HEADHEAD is an Austrian brand founded by Howard Hyde, the inventor of metal sleds. In the 1970s, it acquired the TYROLIA snowboard holder and MARES diving gear, and in the 1990s, it acquired the well-known tennis brand PENN. In 2013, Head officially entered the China station and collaborated with Zhejiang Hanna strategically, committed to spreading new sports concepts and leading a positive and upward lifestyle. Head products cover areas such as skiing, fitness, tennis, swimming, diving, cycling, sports shoes and clothing, yoga, and sports accessories. The brand's running and fitness style clothing is well-designed and has strong practicality, coupled with a high POP download index, so we recommend this brand for reference. This report mainly analyzes the key series and key details of running and fitness styles.

This ranking is a comprehensive ranking based on the 2023 POP backend download index, hot selling index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for various women's yoga products of the year, in order to better understand industry trends and new season development. Click on the link to enter the TOP10 brand style library.

This ranking is a comprehensive ranking based on the 2023 POP backend sports download index, hot selling index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, select the top 5 hot search lists for various men's and women's sports/training products for the year, in order to better understand industry trends and new season development. Click on the link to enter the TOP10 brand style library.

ZARA is a well-known fast fashion brand founded in Spain and headquartered in A Correa, Galicia. ZARA is known for its fashionable, fashionable, and affordable products, providing fashionable clothing, shoes, and accessories suitable for men, women, and children. In recent years, ZARA has launched Athleticz sports series, mainly covering running fitness series, yoga fitness series, and outdoor skiing series. The latest autumn and winter seasons have developed a variety of sports styles, which are quite eye-catching. In addition, the POP download index is also quite good, and social media trends are hot, so it is recommended to follow this brand. This report mainly analyzes the series, key items, and key details related to running/fitness in the autumn and winter seasons, for reference and reference.

The PUMA brand mainly develops sports and leisure series, street trend series, running and fitness series, and yoga and fitness series. The latest autumn and winter seasons have developed many co branded series, and the new series is more attractive. In addition, the POP download index is also quite good, and social media updates are hot, so it is recommended to follow this brand. This report analyzes the latest series, key items, and key series in the autumn and winter seasons for reference and reference.

This report mainly focuses on the following four aspects to analyze the Lululemon Athletica brand: brand dynamics, retail new product analysis, online new product analysis, summary and development extension recommendations.

The TFW 49 brand was established in 2017, and its name "TFW 49" symbolizes the wisdom of forty-nine people. This brand focuses on design in areas such as running, outdoor, and golf. TFW 49 focuses on comfort and uses highly elastic materials for splicing in key areas such as armpits and crotch to reduce stress during exercise. In terms of design, TFW 49 pursues a minimalist style and emphasizes the richness of details. The multifunctional training suit of TFW 49 is not only suitable for running, but also for various other sports. The 23 autumn/winter golf series is inspired by American sports and features a combination of color schemes. These clothes are not only suitable for sports scenes, but also for daily wear.

The European and American yoga style refers to a unique yoga style that has emerged in Europe and the Americas. This style emphasizes the expression of dynamism, vitality, and freedom, providing more freedom for the exercise process and posture of yoga, and integrating it into full body exercise. European and American yoga style clothing emphasizes sporty functionality and fashion, using popular cutting and design elements. European and American yoga style clothing not only meets the needs of sports, but also becomes a representative of fashion, allowing wearers to maintain a sense of fashion from yoga classes to daily life. This comprehensive design is in line with European and American cultures that emphasize freedom and individuality, and is therefore loved by yoga enthusiasts.

P. E Nation was founded in 2016 and is an Australian sports and fashion brand. The brand emphasizes the functionality and texture of clothing, committed to creating suitable sportswear for the fast-paced lifestyle of modern urbanites. They focus on designing fashionable and functional sportswear for modern women to meet the multiple needs of daily life and sports. The design style of P. E Nation is unique, adept at using large area color blocks, splicing of different materials, and non-traditional cutting to create a unique design sense. The design of P. E Nation is full of vitality, integrating elements of fashion and sporty retro style. Whether on the sports field or in daily wear, it can showcase a sense of fashion and unique personality.

The main filming locations this month are Shanghai Kerry Center, Shanghai MIXC, Shanghai Yangpu Heshenghui, and Shanghai Huijin Department Store. The retail market focuses on sports and leisure, yoga and fitness, and outdoor sports styles in spring and summer, showcasing vitality through clothing design, and constructing the entire autumn and winter sports atmosphere with light, shadow, and color; The market showcases a hot and fashionable sports style everywhere.

PAR.TI.CLE FE.V.ER is the first designer high-end sports brand in China, established in 2014. This brand is the "Sports Wear Experimental Field" and was selected for the Calling Out for the Next New program in 2016. PAR.TI.CLE FE.V.ER designs every piece of sportswear with an unconventional experimental attitude, fully considering the innovation of sportswear from the perspective of craftsmanship and aesthetics. The purpose of the brand is to freely practice various avant-garde plans related to sportswear from a diverse perspective of art, technology, and culture.

