Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-01-02 22296
Minimalist Commuting -- The Analysis of GXG The Benchmark Menswear Brand
Step out of the busy pace and focus on comfortable commuting. The GXG 23/24 Autumn/Winter Zero Pressure Commuting Series is designed to reduce stress during winter commuting. Through the development of various easy-to-care for, lightweight, and pollution-resistant technological fabrics, we have introduced categories such as zero pressure down jackets, zero pressure coats, and zero pressure sweaters. Experience the light and warm, convenient and fashionable new trend in winter commuting.
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2023-12-25 15067
Practicality -- The Analysis of CROQUIS The Benchmark Menswear Brand
The CROQUIS Sketches 23/24 Autumn/Winter "Like Water Tangible" series takes inspiration from water, with a flowing style, opening up an endless winter. The series of single items combines practicality and comfort, and the use of soft and lightweight fabrics makes the clothing move according to the situation, like tangible water; The use of inspired jacquard fabric showcases the elegance and shape of winter men's demeanor.
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2023-12-12 10264
The Comprehensive Analysis of Hangzhou Men's Wholesale Market
In November, new products on the market focus on fall/winter items from the 23/24 collection, including jackets, cotton coats/down jackets, and sweaters, which occupy a significant market share. In terms of style, it is mainly dominated by minimalist Korean style and fashionable functionality.
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2023-12-08 21689
Dirty Fit -- The Comprehensive Analysis of Menswear E-Commerce Brand
The Dirty fit style refers to a fashion concept that combines functionalism, future technology, and protective functional requirements. Through functional fabrics, unique exterior designs, and modular details, it presents a dirty, messy, and personalized effect. This style explores elements such as wear and tear, wrinkles, washing, and graffiti in clothing materials and effects, creating a futuristic aesthetic system that is streetwear, wasteland, or anti civilization, showcasing the unique beauty of old and damaged items, emphasizing individuality and non-traditional aesthetic aesthetics.
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2023-11-27 22840
Free Wilderness -- The Analysis of UPPERVOID The Outdoor Designer Brand
UPPERVOID, founded in 2020, is an outdoor functional clothing brand that focuses on fabrics and craftsmanship. Compared to traditional outdoor brands, UPPERVOID focuses on outdoor clothing that is both aesthetically pleasing and practical, satisfying both fashion and practicality in outdoor wear. This brand focuses on localized and youthful design, aiming to create outdoor products that are both suitable for various scenarios and fashionable and professional, simplifying clothing choices. UPPERVOID uses advanced technology and innovative fabrics to provide excellent breathability, waterproofing, and warmth to meet the needs of outdoor sports enthusiasts. UPPERVOID's clothing design is unique, suitable for the style of young people, and emphasizes rich details. It can meet the requirements of outdoor activities while also possessing the fashion of urban daily wear.
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2023-11-27 4531
The Comprehensive Analysis of Shanghai Menswear Retail Market in October and November
The focus of the Shanghai retail market this month is on the latest trends of big and trendy brands. The brand's focus is mainly on various styles such as casual style, workwear style, sports style, outdoor style, etc. Among them, the sharp angle splicing of sports style and the three-dimensional pocket of workwear outdoor style are the key elements of this quarter. In addition, the short and fluffy design of winter single item cotton/down jackets occupies the main composition of the market and echoes the demand of consumers for outdoor activities.
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2023-11-23 31475
The Analysis of PEACEBIRD The Benchmark Menswear Brand
PEACEBIRD 23/24 Autumn/Winter "Plush" enters a new realm by integrating the brand's exploration and creativity in fashion, creating a secret realm of winter inspiration. Breaking through infinite possibilities in the intersection of inspiration, the new series showcases new winter fashion inspirations and comfortable lifestyles in different styles and occasions.
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2023-11-23 23548
Ancient Oriental -- The Analysis of M Essentail The Womenswear Designer Brand
The designer brand M Essential from China aims to explore the contradiction and unity between contemporary Eastern aesthetics and modern lifestyles, let go of design, and return to its roots; Caring for daily life, not pleasing or deliberate; Seeking confidence through experience and advocating for dressing oneself. The brand slogan "all about love" allows the world to regain freedom, firmly upholds inner softness, and uses love and sharing to feel everything. Its style is known for its poetic elegance, blending traditional and modern beauty through artistic techniques, insisting on the fusion of traditional and modern materials, and creating a refined lifestyle atmosphere in the contemporary East. The M essential 23/24 autumn and winter collection incorporates fabrics such as feather tassels, eco-friendly leather, and shimmering velvet, combining modernity and antiquity, continuing the id and pursuit of refined lifestyle, presenting a serene and elegant female image.
