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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Denim -- The TOP Ranking of Womenswear
    Data Reports

    2024-03-26 3787

    Denim -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's denim downloads in POP3, denim skirts and jeans are the most popular items in the new season of denim market development, mainly slim fitting skirts of different lengths and silhouetted jeans, accounting for 50%, with skirts being the focus of development; By designing with different lengths and slits, showcase the different style changes of individual items. Mid length skirts are most favored by customers. The nostalgic and retro style of casual wear is still a key trend, with blue cows remaining the main color. Wash with water, no need for too much complex washing water. A good nostalgic classic color sense and delicate drop colors are important indicators of a popular item. The combination of denim and patchwork denim is a prominent design feature of this season. It can be combined with the structural changes inside and outside the denim and different washing changes to upgrade the design of the single item.

  • Neo Chinoiserie -- The Comprehensive Analysis of Kidswear Benchmark Brand
    Hot

    2024-03-21 6550

    Neo Chinoiserie -- The Comprehensive Analysis of Kidswear Benchmark Brand

    "Green mountains, misty rain, and soft silk clothes" is the most appropriate way to describe the immortal Eastern aesthetic atmosphere that has been around for thousands of years. However, the popularity of the new Chinese style is still ongoing. In the new spring and summer, Chinese style children's clothing is full of flowers and exudes poetic charm. The domestic benchmark brand Guofeng series is more creative in terms of fabric materials, pattern styles, design details, and accessory decorations. Please refer to this new Chinese brand analysis report for details.

  • Dresses -- The TOP Ranking of Womenswear

    2024-03-21 10262

    Dresses -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's clothing dresses downloaded by users in March, the clothing market in the past month has mainly focused on simple commuting styles, with a decrease in new Chinese styles and an upward trend in vacation styles. In terms of details, drawstring straps, pleated twists, and work pockets are the main design elements.

  • Girls New Chinese Style -- The Popular Style of Womenswear E-Commerce Brand

    2024-03-20 18397

    Girls New Chinese Style -- The Popular Style of Womenswear E-Commerce Brand

    With the recognition of their own culture and preference for personalized clothing among Generation Z consumers, the new Chinese style that integrates traditional Chinese clothing elements and modern design concepts has gradually become popular in the fashion industry, and has extended into various types. It has already received over 4 billion views on Xiaohongshu. This season, we will delve into the spiritual core of the new Chinese style for young girls, integrate more modern aesthetic trends, and recommend seven representative e-commerce brands, including Puretea Tea, YUANYE Garden, and MUKZIN Mi Fan. We will also summarize multiple fashion styles, including trendy new Chinese style, artistic new Chinese style, and sweet new Chinese style. Please refer to the following for details.

  • Cold Neo Chinoiserie -- The Popular Style of E-Commerce Womenswear Brand

    2024-03-20 6977

    Cold Neo Chinoiserie -- The Popular Style of E-Commerce Womenswear Brand

    In the current era of the popularity of new Chinese style, Cold Neo Chinoiserie style has become a unique Eastern design language with a cool and detached temperament. In terms of color application, I am devoted to the pure and elegant color spectrum, such as the black and white tone of ink painting, as well as the fresh and refined light green, light blue, and elegant pink. Each color perfectly highlights the elegant atmosphere of clothing. The core of its design lies in the precise grasp of cutting art and the ultimate pursuit of line aesthetics, striving for simplicity without losing fluidity. Every curve and straight line is like a poem or painting, outlining the independent and independent spirit of modern women. At the same time, incorporating fabrics such as brocade, silk, and sheer, traditional elements such as pattern embroidery, buttons, and detailed designs of Chinese plackets, it embodies a noble and elegant heritage in a cool tone.

  • Intelligent Style -- The Comprehensive Analysis of Luxury Brands

    2024-03-18 8384

    Intelligent Style -- The Comprehensive Analysis of Luxury Brands

    This comprehensive analysis focuses on intelligent fashion, mainly analyzing single items such as suits, cropped suits, coats, half pencil skirts, and sheer tops, as well as fabrics such as mesh and lace. Through the analysis of the 2024 Spring/Summer or 24/25 Autumn/Winter collections of relevant brands, it can be concluded that this season's smart style emphasizes the use of details and materials in design, including wide shoulder design, lingerie outerwear, nail bead hot diamond, perspective fabric, hollow out design, and other sexy and powerful designs, emphasizing the collision of multiple qualities such as showcasing women's ability, sharpness, and sexy luxury.

