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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Quiet Luxury Style -- The Comprehensive Analysis of Menswear Designer Brand

    2024-01-18 15192

    Quiet Luxury Style -- The Comprehensive Analysis of Menswear Designer Brand

    The quiet luxury style is a continuation of the Old Money Aesthetics craze sparked by the American drama "Succession". Quiet luxury, as the name suggests, returns to luxury with a low-key attitude and is a new era of minimalism, known as "Quiet luxury". It is not entirely minimalist, nor is it so sexually aloof. It is a style that is not as simple as minimalism, but more refined than a sexually aloof style. The quiet luxury style emphasizes high-quality and practical clothing. In terms of color, neutral colors such as gray, black and white, or rice are the preferred direction, while retaining simple main colors to emphasize the overall harmony; Smooth lines, appropriate cutting, simple and sophisticated design, combined with textured fabrics, create a restrained and sophisticated atmosphere for dressing.

  • Cardigan -- The TOP Ranking of Men's Knitwear
    Data Reports

    2024-01-18 6886

    Cardigan -- The TOP Ranking of Men's Knitwear

    According to the TOP10 (1-5, 6-10 from left to right) list, the men's sweater and cardigan market in January focused on the brand selection column, with the main brands being Louis Vuitton and GUCCI, and other brands receiving average attention. From the top 10, it can be seen that there is a higher demand for business and fashion casual styles in men's sweater cardigan styles, as well as a higher attention to detail stitching, local patterns, and craftsmanship details.

  • Allover Pattern -- The TOP Ranking of Menswear
    Data Reports

    2024-01-17 21870

    Allover Pattern -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's clothing positioning patterns downloaded by users from December to November, the popularity of full text printed patterns is still high, and classic checkered patterns can be given special attention; Sports camouflage patterns are still popular among consumers. Business pattern design is mainly based on the combination of text and geometry design techniques.

  • Shirt Fabric -- The TOP Ranking of Menswear

    2024-01-15 21092

    Shirt Fabric -- The TOP Ranking of Menswear

    This report is based on the comprehensive analysis of the TOP 100 hot list of men's shirt fabrics based on user download and interaction data from POP Fashion in the past three months. In the TOP Hot List of the past three months, LouisVuitton is the most popular men's shirt brand, followed by BOSS and ZEGNA. According to the analysis results of the TOP Hot List, cotton textiles mainly blended with multi-component fabrics such as wool and viscose are the main fabrics for developing men's shirts, accounting for up to 39%. Fabric with rich styles decorated with patterns is popular in men's shirts, especially printed and dyed striped plaid fabrics, which account for 20% and 19% respectively. The proportion of elegant jacquard, sports synthetic fiber, and silk glossy fabrics has decreased compared to the previous hot list.

  • Business Pants Fabric -- The TOP Ranking of Menswear

    2024-01-12 4648

    Business Pants Fabric -- The TOP Ranking of Menswear

    This report is based on the comprehensive analysis of the top 100 business men's clothing fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, ZEGNA is the most popular business men's pants brand, followed by BOSS and Hermes. According to the analysis results of the TOP Hot List, multi-component worsted and comfortable cotton textiles are the most popular fabric styles in men's pants, accounting for about 60% of the total. The popularity of pants developed using worsted flannel fabric by representative brands such as DIOR MEN has increased, accounting for 13%. It is worth noting that the popularity of light outdoor functions has expanded the application range of functional synthetic fabrics in business style men's pants, with corresponding investment value.

  • Urban Business -- The Comprehensive Analysis of Luxury Brand

    2024-01-12 23618

    Urban Business -- The Comprehensive Analysis of Luxury Brand

    Mature business style emphasizes the overall style's conciseness, formality, and professionalism. The classic cutting and styling focus on fitting and slimming; Prefer neutral colors in terms of color, giving a stable and professional impression; The detailed design is concise and neat, avoiding excessive and cumbersome decorations, striving for simplicity without losing taste. The quiet luxury style emphasizes clothing with high quality and practicality. In terms of color, neutral colors such as blue, white, gray, and rice are the choice direction, while retaining simple main colors to emphasize the overall harmony; Smooth lines, appropriate cutting, simple and sophisticated design, combined with textured fabrics, create a restrained and sophisticated atmosphere for dressing. The commuting outdoor style combines the characteristics of business and outdoor sports, emphasizing the practicality and comfort of clothing, incorporating design elements that conform to modern urban aesthetics and convenient living, and pursuing multifunctionality to cope with the scene transition between daily work and outdoor environment.

  • The Data Analysis of Cross-border E-commerce for Menswear in December
    Data Reports

    2024-01-09 8102

    The Data Analysis of Cross-border E-commerce for Menswear in December

    With the continued popularity of sportswear, sports category items continue to be popular among consumers, with sportswear, sun protection shirts, sports polo shirts and other items being the main focus in December.

