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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • The Comprehensive Analysis of Women's Down Jacket Designer Brand

    2024-02-23 6527

    The Comprehensive Analysis of Women's Down Jacket Designer Brand

    With the emphasis on personality and self pursuit, trendy street style has also received increasing attention and become one of the key style directions for down jackets. This article will start with Khrisjoy and Juun J. Conduct an analysis of several trendy designer brands such as Vetments, N · MORE, and 13 DE MARZO for their down jackets. Please refer to the following text for details.

  • 2023 Womenswear Fashion Report
    Data Reports

    2024-01-31 63877

    2023 Womenswear Fashion Report

    This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hottest brands for women's clothing in the year, in order to better understand industry trends and new season development.

  • A/W 23/24 Women's Down Jacket Market Verification

    2024-01-22 6079

    A/W 23/24 Women's Down Jacket Market Verification

    Through market research on the 23/24 autumn/winter women's cotton down jackets, the key styles, colors, silhouettes, and process details of this season's down jacket design can be identified. This article will compare the prediction of the design trend of POP23/24 autumn/winter women's down jackets and verify the trend of cotton down jacket design for this year by combining it with the popular styles in the market.

  • Classic Retro -- The Analysis of Sergio Tacchini The Activewear Designer Brand

    2024-01-16 21389

    Classic Retro -- The Analysis of Sergio Tacchini The Activewear Designer Brand

    Sergio Tacchini is a traditional track and field sports brand that represents sincerity, craftsmanship, and style. It is also a well-known brand in international sports and leisure fashion products. The brand was founded by Italian tennis champion Sergio Tacchini in 1966. This brand mainly focuses on tennis apparel and casual sportswear. In addition to tennis apparel, Sergio Tacchini also produces and sells other sports equipment such as sports shoes, socks, bags, and accessories. The design style of the brand is characterized by simplicity, fashion, and functionality. According to the POP backend download index, the Sergio Tacchini clothing download index is relatively high, and coupled with the active design media, this brand is recommended for reference.

  • Shirt Fabric -- The TOP Ranking of Menswear

    2024-01-15 26804

    Shirt Fabric -- The TOP Ranking of Menswear

    This report is based on the comprehensive analysis of the TOP 100 hot list of men's shirt fabrics based on user download and interaction data from POP Fashion in the past three months. In the TOP Hot List of the past three months, LouisVuitton is the most popular men's shirt brand, followed by BOSS and ZEGNA. According to the analysis results of the TOP Hot List, cotton textiles mainly blended with multi-component fabrics such as wool and viscose are the main fabrics for developing men's shirts, accounting for up to 39%. Fabric with rich styles decorated with patterns is popular in men's shirts, especially printed and dyed striped plaid fabrics, which account for 20% and 19% respectively. The proportion of elegant jacquard, sports synthetic fiber, and silk glossy fabrics has decreased compared to the previous hot list.

  • The Comprehensive Analysis of Luxury Homewear Designer Brand

    2024-01-15 32452

    The Comprehensive Analysis of Luxury Homewear Designer Brand

    Light luxury home clothing is warmly welcomed in daily life, not only for comfortable leisure at home, but also for occasions such as family gatherings and outings with friends. It is characterized by high quality, fine craftsmanship, and fashionable cutting, using comfortable fabrics such as silk, knitted, cotton, and linen, which have soft, breathable, and wrinkle resistant characteristics. The details are decorated with fluff, stripes, lace, etc.Recommend the following brands: Not Just Pajama, OLIVIA VON HALLE, Sleeper, MANITO, SANGLUO, nap, Mango as representatives to interpret the main design elements of light luxury home clothing.

  • The Data Analysis of Cross-border E-commerce for Menswear in December
    Data Reports

    2024-01-09 11024

    The Data Analysis of Cross-border E-commerce for Menswear in December

    With the continued popularity of sportswear, sports category items continue to be popular among consumers, with sportswear, sun protection shirts, sports polo shirts and other items being the main focus in December.

