Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
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Brand
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Item Category
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2024-01-29 52813
Homewear -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's home clothing styles in user download rate in POP, the proportion of home leisure style was 32% this month, which decreased compared to last month. Secondly, the attention to the simple European style increased compared to last month, accounting for 31%. The mature and elegant style remained the same as last month, while the sports and leisure style accounted for 11% and the less refined style accounted for 12%. Compared to last month, this month's styles are mainly cotton and knitted home clothes suitable for spring wear, with a focus on casual home wear. The majority of styles are set styles, and the design focuses on details that reflect a girlish feeling.
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2024-01-26 17171
The Comprehensive Analysis of Sports Retail Market in January
The main filming locations this month are Shanghai and Beijing. The retail market focuses on sports and leisure, yoga and fitness, and outdoor sports styles in autumn and winter; According to market analysis, the clothing market showcases a hot fashion and sports style everywhere.
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2024-01-23 26170
The Analysis of Cross border E-commerce Data for Women's Homewear in January
Current situation analysis: According to data from the Amazon platform in January 2024, sales of pajama tops have increased by 43.32% year-on-year since January, ranking first on the best-selling list. At the same time, sales of pajama sets have also shown significant growth, with a growth rate of 17.4%. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.) Data conclusion: The demand for pajama tops and pajama sets is significantly increasing, indicating that Amazon consumers are more inclined to purchase single piece pajama tops for mixed matching and complete sets of wearable home clothing. The core purchasing demand is to pay more attention to multi scene and multi combination dressing methods.
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2024-01-17 23215
Fashionism -- The Comprehensive Analysis of Modern Underwear Designer Brand
The modern style of underwear is mainly characterized by simple and exquisite design, which is reflected in the use of linear, thin bands, geometric elements, and structural construction. In addition, embellishing the tattoo texture with embroidery and metal accessories on the style will enhance the sense of modernity and bring a modern and fashionable atmosphere. Recommend the following brands: Bluebella, Livy, Undiz, Chantelle x, Aubade, LISE CHARMEL, Thistle&Spire as representatives to interpret the main design elements of exquisite and modern underwear.
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2024-01-15 32569
The Comprehensive Analysis of Luxury Homewear Designer Brand
Light luxury home clothing is warmly welcomed in daily life, not only for comfortable leisure at home, but also for occasions such as family gatherings and outings with friends. It is characterized by high quality, fine craftsmanship, and fashionable cutting, using comfortable fabrics such as silk, knitted, cotton, and linen, which have soft, breathable, and wrinkle resistant characteristics. The details are decorated with fluff, stripes, lace, etc.Recommend the following brands: Not Just Pajama, OLIVIA VON HALLE, Sleeper, MANITO, SANGLUO, nap, Mango as representatives to interpret the main design elements of light luxury home clothing.
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2024-01-12 19759
Function & Fashion -- The Comprehensive Analysis of Yogawear Designer Brand
In recent years, professional yoga styles have become increasingly popular, and professional yoga style clothing has advantages in comfort, sportiness, and aesthetics, making it highly favored by yoga practitioners. Professional yoga style clothing has elasticity and breathability, providing support and stability, which provide consumers with flexibility in exercise and comfort in wearing. In addition, professional yoga clothing is increasingly emphasizing fashion sense. In order to cater to the public's preferences for sports performance and fashion sense, a group of popular and well-designed professional yoga and fitness brands have emerged, providing people with a better yoga practice experience and becoming a way to showcase fashion and personality.
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2024-01-11 23582
2023 Annual Fashion Report of Women's Swimwear
This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for swimwear styles and various categories, in order to better understand industry trends and new season development.
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2024-01-09 48403
2023 Annual Fashion Report of Women's Homewear
This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for annual home service styles, in order to better understand industry trends and new season development.
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2024-01-05 44261
2023 Annual Fashion Report of Yogawear
This ranking is a comprehensive ranking based on the 2023 POP backend download index, hot selling index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for various women's yoga products of the year, in order to better understand industry trends and new season development. Click on the link to enter the TOP10 brand style library.
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2024-01-05 61376
2023 Annual Fashion Report of Women's Underwear
This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, select the top 10 hot search lists for various types of underwear products in the year, in order to better understand industry trends and new season development.
