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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Down Jacket -- The TOP Ranking of Womenswear

    2024-03-01 40587

    Down Jacket -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's cotton down clothing downloads in February, the cotton down market in the past month has mainly focused on new Chinese and fashionable casual styles, with a significant increase in the proportion of new Chinese styles. In terms of silhouette, skiing suits, snow suits suitable for snow, and cocoon shaped truncated bread suits are the main trends.

  • Pioneering Urban -- The Analysis of LOW CLASSIC The Womenswear Designer Brand

    2024-01-19 15598

    Pioneering Urban -- The Analysis of LOW CLASSIC The Womenswear Designer Brand

    LOW CLASSIC was founded in South Korea in 2009 by three designers in partnership. Minimalism is the foundation of the brand, and practicality is the core of the brand. The product design combines avant-garde and practicality, emphasizing elite fashionable and neat dressing. Its latest 23/24 autumn/winter collection continues to be suitable for contemporary women's diverse lifestyles, creating an elite avant-garde urban style. In the series, the color scheme is the key, while the gray scheme is popular and popular among consumers. The layered and mixed design focuses on avant-garde, sexy, modern, and cool visual expressions; The sharp cut suits and windbreakers present a modern and fashionable charm, and the artistic retro color scheme brings a warm and fashionable attribute to winter styling. This report will focus on analyzing the highlights of the new product.

  • Classic Retro -- The Analysis of Sergio Tacchini The Activewear Designer Brand

    2024-01-16 21389

    Classic Retro -- The Analysis of Sergio Tacchini The Activewear Designer Brand

    Sergio Tacchini is a traditional track and field sports brand that represents sincerity, craftsmanship, and style. It is also a well-known brand in international sports and leisure fashion products. The brand was founded by Italian tennis champion Sergio Tacchini in 1966. This brand mainly focuses on tennis apparel and casual sportswear. In addition to tennis apparel, Sergio Tacchini also produces and sells other sports equipment such as sports shoes, socks, bags, and accessories. The design style of the brand is characterized by simplicity, fashion, and functionality. According to the POP backend download index, the Sergio Tacchini clothing download index is relatively high, and coupled with the active design media, this brand is recommended for reference.

  • Trendy School -- The Comprehensive Analysis of Benchmark Kidswear Brand
    Hot

    2024-01-05 25033

    Trendy School -- The Comprehensive Analysis of Benchmark Kidswear Brand

    The fashion history evolution of children's clothing academy style is mainly influenced by the culture of British and American academies, emphasizing simple, elegant, and classic clothing styles. Nowadays, classic elements, the combination of youth and trendy brands, high-quality fabrics, accessories and details all constitute the characteristics of children's fashion academy style. The future style of the college will pay more attention to innovation and diversity, with new school style, informal school style, intellectual style, Gray style dressing, British style, JK uniform style and other styles representing the innovative and diversified trend of the college style.

  • Office Lady -- The Popular Style of Womenswear E-Commerce Brands

    2023-12-26 29774

    Office Lady -- The Popular Style of Womenswear E-Commerce Brands

    In the recently popular Hong Kong drama "Queen of News", Sheh Shih man's role as "Man Sister" has brought a revolutionary change to the dressing style of the leading female in the workplace. This style is based on a simple and luxurious style, with minimalist items reflecting high-end texture through silhouettes and materials. In terms of color matching, the neutral black, white, and brown tones are removed, and the gray tone of the Gray style items becomes more prominent when worn. It can be used for key items such as coats, suits, pants, and skirts. Hardware accessories such as buttons, waistbands, shirt clips, and shoulder straps enhance the texture of the design, adding a touch of uniqueness to the clothing. This article focuses on analyzing the development details of key items in the style of workplace female leads by combining relevant popular e-commerce brands The M, CHICJOC, Jacques Wei, OPENROLES, LYNEE, and Yearly Plan.

  • Suit -- The TOP Ranking of Menswear
    Data Reports

    2023-12-20 8553

    Suit -- The TOP Ranking of Menswear

    According to the data analysis of the top 100 men's suits downloaded by users in November, the key styles in the recent suit market are business casual and lightweight workwear. In terms of details, there is more attention to changes in the collar and partial splicing. The craftsmanship focuses on water diamonds, pearls, and metal decorations. In terms of silhouette, the wide shoulder design is worth noting. Simple suit styles are enhanced with exquisite detail designs to increase visual appeal and elevate the fashion level of individual pieces.