  • Nostalgic and Sexy -- The Analysis of Christian Wijnants The Womenswear Designer Brand

    2024-01-09 6322

    Nostalgic and Sexy -- The Analysis of Christian Wijnants The Womenswear Designer Brand

    Christian Wijnants is a personal brand of the same name launched by Belgian designer Christian Wijnants in 2003. Unique printing is the core of the brand's reputation, with psychedelic and retro patterns, bold color jumps, and a clever balance between business and creativity. The work expresses a strong personal style. In the latest design of the 2023/24 autumn/winter collection, common techniques such as abstract brushstroke printing, complex visual flowers, and stacked structures are used to create a strong sense of nostalgia. The cutting revolves around modern female silhouettes, emphasizing the sexy and youthful attributes, practical daily use, and ultra fashionable. This report will focus on analyzing the highlights of the new product.

  • 2023 Fashion Report of Outdoor Sports
    Data Reports

    2024-01-03 39390

    2023 Fashion Report of Outdoor Sports

    This ranking is a comprehensive ranking based on the 2023 POP backend download index, hot selling index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, select the top 5 hot search lists for various men's and women's outdoor sports items of the year, in order to better understand industry trends and new season development. Click on the link to enter the TOP10 brand style library.

  • The Comprehensive Fabric Analysis of Benchmark Womenswear Brand

    2023-12-30 26819

    The Comprehensive Fabric Analysis of Benchmark Womenswear Brand

    The simple and neat cutting and exquisite fabric texture of the simple European style are highly favored by consumers and have become a key style for women's clothing. Usually, natural materials such as cotton, linen, and silk are used to show comfortable wearing and delicate textures, showcasing a low-key and introverted elegant temperament. This report focuses on the hot selling items of the 23/24 autumn and winter of the domestic benchmark brand for women's clothing in the simple European style, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in the simple European style.

  • School Uniform -- The Comprehensive Analysis of Kidswear Benchmark Brand
    Hot

    2023-12-29 5607

    School Uniform -- The Comprehensive Analysis of Kidswear Benchmark Brand

    College Style originates from the campus culture of universities in North America and Europe. It is based on traditional college culture and elements of student era, integrating modern fashion elements, and forming a unique and popular style. In addition to classic school uniform brands such as Eton Kidd, David Luke, M&S, local brands such as Guiruyang and Mini Peace have also performed well in the school uniform market, and niche designer brands have become a reference for youth development through personalized design and unique brand concepts. Children's demand for clothing is more focused on fashion and personalized expression, with styles leaning towards diversification. Among them, styles such as intellectual style, gray style, British style, and JK uniform style are the styles that teenagers pay attention to this season. Combining sporty style with formality, rigor with fluency, toughness with softness. By incorporating smooth cutting and modern style adjustments, it presents a scholarly and artistic youthful feel.

  • Elegant Commute -- The Comprehensive Analysis of Luxury Brand

    2023-12-28 55271

    Elegant Commute -- The Comprehensive Analysis of Luxury Brand

    This issue's comprehensive analysis focuses on the elegant commuting style, with a focus on individual items such as dresses, shirts, and jackets. The analysis will be conducted on clothing from the 2024 Early Spring or 24 Spring/Summer collections of relevant brands. In addition to gorgeous decorations such as feathers, gemstones, and bows, details such as collar ribbons, draped fabrics, and body wraps have become important design elements for this season's elegant commuting.

