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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Cozy Fit -- The Popular Style of Womenswear E-Commerce

    2023-12-19 9234

    Cozy Fit -- The Popular Style of Womenswear E-Commerce

    Compared to Clean Fit, Cozy Fit places more emphasis on comfortable and lazy "lifestyle outfits" based on simple and neat styles, and the selection of items is also more designed. It abandons fixed pairing formulas and emphasizes pragmatism, with a particular emphasis on basic layering and multiple outfits. Its core concept is to create a simple, relaxed, and fashionable look through the combination of basic color tones and a loose and comfortable large contour.

  • Outerwear -- The Data Analysis of Menswear E-Commerce
    Data Reports

    2023-12-18 15163

    Outerwear -- The Data Analysis of Menswear E-Commerce

    In the popular November men's outerwear e-commerce, the most popular styles of men's outerwear are dominated by mountain outdoor and business commuter styles. Among them, practical pockets, detachable inner linings, contrasting colors, as well as plaid patterns and patches are worth paying attention to as design elements. In terms of silhouette, fitted or loose versions are the main options, providing consumers with a more comfortable wearing experience.

  • Trench Coat -- The TOP Ranking of Womenswear

    2023-12-14 17556

    Trench Coat -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of the TOP hot list of women's windbreaker fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, the most popular women's dress brand is Burberry, accounting for 18%, followed by Jil Sander and The Row, accounting for 16% and 10% respectively. According to the analysis of the TOP Hot List, the most popular style of women's windbreaker fabric this season is the classic smooth cotton textile, accounting for up to 37% of the market share. Next is delicate woolen fabric, accounting for 16%. Other styles of fabrics account for about 10% of the market. The multi-component blended fabric represented by regenerated cellulose is a fabric with corresponding investment value this season. It is worth noting that the application range of rainproof function in windbreaker fabrics has expanded.

  • The Data Analysis of Womenswear E-Commerce

    2023-12-13 38063

    The Data Analysis of Womenswear E-Commerce

    Based on recent Taobao hot search keywords, the following TOP10 consumer hot search list (women's clothing) has been compiled. The content of the list is mainly based on product and style dimensions, and summarized as follows: trendy nerd style, Dirty fit style, ABG spicy girl style, Korean style coat windbreaker, half zipper design sweater, corduroy wide leg pants and other hot search content.

  • Outerwear -- The TOP Ranking of Menswear
    Data Reports

    2023-12-06 64632

    Outerwear -- The TOP Ranking of Menswear

    According to the analysis of the TOP 100 men's jacket data based on user downloads in November, business commuting, mountain style, and athleisure are key styles in the recent outerwear market. In terms of details, innovative pockets, optimized front plackets, plush splicing, partial leather embellishments, layered attachments, and hat designs have received more attention. The craftsmanship is focused on blocking, novel quilting, structural taping, and character patches. Classic monograms and adjustable drawstrings are hot choices for patterns and accessories. In terms of silhouette, the fake two-piece design is worth paying attention to.

  • Urban Relax -- The Analysis of Men's Street Style

    2023-11-13 5715

    Urban Relax -- The Analysis of Men's Street Style

    There is no fixed formula for relaxed urban dressing, but rather a simple, lazy and textured style expression. The relaxed urban feel combines the characteristics of comfort, leisure, simplicity, and personalization, creating a relaxed and comfortable dressing style that echoes urban fashion. In the relaxed urban wind direction, the main styles are high-end luxury, atmosphere Korean, and lazy Japanese. This season's color scheme is mainly based on Maillard, with suits, trench coats, and shirts as representative items. In design, emphasis is placed on loose silhouettes, emphasizing loose and casual, and a natural dressing atmosphere

  • Simple Luxury -- The Analysis of Bottega Veneta The Men's Luxury Brand

    2023-10-26 11209

    Simple Luxury -- The Analysis of Bottega Veneta The Men's Luxury Brand

    The Bottega Veneta 23/24 autumn and winter collection is adorned with exquisite craftsmanship, reinterpreting pure aesthetics, encountering pure interest, time flowing, and timeless fashion.

  • British Style -- The Analysis of Burberry The Luxury Menswear Brand

    2023-10-25 23299

    British Style -- The Analysis of Burberry The Luxury Menswear Brand

    The Burberry 23/24 winter series advertising blockbuster was first created by the creative freeze frame Daniel Lee brand on Skye Island in Scotland and Giant Causeway in Northern Ireland.

  • The Data Analysis of Cross-Border Womenswear E-commerce in September

    2023-10-12 36325

    The Data Analysis of Cross-Border Womenswear E-commerce in September

    Current situation analysis: (1) According to Amazon data, among all Amazon products, women's clothing accessories account for 40.53% of all clothing accessories, a decrease of 3.35% compared to the previous month. (2) In September, the underwear and pajamas category continued to rank first, accounting for 27.3%, an increase of 4.15% compared to August; The number of sports products ranks second, accounting for 17.7%, up 3.47% from August.Data inspiration: (1) Compared to August, the proportion of tops, T-shirts, and shirts decreased by 4.58%, while the proportion of dresses decreased by 3.15%. Considering that it is caused by seasonal changes; (2) Sports and lingerie pajamas are still the top proportion of Amazon women's clothing, with a significant increase in the proportion in September.

