Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Anorak -- The TOP Ranking of Kidswear
From the children's clothing single-item database of the months August to September, the top 10 styles with the highest download rates are selected. Colorful patchwork remains an important design highlight for autumn and winter outdoor jackets. The detailed design is very rich, with rectangular large pockets and three-dimensional bags being the main trend. The interior design is fashionable and aesthetically pleasing, and the overall functional design has been improved, providing more convenience for outdoor activities.
Localized Print -- The TOP Ranking of Kidswear
According to the TOP100 download list of users on POP from August to September 2023, the combination of letters, animals, and graphics received the most attention. Among them, the pattern elements of bears and rabbits gradually gained more attention from August to September. The development of patterns in the outdoor mountain series and sports street style was a popular direction this month. Patterns in the outdoor mountain series emphasize the atmosphere of wilderness exploration, with natural elements, wild animals, and outdoor activities enhancing the outdoor style. In the sports street style, letter patterns are commonly used elements. The development of this style focuses on fashion, sports, and vitality, and is suitable for the mid-to-teenage market.
The Comprehensive Analysis of Urban Outdoor Designer Brand
Outdoor urban style is a fashionable style that incorporates outdoor activities or sports elements into everyday urban attire. This style of clothing typically has the characteristics of sportiness, functionality, and fashion, allowing people to wear lightweight, comfortable, and stylish clothing in city life. The popularity of urban outdoor style is due to the following reasons. First, it caters to the pursuit of health and vitality. With the increasing emphasis on a healthy lifestyle, outdoor activities have become a popular choice for many urban dwellers. Second, it reflects a change in lifestyle. Modern urbanites are seeking a relaxed and casual lifestyle, yearning to break free from traditional constraints and wear comfortable and unrestricted clothing. The clothing of urban outdoor style is relatively lightweight, soft, and easy to mix and match, which fits well with this attitude towards life. Third, it combines fashion and practicality. The clothing of urban outdoor style merges fashion and practicality together, allowing people to pursue a sense of fashion while meeting practical needs in their everyday attire.
City Night Run -- The Analysis of NEW BALANCE The Benchmark Sportswear Brand
New Balance is a sports brand that focuses on functionality, quality, and innovation. It primarily produces and sells sports shoes, apparel, and accessories. In addition to the functionality of its products, New Balance also emphasizes design and fashion. The brand pays attention to details and the use of colors in the appearance of its products, aiming to create products that are both performance-driven and stylish. Furthermore, New Balance actively promotes a healthy lifestyle and social responsibility by partnering with various sports and community projects, advocating for a positive sports culture.
The Comprehensive Analysis of Luxury Kidswear Brand
This report focuses on infants and young children and carefully selects the following highly regarded brands to delve into their brand characteristics and key design elements for this season. By conducting an in-depth analysis of these brands, it provides more inspiration and creativity for developing autumn and winter infant and young children's products.
Classic Backtracking -- The Analysis of DAKS KIDS The Korean Designer Brand
Daks Kids is a children's fashion brand in South Korea, which is the children's line of the Daks brand. Daks is a prestigious British fashion brand with a long history, known for its high-quality craftsmanship and classic British style. The Daks Kids 23/24 Autumn/Winter Classic Route collection draws inspiration from both traditional and fashionable elements of Britain, showcasing the timeless elegance of British academia while breaking traditions. The subdued traditional academy check pattern and classic stripe elements are incorporated into this season's classic collection, creating a naturally iconic autumn style. Whether for formal occasions or everyday wear, Daks Kids creates a dressing style that combines elegance and fashion for children.
Sweatshirt -- The TOP Ranking of Boyswear
Sweatshirt -- The TOP Ranking of Boyswear
The Fabric Analysis of Men's Suit
Based on the monitoring data of the POP-FASHION accessories team in the past three months, the most popular men's suit brands for the 23/24 autumn and winter seasons are Louis Vuitton, ZEGNA, DIOR MEN, Brunello Cucinelli, and BOSS. The following data is derived from the comprehensive analysis of similar products based on the sales data from these brands' online shopping platforms. For the 23/24 autumn and winter men's suit fabrics, wool and cashmere are the main materials, accounting for approximately 70%, while silk and wool blended fabrics show an upward trend. The most dominant fabric texture is diagonal twill, accounting for approximately 50%. Overall, the suit fabrics for this season have a warm and firm texture. This report will provide detailed interpretations of the key fabrics for the suit category from the most popular brands: Louis Vuitton, Brunello Cucinelli, and DIOR MEN.