  • Nostalgic Casual -- The Comprehensive Analysis of Women's Denim Designer Brand

    2023-12-27 11720

    Nostalgic Casual -- The Comprehensive Analysis of Women's Denim Designer Brand

    The "Nostalgic Casual" style continues the interpretation of the classic retro style, integrating nostalgic elements with modern design concepts, showcasing a unique fashion attitude. The denim category, as an important part of it, has become an indispensable element in the nostalgic leisure style. Designers can create diverse retro style clothing for different occasions, and can also mix and match with other popular elements such as street style, breaking free from fixed frames, and creating unique design works. The "Nostalgic Casual" style of autumn and winter is being used by major clothing brands such as Acne Studios, Evisu, Maison Mihara Yasuhiro, etc. Nostalgic leisure will continue to have an impact on the fashion industry, becoming a fashion bridge connecting the past, present, and future.

  • Office Lady -- The Popular Style of Womenswear E-Commerce Brands

    2023-12-26 30479

    Office Lady -- The Popular Style of Womenswear E-Commerce Brands

    In the recently popular Hong Kong drama "Queen of News", Sheh Shih man's role as "Man Sister" has brought a revolutionary change to the dressing style of the leading female in the workplace. This style is based on a simple and luxurious style, with minimalist items reflecting high-end texture through silhouettes and materials. In terms of color matching, the neutral black, white, and brown tones are removed, and the gray tone of the Gray style items becomes more prominent when worn. It can be used for key items such as coats, suits, pants, and skirts. Hardware accessories such as buttons, waistbands, shirt clips, and shoulder straps enhance the texture of the design, adding a touch of uniqueness to the clothing. This article focuses on analyzing the development details of key items in the style of workplace female leads by combining relevant popular e-commerce brands The M, CHICJOC, Jacques Wei, OPENROLES, LYNEE, and Yearly Plan.

  • The Data Analysis of Cross-border E-commerce for Womenswear in November
    Data Reports

    2023-12-20 34615

    The Data Analysis of Cross-border E-commerce for Womenswear in November

    Current situation analysis: According to data from the Amazon platform in November 2023, sales of thermal underwear and tops have increased by 51.37% year-on-year since November, ranking first on the best-selling list. Meanwhile, the sales of thermal underwear sets have shown a significant decline, with a decline rate of 27.92%. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.) Data conclusion: The demand for warm tops is significantly increasing, while the demand for set type warm underwear is decreasing, indicating that Amazon consumers are more inclined to purchase single tops rather than complete sets of warm underwear, and pay more attention to personalized and freely combined dressing forms.

  • Leather & Fur -- The TOP Ranking of Womenswear
    Data Reports

    2023-12-20 5641

    Leather & Fur -- The TOP Ranking of Womenswear

    Extract the top 10 downloaded styles (1-5, 6-10 from left to right) from the database of women's clothing, leather, and fur products from POP11-December. The overall style is mainly composed of cashmere and leather, and with seasonal changes, spring and summer single leather jackets are the key development items, which have recently received high attention. Sports patchwork down jackets not only provide warmth but also enhance quality, making them a popular item among young consumers.

  • Flowers & Teens -- The Analysis of Female Celebrities' Outfits

    2023-12-20 30586

    Flowers & Teens -- The Analysis of Female Celebrities' Outfits

    The Flowers and the Youth: Silk Road Season" invites 7 guests of different ages to visit the countries involved in the "Belt and Road" initiative on the occasion of its tenth anniversary. They explore the fruitful results of ten years of cooperation and exchange, unlocking the ordinary yet vibrant pioneering stories of the "Silk Road Ambassadors". Through this, they gain insights into the positive impact of win-win cooperation on the world, unlocking their own new life perspectives. Since the start of the variety show, the fashion choices of the sibling group have received widespread attention. The eldest sister, Qin Hailu, exudes intellectual elegance. The second sister, Qin Lan, and the third sister, Xing Zhilei, both go for a casual vacation style. Dilraba from the Uighur ethnic group incorporates national elements throughout the journey, while the youngest sister, Zhao Zhaoyi, showcases a series of sweet and cool daily outfits. This article will review the high-quality clothing choices from this season's travels and provide analysis on style, trends, and wearing scenes.