  • The Data Analysis of Tiktok Womenswear E-commerce Sales in February
    Data Reports

    2024-03-15 26966

    The Data Analysis of Tiktok Womenswear E-commerce Sales in February

    According to the sales proportion data of Tiktok women's wear category in February, trousers are the most popular category, accounting for 12.93% of the total sales. Next is the down jacket category, with sales accounting for 8.57%. The sales of dresses and short jackets accounted for 3.77% and 5.16%, respectively. Compared with the data in December 23 and January 24, in February, Tiktok users' demand for down jackets and pants declined, while their interest in buying short coats and dresses increased.

  • Minimalist Lady -- The Comprehensive Analysis of Women's Knitwear Designer Brand
    Hot

    2024-03-15 5008

    Minimalist Lady -- The Comprehensive Analysis of Women's Knitwear Designer Brand

    Minimalist Lady style is mainly focused on fashion, leisure, and minimalist style. Sweaters under this style are also one of the key design directions to focus on. This article will elaborate on three brands with unique charm, namely III VIVIVIVINIKO, SJ SJ, and deepmoss. For details, please refer to the following text.

  • Mini Balabala -- The Analysis of Benchmark Kidswear Brand
    Hot

    2024-03-15 3920

    Mini Balabala -- The Analysis of Benchmark Kidswear Brand

    BALABALA24 has developed a spring outing series and a college series during the spring and summer seasons. On the basis of simple and comfortable wearing requirements, the overall product further extends the childlike and fun style, full of vitality and childlike fun; Using natural images such as animals, insects, and flowers and plants to bring children a rich and interesting world, cultivating their observation ability, and guiding their interest in exploring nature from an early age.

  • The Comprehensive Analysis of Kidswear Retail Market in Zhili, Huzhou
    Hot

    2024-03-15 2853

    The Comprehensive Analysis of Kidswear Retail Market in Zhili, Huzhou

    In March, the children's clothing wholesale market in Zhili Liji Road, Huzhou will mainly focus on summer style replenishment, with a focus on rural vacation, light outdoor, street fashion, and Chinese style; We focus on creating fashionable style items through color, pattern, and detail design. Among them, T-shirts, baby shirts, sun protection clothing, skirts, pants, etc. are all worth our attention, which enhances the overall visual effect of the items. This article will elaborate on four aspects: key styles, individual items, details, and market attention styles.

  • Korean Chic -- The Comprehensive Analysis of Designer Brands
    Hot

    2024-03-13 5688

    Korean Chic -- The Comprehensive Analysis of Designer Brands

    Korean style minimalism mainly focuses on Japanese and Korean minimalism, with a casual and street style. Skateboarding culture, street academy, and American retro under this style are also key design directions to focus on. This article will elaborate on brands such as BLUETAIL, HIRO, KOKOYARN, icebiscuit, LITTLE DEPT, and Megavolt. Please refer to the following for details.

  • Cold Chinese Style -- The Comprehensive Analysis of Womenswear Designer Brand

    2024-03-13 25482

    Cold Chinese Style -- The Comprehensive Analysis of Womenswear Designer Brand

    Cold Chinese Style is both aloof and elegant, blending traditional Chinese elements with modern elements. Often using cool color tones, such as elegant black and white, light green, light blue, etc., to highlight the cool atmosphere of clothing; Emphasize the simplicity and smoothness of cutting and lines; Emphasize Chinese elements such as jacquard, buckle, stand collar, etc; High quality fabrics such as silk, brocade, cotton, and linen are usually chosen. This combination of traditional and modern design showcases the cold and graceful beauty of Eastern women. This article will analyze several new Chinese women's clothing designer brands such as ZHUCHONGYUN, COTHURNUS, HUI, Ms MIN, etc. For details, please refer to the following text.

