Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
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2024-04-15 2979
A Comprehensive Analysis of Luxury Denim Brand
This article mainly recommends high-value denim brands and pan denim brands. The specific content revolves around the formation of tannin style, extraction of key elements, high-value runway LOOK, trend focused craftsmanship, and trend focused washing for this season.
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2024-04-12 3178
The Analysis of NEW BALANCE Sports Benchmark Brand
In 2024, NEW BALANCE mainly launched the Hyper Sports series, Uni essentials by TDS, running and fitness series, golf series, urban outdoor leisure series, and sports leisure series. Reason for recommending the brand: The brand has launched running and fitness style clothing and sports and leisure clothing that are more in line with the current trend, with high popularity and strong wearability, and has good market attributes.
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2024-04-07 3063
New Cycling Style -- The Analysis of Rapha The Sports Designer Brand
Against the backdrop of vast design resources and technological heritage, Rapha not only possesses strong professional dedication and functionality, but also completes a stylistic transformation. This open fashion and accessory ecosystem truly makes every cyclist fall in love with this sport. The Rapha cycling suit focuses on innovative technology, comfort, performance, and style. The brand mainly has six series, namely LASSIC series, MTB series, Core series, PRO TEAM series, EXPLORE series, and Brevet series. Reasons for recommending brands: The fashion and professionalism of the brand are prominent, and social media is highly popular
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2024-04-07 6022
American Casual -- The Comprehensive Analysis of Luxury Brands
American leisure occupies an important position in daily dressing styles due to its free and casual characteristics, as well as the design concept that emphasizes individuality and attitude. Integrating street culture, sports fashion, or academic elements to bring more diverse and personalized wearing choices to young consumers. Common items include loose T-shirts, hoodies, baseball jackets, rugby shirts, and jeans. Details such as pattern printing and patch embroidery add highlights to the overall design, highlighting unique style characteristics.
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2024-04-06 5791
Pants Fabric -- The TOP Ranking of Womenswear
This report is based on the comprehensive analysis of the TOP hot list of women's pants fabrics based on user download interaction data from POP Fashion in the past two months. In the top two month hot list, Max Mara is the most popular women's pants brand, followed by Loro Piana and Alexander Wang. According to the latest analysis data from the TOP Hot List, Tingkuo Cotton Textile, as a classic material, occupies a dominant position in the selection of early spring pants fabrics, with a significant increase in attention in this hot list, accounting for up to one-third; At the same time, the proportion of natural hemp fabrics such as silk and cotton in pants is continuously increasing. In contrast, the application rate of wool worsted and stretchable knitted fabrics has significantly decreased. What is worth paying attention to in this hot list of women's pants is the proportion of new materials and the exquisite and delicate appearance. The material ratio of natural fibers such as linen, mulberry silk, and cotton to regenerated cellulose fibers such as viscose and acetic acid creates comfortable and soft pants. At the same time, using fancy yarns such as bamboo yarn and knot yarn or small jacquard techniques to give the pants fabric a delicate and unique texture.
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2024-04-01 6343
The Comprehensive Analysis of Sportswear Retail Market in March
In March, the sports market still focuses on the three major styles of sports, namely trendy outdoor, yoga/running, and sports and leisure. We mainly conduct tracking research and analysis on sports brands that are relatively hot in the market and have a strong sense of design. The analysis dimension mainly focuses on the brand's key shopping mall displays and key market styles. By analyzing the colors and details of the series for reference and development.
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2024-03-22 6033
The Analysis of Heilan Home The Men's Clothing Benchmark Brand
In the spring of 2024, new Heilan Home products will be launched vigorously. Heilan Home takes the theme of dragon singing for thousands of miles in spring, with fresh color schemes and diverse outfits, starting with nature and comfort, and following the romantic trajectory of thousands of miles in spring.
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2024-03-21 21531
Neo Chinoiserie -- The Comprehensive Analysis of Kidswear Benchmark Brand
"Green mountains, misty rain, and soft silk clothes" is the most appropriate way to describe the immortal Eastern aesthetic atmosphere that has been around for thousands of years. However, the popularity of the new Chinese style is still ongoing. In the new spring and summer, Chinese style children's clothing is full of flowers and exudes poetic charm. The domestic benchmark brand Guofeng series is more creative in terms of fabric materials, pattern styles, design details, and accessory decorations. Please refer to this new Chinese brand analysis report for details.