  • The Data Analysis of Menswear E-Commerce in December
    Data Reports

    2024-01-08 18885

    The Data Analysis of Menswear E-Commerce in December

    According to the sales proportion of Tiktok men's clothing category in December, down jacket is the category with the highest sales, accounting for 19.63%. Following closely behind is the casual pants category, accounting for 17.82%. Woolen jackets and jackets account for 8.24% and 7.56% respectively. The proportion of category sales in December reflects that in December, Tiktok users have a strong demand for down jacket, trousers, overcoat, jacket and other autumn and winter items, and sweater and knitwear/sweater have also received high attention.

  • Jacket -- The TOP Ranking of Menswear
    Data Reports

    2024-01-03 41687

    Jacket -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's jackets downloaded by users in December, outdoor sports, retro leisure, and minimalist business are the key styles in the recent jacket market. The pattern focuses on letters and is presented through techniques such as beading, hot pressing, and embroidery; In terms of details, detachable design, material splicing, and hardware decoration have received more attention; Zhangzai stickers are a popular craft choice.

  • Minimalist Commuting -- The Analysis of GXG The Benchmark Menswear Brand
    Data Reports

    2024-01-02 22176

    Minimalist Commuting -- The Analysis of GXG The Benchmark Menswear Brand

    Step out of the busy pace and focus on comfortable commuting. The GXG 23/24 Autumn/Winter Zero Pressure Commuting Series is designed to reduce stress during winter commuting. Through the development of various easy-to-care for, lightweight, and pollution-resistant technological fabrics, we have introduced categories such as zero pressure down jackets, zero pressure coats, and zero pressure sweaters. Experience the light and warm, convenient and fashionable new trend in winter commuting.

  • Classical Business -- The Analysis of FENDI The Luxury Menswear Brand

    2023-12-30 34257

    Classical Business -- The Analysis of FENDI The Luxury Menswear Brand

    The FENDI 23/24 autumn/winter men's clothing collection features two main styles: the sparkling elements from the 1970s disco ball and the one shoulder mid length. The double-sided cashmere, leather, jacquard silk, and knitted fabrics appear in the form of cloaks and one shoulder. More visual errors include light colored sheep shears sprayed with dark paint, similar to worn and beloved leather, covered with felt and tassel velvet. The classic FF logo is subtle yet understated.

  • 2023 Fashion Data of Down Jacket
    Hot

    2023-12-30 31579

    2023 Fashion Data of Down Jacket

    Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.

  • Practicality -- The Analysis of CROQUIS The Benchmark Menswear Brand

    2023-12-25 15067

    Practicality -- The Analysis of CROQUIS The Benchmark Menswear Brand

    The CROQUIS Sketches 23/24 Autumn/Winter "Like Water Tangible" series takes inspiration from water, with a flowing style, opening up an endless winter. The series of single items combines practicality and comfort, and the use of soft and lightweight fabrics makes the clothing move according to the situation, like tangible water; The use of inspired jacquard fabric showcases the elegance and shape of winter men's demeanor.

  • The TOP Ranking of Down Jacket

    2023-12-25 63593

    The TOP Ranking of Down Jacket

    According to the analysis of the top 100 downloads of cotton down for men's and women's clothing from November to December in POP, the fashion and leisure style for men's clothing is more prominent, followed by the fashion and functional style, and the middle style is mainly used for women's clothing. It is worth noting that some new Chinese style down jackets have still received a lot of attention from users this month. In terms of silhouette, the loose and straight fit version is the main one, followed by the A-line version, including straight bread jacket, lightweight down jacket, down vest, motorcycle jacket, etc; In terms of craftsmanship details, protective hoods, contrasting color splicing, modular deconstruction, and stitching are given special attention; On the fabric side, fabrics with special textures, such as corduroy and fleece, are highly valued.

  • Pullover -- The TOP Ranking of Men's Knitwear
    Data Reports

    2023-12-21 17895

    Pullover -- The TOP Ranking of Men's Knitwear

    Based on the analysis of the top 100 men's sweater and pullover data downloaded by POP users in December, we found that business and leisure style men's sweater and pullover have attracted much attention from users, becoming a key design direction in the men's sweater and pullover market. Fashion and leisure style followed closely behind, with an increase compared to last month. In addition, the design of patterns has attracted much attention, especially the application of large brand patterns. At the same time, attention has also been paid to the design of needle organization and the embellishment of local details.

  • Mixed College -- The Comprehensive Analysis of Mensweare E-commerce Brands

    2023-12-20 11954

    Mixed College -- The Comprehensive Analysis of Mensweare E-commerce Brands

    Starting from the hot topics of consumer search list # Fashionable Bookworms #, the Mix and Match Academy integrates styles such as Trad Style, Ivy Style, and Preppy Style, combining sporty and formal, rigorous and smooth, tough and soft, and adding smooth cutting and modern style adjustments, presenting a youthful and artistic sense of academy style. This style is characterized by a clever combination of sportiness, formality, rigor, and softness, creating a cool and artistic atmosphere through the color matching of Gray style outfits.

  • Suit -- The TOP Ranking of Menswear
    Data Reports

    2023-12-20 6673

    Suit -- The TOP Ranking of Menswear

    According to the data analysis of the top 100 men's suits downloaded by users in November, the key styles in the recent suit market are business casual and lightweight workwear. In terms of details, there is more attention to changes in the collar and partial splicing. The craftsmanship focuses on water diamonds, pearls, and metal decorations. In terms of silhouette, the wide shoulder design is worth noting. Simple suit styles are enhanced with exquisite detail designs to increase visual appeal and elevate the fashion level of individual pieces.

