According to the trend chart of the denim notes analyzed by Xiaohongshu in December, it can be seen that the activity of increasing and decreasing in the first half of the month is relatively high, and it starts to rapidly decline in the second half of the month. The overall trend shows a slow rise to a rapid decline. The analysis may be related to the fact that the first half of December is the peak season for cowboys, and consumers have more discussions about denim. Clothing brands are starting to introduce new cowboys in the autumn and winter seasons. According to the analysis of Xiaohongshu's interaction chart on denim in December, the interaction volume is the highest, followed by likes, indicating that customers have high activity, less collection, comments, and sharing, and the interaction is relatively stable. The analysis may be related to celebrities, popular bloggers, or hot topics.

This report is based on the comprehensive analysis of the top 100 business men's clothing fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, ZEGNA is the most popular business men's pants brand, followed by BOSS and Hermes. According to the analysis results of the TOP Hot List, multi-component worsted and comfortable cotton textiles are the most popular fabric styles in men's pants, accounting for about 60% of the total. The popularity of pants developed using worsted flannel fabric by representative brands such as DIOR MEN has increased, accounting for 13%. It is worth noting that the popularity of light outdoor functions has expanded the application range of functional synthetic fabrics in business style men's pants, with corresponding investment value.

Mature business style emphasizes the overall style's conciseness, formality, and professionalism. The classic cutting and styling focus on fitting and slimming; Prefer neutral colors in terms of color, giving a stable and professional impression; The detailed design is concise and neat, avoiding excessive and cumbersome decorations, striving for simplicity without losing taste. The quiet luxury style emphasizes clothing with high quality and practicality. In terms of color, neutral colors such as blue, white, gray, and rice are the choice direction, while retaining simple main colors to emphasize the overall harmony; Smooth lines, appropriate cutting, simple and sophisticated design, combined with textured fabrics, create a restrained and sophisticated atmosphere for dressing. The commuting outdoor style combines the characteristics of business and outdoor sports, emphasizing the practicality and comfort of clothing, incorporating design elements that conform to modern urban aesthetics and convenient living, and pursuing multifunctionality to cope with the scene transition between daily work and outdoor environment.

According to the sales proportion of Tiktok men's clothing category in December, down jacket is the category with the highest sales, accounting for 19.63%. Following closely behind is the casual pants category, accounting for 17.82%. Woolen jackets and jackets account for 8.24% and 7.56% respectively. The proportion of category sales in December reflects that in December, Tiktok users have a strong demand for down jacket, trousers, overcoat, jacket and other autumn and winter items, and sweater and knitwear/sweater have also received high attention.

The fashion history evolution of children's clothing academy style is mainly influenced by the culture of British and American academies, emphasizing simple, elegant, and classic clothing styles. Nowadays, classic elements, the combination of youth and trendy brands, high-quality fabrics, accessories and details all constitute the characteristics of children's fashion academy style. The future style of the college will pay more attention to innovation and diversity, with new school style, informal school style, intellectual style, Gray style dressing, British style, JK uniform style and other styles representing the innovative and diversified trend of the college style.

According to the analysis of the top 100 women's denim downloads from POP 11 to December, denim jackets and jeans are the most popular items in the new season of denim market development, mainly in slim fit silhouettes, accounting for 27%, with box shaped short jackets and micro flared horseshoe pants as the main products; The nostalgic and retro style of casual wear is still a key trend, with the trend of fading and vintage washing techniques under this style increasing, accounting for 39%; With the transition period from season to season, denim styles made of velvet and denim materials are also receiving more and more attention, accounting for 18%; The decorative details of metal and hot diamond each account for 14% and 16%, further enhancing the design sense and uniqueness of denim styles, becoming a highlight in the development of detail technology for the new season of women's denim styles.

ZARA is a well-known fast fashion brand founded in Spain and headquartered in A Correa, Galicia. ZARA is known for its fashionable, fashionable, and affordable products, providing fashionable clothing, shoes, and accessories suitable for men, women, and children. In recent years, ZARA has launched Athleticz sports series, mainly covering running fitness series, yoga fitness series, and outdoor skiing series. The latest autumn and winter seasons have developed a variety of sports styles, which are quite eye-catching. In addition, the POP download index is also quite good, and social media trends are hot, so it is recommended to follow this brand. This report mainly analyzes the series, key items, and key details related to running/fitness in the autumn and winter seasons, for reference and reference.

Taobao is currently one of the most popular shopping platforms among users, with hundreds of millions of users shopping on Taobao every day. In this vast shopping world, there are many products and stores that attract the attention of users, and some keywords have become popular search terms for users. In 2019, Taobao launched the "Hot Search" function on its homepage. In Taobao's hot search, the higher the popularity of search terms, the higher their popularity among consumers. In this article, we have compiled a consumer hot search ranking list based on the hot search content (in the past 7 days). Based on recent Taobao hot search keywords, the following top 10 consumer hot search list for sportswear has been compiled. The list mainly focuses on single item and style dimensions, and summarizes hot search content such as skiing outfits, waterproof mountaineering pants, American style workwear pants, and winter skiing quick drying clothes.

The "Nostalgic Casual" style continues the interpretation of the classic retro style, integrating nostalgic elements with modern design concepts, showcasing a unique fashion attitude. The denim category, as an important part of it, has become an indispensable element in the nostalgic leisure style. Designers can create diverse retro style clothing for different occasions, and can also mix and match with other popular elements such as street style, breaking free from fixed frames, and creating unique design works. The "Nostalgic Casual" style of autumn and winter is being used by major clothing brands such as Acne Studios, Evisu, Maison Mihara Yasuhiro, etc. Nostalgic leisure will continue to have an impact on the fashion industry, becoming a fashion bridge connecting the past, present, and future.