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2024-03-19 3237
Megavolt -- The Analysis of Boys' E-commerce Brands
The Megavolt brand is an original Chinese e-commerce brand, mainly in a simple and trendy style. In the 2024 Spring/Summer collection, the sporty sports street trend series is created with dynamic sports clothing items, multi-level segmentation and color matching sets, combining leisure and sports to create a handsome and practical fashion image.
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2024-03-15 6067
Mini Balabala -- The Analysis of Benchmark Kidswear Brand
BALABALA24 has developed a spring outing series and a college series during the spring and summer seasons. On the basis of simple and comfortable wearing requirements, the overall product further extends the childlike and fun style, full of vitality and childlike fun; Using natural images such as animals, insects, and flowers and plants to bring children a rich and interesting world, cultivating their observation ability, and guiding their interest in exploring nature from an early age.
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2024-03-15 16598
Elegant Leisure -- The Analysis of DIOR MEN The Luxury Menswear Brand
The DIOR MEN 2024 summer men's clothing advertising campaign showcases a dreamy and ethereal setting with delicate images, interwoven with bright colors such as blue, green, yellow, orange, and pink, echoing the looks in fashion shows, and delicately balancing the restrained atmosphere and luxurious charm.
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2024-03-13 11066
Korean Chic -- The Comprehensive Analysis of Designer Brands
Korean style minimalism mainly focuses on Japanese and Korean minimalism, with a casual and street style. Skateboarding culture, street academy, and American retro under this style are also key design directions to focus on. This article will elaborate on brands such as BLUETAIL, HIRO, KOKOYARN, icebiscuit, LITTLE DEPT, and Megavolt. Please refer to the following for details.
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2024-03-13 40994
Cold Chinese Style -- The Comprehensive Analysis of Womenswear Designer Brand
Cold Chinese Style is both aloof and elegant, blending traditional Chinese elements with modern elements. Often using cool color tones, such as elegant black and white, light green, light blue, etc., to highlight the cool atmosphere of clothing; Emphasize the simplicity and smoothness of cutting and lines; Emphasize Chinese elements such as jacquard, buckle, stand collar, etc; High quality fabrics such as silk, brocade, cotton, and linen are usually chosen. This combination of traditional and modern design showcases the cold and graceful beauty of Eastern women. This article will analyze several new Chinese women's clothing designer brands such as ZHUCHONGYUN, COTHURNUS, HUI, Ms MIN, etc. For details, please refer to the following text.
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2024-03-08 47106
Inheriting the Future -- The Analysis of Louis Vuitton The Luxury Menswear Brand
With eye-catching color tones, it leads a new trend. The Louis Vuitton 2024 Spring/Summer Men's Collection inherits the brand's classic charm, showcasing the artistic ingenuity of the creative director of men's clothing, Pharrell Williams, and showcasing a gentlemanly style.
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2024-03-06 4290
Elegant Charm -- The Brand Analysis of Wooyongmi The Menswear Designer Brand
Woo Youngmi is a clothing brand founded by renowned Korean designer Woo Youngmi (from the UK and the US) in 2002. Wooyoungmi founded a men's clothing brand from a female perspective, with the tough lines of its men's clothing carrying the unique "texture" of the Korean brand, striving to leave a deep impression on people in terms of "shape" without any strong visual impact. It blends the soft visual representation of women into the men's clothing style, balancing the tough style and soft temperament, reflecting the fresh and elegant sexy essence of ambiguity. Focus on its clean and straightforward silhouette design as well as the design of details.
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2024-03-05 30773
Boudoir Style -- The Comprehensive Analysis of Luxury Brand
This comprehensive analysis focuses on boudoir style dressing, mainly analyzing single items such as knitwear, shirt, camisole skirt, super shorts, and fabrics such as mesh and lace. Through the analysis of the 2024 Spring/Summer collection of related brands, it can be concluded that this season's boudoir style emphasizes the use of details and materials in design. The details include exquisite and luxurious designs such as perspective layering, underwear exposure, rhinestone, lace splicing, and ruffle edge decoration. The silhouette emphasizes fitting the curves of the human body, highlighting the natural beauty of the human body, in order to create a romantic, soft, sweet, and sexy atmosphere.
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2024-02-07 30822
SHEIN -- The Data Analysis of Cross border E-commerce Kidswear Brand in January
The POP market research team conducted data analysis on children's clothing from SHEIN cross-border e-commerce in this issue, focusing on brand dynamics (IP co branding), quantity and proportion of new product categories in spring and summer, price band analysis, and key product directions.