  • Pullover -- The Data Analysis of Menswear E-Commerce
    Hot

    2023-12-20 23980

    Pullover -- The Data Analysis of Menswear E-Commerce

    Taobao is currently one of the most popular shopping platforms among users, with hundreds of millions of users shopping on Taobao every day. In this vast shopping world, there are many products and stores that attract the attention of users, and some keywords have become popular search terms for users. In 2019, Taobao launched the "Hot Search" function on its homepage. In Taobao's hot search, the higher the popularity of search terms, the higher their popularity among consumers. In this article, we have compiled a consumer hot search ranking list based on the hot search content (in the past 7 days). Based on recent Taobao hot search keywords, the following TOP10 consumer hot search list (men's pullover) has been compiled. The list mainly focuses on single item and style dimensions, and summarizes hot search content such as New Year and Christmas outfits, lazy autumn and winter pullover, asexual outfits, and gray style pullover.

  • Outerwear -- The Data Analysis of Menswear E-Commerce
    Data Reports

    2023-12-18 15163

    Outerwear -- The Data Analysis of Menswear E-Commerce

    In the popular November men's outerwear e-commerce, the most popular styles of men's outerwear are dominated by mountain outdoor and business commuter styles. Among them, practical pockets, detachable inner linings, contrasting colors, as well as plaid patterns and patches are worth paying attention to as design elements. In terms of silhouette, fitted or loose versions are the main options, providing consumers with a more comfortable wearing experience.

  • Outerwear -- The TOP Ranking of Menswear
    Data Reports

    2023-12-06 64615

    Outerwear -- The TOP Ranking of Menswear

    According to the analysis of the TOP 100 men's jacket data based on user downloads in November, business commuting, mountain style, and athleisure are key styles in the recent outerwear market. In terms of details, innovative pockets, optimized front plackets, plush splicing, partial leather embellishments, layered attachments, and hat designs have received more attention. The craftsmanship is focused on blocking, novel quilting, structural taping, and character patches. Classic monograms and adjustable drawstrings are hot choices for patterns and accessories. In terms of silhouette, the fake two-piece design is worth paying attention to.

  • Data Analysis of Cross-border E-commerce for Menswear in November
    Data Reports

    2023-12-05 8308

    Data Analysis of Cross-border E-commerce for Menswear in November

    According to Amazon data statistics, among all Amazon products, men's clothing accessories account for 21% of all clothing accessories, which is not much different from last month. And men's clothing accounted for 38.3% of men's clothing accessories, an increase of 0.1%, with little growth. In November, the sports category remained at the top, accounting for 26%, up 0.1%; The number of shirt products ranked second, accounting for 19.3%, a decrease of 0.4%; The jacket and jacket category ranks third, accounting for 10.2%, up 0.1%.

  • Gentleman Style -- The Analysis of Polo Ralph Lauren The Luxury Menswear Brand
    Hot

    2023-12-05 24627

    Gentleman Style -- The Analysis of Polo Ralph Lauren The Luxury Menswear Brand

    Polo Ralph Lauren was founded by Ralph Lauren in the United States in 1967 and is known for its iconic polo shirt. Its design style is fashionable and elegant, drawing on the elegance of British nobility and the casual style of American sports, forming the brand's unique American style. Polo Ralph Lauren's design works have gained attention and love worldwide due to their exquisite craftsmanship, high-quality fabrics, and classic tailoring. Polo Ralph Lauren's sweater continues traditional classic styles such as V-necks, round necks, and hoodies, emphasizing the selection of high-quality materials such as pure wool and cashmere. The color selection ranges from classic neutral tones to bright and bright colors, meeting the needs of different tastes and occasions.

  • Jacket Fabric -- The TOP Ranking of Menswear

    2023-11-30 20821

    Jacket Fabric -- The TOP Ranking of Menswear

    This report is based on the comprehensive analysis of the TOP 100 hot list of men's jacket fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, the most popular men's jacket brand is Louis Vuitton, with a high proportion of 23%, followed by GUCCI with a proportion of 14%. According to the analysis of the TOP hot list, the most popular fabric style for men's jackets this season is fashionable synthetic fiber, accounting for about one-third. Next are casual cotton textiles and stiff woolen fabrics, with fabrics accounting for 19% and 18% respectively. Chemical fibers with protective functions and warm and stylish woolen fabrics are the trend fabrics of this season with corresponding investment value.

  • Minimalist Commuting -- The Analysis of BOSS The Luxury Menswear Brand

    2023-11-29 37012

    Minimalist Commuting -- The Analysis of BOSS The Luxury Menswear Brand

    The BOSS23/24 Autumn/Winter Masterpiece Series is newly presented, crafted with exquisite craftsmanship to create elegant quality. The elegant silhouette collides with the soft interior, perceiving warmth, emitting calm charm, and lighting up an elegant style.

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23/24AW Business Leisure Fashion Clothing Trend Analysis | POP Fashion

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