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2024-01-04 6397
Base Layer -- The Comprehensive Analysis of Kidswear E-Commerce Brand
It is crucial to choose warm and comfortable fabrics for the development of the foundation series for autumn and winter children's clothing. Cashmere, modal, viscose, cotton, and fabric blends are common choices for insulation fabrics. The lining fabric is usually made of skin friendly materials. Cashmere and acrylic have the best insulation effect, followed by polyester fiber, cotton, and modal. The application of 5A antibacterial technology helps to improve health standards and provide a better wearing experience. This season's material focus is on double-sided warm velvet hot leather, with added insulation patches on the elbows and knees to provide children with double-layer warmth. Anti static treatment makes children safer during exercise activities.
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2024-01-02 38308
Homewear -- The TOP Ranking of Womenswear in December
According to the analysis of the top 100 women's clothing and homewear data in POP in December, home leisure style accounted for 44% of this month, followed by the attention to minimalism and mature elegant styles, which increased compared to last month, accounting for 29% and 14% respectively. The attention to sports and leisure style remained basically the same as last month, accounting for 13%. Compared to last month, this month's styles are mainly light and thin woolen fabrics and cotton prints, with a focus on home leisure. The majority are set styles, while the proportion of knitted camisoles/skirts has decreased.
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2023-12-28 50623
Lingerie -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's clothing and underwear downloads by POP users in the past month, the main style of women's clothing and underwear this month is a modern and exquisite style with a strong sense of structure. The detailed design is mainly reflected in the use of metal decoration, such as metal connections, lower body structure, metal embroidery, etc. In addition, there are also design techniques such as three-dimensional flowers, thin band connections, lace bras, etc.
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2023-12-27 27919
The Analysis of Ubras The Benchmark Underwear & Loungewear Brand
Ubras was founded in 2016, advocating for an unrestricted wearing experience, meeting women's basic demand for comfortable and easy to wear underwear, and reflecting women's true physical beauty. Therefore, "no size" is the biggest feature of the brand's products. The brand is committed to becoming an invisible companion for women's growth process, providing personalized clothing solutions for different scene needs. Bras are the main product of ubras stores, with a price range of 150-250 yuan. The consumer group is 10-45 years old, covering children, girls, youth, and middle age, meeting the needs of consumers of different age groups.
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2023-12-27 62949
The Analysis of Lululemon Athletica Yoga Fitness Benchmark Brand
This report mainly focuses on the following four aspects to analyze the Lululemon Athletica brand: brand dynamics, retail new product analysis, online new product analysis, summary and development extension recommendations.
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2023-12-21 59547
Chinese Wabi-sabi -- The Comprehensive Analysis of Womenswear Designer Brand
Chinese Wabi-sabi combines the implicit Eastern aesthetics of traditional Chinese culture with the simplicity and imperfection of Silence Philosophy. In this style, designers will choose to use natural materials and handicrafts such as cotton, linen, and silk to make clothing, emphasizing the ancient and natural texture and details of the clothes. In terms of line design, it tends to be loose and casual, while colors often use calm and introverted earth tones and dark tones such as dark green, burgundy, deep blue, etc. However, it will maintain restraint in the overall design to avoid being too strong or dazzling. In terms of patterns, plant tie dyeing is often used to form mottled prints, and natural shadows of plants can be presented on clothing through extension dyeing or printing, full of Zen and ancient charm. This article will analyze representative Chinese brands such as Uma Wang, Pujian Ji, U520103, Elywood, Peng Tai, etc.
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2023-12-20 35168
The Data Analysis of Cross-border E-commerce for Womenswear in November
Current situation analysis: According to data from the Amazon platform in November 2023, sales of thermal underwear and tops have increased by 51.37% year-on-year since November, ranking first on the best-selling list. Meanwhile, the sales of thermal underwear sets have shown a significant decline, with a decline rate of 27.92%. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.) Data conclusion: The demand for warm tops is significantly increasing, while the demand for set type warm underwear is decreasing, indicating that Amazon consumers are more inclined to purchase single tops rather than complete sets of warm underwear, and pay more attention to personalized and freely combined dressing forms.
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2023-12-15 9320
The Comprehensive Analysis of European and American Swimwear Designer Brands
Swimwear is considered a highly stable and constantly evolving market, ranging from the common demand for beach vacations, swimming, and water activities to the current hot spring baths, board yoga, and more. When the peak season for swimwear approaches, especially in the US market, long sleeved swimsuits, surfing swimsuits, and other products are highly popular among consumers. Although long sleeved swimsuits with sun protection are more popular in the Amazon market, bikini swimsuits with novel styles and design sense have also received enthusiastic attention from consumers. In terms of color, brightly colored women's swimsuits are a popular style among Amazon swimwear products, with patterns. Texture and tropical prints account for a higher proportion. Recommend the following brands: It's Now Cool, Vacanze Italiane, TYPE BEACHWER, MOEVA, Beach Riot, Maaji as representatives to interpret the main design elements of domestic e-commerce designer brands for underwear and home clothing.