  • Smart Commuting -- The Analysis of MARRON EDITION The Womenswear Designer Brand

    2023-12-18 6522

    Smart Commuting -- The Analysis of MARRON EDITION The Womenswear Designer Brand

    MARRON EDITION, a creative design team from South Korea, was founded through cross-border collaboration. Its design style is classic and minimalist, free from the constraints of fashion. It is concise, versatile, and comfortable, aiming to create practical and fashionable designs that are in line with real life situations, interpreting the brand's attitude. The latest 23/24 autumn/winter collection still revolves around minimalist and elegant commuting, with products dedicated to creating a textured outfit that caters to contemporary girls for multiple occasions and emotions on a comfortable basis. The pink color scheme, bow and other elements, as well as the design of core items such as suits and coats, interpret the aesthetic characteristics of daily refinement and classic comfort, emphasizing versatile daily attributes. This report will focus on analyzing the highlights of the new product.

  • Fashion Fairy -- Comprehensive Analysis of Girlswear E-commerce Brands

    2023-12-15 19673

    Fashion Fairy -- Comprehensive Analysis of Girlswear E-commerce Brands

    "Fashion Fairy" has become a hot topic in the development of single item products for girls' e-commerce, with popular styles such as the daughter Madeline, intellectual style, new Chinese style, and Christmas battle clothes emerging. This article summarizes and recommends the following popular brands, brand trends, best-selling items, and popular outfits based on the current popular children's clothing and girl style e-commerce brands. Bring more inspiration to the development of popular autumn and winter e-commerce clothing for girls and children.

  • Data Analysis of Tiktok E-Commerce Womenswear in November

    2023-12-07 26894

    Data Analysis of Tiktok E-Commerce Womenswear in November

    According to the proportion of sales of Tiktok women's wear category in November, trousers are the category with the highest sales, accounting for 20.73%. Following closely behind is the down jacket category, accounting for 13.72%. Woolen jackets and short jackets account for 7.38% and 3.94% respectively. This data reflects that in November, Tiktok users had a strong demand for pants, down coats and overcoats, while short coats and suits also maintained a high degree of attention.

  • The Comprehensive Analysis of Children's Skiwear E-commerce Brands

    2023-12-05 6364

    The Comprehensive Analysis of Children's Skiwear E-commerce Brands

    With the arrival of the ice and snow season, the popularity of skiing continues to rise, which also drives the consumption trend of skiing clothing and accessories. Children's skiing products focus on providing a comfortable wearing experience and superior insulation performance. Lightweight and breathable materials ensure that children have a comfortable activity space. Ski suits not only meet the outdoor activity needs of children, but also take into account daily warmth needs, making them a popular winter children's clothing item. Currently, children's skiwear combines rich contrasting color combinations and fun graphic designs to create a trendy way of skiing.

  • The Comprehensive Analysis of Womenswear Designer Brand

    2023-11-24 19133

    The Comprehensive Analysis of Womenswear Designer Brand

    Based on the current key wholesale markets for women's clothing, such as Hangzhou Sijiqing, Guangzhou Shisanhang&UUS, Shenzhen Nanyou, and South Korea Dongmen, this article summarizes the key designer brands in e-commerce and the market, and recommends the latest collection highlights, key styles, and craftsmanship details of the following popular brands. Bring more inspiration directions for the development of popular products.

  • Breaking the Depression -- The Analysis of LACOSTE The Luxury Sportswear Brand

    2023-11-20 41258

    Breaking the Depression -- The Analysis of LACOSTE The Luxury Sportswear Brand

    The LACOSTE A/W 2023 series utilizes highly saturated visual effects and distinct silhouettes to create a vibrant atmosphere. In terms of color matching, the series showcases vitality and tension, especially in contrast color design. The use of contrasting color stitching creates a rich and varied visual effect on clothing, giving people a sense of modernity and fashion. In addition, in terms of detail processing, unique design details such as ribbon decoration, bright edge wrapping, and thread decoration are used to enrich the layering and texture of the clothing, enhancing the overall fashion and refinement of the design. The brand also retains unique and classic iconic elements, such as the green crocodile logo, further highlighting the brand's tradition and personality.

  • Jacket -- The TOP Ranking of Womenswear

    2023-11-17 60775

    Jacket -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's jackets downloaded by users in October, the jacket market in the past month has mainly focused on Miu style girls, Chinese style old money style, Chanel style, and functional sports; The proportion of cropped jackets that can be paired with suits in silhouette is relatively large, followed by woolen short coats with an upward trend in silhouette this month; Focus on pocket design in terms of details.