  • Amazon - Cross border E-commerce Data Analysis for Women's Wear in February

    2024-03-13 6499

    Amazon - Cross border E-commerce Data Analysis for Women's Wear in February

    Current situation analysis: In Amazon's women's clothing category in February, the lingerie and pajamas category continued to maintain its top position, accounting for up to 28%. Sports products closely followed, accounting for 17%. The top, T-shirt, and shirt categories rank third, accounting for 11%. And dresses account for 10%, with a significant increase. Data inspiration: In Amazon's clothing category, women's clothing accounts for 42.26% of the total market, which is the most important part. This indicates that female consumers have a strong demand for clothing on Amazon. In women's clothing, the proportion of underwear&pajamas and sports categories is the highest, followed by tops & T-shirts & shirts and dresses categories.

  • Blokette -- The Comprehensive Analysis of Womenswear Designer Brands

    2024-03-13 6150

    Blokette -- The Comprehensive Analysis of Womenswear Designer Brands

    As an emerging trend in the fashion industry, Blokette integrates two seemingly opposing aesthetic concepts - Blokecore and Coquette - cleverly combining masculine sporty style with soft ballet elements, challenging and reshaping the traditional perception of gender boundaries in clothing matching, thus giving birth to a unique fashion expression that combines frank and carefree characteristics with subtle female charm.

  • Boudoir Style -- The Comprehensive Analysis of Luxury Brand

    2024-03-05 15180

    Boudoir Style -- The Comprehensive Analysis of Luxury Brand

    This comprehensive analysis focuses on boudoir style dressing, mainly analyzing single items such as knitwear, shirt, camisole skirt, super shorts, and fabrics such as mesh and lace. Through the analysis of the 2024 Spring/Summer collection of related brands, it can be concluded that this season's boudoir style emphasizes the use of details and materials in design. The details include exquisite and luxurious designs such as perspective layering, underwear exposure, rhinestone, lace splicing, and ruffle edge decoration. The silhouette emphasizes fitting the curves of the human body, highlighting the natural beauty of the human body, in order to create a romantic, soft, sweet, and sexy atmosphere.

  • Vacay Style -- The Comprehensive Analysis of Luxury Brand

    2024-02-29 20471

    Vacay Style -- The Comprehensive Analysis of Luxury Brand

    This comprehensive analysis focuses on vacation style clothing, mainly analyzing single items such as dresses, skirts, camisoles, and shirts. Through the analysis of the 2024 early spring and spring/summer collections of relevant brands, it can be concluded that in addition to the conventional plant and flower patterns and romantic ruffle edges, the design details of this season's vacay style have been combined with key elements such as lace and hollow embroidery, bringing a brand new look.

  • Ethnic Brightness -- The Analysis of EP YAYING The Benchmark Womenswear Brand

    2024-02-29 8088

    Ethnic Brightness -- The Analysis of EP YAYING The Benchmark Womenswear Brand

    EP YAYING explores the ethnic costumes of the Miao and Yi ethnic groups and endows them with contemporary imagination. From colors and totems to texture and silhouette, EP YAYING focuses on the intricate details of fine weaving and embroidery, showcasing the diverse forms of traditional Chinese aesthetics. Through elegant and elegant forms, EP YAYING looks at the Chinese culture that runs through ancient and modern times.

  • Romantic Boudoir -- The Popular Styles of Womenswear E-Commerce

    2024-02-29 13354

    Romantic Boudoir -- The Popular Styles of Womenswear E-Commerce

    The boudoir style is a super feminine style derived from the pure desire style. Integrating lightweight lace fabric, lace lace lace, mesh and other materials into the design elements to create a new boudoir style. Unlike styles such as BALLETCORE, Sweetheart Barbie, and Valkyrie Madeline, the boudoir style focuses on overall lightness and thinness, while the silhouette conforms to the body shape with a smooth sense of body curves; At the same time, the boudoir style does not have too much delicacy and sense of regularity, but also weakens the sportiness of BALLETCORE and reduces the sweetness and cuteness of sweet Barbie. More emphasis is placed on highlighting female tension, either charming or sweet.