Based on the analysis of the top 100 sports jacket data on POP user downloads from September to October, we can find that in the past month, the market has shown a high level of attention to designs such as ribbon decoration, pocket design, badge decoration, heterogeneous stitching, stitch decoration, zipper decoration, and letter printing. Next, we will conduct a detailed analysis of these styles and details.

4F is a well-known outdoor sports brand headquartered in Poland. This brand emphasizes the functionality and durability of its products, and its products mostly use high-tech materials and advanced manufacturing processes to ensure the comfort and safety of users during outdoor activities. In addition to outdoor sports equipment, a series of leisure outdoor clothing has also been launched, such as T-shirts, shirts, sanitary pants, etc., to meet the needs of different groups of people. In 2010, the 4F provided equipment for the Polish delegation's athletes and made its debut at the Vancouver Winter Olympics of the same year. At present, the brand collaborates with Olympic delegations from eight countries, including Serbia, Croatia, Greece, Latvia, Slovenia, Lithuania, and Portugal, who will also wear 4F brand equipment to participate in the opening ceremony of the Beijing Winter Olympics.

Appropriate sportswear plays a crucial role in children's all-round sports. Professional sportswear not only provides comfort and adaptability, but also provides necessary protection and support to ensure the best performance of children in various sports such as running, tennis, skating, golf, yoga, etc. Professional children's versatile sports clothing should have constant temperature, breathability, moisture absorption, and quick drying properties to keep children dry and comfortable during exercise. Sports clothing should provide sufficient support and protection to reduce potential accidental injuries during exercise.

Since its establishment in 2018, the Saul Nash brand has attracted global attention and attention due to its continuous examination of technical men's clothing beyond social norms. The essence of this brand is continuous research on sexless sportswear and dedication to redefining traditional sports and leisure norms. In 2022, this highly respected designer won the prestigious 2022 International Wool Logo Award and was awarded the Queen Elizabeth II British Design Award in the same month. The core of this brand is to create technical clothing suitable for sports, and his works sway between the fashion and dance worlds. The loose silhouette and mesh fabric convey fluidity and lightness, creating clothing full of rhythmic lines. Explore and showcase deeper cultural connotations through this design style, and showcase unique sportswear styles on the design stage.

This report mainly focuses on the following four aspects to analyze the DESCENTE brand: online sales analysis, key series analysis, key details analysis, summary, and development extension recommendation.

Seamless integrated weaving technology, a popular clothing technology this year, has been sought after by many designers. This process uses a cylindrical knitting machine to form in one go, with a piece weaving process where there are no stitches or seams generated by the surface and interior stitching, resulting in a more uniform distribution of elasticity between the clothes and pants woven in one piece. It can create patterns or text that designers need by jacquard, which is a good expression technique in design. The popularity of seamless knitting technology lies in its ability to provide excellent comfort and fit, excellent elasticity and scalability, adaptability to various sports positions, and excellent durability.

7 Days Active was founded in 2019 and is headquartered in Copenhagen, aiming to promote an active and healthy lifestyle. Their products not only focus on functionality but also incorporate fashionable designs, combining street-style leisure elements with the practicality of sportswear. 7 Days Active offers a diverse product line, including running apparel, sports bras, and sport jackets, to meet the exercise needs of different people. Each garment features the brand's iconic logo, showcasing the brand's unique identity. Additionally, they adopt neutral color palettes with a retro style from the 1980s, such as neon green and powder blue, adding visual highlights to their clothing collection.

The main shooting locations this month are Shanghai Kerry Center, Shanghai Grand Gateway, Shanghai Harbour City, and Shanghai Taikoo Hui on West Nanjing Road. Next month, we plan to shoot at the Kerry Parkside shopping mall in Pudong. The retail market is focusing on the sport leisure, yoga fitness, and outdoor sports styles for spring and summer, showcasing vitality through clothing design, and creating a complete autumn sports atmosphere with light, shadow, and color. The market is everywhere filled with the hot fashion sport style.

New Balance is a sports brand that focuses on functionality, quality, and innovation. It primarily produces and sells sports shoes, apparel, and accessories. In addition to the functionality of its products, New Balance also emphasizes design and fashion. The brand pays attention to details and the use of colors in the appearance of its products, aiming to create products that are both performance-driven and stylish. Furthermore, New Balance actively promotes a healthy lifestyle and social responsibility by partnering with various sports and community projects, advocating for a positive sports culture.

Oysho is a Spanish fashion brand founded in 2001. As one of the brands under the Inditex group, Oysho specializes in women's underwear, loungewear, sportswear, and beachwear. Its design style is characterized by simplicity, fashion, and comfort, combining modern and trendy elements. Reasons for recommending this brand: On one hand, Oysho is known for its fashionable and minimalist design style, which aligns with trends and fashion. On the other hand, Oysho offers a wide range of products, including women's underwear, pajamas, loungewear, and sportswear, catering to diverse needs. Moreover, the brand has recently launched new collection that differs from the previous cotton and linen style, with an overall more outdoor-oriented style that retains feminine charm, thus matching current fashion trends.