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2023-12-13 20451
Oriental Taste -- The Comprehensive Analysis of Chinese Underwear & Homewear Designer Brand
The mysterious and diverse Eastern culture, with its unique aesthetic and symbolic language, has become the design inspiration and creative source for many international and Chinese designer brands. Integrating Chinese elements into underwear, such as traditional Chinese color schemes, embroidery, lace patterns, etc., as well as silk fabrics that are essential for the Silk Country, cleverly blends traditional Chinese elements with modern design to create a unique Eastern charm.
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2023-12-13 16918
Amazon -- Cross border E-commerce Data Analysis of Women's Knitwear in November
In the women's clothing category in November, women's sweaters accounted for 4%, with the highest proportion being underwear and pajamas, accounting for 29%. In the category of women's sweater, sets and cardigans account for the highest proportion, with 48% and 44% respectively, reflecting the relatively high demand for pullovers and cardigans among consumers in the autumn and winter seasons.
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2023-12-08 23202
The Analysis of ALMOND ROCKS The Underwear Designer Brand
The ALMOND ROCKS brand was founded in 2010 by street artist and graffiti artist SKA while studying in the UK. It is a unique brand with socks as its core category. Through an average of 300 monthly trendy buyer live broadcasts on Xiaohongshu, it has brought its unremarkable "socks" into the fashion circle and gradually expanded into the warm series, home clothing and underwear market, and sun protection categories. The brand's styles are rich in color and not monotonous, adept at using visual illusion art to give the styles unique fashionable and sexy qualities. Reasons for recommending this brand: On the one hand, the brand has a high POP download index and browsing index, making it a key focus brand. On the other hand, the brand's socks, insulation series, home clothing, and underwear have a unique, fashionable, and artistic design style. Compared with common styles on the market, ALMOND ROCKS has a more diverse use of colors and patterns, and is good at using visual illusion design to make the style more unique, Catering to the preferences of consumers who pay attention to life details and do not blindly follow the trend.
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2023-12-05 14138
New Year & Christmas -- The Comprehensive Analysis of Underwear & Loungewear Designer Brand
Christmas often uses high saturation red and green to highlight the festive and lively atmosphere of the festival. The detailed design can incorporate ribbons modeled after gift boxes and white velvet edges of Santa Claus clothing, transforming the form and decorating it on underwear and home clothing. Classic patterns such as Christmas trees, gingerbread figures, and plaid patterns are also essential elements for Christmas development. In addition, to showcase the festive atmosphere and characteristics, one can also try using pattern elements such as hearts and bows.Recommend the following brands: Victoria's Secret, Gelato Pique, Intimissimi, SKIMS, Undiz, Peter Alexander, Pretty Little Thing, Tezenis as representatives to interpret the main design elements of Christmas lingerie and home wear.
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2023-12-01 25327
Pattern -- The TOP Ranking of Infantswear
According to the TOP 100 user downloads list in November 2023, Korean hand-painted style and Nordic style are the key styles of infant and toddler single item patterns this season. In the Korean hand-painted style, the animal image of anthropomorphic cartoons is the core design element. This month, popular application images such as teddy bears, rabbits, and pets (cats/dogs) are used to create activity scenes for cartoon characters through hand drawn effects and crayon painting textures, making the overall design more interesting and storytelling. The Nordic style patterns often use elements of light colors and fairy tale picture books to create a warm natural atmosphere, in line with the current minimalist style requirements of the infant and child market.
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2023-11-30 67310
Homewear -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's home clothing styles in user download rate on POP 11, Japanese and Korean styles accounted for more than half of the market share this month, with a very significant increase in attention compared to last month, accounting for 51%. Next was the simple European and elegant style, accounting for 25%. The attention to mature and elegant styles remained the same as last month, accounting for 11%. However, the proportion of related plants, flowers, and silk fabrics increased, and the attention to sports and leisure styles remained basically the same as last month, Accounting for 13%. Compared to last month, this month's styles are mainly in the light and thin knitted category, with a simple style. The design has entered the spring and summer quarter of development, and the attention to plush home clothing has significantly decreased. The proportion of knitted camisoles/skirts has increased.