  • Cozy Fit -- The Popular Style of Womenswear E-Commerce

    2023-12-19 11730

    Cozy Fit -- The Popular Style of Womenswear E-Commerce

    Compared to Clean Fit, Cozy Fit places more emphasis on comfortable and lazy "lifestyle outfits" based on simple and neat styles, and the selection of items is also more designed. It abandons fixed pairing formulas and emphasizes pragmatism, with a particular emphasis on basic layering and multiple outfits. Its core concept is to create a simple, relaxed, and fashionable look through the combination of basic color tones and a loose and comfortable large contour.

  • 2023 Annual Fashion Report of Denim
    Data Reports

    2023-12-15 17105

    2023 Annual Fashion Report of Denim

    Based on user browsing and search interaction data for the year 2023, a comprehensive ranking is selected based on the POP backend browsing index, download index, and social media popularity of brands in 2023, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for denim in 2023, in order to better understand industry trends and new season development.

  • Hot List of Women's Knitwear in the First Half of 2023
    Data Reports

    2023-12-15 33720

    Hot List of Women's Knitwear in the First Half of 2023

    Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of women's sweaters in 2023. In terms of style design, the minimalist, fashionable and casual, and elegant Chinese style have received continuous attention from the market, and their popularity has not decreased. It is worth noting that the attention to young ladies' clothing has increased. In the single product data, apart from pullovers and cardigans, the attention of small cardigans in the market is gradually increasing, and the attention of dresses is also increasing.

  • Quiet Luxury -- The Comprehensive Analysis of Womenswear Designer Brand

    2023-12-12 25633

    Quiet Luxury -- The Comprehensive Analysis of Womenswear Designer Brand

    Quiet luxury style women's clothing is a fashion style combining simplicity, Korean fashion and luxury elements. Emphasis is placed on simplicity and cleanliness in application, with simple lines and cuts as the main focus, incorporating some luxurious elements such as sequin decoration and luxurious fabrics. Paired with Korean popular elements such as fashion waistband design, pleats, tie ups, wrap ties, etc., each item has a youthful, fashionable, and personalized design. Accessories such as metal decorations and exquisite handbags can be chosen to enhance the overall sense of luxury. Brand recommendations: KINDERSALMON, Gabriel Lee, Source Unknown, RECTO, Rejina Pyo, Le17 September, and FACE NONE.

  • The Data Analysis of Menswear E-Commerce Products

    2023-12-12 30396

    The Data Analysis of Menswear E-Commerce Products

    Based on recent Taobao hot search keywords, the following TOP10 consumer hot search list (men's clothing) has been compiled. The list mainly focuses on single item and style dimensions, and summarizes hot search content such as trendy bookworms, Dirty Fit, three proof down jackets, black new Chinese style, rebellious motorcycle style, shirt style down jacket, leather and fur integrated motorcycle suit, American style workwear pants, She Pai autumn and winter coats, and endorphin wearing.

  • Chinese-style Denim -- The Analysis of ABLE JEANS The Benchmark Denim Brand

    2023-12-08 30875

    Chinese-style Denim -- The Analysis of ABLE JEANS The Benchmark Denim Brand

    The POP market research team conducted a comprehensive analysis of the Able Jeans 23/24 autumn and winter series in this issue, covering four key modules: brand dynamics, offline new product analysis in November, online new product data analysis, and offline new product design details analysis. Please refer to the following text for details.

  • Shirt -- The TOP Ranking of Womenswear

    2023-12-07 65522

    Shirt -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's clothing shirts downloaded by users in November, the shirt market in the past month has mainly focused on sexy and modern, simple and elegant items, followed by some Miu style items that have also made it to the list. The straight and short styles on the silhouette have shown high attention. In terms of details, the focus is on exquisite standing collar and cross twist design. In terms of fabrics, modern commuters mainly use lightweight thin gauze and satin silk. The classic stripes on the pattern remain the focus of this season.

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23/24AW Fashion Clothing Trend Analysis | POP Fashion

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