Overcoat & Trench coat -- The TOP Ranking of Menswear
According to the analysis of the TOP 100 men's trench coats/overcoats data based on user downloads from July to September, the trench coat/overcoat market in the past three months has mainly presented two major mainstream styles: business commuting and sports leisure. Details such as leather embellishments, color-blocking, collar designs, and line decorations are the key design points for individual items. Plaid patterns remain the preferred choice for trench coats/overcoats, and woolen fabrics continue to be the focus fabric this season, including textured wool, speckled yarn, color-woven herringbone, and reversible double-sided wool, among others.
Retro Street -- The Analysis of Supreme The Menswear Designer Brand
Supreme was founded by James Jebbia in 1994 in New York, USA. It is a skateboard brand that combines street culture such as skateboarding and hip-hop. The original meaning of Supreme is the highest, the top, and it is a reflection of East Coast street culture in the United States. With skateboarding as its main focus, the brand attracts famous skateboarders and street artists to gather at Supreme stores. Gradually, Supreme has become an iconic representation of New York street culture, especially in the field of skateboarding. Supreme's design style is not particularly unique, but it still exudes a sense of coolness. Young people love to consume, but they also pursue rebellion and always approach shopping with an anti-commercial attitude. Supreme's products happen to cater to this demand. Supreme's influence spread outward and was brought to London by the British street culture group GIMME5. In Japan, it successfully entered the market with the help of street culture pioneer Hiroshi Fujiwara and others, and gained the admiration of Japanese idol Yasuyuki Watanabe. Since then, Supreme has also become famous in Asia. Supreme has numerous long-term and close partners, each of whom is a leader in the trend culture. Supreme and NIKE are particularly intimate partners, and each collaboration between them creates a scene of hot sales.
The Comprehensive Analysis of Shapewear Designer Brand
The shapewear brand has undergone a process of continuous development. In the past, shapewear focused primarily on functionality and practicality, emphasizing body shaping and enhancement. However, in the ever-changing fashion market, shapewear brands have gradually shifted their focus to incorporate design and fashion elements to meet consumers' demand for aesthetic and personalized clothing scenes. At the same time, with advances in technology, materials and craftsmanship in shapewear have been continuously innovated upon. Many brands now emphasize seamless designs, aiming for comfort and health effects, making shapewear more closely conform to the body and reducing discomfort. Some recommended brands such as SKIMS, SPANX, Wolford, Heist, etc., represent the main design elements in shapewear.
Down Jacket -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's cotton and down downloads by POP8-September user volume, the proportion of simple European and elegant style is relatively high, accounting for about 40%, followed by fashionable casual, sporty casual, and other styles. In terms of silhouette, loose-fitting styles are predominant, and lightweight down jackets, shiny down jackets, straight-fill down jackets, short bread jackets, reversible designs, and others have received more attention. In terms of craftsmanship details, heterogeneous splicing, irregular pattern stitching, and detachable designs are of particular interest. As for fabrics, special textured fabrics such as corduroy, knit fabrics, flannel, leather, and others have been given special attention.
Rebellious Hip-hop -- The Comprehensive Analysis of Menswear E-commerce Brand
The main cultural background of hip-hop fashion is hip-hop culture, which originated in New York City, USA in the 1970s. It tightly binds music, dance, graffiti, and clothing together, becoming one of the most dominant youth styles in the 1990s. In 2017, with the popular broadcast of the show "Rap of China," the hip-hop style became prevalent in China. The characteristic of hip-hop fashion is "oversized," which creates a rebellious and nonchalant dressing style.
Informal College -- The Comprehensive Analysis of Womenswear Designer Brand
The informal college style originated from the traditional student uniforms of prestigious American aristocratic colleges. Over time, it has evolved to incorporate elements of sporty, formal, rigorous, flowing, tough, and delicate styles, forming a new fashion trend. It embodies both the artistic and youthful charm of the college style and the cool and stylish demeanor. In the 2023/24 autumn and winter season, the informal college style is once again on the rise. From designer brands like 4MILE, Maison Marais, Dunst, Gcds, MASHAMA, MY ROMANCHIC, and the latest collaboration collection MO&Co. x Rokh, it can be seen that the retro and yuppie-inspired college style is highly praised. The classic men's Harrington jacket has become a must-have item for college-style outfits this season, while loose-fitting leather jackets take on a neutral and relaxed silhouette, and hoodies are paired with skirt ensembles.
The Analysis of Phenix The Benchmark Outdoor Brand
This report primarily focuses on four aspects to analyze the Phenix brand: online sales analysis, key series analysis, key details analysis, and summary and development extension recommendations.