City Boy -- The Comprehensive Analysis of Japanese Designer Brands for Menswear

In the recently popular Hong Kong drama "Queen of News", Sheh Shih man's role as "Man Sister" has brought a revolutionary change to the dressing style of the leading female in the workplace. This style is based on a simple and luxurious style, with minimalist items reflecting high-end texture through silhouettes and materials. In terms of color matching, the neutral black, white, and brown tones are removed, and the gray tone of the Gray style items becomes more prominent when worn. It can be used for key items such as coats, suits, pants, and skirts. Hardware accessories such as buttons, waistbands, shirt clips, and shoulder straps enhance the texture of the design, adding a touch of uniqueness to the clothing. This article focuses on analyzing the development details of key items in the style of workplace female leads by combining relevant popular e-commerce brands The M, CHICJOC, Jacques Wei, OPENROLES, LYNEE, and Yearly Plan.

The CROQUIS Sketches 23/24 Autumn/Winter "Like Water Tangible" series takes inspiration from water, with a flowing style, opening up an endless winter. The series of single items combines practicality and comfort, and the use of soft and lightweight fabrics makes the clothing move according to the situation, like tangible water; The use of inspired jacquard fabric showcases the elegance and shape of winter men's demeanor.

According to the price distribution data of women's clothing products sold on Taobao in November, the price of jeans for Taobao women's clothing is mainly concentrated between ¥ 40- ¥ 130, accounting for 51.83%. Secondly, the proportion of 130 to 270 in the low to medium price range is 28.28%, while those above 270 account for 10.96%, and the proportion of 0 to 40 in the low price range is 8.93%. This indicates that the Taobao women's clothing and jeans market is mainly based on the affordable market, with most products priced in the middle to low range, which is in line with the purchasing power and consumption habits of a large number of users. Due to the fact that the majority of the styles are based on basic styles, the reference value for this report is relatively low. Therefore, mid-range sales data is selected for analysis. The high proportion of price bands reflects the general positioning of women's clothing products on the Taobao platform as affordable and suitable for the purchasing power of general consumers. The styles used for data reference are very few and may be reduced according to the platform's shopping activities. Therefore, some prices in this article may have original prices.

According to the analysis of the top 100 downloads of men's and women's sportswear and leisure clothing by users from November to December, market attention is more focused on well-known foreign sports brands. In terms of style, the main popular ones are the fashionable and casual style with strong practicality, as well as the trendy fashion style. In terms of details, modular segmentation, ribbon decoration, badge identification, rope decoration, side seam decoration, thread decoration, heterogeneous splicing, etc. are more concerned. Light and thin quilted cotton clothes, short cotton down jackets, fitted small leg guard pants, loose straight leg guard pants, etc. have received more attention in terms of silhouette.

Clean Fit emphasizes simplicity, delicacy, and comfort, emphasizing the simplicity of overall lines and cuts, avoiding excessive decoration and intricate details. The Clean Fit style often features simple contours and straight lines, creating a clean and modern feel. The color leans towards neutral tones and classic monochromatic tones, such as black and white, gray, blue, etc., reducing the complexity and contrast of colors, making the overall appearance more clean and sharp. The selection of materials is also an important feature of the Clean Fit style. Common materials include cotton, wool, linen, etc. The textured fabric ensures comfortable wearing.

Based on user browsing and search interaction data for the year 2023, a comprehensive ranking is selected based on the POP backend browsing index, download index, and social media popularity of brands in 2023, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for denim in 2023, in order to better understand industry trends and new season development.

Based on recent Taobao hot search keywords, the following TOP10 consumer hot search list (women's clothing) has been compiled. The content of the list is mainly based on product and style dimensions, and summarized as follows: trendy nerd style, Dirty fit style, ABG spicy girl style, Korean style coat windbreaker, half zipper design sweater, corduroy wide leg pants and other hot search content.

Quiet luxury style women's clothing is a fashion style combining simplicity, Korean fashion and luxury elements. Emphasis is placed on simplicity and cleanliness in application, with simple lines and cuts as the main focus, incorporating some luxurious elements such as sequin decoration and luxurious fabrics. Paired with Korean popular elements such as fashion waistband design, pleats, tie ups, wrap ties, etc., each item has a youthful, fashionable, and personalized design. Accessories such as metal decorations and exquisite handbags can be chosen to enhance the overall sense of luxury. Brand recommendations: KINDERSALMON, Gabriel Lee, Source Unknown, RECTO, Rejina Pyo, Le17 September, and FACE NONE.

According to the data analysis of the top 100 boys' sweatpants downloads in November, the recent focus of the children's pants market has been on sporty casual and streetwear brands, with a high level of attention on tapered pants in terms of silhouette. In terms of details, there is a particular focus on heterogeneous patchwork, contrasting stripes, color-blocking woven tapes, and utility pocket designs. As for patterns, there is a significant proportion of letter patterns dominated by collegiate streetwear brands.

The POP market research team conducted a comprehensive analysis of the Able Jeans 23/24 autumn and winter series in this issue, covering four key modules: brand dynamics, offline new product analysis in November, online new product data analysis, and offline new product design details analysis. Please refer to the following text for details.

The highly rebellious New Vintage style is represented by distressed stains and worn out items, with a focus on distressed printed T-shirts/hoodies, vintage loose floor pants, vintage leather jackets, and denim sets. The Jorts style, vintage jacket+distressed jeans, and cropped cotton down jacket+denim pants provide reference and inspiration for New Vintage players.