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2023-11-20 18949
Relaxation and Minimalism -- The Analysis of RUOHAN The Womenswear Designer Brand
RUOHAN is a women's clothing brand of the same name founded by Nie Ruohan, a fashion designer who graduated from Parsons School of Design, in March 2021. The design is innovative, with excellent fabrics, precise and slim cutting, and a neutral style. Every detail showcases the essence of minimalism. The theme of the RUOHAN 2023 Autumn/Winter series is "Invisible Form", using soil as a conceptual metaphor to return to the original function of clothing and explore the essence of clothing's existence. All clothing in this series starts from a square sketch and is deconstructed and cut. Visualize the intangible clothing in a regular manner. 2D to 3D, planar to three-dimensional. This season, we use a warm off white color scheme to create sculptural texture folds through the design of structural cutting and the drape properties of the fabric itself.
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2023-11-15 13611
Genderless Fashion -- The Analysis of Crying Center The Benchmark E-commerce Menswear Brand
Crying Center is a China-Chic brand founded in 2017 in Guangzhou, which is co founded by a team of many young designers. The brand style is unique, and each season's collection is designed by different managers in turn, so the brand style will create a contrast and freshness due to different designers. Single items can be controlled by both men and women, and the colors are not limited to the stereotypical Japanese black, white, and gray. In addition to the design sense of the style, clothing always breaks everyone's conventional impression from color to pattern. As a versatile daily item, it has a unique style.
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2023-11-13 15244
The Analysis of K-BOXING The Benchmark Menswear Brand
The K-BOXING 23/24 Autumn and Winter series revolves around the relationship between things and people, exploring and discovering between things, people, and people, attempting to present a deeper and more detailed expression. Experience resonance, feel life, and extend time in the dialogue between people and things.
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2023-11-10 12834
Emerging Street -- The Analysis of 0-CROWORLD The Menswear Designer Brand
In 2022, the brand name was changed from Naplab to 0-CROWORLD, meaning "a barren world of infinite cycles". The brand wins with styles such as street and dark, bold and avant-garde design with a dynamic and personalized attitude, and reinterprets classic product designs through silhouettes, details, etc., creating a versatile and versatile look.
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2023-11-09 5556
The Comprehensive Analysis of Hangzhou Menswear Wholesale Market in October
In October, the new 23/24 autumn and winter items in the market were the core, including jackets, padded vests, cotton/down jackets, etc., occupying a large market share. In terms of style, it is mainly dominated by Korean urban and outdoor functions.
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2023-11-07 39546
The Analysis of BIEM.L.FDLKK The Benchmark Menswear Brand
Farewell to spiritual internal friction has become the main theme of contemporary people. The mind and body yearn to break free from constraints, and even if winter comes, they look forward to traveling light to every place. BIEM L. FDLKK uses the latest 10D ultra-fine and ultra dense invisible yarn this season, with high-tech fine needle weaving to create a soft and airtight texture, allowing warmth to spread in autumn and winter.
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2023-10-30 11765
Wandering the City -- The Analysis of Septwolves The Benchmark Menswear Brand
The urban wilderness jacket features a graphene infrared thermal storage lining for easy outdoor wear, which efficiently stores heat, continuously keeps warm, and locks in heat. The functional Teflon fabric is waterproof, oil resistant, and stain resistant, and can still provide you with protection even in unpredictable weather conditions.
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2023-10-30 34895
Retro Sports -- The Analysis of UMAMIISM The Fashion Designer Brand
The 23/24 Autumn/Winter collection, the brand is committed to imaginative creative fusion of outdoor sports in appropriate and classic attire. The brand is fascinated by the romantic colors in the 1990s movies, advocating for the beauty image. The Times reporter and archaeologist met on a tennis court, presenting a confident and relaxed lifestyle.
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2023-10-26 7689
Street Trend -- The Analysis of BONELESS The Benchmark Menswear Brand
The BONELESS 23/24 autumn and winter advertising blockbuster features the theme of "Illusion Blinds". In the era of virtual illusion and information immersion, it forms a conceptual combination and collision between vision and reality, exploring independent and thought-provoking trendy art. Through various exquisite details such as washing, embroidery, and segmentation, it creates a new autumn and winter series of design creations.
