Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
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2024-04-11 4461
The Comprehensive Analysis of Underwear Designer Brand
In this season's lingerie design, major brands have presented obvious spring elements, from colors to patterns, and even to details, all showcasing the freshness and vitality of spring. The design techniques often use lace, pleats, straps, and delicate and delicate embellishments, such as positioning embroidery and decorative woven labels. In addition, in addition to basic flowers and broken flowers, rose elements and checkered patterns also account for a large proportion in the use of pattern elements in this type of underwear.
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2024-04-01 8694
The Comprehensive Analysis of Sportswear Retail Market in March
In March, the sports market still focuses on the three major styles of sports, namely trendy outdoor, yoga/running, and sports and leisure. We mainly conduct tracking research and analysis on sports brands that are relatively hot in the market and have a strong sense of design. The analysis dimension mainly focuses on the brand's key shopping mall displays and key market styles. By analyzing the colors and details of the series for reference and development.
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2024-03-25 5875
Alluring Luxury -- The Comprehensive Analysis of Lingerie Designer Brand
The mature and sexy style lingerie market has considerable potential and appeal. As women's emphasis on their own image and clothing continues to increase, the demand for high-quality and well-designed underwear is also increasing. In terms of design, exquisite and luxurious lace, high brightness silk and satin fabrics, fine band decoration, structured appearance contours, hollowing out, deep V and other design techniques are mainly used to effectively highlight the curvaceous beauty and sexy charm of women, reflecting the brand's sense of luxury and quality.
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2024-03-14 22636
Lingerie -- The Data Analysis of Cross-border E-Commerce Womenswear
Current situation analysis: According to data from Amazon platform in March 2024, invisible bras and accessories received enthusiastic attention this month. Adhesive bras had a year-on-year growth rate of over 200%, ranking first on the best-selling list. The growth rate of underwear tape reached 219.29%. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.) Data conclusion: As the temperature rises, adhesive bras have the characteristics of comfort, lightweight, and invisibility, unlike traditional bras that require shoulder straps, making them more suitable for summer wear. In addition, consumers will also wear them in special styles, such as wedding dresses, evening gowns, etc., which can provide support and protection without affecting the overall appearance of the clothing.
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2024-03-06 5227
Comfort and Function -- The Comprehensive Analysis of Maternity Designer Brand
The pregnancy and breastfeeding underwear series is crucial for pregnant women, taking into account the special needs of both pregnancy and lactation. Various brands have developed various details and functional designs based on these special needs, including comfortable traceless designs, sexy lace or ribbon decorative designs, designs suitable for sports wear, and shoulder strap buckle designs, front and middle buckle designs, and wrap designs that are convenient for pregnant mothers to breastfeed. This report focuses on the changes in cup size and waist circumference from pre pregnancy to post pregnancy, recommends relevant brand styles, and extracts and analyzes special categories and functional details.
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2024-02-23 38587
Underwear -- The Data Analysis of Womenswear E-Commerce in February
-The demand trend of women's clothing and underwear market in the past year: -Life cycle: March, May, and October are the peak periods of underwear demand each year, while February is the period of rising demand. -Analysis of demand trend in the underwear market: The demand trend for underwear in January 2023 was at the lowest level in the past year's data, but then began to increase rapidly. Analysis shows that as the temperature rises, consumers will have an increase in demand for spring and summer underwear. In addition, shopping nodes such as Valentine's Day and Mother's Day will also drive the growth of underwear sales, stimulating consumer desire to purchase.-The proportion of lingerie category trading index in women's clothing e-commerce in the past month: From the chart, it can be seen that bras have the highest proportion of the entire lingerie category transaction index. Bras come in various styles, such as bras, seamless bras, sports bras, etc., meeting the needs of different consumers.-The proportion of the top 100 price range for women's clothing and underwear in the past month: From the chart, it can be seen that the core price range is below 100 yuan, accounting for 51%. The price range below 00 yuan is in line with the purchasing power of most consumers. When considering the balance between quality and price, more people will choose products with more affordable prices.