Analysis of Andersson Bell The Womenswear Designer Brand

    2023-12-14 6003

    Nostalgic and Sexy -- The Analysis of Andersson Bell The Womenswear Designer Brand

    Andersson Bell, a Korean designer brand, was founded in 2014. Its philosophy reinterprets Nordic aesthetics and ways of thinking from a unique cultural perspective in South Korea. It excels at integrating the past and present, tradition and trends, and its design direction is adept at integrating elements such as street, art, and culture, advocating for freedom of dressing. Most of the items are presented in unisex unisex unisex styles, which are more practical for both men and women in daily life. They break the limitations of gender and body shape, and the styles are constantly updated and refined, while infiltrating the Nordic slow life aesthetics, giving clothing cultural connotations and value. In the latest design of the 2023/24 autumn/winter collection, common techniques such as hollowing out, splicing, and plaid create a strong nostalgic visual. Modern design techniques showcase playful street dressing, which is both practical and fun in daily life. This report will focus on analyzing the highlights of the new product.

  • The Data Analysis of Menswear E-Commerce Products
    Hot

    2023-12-12 28668

    The Data Analysis of Menswear E-Commerce Products

    Based on recent Taobao hot search keywords, the following TOP10 consumer hot search list (men's clothing) has been compiled. The list mainly focuses on single item and style dimensions, and summarizes hot search content such as trendy bookworms, Dirty Fit, three proof down jackets, black new Chinese style, rebellious motorcycle style, shirt style down jacket, leather and fur integrated motorcycle suit, American style workwear pants, She Pai autumn and winter coats, and endorphin wearing.

  • Dirty Fit -- The Comprehensive Analysis of Menswear E-Commerce Brand

    2023-12-08 21500

    Dirty Fit -- The Comprehensive Analysis of Menswear E-Commerce Brand

    The Dirty fit style refers to a fashion concept that combines functionalism, future technology, and protective functional requirements. Through functional fabrics, unique exterior designs, and modular details, it presents a dirty, messy, and personalized effect. This style explores elements such as wear and tear, wrinkles, washing, and graffiti in clothing materials and effects, creating a futuristic aesthetic system that is streetwear, wasteland, or anti civilization, showcasing the unique beauty of old and damaged items, emphasizing individuality and non-traditional aesthetic aesthetics.

  • Hardware Girl -- The Comprehensive Analysis of Womenswear Designer Brand

    2023-12-08 22317

    Hardware Girl -- The Comprehensive Analysis of Womenswear Designer Brand

    Recently, Tiktok E-commerce and VOGUE jointly released the new fashion trend of hardware girls, which has reached 1.3 billion times of popularity and is in continuous fermentation. As a new generation from an international diversified perspective, hardware girls do not follow the ever-changing trends in their fashion styles. Instead, they are enthusiastic about showcasing their individuality and interpreting fashion trends that belong exclusively to them through creative ways of stacking metal textured items. In the street trend poster released together, the "Hardware Girl" emphasizes all "shiny elements" in her daily fashion, such as metal coating, metal color, metal material, patent leather, glossy surface, glitter, glossy satin, etc., igniting a trend of metallic aesthetics for the dull autumn and winter.

  • New Vintage -- The Analysis of Men's Street Styles

    2023-12-07 11204

    New Vintage -- The Analysis of Men's Street Styles

    The highly rebellious New Vintage style is represented by distressed stains and worn out items, with a focus on distressed printed T-shirts/hoodies, vintage loose floor pants, vintage leather jackets, and denim sets. The Jorts style, vintage jacket+distressed jeans, and cropped cotton down jacket+denim pants provide reference and inspiration for New Vintage players.

  • California Post College -- The Analysis of Palm Angels The Menswear Designer Brand

    2023-12-05 7067

    California Post College -- The Analysis of Palm Angels The Menswear Designer Brand

    Palm Angels is a fashion brand founded by renowned Italian photographer Francesco Ragazzi, who previously worked at Moncler. Francesco Ragazzi's creation of Palm Angels was purely accidental. At the time, he was taking photos of a group of skateboarding youths with angel halos in the sunlight on Venice Beach in Los Angeles. The moment was so beautiful that he decided to create a brand to tell the story of skateboarding youths and their street culture. From sportswear inspired by the 1970s to distressed jeans and sweatshirts featuring sunny California patterns, it's not difficult to see why Palm Angels have become a beloved fashion focal point as long as you take a closer look. Because in Ragazzi's hands, each series fully embodies his unique perspective inspired by skateboarding culture, demonstrating an unequivocal novelty and trendy fit. Palm Angels successfully blends American street fashion style with Italian high-end ready to wear style, full of street style while also exuding a sense of luxury.

  • Street Hip Hop -- The Comprehensive Analysis of Designer Brand

    2023-11-30 8366

    Street Hip Hop -- The Comprehensive Analysis of Designer Brand

    The main cultural background of hip-hop fashion is hip-hop culture, which originated in New York City, USA in the 1970s. It tightly ties music, dance, graffiti, and clothing together, becoming the most dominant youth style of the 1990s. In 2017, with the popularity of the program "Hip Hop in China", hip-hop style became popular in China. The characteristic of hip-hop style clothing is "oversized", which creates a rebellious and cynical dressing style.

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23/24AW Avantgarde Brand Fashion Clothing Trend Analysis | POP Fashion

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