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2023-10-25 28756
The Analysis of PAR.TI.CLE FE.V.ER The Sportswear Designer Brand
PAR.TI.CLE FE.V.ER is the first designer high-end sports brand in China, established in 2014. This brand is the "Sports Wear Experimental Field" and was selected for the Calling Out for the Next New program in 2016. PAR.TI.CLE FE.V.ER designs every piece of sportswear with an unconventional experimental attitude, fully considering the innovation of sportswear from the perspective of craftsmanship and aesthetics. The purpose of the brand is to freely practice various avant-garde plans related to sportswear from a diverse perspective of art, technology, and culture.
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2023-10-25 6290
The Comprehensive Analysis of Guangzhou Wholesale Men's Market
The new products launched in the Guangzhou men's clothing wholesale market from September to October mainly focus on winter style cotton jackets, down jackets, and fitted leggings. In the current popular styles, fashion functional style and urban sports style are two important elements, with the main popular colors being mahogany brown and grape milkshakes. In terms of details, more attention is paid to elements such as three-dimensional lines, fake two pieces, and heterogeneous stitching.
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2023-10-23 7132
Desert Wasteland -- The Analysis of IMMI The Womenswear Designer Brand
IMMI is a clothing brand founded by XIAO JUN and XIAO MIN, named after the concept of 'you and me in the mirror, symmetrical aesthetics'. IMMI adheres to the use of environmentally friendly fabrics, precise patterns, and ultra-high level of craftsmanship requirements. Focusing on neutral cutting and color tones, showcasing a new personality based on classic style, rational and emotional, showcasing a balance of uniqueness and constraint, giving it a refined silhouette evolution every season, achieving diverse outfits. Stories of the Sahara "is the brand's theme for this season, paired with this year's hot autumn and winter Maillard color scheme, creating a desert feel and bringing an apocalyptic wasteland atmosphere.
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2023-10-21 34517
The Analysis of VICUTU The Benchmark Menswear Brand
The VICUTU 23/24 Autumn/Winter collection is inspired by a clothing perspective to express the awakening of urban nomadism. Breaking identity boundaries and finding diverse lifestyles. In free and comfortable clothing, outline the simple and resilient, warm and brave nomadic spirit, and rush towards a beautiful and poetic life and dreams.
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2023-10-19 31217
The Analysis of LILANZ The Benchmark Menswear Brand
LILANZ was founded in 1987 and is a foreign-funded enterprise solely established by Hong Kong Lilang Clothing Co., Ltd. The company is located in Jinjiang City, the famous hometown of overseas Chinese in the hinterland of the Golden Triangle in southern Fujian. In 2000, LILANZ was the first to propose the concept of "business casual men's clothing" in China, establishing its unique style positioning and becoming a pioneering brand for business men's clothing. LILANZ adheres to the brand philosophy of "simplicity rather than simplicity" and always adheres to the business philosophy of "treating people with sincerity and winning the market". The "LILANZ" products are divided into two categories: orthodox and casual. They have their own products throughout the year, accompanied by matching products such as neckties, belts, and socks. They are exquisite in craftsmanship, novel in style, and of high quality, suitable for the taste of Chinese consumers.
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2023-10-13 7230
Cool Street Fashion -- The Analysis of BEASTER The Benchmark E-commerce Menswear Brand
This season inherits the cultural connotations of the classic IP and brings the "Calabash Brothers", born in the golden age of Chinese animation, into the public eye in a new form, giving the classic IP a street-style makeover and re-emerging. It resonates with a generation of people and arouses the attention of young people to local art works, gradually establishing national confidence and witnessing the century-long development of the domestic animation industry through clothing.
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2023-10-11 6834
Avant-garde Deconstruction -- The Comprehensive Analysis of E-commerce Menswear Brand
Pioneer deconstruction style clothing reinvents traditional menswear elements by deconstructing and disintegrating the basic elements of garment structure, and then recombining them to form uniquely innovative external structural characteristics, breaking free from traditional constraints and presenting avant-garde, bold, and personalized styles. It emphasizes the deconstruction and reconstruction of traditional clothing, creating a unique visual effect through innovation in cutting, fabrics, details, and more, exuding a strong sense of fashion forwardness.