French Style -- The Comprehensive Analysis of Luxury Brand
French style draws on the gentle romanticism of traditional French aesthetics and incorporates the casual and elegant elements of minimalism, while retaining the texture and details of the vintage atmosphere. It blends classic and modern elements, showcasing a carefree attitude towards life.
The Analysis of Peak Performance The Outdoorwear Designer Brand
Peak Performance is a Swedish outdoor sports brand established in 1986. The brand is renowned for providing high-quality, high-performance outdoor equipment and sportswear, aimed at helping people maintain peak performance in extreme environments. Their product range includes skiwear, mountaineering apparel, training gear, golfwear, and more in various outdoor sports fields. Their products are characterized by a combination of innovative technology, functional design, and fashionable appearance, pursuing high-quality materials and craftsmanship. They also prioritize sustainable development and environmental conservation by adopting sustainable materials and production methods, promoting recycling and waste reduction.
Modern Elegance -- The Comprehensive Analysis of Chinese Womenswear Designer Brand
Modern elegance pursues a balance between neutrality and feminine traits, showcasing the softness of women while retaining strength and autonomy. It is characterized by simplicity, meticulous attention to detail, the fusion of fashion and tradition, the balance between neutrality and feminine traits, as well as the use of simple colors and color combinations. It typically focuses on elegant colors such as black, white, grey, and beige, and creates an elegant and profound feeling through simple color matching, layering, or contrast.
Statement-making Street Fashion -- The Analysis of BLIND NO PLAN The Menswear Designer Brand
BLIND NO PLAN was originally a clothing studio created by the founder Nike Dong and his friends during their college years in 2013. It officially entered the public eye as a local Wuhan streetwear brand in 2017. "BLIND" means blind, and using BLIND as the brand name was the initial feeling of the founder when he first entered the industry. There was no specific plan to do these things, only by doing so can it be more pure and without a plan is the best plan. As for the founder himself, "designing with heart, creating his own style and integrating popular elements" is what he truly wants to pursue.
Retro Street -- The Analysis of Open YY The Womenswear Designer Brand
The Korean niche designer brand, TheOpen Product, has been renamed Open YY. While the style continues to follow its previous designs, it also introduces new highlights in the details and cuts, making it a true fashion trendsetter. The designers, a pair of unique sisters, take the ever-changing times as an opportunity to establish the brand concept on the foundation of respecting diversity. They advocate for free expression and incorporate novelty and creativity into everyday outfits. The brand's core is defined as cool individualism, new femininity, rebellious spirit, and casual chic. The Open YY 23/24 collection reinterprets classic elements such as distressed denim, letter slogans, dawn prints, and cut-out designs. Breaking away from societal norms, the collection combines vintage rebellion with self-balance, allowing women to express their personalities with more individuality.
August 2023 -- The TOP Ranking of Outdoor Sportswear
According to the analysis of the top 100 outdoor clothing data for POP in August, we can find that in the past month, there has been a high level of attention in the market towards pocket design patches, heterogeneous splicing, seamless taping, graphic design, reflective design, drawstring design, and linear decoration. Next, we will conduct a detailed analysis on these styles and specific details.
Thermal Collection -- The Comprehensive Analysis of E-commerce Kidswear Brand
September marks the gradual transition into the autumn-winter season, which is a prime time for the release of new items in the warm clothing collection. When developing warm garments for children in the autumn and winter, it is crucial to choose materials that are both warm and comfortable. Common choices for warm fabrics include wool, fleece, down, cotton, and fabric blends. The lining fabric is often selected to be skin-friendly, such as modal cotton. Additionally, the concept of 5A antibacterial technology has become a key trend in the development of personal warm underwear, as it helps to improve health standards and provide a better wearing experience. This season, the use of a multi-layered warm design is a popular development direction for major electronic brands. The design with a belly protector provides additional warmth to keep the child's abdomen warm. The design with multiple layers of cotton filling can achieve a cycling warm effect.
Retro Minimalism -- The Analysis of GUCCI The Luxury Menswear Brand
23/24 autumn/winter series builds a new trend of elegant wardrobe, with smooth fashion lines extending freely and temperament, interpreting a casual and versatile style to showcase the charm of the urban scene. Building upon luxurious craftsmanship, it redefines modernity for men with an improvisational and disruptive perspective. Breaking free from the conventional patterns of autumn/winter ready-to-wear, it explores more possibilities for staple items and suit jackets.
Elegant Commute -- The Comprehensive Analysis of Luxury Brand
Elegant Commute Style aims to incorporate laziness and sophistication into everyday life, allowing wearers to freely switch between modernity and casual comfort. It pursues minimalistic silhouettes and delicate details, presenting various layering forms.