  • Chic Spring -- The Comprehensive Analysis of E-Commerce Girlswear Brand
    Hot

    2024-02-22 5305

    Chic Spring -- The Comprehensive Analysis of E-Commerce Girlswear Brand

    "Early Spring Fashionable Spirit" has become a highly anticipated topic on social media platforms such as Xiaohongshu, attracting over 170 million views. This style emphasizes the vitality and freedom of little girls, emitting a unique light in spring. The "Early Spring Fashionable Spirit" style emphasizes the combination of simplicity and fashion, revealing a fresh and confident atmosphere. Common elements in fashion include fresh and bright color combinations, soft and comfortable fabric choices, and lively and playful designs. Unlike other styles of wildness and vitality, "Early Spring Fashion Spirit" places more emphasis on showcasing the freedom and vitality of girls, allowing them to showcase their own style and enjoyment in dressing.

  • Chinese New Elegance -- The Analysis of Shanyouse The E-Commerce Womenswear Brand

    2024-02-22 45078

    Chinese New Elegance -- The Analysis of Shanyouse The E-Commerce Womenswear Brand

    The POP market research team for this issue will cover seven modules: Introduction to the Chinese New Elegance Brand of Shanyouse, Analysis of New Categories and Styles, Color Application, Analysis of Key Categories, Application of Popular Elements, Summary+Development Extension Recommendation.

  • SHEIN -- The Data Analysis of Cross border E-commerce Kidswear Brand in January
    Data Reports

    2024-02-07 25608

    SHEIN -- The Data Analysis of Cross border E-commerce Kidswear Brand in January

    The POP market research team conducted data analysis on children's clothing from SHEIN cross-border e-commerce in this issue, focusing on brand dynamics (IP co branding), quantity and proportion of new product categories in spring and summer, price band analysis, and key product directions.

  • The Comprehensive Analysis of Kidswear Retail Market in South Korea in January
    Hot

    2024-02-05 6361

    The Comprehensive Analysis of Kidswear Retail Market in South Korea in January

    The main filming location in January is South Korea. The retail market focuses on three age groups: babies, toddlers and teens in the spring and summer of 2024; According to market analysis, it can be seen that the key styles of children's clothing in the 24 Spring/Summer clothing market.

  • Holiday Fun -- The Comprehensive Analysis of Women's Fashion Designer Brands

    2024-02-03 37099

    Holiday Fun -- The Comprehensive Analysis of Women's Fashion Designer Brands

    With the resurgence of vacation style on the 2024 spring/summer fashion week runways and the regional tourism boom from barbecue in Zibo to small potatoes in Harbin, as well as the lifestyle experiential consumption trends such as City Walk, camping, special forces travel, and cultural tours, leisure culture of holiday excursions has become an emotional outlet for people in the pressure and homogenization of urban life rhythms. French Riviera holiday and Bohemian style are key stylistic directions for this season's vacation trend. The French Riviera holiday style cleverly combines the lazy sunshine and romantic vibes of the Mediterranean coast, exuding a bright and sunny seaside vacation atmosphere while also mixing in a fresh and elegant countryside artistic charm. On the other hand, the Bohemian style showcases exotic folk patterns and handmade crochet craftsmanship, along with details like tassels and patchwork, reflecting a passionate, free-spirited, and culturally diverse ethnic vibe. In the following, this article will further interpret the design direction of holiday excursions.

  • Dress Fabric -- The TOP Ranking of Girlswear

    2024-02-02 4588

    Dress Fabric -- The TOP Ranking of Girlswear

    This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for girl dress fabrics, which were evaluated by user download interaction data in the past three months. In the top three month hot list, Mayoral is the most popular women's pants brand, followed by Minkmui and Monalisa. According to the analysis results of the TOP Hot List, casual knitted material dresses are on the rise among girls, accounting for as much as 21%. Pure cotton is still the most popular component in the material, especially organic cotton, which has received increasing attention, mainly presented as smooth plain weave and color woven stripes; In addition, with the sweet French style and the socialite style becoming popular styles that have attracted much attention, their main materials, mesh fabric and tweed, are also popular, accounting for 19% and 7% respectively; The printed dress mainly features fresh pastoral flowers, accounting for 23%; The jacquard fabric is mainly made of luxurious and gorgeous relief jacquard, which is eye-catching.

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2024SS Dress/Skirt Fashion Clothing Trend Analysis | POP Fashion

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