  • Playful Minimalism -- The Analysis of SUNNEI The Womenswear Designer Brand

    2023-11-16 6593

    Playful Minimalism -- The Analysis of SUNNEI The Womenswear Designer Brand

    Italian fashion brand SUNNEI was founded in 2014 by designers Simone Rizz and Loris Messino. SUNNEI excels in transforming the lazy Italian lifestyle into the concept of their brand, combining the craftsmanship spirit of Italian manufacturing with innovative and avant-garde creativity, and integrating it with modern art, constantly breaking people's traditional perception of fashion. The brand motto is' Everyday I wear Sunnei ', and the concept of being burden free and easy to live has always been running through the brand's design. Minimalism, playfulness, freshness, and fun are the core styles of the brand. This season's autumn and winter series tells the story of confidence, freedom, trust, adventure, and interaction. The models of the SUNNEI 2023 Autumn/Winter series runway are composed of a team of designers, assistants, and managers from the brand. The models follow the melody of rock music and walk down a petite runway, spinning at the end, jumping off the stage, surfing in the crowd, and lying down for a walk.

  • Leisure Retro - The Analysis of Malbon Golf The Activewear Designer Brand

    2023-11-14 20679

    Leisure Retro - The Analysis of Malbon Golf The Activewear Designer Brand

    Malbon Golf is a street fashion brand focused on golf, founded by culture and golf enthusiasts Stephen and Erica Malbon in 2017. The brand is renowned for its innovative design, high-quality production, and unique style. Malbon Golf's clothing is characterized by fashion, youth, and avant-garde, injecting new vitality and trendy elements into golf. Their products, from golf jerseys to pants, hats, and accessories, pay great attention to details and comfort, and use excellent fabrics and craftsmanship. In addition to focusing on product quality, Malbon Golf also values co branding and collaborates with various fashion brands and artists to launch unique limited edition collections. Whether on the golf course or in daily life, wearing Malbon Golf clothing can showcase fashion, personality, and taste. The reasons for recommending this brand are as follows: the brand has recently gained a high popularity on social media and a high POP download index. The combination of fashion and professional performance is more in line with the current popular characteristics.

  • Urban Relax -- The Analysis of Men's Street Style

    2023-11-13 5776

    Urban Relax -- The Analysis of Men's Street Style

    There is no fixed formula for relaxed urban dressing, but rather a simple, lazy and textured style expression. The relaxed urban feel combines the characteristics of comfort, leisure, simplicity, and personalization, creating a relaxed and comfortable dressing style that echoes urban fashion. In the relaxed urban wind direction, the main styles are high-end luxury, atmosphere Korean, and lazy Japanese. This season's color scheme is mainly based on Maillard, with suits, trench coats, and shirts as representative items. In design, emphasis is placed on loose silhouettes, emphasizing loose and casual, and a natural dressing atmosphere

  • New Year Clothing -- The Comprehensive Analysis of Benchmark Kidswear Brand

    2023-11-13 32773

    New Year Clothing -- The Comprehensive Analysis of Benchmark Kidswear Brand

    The New Year clothing category for children refers to holiday clothing specifically designed for children during the New Year. This type of clothing has a strong festive atmosphere and auspicious connotations, and is warmly welcomed by the market. There is a great demand for children's New Year clothes in the market. As a part of traditional festivals, people are willing to prepare special clothing for their children, so that they can rejuvenate and express their hopes for a better future during the New Year. At the same time, it has become a custom for family and friends to exchange New Year's greetings, and children's New Year's clothing, as a unique and meaningful gift, has received much attention. In addition, with people's pursuit of holiday experiences and attention to children's growth, children's clothing and New Year clothing have also become an important consumer product that drives economic growth.There are various styles of New Year clothing, including traditional Chinese Hanfu, modern suits, dresses, etc., to meet the preferences and wearing occasions of different children.

  • Teenage Streetwear -- The Comprehensive Analysis of Luxury Kidswear Brand

    2023-11-09 19515

    Teenage Streetwear -- The Comprehensive Analysis of Luxury Kidswear Brand

    In response to the increasing popularity of the youth market and their pursuit of fashion personality, developing more trendy and trendy youth clothing has become a hot topic this quarter. Fashion brands can meet the diverse dressing needs of teenagers. This article summarizes and recommends the following popular children's fashion luxury brands, as well as their craftsmanship details and key patterns, based on the current trends. Bringing more inspiration to the development of high-end luxury trendy children's clothing and youth clothing.