  • Quiet Luxury -- The Popular Styles of E-commerce Womenswear Brand

    2023-09-28 28822

    Quiet Luxury -- The Popular Styles of E-commerce Womenswear Brand

    Quiet luxury is a new era of minimalism that is not as simple as minimalism and not as extravagant as luxury. It presents luxury in an extremely quiet manner, with exquisite aesthetics, tailoring, and craftsmanship, complemented by timeless classic styles, making it charming. The foundation of quiet luxury is timeless clothing: handmade tailored trousers, suit jackets, and casual shoes in the wardrobe. These garments are made of high-quality fabrics, with delicate details and comfortable silhouettes. They do not need embroidery, sequins, logos, or slogans to present a free and classical temperament. The color palette of quiet luxury is mainly neutral tones, such as black, white, gray, camel, and brown. These colors are soft and tranquil, creating a sense of understated elegance.

  • Oppenheimer -- The Comprehensive Analysis of Womenswear Designer Brand

    2023-09-26 16445

    Oppenheimer -- The Comprehensive Analysis of Womenswear Designer Brand

    The dressing style of intellectuals in the 1940s is characterized by wearing suits, ties, and porkpie hats. In the movie city scene, the designer selected a blue shirt and a gray suit for the protagonist. When he arrived in New Mexico, he wore more gray and khaki colors to match the land. The successful release of the film has once again fueled the trend of fall and winter fashion. The fusion of "quiet luxury," "intellectualism," and "academia" creates an atmosphere that highlights the characters' individual traits. The three codes of preppy style are tweed, wool vests, and oversize clothing. During that era, wide ties and well-fitted pants were popular. The favorite coats were brown and gray herringbone. Sometimes, a dark brown or navy blue overcoat and trench coat were worn as well.

  • Overcoat & Trench coat -- The TOP Ranking of Menswear
    Data Reports

    2023-09-20 22617

    Overcoat & Trench coat -- The TOP Ranking of Menswear

    According to the analysis of the TOP 100 men's trench coats/overcoats data based on user downloads from July to September, the trench coat/overcoat market in the past three months has mainly presented two major mainstream styles: business commuting and sports leisure. Details such as leather embellishments, color-blocking, collar designs, and line decorations are the key design points for individual items. Plaid patterns remain the preferred choice for trench coats/overcoats, and woolen fabrics continue to be the focus fabric this season, including textured wool, speckled yarn, color-woven herringbone, and reversible double-sided wool, among others.

  • Maillard Aesthetic -- The Comprehensive Analysis of Womenswear Designer Brand

    2023-09-01 66237

    Maillard Aesthetic -- The Comprehensive Analysis of Womenswear Designer Brand

    Maillard style accompanies the arrival of autumn. Maillard originally refers to a non-enzymatic browning reaction commonly found in food processing, which is a non-enzymatic browning that occurs during food processing. During this process, various shades of brown are produced. In August, the authoritative fashion media "GQ" in collaboration with TikTok launched a grand showcase of Maillard, finding the answer to Maillard fashion. To summarize the melanoidin fashion color scheme, it mainly consists of shades of brown with orange-red accents. The brands The Row, Lemaire, Proenza Schouler, Rejina Pyo, and Toteme will represent the interpretation of melanoidin fashion style.

  • Outerwear -- The TOP Ranking of Kidswear

    2023-08-15 44286

    Outerwear -- The TOP Ranking of Kidswear

    Extract the top 10 styles with the highest download rate from the children's outerwear database of POP in June-July 2023. The attention to high-end brands is highest, and there is a rising interest in sporty and casual styles. The main craft detail is the use of plush collars. The checkered pattern brings a fashionable vintage vibe to the baseball jackets as the trendy brand. The letter pattern remains one of the important designs. The proportion of baseball jackets is continuously increasing. Heterogeneous splicing enhances the layering and texture of the single product, adding overall richness. For more details, please refer to the report below.

  • Trench Coat -- The TOP Ranking List of Girlswear

    2023-07-21 30962

    Trench Coat -- The TOP Ranking List of Girlswear

    According to the TOP10 list, the attention of the trench coat market in May to July leans towards the changes in the silhouette of the trench coat. Silhouettes such as cinched waist, A-line trench dress, and shawl-style are popular. In the A-line trench dress silhouette, mesh panels are often used as a hem to create a sweeter and cuter fashion style. In addition to earth tones, there is an increase in printed patterns, such as the classic school plaid and all-over prints. In terms of detailed craftsmanship, the use of patches and appliques is combined with trench coats to give an overall collegiate style.

  • The Analysis of ZEGNA The Luxury Menswear Brand

    2023-07-11 47950

    The Analysis of ZEGNA The Luxury Menswear Brand

    ZEGNA 23/24 Autumn/Winter "The Oasis of Cashmere" series media preview event landed at the Beijing Guomao Shopping Mall store. Beginning with the ZEGNA oasis, it is infused with an unwavering pursuit of excellence aesthetics and boundless love for natural beauty. Using clothing as a medium, it explores the extraction and exploration of fibers from Italy. Classic items are newly interpreted, with The Elder Stateman bringing new vitality in color. Triple Stitch Vetta makes its first appearance, breaking traditional gender boundaries and creating a masterpiece with the spirit of the oasis, crafting the path to the future with exquisite craftsmanship!

  • Cotton-Linen -- The Comprehensive Analysis of Menswear Runway

    2023-02-21 32048

    Cotton-Linen -- The Comprehensive Analysis of Menswear Runway

    Cotton-linen is the most basic natural fiber. According to the analysis on A/W 23/24 menswear fashion shows in Paris, Milan and New York, POP Fashion divides the style of cotton-linen fabric into five styles: High Density, Water Wash, Fine Poplin, Diverse Stripes and Worn-out Effect.

23/24AW Fashion Clothing Trend Analysis | POP Fashion

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