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2024-01-30 30082
Boudoir Girl -- The Comprehensive Analysis of Luxury Brand
This comprehensive analysis focuses on boudoir style dressing, mainly analyzing single items such as camisole skirts, skirts, and shorts. Based on the analysis of the 2024 Early Spring and 2024 Spring/Summer collections of relevant brands, it can be concluded that this season's boudoir style focuses on details and luxury in design, creating a romantic and gentle atmosphere. In terms of details, in addition to conventional underwear exposure, bead hot pressing, and ruffle edges, major brands have combined key elements such as sheer, silk, and lace with fashion elements to bring a brand new look.
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2024-01-15 32725
Vibrant Sports -- The Comprehensive Analysis of Korean Kidswear Designer Brand
Vitality Sports is mainly based on the Korean children's clothing sports style, under which sports brands present dopamine colors, cheerful and energetic. This article will elaborate on popular Korean sports children's clothing brands, as detailed in the following text.
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2024-01-12 50004
New Urban Sports -- The Comprehensive Analysis of Womenswear Designer Brand
With the sweeping trend of national sports, the boundaries of sports styles are undergoing unprecedented expansion and innovation, no longer limited to professional equipment in the arena, but gradually penetrating into diverse dressing scenes such as urban commuting and daily leisure. The emerging trend of new urban sports is a concentrated reflection of this trend. It cleverly integrates leisure sports with modern urban life style, with comfort, functionality, and fashion as the core, fully catering to the needs of contemporary people for healthy lifestyle habits and personalization and leisure. It can be foreseen that with the continuous growth of consumer demand for sports and leisure, the new urban sports style will continue and continue to extend. The upcoming Olympic Games to be held in Paris in 2024 will further promote this trend and open up greater market space.
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2024-01-11 41052
The Comprehensive Analysis of Benchmark Kidswear Brand
The inspiration for the 'Childhood World' comes from the imagination of children's picture books and fairy tale worlds. Fun children's illustrations and picture books are important design elements in infant and children's clothing, bringing a sense of innocence and happiness and infusing the brand with new life. The pure imagination and limitless creativity of children are presented in the design of patterns and prints, creating a unique brand image. This article mainly focuses on the design requirements for infants and children in different age groups, and comprehensively analyzes the popularity of leading domestic children's clothing brands such as woobaby and papa.
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2024-01-09 15437
Salt Boys -- The Comprehensive Analysis of Boyswear E-Commerce
The dressing style of "Salt Boy" comes from the minimalist style of neutral dressing. This style gives people a feeling of lightness, cleanliness, and purity, with both a refreshing sense of youth and a faint and cool atmosphere. In specific scenarios, the dressing style of salt style boys can showcase various changes, such as artistic youth, mountain outdoor, Japanese and Korean minimalist fashion, showcasing a personal style that is not ostentatious but has unique taste. This article mainly starts from the design needs of boys in spring and summer, and comprehensively analyzes the popularity of boys and children's clothing e-commerce brands.
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2024-01-04 27326
Comfortable Sports -- The Comprehensive Analysis of Benchmark Kids' Sportswear Brand
The children's clothing line of Chinese sports brands started in the 1990s, initially only providing basic products such as simple sports shoes and clothing. Emphasis on functionality with few design elements. With the increase of brand awareness, we are expanding our product line and adding more categories, injecting more fashion elements and design concepts. After 2010, with the help of sports commercial effects such as the Olympics, the size of the children's clothing market has rapidly expanded. Accelerate brand research and development, emphasizing a sense of technology and authenticity. Currently, children's clothing has become an important business for sports brands, with a complete product line. Emphasize concepts such as environmental protection and technological health. Enhance interest points and deeply explore the children's market through IP linkage and other means. This article takes domestic benchmark sports brands in children's clothing as an example to unfold, please refer to the following content for details.
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2023-11-21 26568
Pants -- The Comprehensive Analysis of Menswear Runway
This report provides a comprehensive analysis of men's pants on the 2024 Spring/Summer runway, including casual pants, shorts, and sports pants. This season's styles mainly include Gorpcore, minimalist luxury, and street hip-hop style; The silhouette focuses on two pieces: wide leg casual pants and fake pants. The loose legs can provide more comfort and freedom, improving wearing comfort; The details mainly include pocket design, waist changes, and rope decoration, adding highlights and individuality to the pants.