  • Daily Luxury -- The Analysis of Serrer The Womenswear Designer Brand

    2023-11-09 5654

    Daily Luxury -- The Analysis of Serrer The Womenswear Designer Brand

    Serrer, a fashion lifestyle brand founded in 2020 in China, means "tightly embracing" in French. Its design is not constrained by fashion, relaxed, natural, and comfortable, aiming to create a refined and fashionable style that conforms to real life conditions, thereby interpreting the brand's attitude. The latest 23/24 Autumn/Winter collection continues to be pure, simple, quiet, and noble, with designers scrutinizing every detail, committed to creating a texture that suits contemporary girls' multiple occasions and emotions on a comfortable basis. The three-dimensional decoration, beading, cutting, and embroidery design interpret the aesthetic characteristics of natural delicacy and relaxed comfort, emphasizing the relaxed daily attributes. This report will analyze the highlights of the new product.

  • Trend Storm -- The Comprehensive Analysis of Benchmark Teenage Brand

    2023-11-08 24279

    Trend Storm -- The Comprehensive Analysis of Benchmark Teenage Brand

    With the changes in economy and consumption concepts, as well as the increasing demand for fashionable and personalized clothing among young people, the youth clothing market has shown enormous potential and a growing trend of attention. Teenagers pay more attention to fashion and personalized expression of their clothing needs, with a bias towards diversity in styles. Among them, street trendy brands, Korean girls, cleanfit minimalist and neutral styles, and new style colleges are the styles that teenagers are paying attention to this season.

  • SHEIN -- The Data Analysis of Kidswear Cross-border E-commerce

    2023-11-08 34145

    SHEIN -- The Data Analysis of Kidswear Cross-border E-commerce

    The POP market research team conducted data analysis on children's clothing and infants from SHEIN cross-border e-commerce in this issue, focusing on the quantity and proportion of new product categories in autumn and winter, price band analysis, key style analysis, hot sales&key colors, main key items, and fabric&pattern direction.

  • Wasteland Street Fashion -- The Analysis of Acne Studios The Menswear Designer Brand

    2023-11-06 25529

    Wasteland Street Fashion -- The Analysis of Acne Studios The Menswear Designer Brand

    Acne Studios, founded by its founder Jonny Johannso in Sweden in 1996, is a well-known Nordic luxury brand in recent years. With a brand concept of creativity, retro, fashion, practicality, and cost-effectiveness, it has quickly become popular. Many top tier shopping malls in China have offline retail stores, including plaid scarves, emoji sweaters, wide shoulder suits, jeans, and other items, and has gained numerous fans on social media.At the beginning of its establishment, Acne Studios was a creative studio operating in graphic design, film, advertising, and other businesses. In 1997, Jonny Johannso designed 100 pairs of red stitched jeans for friends and family. Wallpaper and Vogue quickly spread this event in the fashion industry, and Acne Studios embarked on the path of fashion. In 2018, Acne Stuios sold a minority stake to Chinese companies IDG Capital and Hong Kong IT Group, with a greater focus on expanding into the Asian market.

  • Analysis of Hangzhou Wholesale Market for Children's Clothing in October

    2023-10-30 6663

    Analysis of Hangzhou Wholesale Market for Children's Clothing in October

    In October, the children's clothing market leader conducted research on two concentration areas of Hangzhou Sijiqing and Kunlong children's clothing wholesale markets. Hangzhou Children's Clothing Wholesale Market is a modern clothing wholesale and trading market that integrates children's clothing, children's accessories, and children's products. It covers a wide range of styles and is a mid to high-end children's clothing market characterized by wholesale and foreign trade. This month, the new autumn/winter items on the market are centered around 23/24, with a relatively large market share of winter season items such as cotton down, sweaters, and pants. The styles are mainly Korean retro, mountain outdoor, and Japanese Korean children's fun.

  • Gorgeous Rock -- The Analysis of MO&CO. The Benchmark Womenswear Brand

    2023-10-27 60304

    Gorgeous Rock -- The Analysis of MO&CO. The Benchmark Womenswear Brand

    The POP market research team conducted a survey on MO&Co The 2023 Winter Series conducted a comprehensive analysis, covering four key modules: brand dynamics, offline new product analysis, September online new product data analysis, and offline new product design details analysis. Please refer to the following for details.

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23/24AW Fashion Clothing Trend Analysis | POP Fashion

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